Vital Farms, Inc.

Vital Farms, Inc.

Consumer Defensive

NASDAQ:VITL · NASDAQ Global Market

Market Cap $471.33M Beta 1.10 P/E (TTM) 9.9
$10.60 -3.64%

-$0.40 today

52W Low $7.95High $53.13

Vol 1.83M · Avg 3.27M

EPS (TTM)$1.07
Agricultural Farm Products

Management

Put operating results in leadership context

Review returns on capital, executive background, insider transactions, and growth quality to judge whether management is compounding value well.

Return Metrics

ROE, ROIC & ROA over time

Management

ROE

18.9%

avg 22.4%

ROIC

15.8%

avg 8.5%

ROA

12.8%

avg 6.6%

Analysis

ROE is currently the strongest return metric at 18.9% versus its period average of 22.4%. 3 of 3 return metrics are above their quality threshold, which helps indicate how efficiently the company turns capital and assets into profit.

Management

Key executives, compensation & ownership

Management
NameTitleCompensationTenureAgeShares OwnedOwnership %

Russell Diez-Canseco

President, CEO & Executive Chairperson$1.47M53$706,060.001.65%

Stephanie Coon

Chief Strategy Officer$773,387.0045$62,814.000.15%

Kathryn McKeon

Chief Marketing Officer & GM of Butter$773,387.0044$50,275.000.12%

Thilo Wrede

Chief Financial Officer, Chief Accounting Officer & principal accounting officer$722,408.0052$75,977.000.18%

Peter Nicholas Pappas

Chief Sales Officer and President of Eggs$691,219.0062$85,564.000.20%

Joanne Bal

Chief Legal Counsel, Corporate Secretary & Head of Impact$659,715.0059$55,843.000.13%

Joe Holland

Chief Supply Chain Officer$658,585.0057$38,150.000.09%

Joseph Holland

Chief Supply Chain Officer$658,585.0057$38,150.000.09%

Brian S. Shipman

VP & Head of Investor Relations

Randy Jennings

Controller

Reena Van Hoven

Chief People Officer43$25,827.000.06%

Insider Trading

SEC Form 4 transactions — last 12 months

Management

Buys

13

$612,567.04

Sells

50

$34.28M

Net Sentiment

$33.67M

Net selling

Most Active

OHAYER MATTHEW

32 transactions

DateInsiderTypeSharesPriceValue
May 19, 2026

Van Hoven Reena Chauhan

Direct

Buy2.2K$8.92$19,998.64
May 18, 2026

Flanagan Glenda J

Direct

Buy6.1K$8.33$50,813.00
May 15, 2026

Coon Stephanie

Direct

Buy5.9K$8.42$49,635.90
May 15, 2026

Amoo-Gottfried Kofi Owusu

Direct

Buy2.4K$8.45$20,068.75
May 14, 2026

Holland Joseph Michael

Direct

Buy12.5K$8.00$99,872.00
May 14, 2026

McKeon Kathryn

Direct

Buy604$8.28$5,001.12
May 14, 2026

Cyr William B.

Direct

Buy6.0K$8.52$51,120.00
May 14, 2026

Kennedy Kelly J.

Direct

Buy2.5K$8.40$21,000.00
May 14, 2026

Pappas Peter Nicholas

Direct

Buy3.5K$8.51$29,785.00
May 13, 2026

Post Denny Marie

Direct

Buy3.0K$8.23$24,690.00

1–10 of 63

Analysis

Insiders reported 13 buys worth $612,567.04 and 50 sells worth $34.28M over the last 12 months. That adds up to net selling of $33.67M. OHAYER MATTHEW was the most active insider with 32 transactions.

Growth Analysis

Historical CAGR & forward analyst estimates

Metric 10yr5yr3yr Fwd Est.
EPSN/AN/A-29.5%
+40.3% (7yr)2 analysts
RevenueN/AN/A+34.7%
+21.1% (7yr)2 analysts
Net IncomeN/AN/A-25.2%
+41.5% (7yr)2 analysts
EBITN/AN/A-80.3%
+239.1% (7yr)2 analysts

Analysis

Recent growth has been strongest in Revenue at +34.7% over three years. Forward estimates point to EBIT at +239.1% (7yr), giving you a quick check on whether expectations are accelerating or cooling.

Who manages VITL?

Vital Farms, Inc. (VITL) lists 11 active executives. The top listed executive is Stephanie Coon, Chief Strategy Officer.

Are VITL insiders buying or selling?

Recent insider activity shows net selling of $48.36M.

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