AppFolio, Inc.

AppFolio, Inc.

APPF·NASDAQ

$166.27

-7.3%
TechnologySoftware - Application

AppFolio, Inc., together with its subsidiaries, provides cloud business management solutions for the real estate industry. The company offers AppFolio Property Manager, a platform to leverage process automation, easy to use interface, and the optimization of common workflows for property management companies, as well as completes and records critical transactions in the system and give its customers access to the data they need to run their business; AppFolio Property Manager Plus, which offers customizable workflows that allow customers to digitize their existing processes, performance insights, intelligent revenue management, and integrations through selected partners and dedicated strategic account managers; and AppFolio Investment Management, a solution that is designed to enable real estate investment management organizations to manage investor relationships through enhancing transparency and streamlining certain business processes. It also provides value added services that are designed to enhance, automate, and streamline processes and workflows for property management businesses, such as electronic payment, tenant screening, and insurance services. AppFolio, Inc. was incorporated in 2006 and is headquartered in Santa Barbara, California.

At a Glance

Live Snapshot
Market Cap$5.96B
EPS3.9100
P/E Ratio42.52
Earnings Date07/30/2026
21.56%
Return on Invested Capital
-10%
3Y-196.0%
5Y+835.0%
10Y-281.0%
25.97%
Return on Equity
-34%
3Y-201.0%
5Y-53.0%
10Y-319.0%
19.51%
Return on Assets
-40%
3Y-209.0%
5Y-52.0%
10Y-318.0%
AppFolio, Inc.

AppFolio, Inc. Management Team

APPF · NASDAQ
MT

Mr. Timothy Mathias Eaton

Chief Financial Officer & Interim Principal Accounting Officer

Compensation

$465,558

Born 1989(Age 37)
male
MC

Mr. Chris Womack

Chief Growth Officer

male
ML

Ms. Lisa Horner

Chief Marketing Officer

female
ME

Ms. Elizabeth Barat

Chief People Officer

Born 1976(Age 50)
female
MM

Ms. Maryclaire Campbell

Chief Revenue Officer

Born 1959(Age 67)
female
MM

Mr. Matthew Baird

Chief Technology Officer

male
MM

Mr. Matthew S. Mazza

Chief Trust Officer

Compensation

$701,852

Born 1976(Age 50)
male
MT

Mr. Timothy Mathias Eaton

Interim Chief Financial Officer & Interim Principal Accounting Officer

Compensation

$465,558

Born 1989(Age 37)
male
MS

Mr. Shane Trigg

President, Chief Executive Officer & Director

Compensation

$2,018,725

Born 1976(Age 50)
male
MK

Mr. Kyle Triplett

Senior Vice President of Product

male
appf

AppFolio, Inc. Insider Positioning

APPF · NASDAQ

During the last 12 months, insiders have purchased $2.37M and sold $5.96M worth of APPF shares, resulting in $3.60M of net selling activity.

3 Months

Bought

0

0.00

Sold

3.4K

530.57K

Net Activity

-531K

-$531K

3-6 Months

Bought

0

0.00

Sold

320

53.45K

Net Activity

-53K

-$53K

6-9 Months

Bought

0

0.00

Sold

6.9K

1.88M

Net Activity

-1.9M

-$1.88M

9-12 Months

Bought

10.9K

2.37M

Sold

13.4K

3.50M

Net Activity

-1.1M

-$1.13M

Top Buyers

1
BTK

Bliss Timothy K

Director

6.9K shares3 transactions

$1.50M

2
CRDI

Casey Robert Donald Iii

Director

4.0K shares1 transactions

$871K

Top Sellers

1
TWS

Trigg William Shane

Director, Officer: Chief Executive Officer

6.3K shares5 transactions

$1.50M

2
DMJ

Duca Maurice J

10 Percent Owner

4.9K shares12 transactions

$1.39M

3
BEE

Barat Elizabeth Erin

Officer: Chief People Officer

6.7K shares2 transactions

$1.38M

4
MMS

Mazza Matthew S

Officer: Chief Trust Officer

3.0K shares2 transactions

$836K

5
KJ

Kerr Janet

Director

1.5K shares1 transactions

$416K

Insider Activity Analysis

Net Insider Sentiment

Bearish

Negative insider sentiment with $3.60M net selling. Selling notably exceeds buying, warranting closer scrutiny of company fundamentals.

Buy/Sell Ratio

0.40:1

Weak buy/sell ratio. Selling significantly exceeds buying—monitor for potential fundamental concerns.

Recent Trend (3 Months)

$531K

Heavy recent selling activity. Recent insider sales notably exceed purchases—may warrant investigation into company developments.

Insider Participation

High Selling

5 insider sellers vs. 2 buyers. Widespread selling across multiple insiders may signal concerns.

Insider Activity Insight

Multiple red flags: Heavy selling, numerous sellers, and continued recent selling create a concerning pattern. Investigate fundamental drivers and consider whether company guidance or industry conditions have deteriorated.

SEC Filings

APPF - Filing history and reports

Filing TypeFiling DatePeriod EndingFiscal YearActions
DEF 14A

DEF 14A 2025

N/A

April 28, 2026
December 31, 2025
2025
DEF 14A

DEF 14A 2024

N/A

April 28, 2025
December 31, 2024
2024
DEF 14A

DEF 14A 2023

N/A

April 29, 2024
December 31, 2023
2023
DEF 14A

DEF 14A

N/A

April 27, 2023
April 27, 2023
 
DEF 14A

DEF 14A 2022

N/A

April 28, 2022
June 10, 2022
2022
DEF 14A

DEF 14A 2021

N/A

March 29, 2021
May 14, 2021
2021
DEF 14A

DEF 14A 2019

N/A

April 06, 2020
December 31, 2019
2019
DEF 14A

DEF 14A 2018

N/A

April 01, 2019
December 31, 2018
2018
DEF 14A

DEF 14A 2017

N/A

April 02, 2018
December 31, 2017
2017
DEF 14A

DEF 14A 2017

N/A

April 03, 2017
March 24, 2017
2017
Showing 1 to 10 of 10 filings