Harley-Davidson, Inc.

Harley-Davidson, Inc.

Consumer Cyclical

NYSE:HOG · New York Stock Exchange

Market Cap $2.70B Beta 1.28 P/E (TTM) 12.0
$25.67 -0.87%

-$0.22 today

52W Low $17.09High $31.25

Vol 2.04M · Avg 3.07M

EPS (TTM) $2.09 Div Yield 2.92%Auto - Recreational Vehicles

Income Statement

Follow revenue through to earnings

Review sales, margins, expenses, and profit trends to see what is actually driving reported earnings over time.

Harley-Davidson, Inc.

Stock Ticker Earnings Waterfall

NYSE:HOG · Revenue to Net Income

Key Ratios

EPS$1.76
Gross Margin17.5%
Net Margin-4.5%
P/E Ratio7.3
P/S Ratio2.8

Analysis

$4.3B of revenue converted into $230.4M of net income for the selected period. Gross margin is 17.5% and net margin is -4.5%, showing how much revenue survives after costs and taxes. EPS is $1.76, tying the income statement back to per-share earnings.

Income Statement

Annual data · 5 periods

MetricFY2025FY2024FY2023FY2022FY2021FY2020FY2019FY2018
Revenue
$4.5B
-13.8%
$5.2B
-11.1%
$5.8B
+1.4%
$5.8B
+7.8%
$5.3B
$809.6M$921.6M$731.2M
Cost of Revenue
$3.1B
-7.6%
$3.4B
-7.6%
$3.7B
+0.9%
$3.6B
+5.4%
$3.4B
$725.6M$804.0M$882.4M
Gross Profit
$1.4B
-25.2%
$1.8B
-17.1%
$2.2B
+2.3%
$2.1B
+12.3%
$1.9B
$8.9B$7.6B$6.2B
Gross Margin
30.2%
-4.6pp
34.9%
-2.5pp
37.4%
+0.3pp
37.1%
+1.5pp
35.6%
9.8%28.9%38.3%
Research & Development
$0
$0
$0
$0
$0
$983.2M$1.3B$490.4M
Selling, General & Admin
$895.3M
-21.8%
$1.1B
-2.6%
$1.2B
+8.9%
$1.1B
+2.6%
$1.1B
$620.6M$923.0M-$1.5B
Operating Expenses
$965.9M
-30.6%
$1.4B
-0.7%
$1.4B
+14.6%
$1.2B
+13.7%
$1.1B
$5.3B$7.0B$8.7B
Depreciation & Amortization
$172.4M
+7.3%
$160.7M
+1.6%
$158.1M
+4.1%
$151.9M
-8.0%
$165.2M
$374.2M$1.2B$631.8M
EBITDA
$664.5M
-6.2%
$708.6M
-32.9%
$1.1B
-5.3%
$1.1B
+9.8%
$1.0B
-$15.2B$6.8B$9.3B
EBITDA Margin
14.9%
+1.2pp
13.7%
-4.4pp
18.1%
-1.3pp
19.4%
+0.3pp
19.0%
5.6%46.3%42.0%
Operating Income
$386.6M
-7.2%
$416.6M
-46.5%
$779.1M
-14.3%
$909.3M
+10.4%
$823.4M
$12.3B$14.0B-$15.7B
Operating Margin
8.6%
+0.6pp
8.0%
-5.3pp
13.3%
-2.5pp
15.8%
+0.4pp
15.4%
16.6%24.1%22.0%
Interest Income
$44.3M
$0
$0
$0
$0
-$1.5B-$1.6B$405.0M
Interest Expense
$33.4M
+8.8%
$30.7M
-0.1%
$30.8M
-1.4%
$31.2M
+0.8%
$31.0M
$1.1B$1.0B$1.2B
Other Income / Expenses
$72.1M
-28.3%
$100.5M
+14.5%
$87.8M
+299.9%
$22.0M
+622.5%
-$4.2M
-$1.5B$1.4B$1.2B
Income Before Tax
$458.7M
-11.3%
$517.1M
-40.3%
$866.9M
-6.9%
$931.2M
+13.7%
$819.2M
$3.3B$4.9B$3.6B
Pre-Tax Margin
10.3%
+0.3pp
10.0%
-4.9pp
14.9%
-1.3pp
16.2%
+0.8pp
15.4%
20.8%18.7%26.2%
Income Tax Expense
$129.6M
+80.1%
$72.0M
-58.1%
$171.8M
-10.5%
$192.0M
+13.5%
$169.2M
$1.3B-$1.6B$745.2M
Net Income
$338.7M
-25.6%
$455.4M
-35.6%
$706.6M
-4.7%
$741.4M
+14.1%
$650.0M
$4.9B$4.8B$4.7B
Net Margin
7.6%
-1.2pp
8.8%
-3.3pp
12.1%
-0.8pp
12.9%
+0.7pp
12.2%
12.4%17.5%22.5%
EPS (Basic)
$3
-18.5%
$3
-30.2%
$5
-1.0%
$5
+18.4%
$4
$400.8M$703.2M$1.3B
EPS (Diluted)
$3
-19.2%
$3
-29.4%
$5
-1.8%
$5
+18.4%
$4
$766.2M$609.4M$452.6M
Weighted Avg Shares
$120.1M
-8.7%
$131.4M
-7.7%
$142.4M
-3.8%
$148.0M
-3.7%
$153.7M
$757.8M$925.8M$1.1B
Weighted Avg Shares (Diluted)
$121.3M
-8.3%
$132.3M
-8.8%
$145.1M
-2.8%
$149.4M
-3.6%
$155.0M
$1.2B$924.4M$678.0M

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SEC Filings

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How much revenue does HOG generate?

Harley-Davidson, Inc. (HOG) reported $4.47B of revenue in fiscal 2025.

Is HOG profitable?

Harley-Davidson, Inc. (HOG) reported $338.74M of net income, with a net margin of 7.6%.

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