Vera Bradley, Inc.
Consumer CyclicalNASDAQ:VRA · NASDAQ Global Select
+$0.33 today
Vol 1.83M · Avg 0.38M
Management
Put operating results in leadership context
Review returns on capital, executive background, insider transactions, and growth quality to judge whether management is compounding value well.
Return Metrics
ROE, ROIC & ROA over time
ROE
-36.3%
avg -4.7%
ROIC
-13.6%
avg -1.4%
ROA
-20.4%
avg -2.3%
Analysis
ROIC is currently the strongest return metric at -13.6% versus its period average of -1.4%. 0 of 3 return metrics are above their quality threshold, which helps indicate how efficiently the company turns capital and assets into profit.
Management
Key executives, compensation & ownership
| Name | Title | Compensation | Tenure | Age | Shares Owned | Ownership % |
|---|---|---|---|---|---|---|
Mark C. Dely | Chief Administrative, Legal Officer & Corporate Secretary | $500,082.00 | — | 50 | $350,872.00 | 1.23% |
Alissa Hines | Vice President of GMM Merchandising | $404,243.00 | — | — | $7,463.00 | 0.03% |
Martin Layding | Chief Operating & Financial Officer | — | — | 54 | $502,935.00 | 1.77% |
Barbara Bradley Baekgaard | Co-Founder & Director Emeritus | — | — | 87 | $2.37M | 8.33% |
Melinda Paraie | Chief Brand Officer | — | — | 63 | $342,977.00 | 1.21% |
Ian Martin Bickley | CEO & Chairman of the Board | — | — | 63 | $1.20M | 4.20% |
Pamela Sours | Senior Vice President of Operations | — | — | — | — | — |
Insider Trading
SEC Form 4 transactions — last 12 months
Buys
3
$693,237.00
Sells
0
$0.00
Net Sentiment
+$693,237.00
Net buying
Most Active
Meslow Andrew
2 transactions
| Date | Insider | Type | Shares | Price | Value | |
|---|---|---|---|---|---|---|
| Dec 15, 2025 | Meslow Andrew Direct | Buy | 50.0K | $1.93 | $96,455.00 | |
| Dec 12, 2025 | Meslow Andrew Direct | Buy | 250.0K | $1.98 | $493,750.00 | |
| Dec 12, 2025 | Bickley Ian Direct | Buy | 53.0K | $1.94 | $103,032.00 |
Analysis
Insiders reported 3 buys worth $693,237.00 and 0 sells worth $0.00 over the last 12 months. That adds up to net buying of $693,237.00. Meslow Andrew was the most active insider with 2 transactions.
Growth Analysis
Historical CAGR & forward analyst estimates
| Metric | 10yr | 5yr | 3yr | Fwd Est. |
|---|---|---|---|---|
| EPS | N/A | N/A | -25.3% | -29.9% (12yr)1 analysts |
| Revenue | N/A | N/A | -2.1% | -5.0% (12yr)1 analysts |
| Net Income | N/A | N/A | -26.3% | -31.6% (12yr)1 analysts |
| EBIT | N/A | N/A | -25.6% | N/A1 analysts |
Analysis
Recent growth has been strongest in Revenue at -2.1% over three years. Forward estimates point to Revenue at -5.0% (12yr), giving you a quick check on whether expectations are accelerating or cooling.
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Who manages VRA?
Vera Bradley, Inc. (VRA) lists 7 active executives. The top listed executive is Mark C. Dely, Chief Administrative, Legal Officer & Corporate Secretary.
Are VRA insiders buying or selling?
Recent insider activity shows net buying of $3.06M.
Explore More
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