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Consumer Cyclical - Furnishings, Fixtures & Appliances - NYSE - US
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EARNINGS CALL TRANSCRIPT
EARNINGS CALL TRANSCRIPT 2015 - Q3
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Executives

Kathy Liebmann - Director of Investor Relations and Corporate Communications Kurt L. Darrow - Chairman, President & Chief Executive Officer Louis M. Riccio - Chief Financial Officer & Senior Vice President.

Analysts

Bradley B. Thomas - KeyBanc Capital Markets, Inc. Bobby K. Griffin - Raymond James & Associates, Inc. Matthew S. McCall - BB&T Capital Markets John A. Baugh - Stifel, Nicolaus & Co., Inc. Kristine Marie Koerber - Barrington Research Associates, Inc. Todd A. Schwartzman - Sidoti & Co. LLC.

Operator

Greetings and welcome to the La-Z-Boy Incorporated Third Quarter Fiscal 2015 Earnings Call. At this time all participants are in a listen-only mode. A question-and-answer session will follow the formal presentation. As a reminder, this conference is being recorded.

It's now my pleasure to introduce your host, Kathy Liebmann, Director of Investor Relations and Corporate Communications for La-Z-Boy. Thank you, Ms. Liebmann. You may begin..

Kathy Liebmann - Director of Investor Relations and Corporate Communications

Thank you, Kevin. Good morning and thank you for joining us to discuss our fiscal 2015 third quarter results. With us today are Kurt Darrow, La-Z-Boy's Chairman, President and Chief Executive Officer; and Mike Riccio, our Chief Financial Officer.

Kurt will begin today's call and then Mike will speak about the financials before turning the call back to Kurt for his concluding remarks. We will then open the call to questions. A telephone replay of the call will be available for one week beginning this afternoon.

These regular quarterly investor conference calls are one of La-Z-Boy's primary vehicles to communicate with investors about the company's current operations and future prospects. We will make forward-looking statements during this call, so I will repeat our usual Safe Harbor remark.

While these statements reflect the best judgments of management at the present time, they are subject to numerous future risks and uncertainties as detailed in our regular SEC filings, and they may differ materially from actual results due to a wide range of factors.

We undertake no obligation to update any forward-looking statements made during this call. And with that let me turn over the call to Kurt Darrow, La-Z-Boy's Chairman, President, and Chief Executive Officer.

Kurt?.

Kurt L. Darrow - Chairman, President & Chief Executive Officer

Thank you, Kathy, and good morning, everyone. Yesterday afternoon, we reported third quarter results for fiscal 2015.

Fundamentally, it was a solid quarter and I'm pleased with our ability to continue to balance several strategic initiatives which include driving increased sales, investing in the business to provide ongoing long-term profitable growth, and returning value to the shareholders.

As we move into the fourth quarter, I'm confident about our business and positioning within the marketplace. We have a strong growth strategy that is already delivering results with much more to come.

We are making the right long-term strategic investments to strengthen the core of the enterprise while identifying additional opportunities for expansion. All-in-all, La-Z-Boy has a solid future ahead of it. Our team is strong.

Innovation remains at our core, and we have a strategy to carry us forward and enable us to continue to expand our market share. For the third quarter, we achieved the following.

We increased sales 3.3%, increased same-store written sales for the La-Z-Boy Furniture Galleries network by 6.5%, posted a 7.5% consolidated operating margin, achieved an 11% operating margin in the Upholstery segment, improved the performance of both our Retail and Casegoods segments, made progress in our 4-4-5 build-out strategy, generated $23 million in cash from operating activities, and paid $0.08 per share dividend, and purchased 640,000 shares.

We accomplished this all while managing a number of moving parts during the period. Now let me take a few moments to go through a review of our three operating segments; first, Upholstery. For the quarter, sales in our Upholstery segment increased 2.2%.

As I referenced a moment ago, our written business was strong during the quarter, both for the entire network of La-Z-Boy Furniture Galleries stores in terms of same-store sales and for the Wholesale Upholstery business, up 6.5% and 10.3% respectively.

Obviously, there is a disconnect between the 10.3% increase we had in the written Wholesale Upholstery business versus the 2.2% delivered number for the quarter. I want to take a moment to make sure everyone is level-set on this, as it is reflective of the timing differences associated with the two numbers.

As we moved through the quarter, our business accelerated, and our written business for the month of January was robust. On average, there is a four to six-week lag time between the time we receive an order in the Wholesale business and when it is actually delivered, particularly if it is a custom order.

With an efficient domestic manufacturing platform, we have the ability to offer the consumer mass customization, which we believe is a competitive differentiator for us. For orders written in a given quarter, either stock or custom, they are delivered within the same quarter.

However, when (5:31) in the period as they were in the third quarter, they tend to roll in as a delivered sale into the following quarter, particularly if they are custom orders.

So all of January's orders are reflected in our written same-store sales number for the La-Z-Boy Furniture Galleries network, but not in our reported volume for the Wholesale Upholstery or company-owned retail segments, as those numbers reported represent delivered sales.

This means we move into the fourth quarter with a stronger than usual backlog, which will be delivered out during the period. And for those of you who have been following us for a while, you will recall this phenomenon occurred twice in the last few years, and the underlying strength of the business has proven itself out in the subsequent quarters.

During the period, we posted an 11% operating margin for the Wholesale Upholstery segment, a solid margin considering the moving parts within the segment. As we spoke about last quarter, we are in the midst of implementing a totally new website and e-commerce technology platform.

This change is part of a broader plan to create a compelling digital customer experience, which will enhance the ease with which consumers are able to get inspired and informed, shop for products, and connect with our stores wherever they connect with us digitally.

We have some additional work to do and at this point plan to launch the site in August. Additionally, we continue to move through the implementation process of our new ERP system throughout the La-Z-Boy branded facilities. And we will discuss this initiative in more detail in a few minutes.

With respect to our marketing program and merchandising strategies, we continue to be pleased with our initiatives. On the marketing side, our Live Life Comfortably campaign featuring Brooke Shields as our brand ambassador continues to be effective.

This spring, we plan to air a new set of commercials that will highlight the broad array of stylish furniture that we offer.

The campaign's objective has been to widen our consumer base while increasing our share of the stationary upholstery market, where we believe we have a big opportunity even with the growth we've achieved in this category over the last several years.

On the merchandising side, our Urban Attitudes collection is performing well and meeting our targets and expectation for sales. Coupled with our advertising marketing campaign, we believe the collection will continue to grow and perform well in the future.

Additionally, at the October High Point Furniture Market, we introduced enhanced mechanism on our iconic Motion products that gives the consumer many more features and options, including enhanced layout, increased leg rest elevation, greater body extension, and the ability to add a power option.

With power being a growing category in the industry overall and particularly strong for us, we are now offering power on all of our Motion product styles. The product with the new mechanism began to ship a couple of weeks ago and should reach all retail floors late in the fourth quarter. Now let me turn to a brief discussion of our Casegoods segment.

Sales in the Casegoods segment were $26 million, up 1% compared with last year's third quarter. On relatively flat volume, we more than doubled our operating margin to 3.3%, reflecting the success of the shift to an all-import model.

We have continued to move through our product refresh program at Kincaid and American Drew to offer more transitional and casual styles and are seeing traction with a number of the new collections.

While our Casegoods business is a smaller part of our overall business, it is strategically important to us in terms of our ability to merchandise the La-Z-Boy Furniture Galleries stores with occasional furniture and offer consumers expanded in-home services for their dining and bedroom.

With the all-import model in place and a more relevant product offering, we believe, moving forward, we'll begin to grow the business as well as operated in the mid-single digit operating range. Now let's turn to Retail.

Delivered sales in our Retail segment increased 11.9% to almost $90 million in the third quarter compared with last year's comparable period. On the core base of 92 stores included in the last year's period, delivered sales on the segment were up 4.7%. The Retail segment posted an operating margin of 4.7%, up from 3.8% in last year's third quarter.

As we continue to increase sales in our core base of stores, we have the ability to leverage the high fixed cost structure associated with the Retail business. In this particular quarter, the additional volume helped us to offset the nearly $700,000 drag associated with startup cost for some new stores.

As we began the fourth quarter, we acquired four stores in Southern California from an independent dealer. This brings our company-owned store count in that market to 19 locations, making it one of the two largest company-owned markets in the United States.

Now that we have complete ownership of Southern California, we have the potential to add new stores and expand our footprint.

As the company retail market – Retail segment grows, we believe as time moves on and when 4-4-5 is completed, we will own a larger percentage of the 400 La-Z-Boy Furniture Galleries stores, so too will there be the ability to capitalize further on our integrated retail model we have the ability to earn a blended wholesale retail margin approaching the mid-teens to high-teens.

During the quarter, we increased our ticket count, our units per ticket and better conversion on flat traffic. We believe a more qualified customer is entering our stores as our web traffic continues to increase.

Our belief is that the consumers are doing more and more online research and shopping fewer stores, so when she does enter our stores she is very knowledgeable about our product and service offering and more inclined to purchase. I will now turn the call over to Mike to review our financial performance..

Louis M. Riccio - Chief Financial Officer & Senior Vice President

Thank you, Kurt. Consolidated sales for the fiscal 2015 third quarter were $358 million, up 3.3% compared with last year's third quarter of $347 million. As a reminder, the operating results of Bauhaus and Lea Industries are reported as discontinued operations.

For the quarter, consolidated operating income was $26.9 million compared with $25.9 million in the fiscal 2014 third quarter. The company reported net income from continuing operations attributable to La-Z-Boy Incorporated of $17.8 million or $0.34 per diluted share, which includes a $0.01 per share after-tax gain relating to restructuring.

This compares with last year's third quarter net income of $17.5 million or $0.33 per diluted share. As noted in our press release, adjusted income from continuing operations attributable to La-Z-Boy Incorporated per share was $0.33 in the third quarter of fiscal 2015 versus $0.33 in the third quarter of fiscal 2014.

For the quarter, our consolidated operating margin was flat against last year's third quarter at 7.5%.

Our consolidated gross margin improved 1.1 percentage points in the third quarter versus last year's comparable quarter and was attributable to a number of factors including the benefits of a legal settlement in our Upholstery segment, improved performance in our Casegoods segment as a result of the transition to an all-import model for wood, and the increased size of our Retail segment, which carries a higher gross margin compared to our Wholesale segments.

As Kurt mentioned, partially offsetting these improvements were the disruptions experienced in our Upholstery segment from the ERP implementation and higher promotional activity in our Retail segment. Now let me turn to SG&A.

Selling, general and administrative expenses in the third quarter as a percent of sales increased by 1.1 percentage points compared with last year's third quarter. This was driven partly by a negative impact in our warranty expense.

In last year's third quarter, we recorded a favorable adjustment to our product warranty liability, and this year we experienced higher parts and labor costs to service warranty claims.

Additionally for the third quarter, we had ongoing spending for investments in technology including the continued implementation of the ERP system and the replacement of our website and e-commerce platform. As we near the completion date of our new world headquarters, we also have some SG&A costs related to the building which are not part of CapEx.

The higher weighting of our Retail segment also increased our SG&A expense – our SG&A as a percent of sales. I'd like to now take a – spend a couple of minutes talking about our ERP project to give you a better understanding of the effect this system is having on the business.

At the end of the quarter, we had implemented the system in three plants with the fourth plant going live on the system at the beginning of February.

Since the ERP implementation essentially touches every system in our Wholesale La-Z-Boy business, the complexity of the project is significant and we continue to ensure that the pace of implementation minimizes the disruption to the business.

That said, a certain amount of disruption is inherent in the process which is why we're implementing it one plant at a time. To provide a top line view, it is necessary to shut down production for a few days in advance of the actual implementation to prepare the plant. This is followed by the migration and install phase of the new system, if you will.

Production is then brought back online in a systematic fashion to ensure everyone reconciles – everything reconciles and interfaces properly with the other supporting systems. The downtime associated with this process coupled with our plant workers learning new procedures causes some temporary inefficiencies at the plants.

This is in addition to the spend associated with the system. The good news is that we're getting better and better at the implementation of each plant and the end is near with the plant implementation planned to be completed in June when we move our last facility onto the new system.

This last plant is our largest facility with multiple-shift operations. Following that, we'll move to the front-end of the business to work on the sales order management system. Offsetting the increased SG&A expense was a $2.3 million decrease in incentive compensation costs for the third quarter compared with the prior year third quarter.

The decrease in incentive compensation was driven by prior year results that were stronger against the incentive-based target from the current year. This was partially offset by a larger increase in our share price during the third quarter of fiscal 2015 compared with the third quarter of fiscal 2014.

Several of our share-based compensation awards are liability-based awards and their cumulative expense to-date is adjusted at the end of each quarter based on the share price from last day of the reporting period.

Turning to the balance sheet, during the quarter, as Kurt mentioned, we generated $23 million in cash from operating activities and ended the period with $98 million in cash and cash equivalents, $45 million in investments to enhance returns on our cash and $10 million in restricted cash.

For the period, we spend $16 million in CapEx, paid $4.1 million in dividends, representing an $0.08 per share, and purchased 640,000 shares of stock in the open market for $16.1 million under our existing authorized share repurchase program.

This leaves 6.3 million shares in the program for repurchase and we plan to continue to be opportunistic in the market with respect to buyback activity. Of the $16 million in capital expenditures for the quarter, about half of the spend relates to our new office building.

We still anticipate CapEx for fiscal 2015 to be in the range of $70 million to $75 million, reflecting costs associated with our new world headquarters as well as for stores, transportation and equipment and routine maintenance.

Because we're in the implementation phase of our ERP system, at this time, most of our costs associated with it are being expensed rather than capitalized. For fiscal 2016, we expect CapEx to return to a more normalized level of about $25 million to $30 million, roughly nearing depreciation and amortization.

And lastly, our effective tax rate for continuing operations for the third quarter of fiscal 2015 was 34% compared to 33.3% for the third quarter of fiscal 2014. Our effective tax rate varies from the 35% statutory rate primarily due to state taxes less the benefit of the U.S.

manufacturing deduction and foreign earnings in jurisdictions with lower tax rates than the U.S. We do not expect our effective tax rate to differ substantially in the fourth quarter from the current nine-month effective rate. And now I'll turn the call back to Kurt for his concluding remarks..

Kurt L. Darrow - Chairman, President & Chief Executive Officer

Thank you, Mike. Before we close, I'd like to talk about the great progress we are making with our 4-4-5 store build-out program, the cornerstone of our growth strategy. At this time, we are almost two years into our five-year plan. For those of you new to the La-Z-Boy story, 4-4-5 is our moniker for expanding our store base throughout North America.

Specifically, it reflects our objective of building a La-Z-Boy Furniture Galleries network to include 400 stores averaging $4 million in revenue per store over a five-year time horizon. During the third quarter the network opened four new stores, relocated two, remodeled one and closed three.

We expect to end fiscal 2015 with 326 stores reflecting 31 projects for the year including new stores, relocations and remodels.

In addition to increasing our store base, much of the work being done by both the company and our dealer network is also focused on upgrading the system as we convert old format stores through either a remodel or relocation into new design concept stores.

There is clear evidence that our new formats both the new concept design and new generation stores are outperforming the older format. This is confirmed by our experience in converting old format stores to the new design concept format where we typically experience the 10% to 15% lift in sales.

As we continue to open additional stores to enhance our network, all new stores will be in the new design concept line. We have received great feedback from our customers and store personnel and believe it create a stronger brand image, better customer experience, and gives us more flexibility on how we merchandise our products.

We have not yet fully tapped into this potential, but at this point we are observing that customers are spending 3% to 4% more per ticket in the new concept stores and our percentage of custom orders is higher than the other stores as well.

So as we change out the old stores, we will see an increase in performance for the entire network that extends beyond just new stores added to the system. Now let me take some time to walk you through a few data points to give you some perspective in terms of where we are in our store system.

I'll start out with our three store types and their performance. As we begin calendar year 2015, the breakdown of our store formats was as follows. There are 59 new concept design stores, 225 new generation stores, and 42 old format stores.

Collectively, our system averaged slightly above $3.9 million in sales for all formats in 2014, which is close to the target we've set for the second pillar of 4-4-5. In terms of our three formats, our sales performance for calendar 2014 was as follows. Our new design concept stores averaged $4.2 million in revenue per store.

Our new generation stores averaged $4.4 million per store, and our old format stores averaged $3.2 million. We also indicated when we reached the five-year milestone of 4-4-5 that we would ideally have 200 new concept stores and 200 new generation stores.

For calendar 2014, the revenue gap between new concept and new generation formats declined slightly, primarily for the following two reasons. First, in calendar 2014 we more than doubled the number of new concept design stores.

And many of those stores opened this year are in some smaller markets like Bakersfield, California; Corpus Christi, Texas; and Naples, Florida, where the potential is not as great as some of the larger markets. Second, last year we only had 26 new concept design stores in the system and a large number of them were not open for the entire year.

For these, we projected full-year sales results based on a partial year of sales. This method overestimated the results on several stores. This year with a larger set to include, we are only including stores with at least eight months of actual performance.

In addition to increasing the size of the La-Z-Boy Furniture Galleries network, the additional volume created through both the new stores and upgraded stores will flow through to our Upholstery wholesale manufacturing facilities and will enable us to drive profitability as we leverage the fixed cost structure of our plants.

As we have noted previously, we have the ability to manufacture some $250 million to $300 million more in wholesale volume throughout our existing manufacturing footprint without adding any brick or mortar, so we have a big opportunity to enhance our operating performance.

We are confident about our business prospects as we move into the fourth quarter. The selling season throughout the holiday period was strong and we anticipate having a solid deliver fourth quarter.

We are also pleased to report that we're moving into our new world headquarters within a month's time and look forward to being able to work in a more inspiring work environment that offers significant opportunity for increased collaboration. For the longer term, we are making a number of moves to strengthen our business and drive profitable growth.

With a focus on branded distribution, we are increasing the size of the La-Z-Boy Furniture Galleries network throughout North America and have a robust store build-out slated for the next several years. At the same time, we are investing in our business across multiple areas to be more efficient and to continue to drive volume growth.

This coupled with an evolving product line positions us well for the future, as we look to expand the base of consumers attracted to the La-Z-Boy brand. Our future is bright, and I look forward to continuing to report on our strategic milestones as they are achieved. We thank you for being on our call today, and I will turn things back over to Kathy.

Thank you very much..

Kathy Liebmann - Director of Investor Relations and Corporate Communications

Thank you, Kurt. We will begin the question-and-answer period now. Kevin, please review the instructions for getting into the queue to ask questions..

Operator

Certainly. Our first question today is coming from Brad Thomas with KeyBanc Capital Markets. Please proceed with your question..

Bradley B. Thomas - KeyBanc Capital Markets, Inc.

Thanks. Good morning, Kurt, Mike, and Kathy. I wanted to ask a question about sales and then a follow-up about margins, if I could. This was a very good quarter for written results. I think this is the strongest in over a year for written same-store sales.

Kurt, I was hoping you could just talk a little bit more about the momentum that you had at the end of the quarter as you started to face easier comparisons, and perhaps how Presidents Day fared when the weather across the country wasn't perhaps quite as good..

Kurt L. Darrow - Chairman, President & Chief Executive Officer

You were doing real well with that question, Brad, until you talked about Presidents Day this year. So typically for us, the period between after Thanksgiving and prior to Christmas is not the strongest few weeks in the furniture business.

But immediately after Christmas, the time between Christmas and New Year's and the month of January is normally one of the strongest periods, and that's the pattern that we experienced this year. So we were really pleased with our pace of business from December 26 through the first couple weeks of February.

And because the orders, as we mentioned, came in late in the quarter, we just didn't have the time to get them manufactured and out the door, but we will convert all that business in February and early March and recover to a normal cycle.

If you look at Presidents Day weekend over a four or five-day period, the first couple of days we were pretty enthused about the prospects of another really strong increased holiday season, but obviously the weather in the last two days dampened that a little bit. It wasn't terrible. It just leveled out some of our expectations.

And in total, if you look at the five days it was still positive, but obviously, we had higher expectations on Sunday and Monday that due to some of our markets even being closed starting Monday afternoon, didn't pan out..

Bradley B. Thomas - KeyBanc Capital Markets, Inc.

Great.

And then just as we try to connect the dots between the written orders and the total sales, can you help us think about how many millions of dollars you perhaps could have delivered in the quarter if the orders had come earlier, or perhaps what that backlog looks like that you have the tailwind as we move into your fourth quarter here?.

Kurt L. Darrow - Chairman, President & Chief Executive Officer

Our backlog, Brad, is only about a four to six-week period, so it's not an entire quarter. But we're pleased with where it is. Our backlog is up higher than what our written sales for the quarter was in the third quarter.

So it's a significant amount of business, but there is some of it that happens every year because Christmas always falls on the same date, so there's some comparative there.

But if you go back in the last few years and in the first quarter of 2014 and in the fourth quarter of 2012, similar things happened when we outsold but did not deliver the backlog out. And then when the following quarter comes on, it proves the underlying strength of the business and the orders get delivered out.

So I don't want to give you a number on it because it would be misleading that that would continue for the whole quarter and that probably won't in that kind of a pace, but there is a large amount – we do have a large increase in our backlog year-over-year..

Bradley B. Thomas - KeyBanc Capital Markets, Inc.

Great. And if I could just ask maybe one question on the margin side here then, if we dissect the drivers in the Upholstery segment specifically, it looked like you had a nice legal benefit, the supply chain efficiency is where I think a bigger tailwind than what you'd seen last quarter.

On the flip side, it looks like ERP and raw materials were a bigger drag.

Any more color you could provide about those and how those may play out in the next quarter or two?.

Kurt L. Darrow - Chairman, President & Chief Executive Officer

No, I think you identified them pretty well. In our press release, we try to always tell you some of the things that are a little bit unusual to our normal business cycle. And we're in a fluid business and every quarter we have things that happen that are planned and unplanned, and we just try to give you some basis for what we see.

But this simply was a quarter where we didn't get the delivered sales to match the investments we're making to improve our business. And had we had $10 million or $15 million more sales in the quarter, these things wouldn't be significant, but on close to flat sales, they do pop their head up.

So nothing out of the ordinary, our business is still running very well. And I think the other thing is the – and there's a ramp down of this, but we're moving into our headquarters next month, the E1 implementation in the plants will be done in the first quarter, and we're launching our website in August.

So that – all that spending that's been going on in some cases for the last couple of years, all that is winding down. But that doesn't mean that we might have a couple of other things that we need to invest in going forward.

But these have been three very large projects for us that have taken a lot of CapEx, a lot of time, and some expense that have crept into our numbers that are not ongoing forever. So you'll see some of that, and we'll give you some more color on that in June as far as what we expect that to do in our 2016 forecast..

Bradley B. Thomas - KeyBanc Capital Markets, Inc.

Great, thank you so much..

Kurt L. Darrow - Chairman, President & Chief Executive Officer

Thank you..

Operator

Thank you. Our next question today is coming from Budd Bugatch from Raymond James. Please proceed with your question..

Bobby K. Griffin - Raymond James & Associates, Inc.

Good morning, Kurt, Mike, and Kathy. This is actually Bobby filling in for Budd. Thank you for taking my questions. And, Kurt, thanks for the additional store information on calendar year 2014 revenue. That's very helpful..

Kurt L. Darrow - Chairman, President & Chief Executive Officer

You're welcome..

Bobby K. Griffin - Raymond James & Associates, Inc.

First off, in the press release you referenced the four-week to six-week lead time, is that longer than normal?.

Kurt L. Darrow - Chairman, President & Chief Executive Officer

No, it's not longer than normal. I mean that's not the manufacturing time either. That's the time from when we receive the order until we get it to the dealer and then he gets it to the customer. So that's the cycle of our revenue and production cycle. So that's pretty consistent.

Now, that doesn't mean that when an item is sold out of stock at a local retail store, it's probably available to the customer within that week. But when it's a special order or when our dealers are projecting their needs for stock into the future, our normal production cycle is in that range..

Bobby K. Griffin - Raymond James & Associates, Inc.

All right, perfect. Thank you. And then you guys referenced the pace of business accelerating in the second half of the quarter versus the first half.

Can you maybe point to anything in particular that might have caused that? Was the promotional cadence different in the second half or was the marketing strategy a little bit different?.

Kurt L. Darrow - Chairman, President & Chief Executive Officer

I wish we can take credit for that but it's the way the holidays fall..

Bobby K. Griffin - Raymond James & Associates, Inc.

Okay..

Kurt L. Darrow - Chairman, President & Chief Executive Officer

It's just the cycle of the business and there's a peak at Thanksgiving. There's a valley before Christmas and then there's the big peak of the year after Christmas and January business..

Bobby K. Griffin - Raymond James & Associates, Inc.

But nothing changed in terms of the promotional environment on a year-over-year type case? It stayed roughly the same way I would guess..

Kurt L. Darrow - Chairman, President & Chief Executive Officer

We tweak everything a little bit year over year, but nothing that I can call out. It's just that the peak after the holiday season was stronger than in previous years..

Bobby K. Griffin - Raymond James & Associates, Inc.

All right. Thank you.

And lastly, should we expect a similar amount of store start-up cost here in the fiscal fourth quarter as we saw here in the fiscal third quarter?.

Kurt L. Darrow - Chairman, President & Chief Executive Officer

I think that's a safe assumption, but it won't be necessarily the same drag that it is, because this year it was accelerated over 2014 and so that was off trend. So we will mirror the expenses we have this year, but we probably won't have more than that. So they are already embedded in our numbers for comparison sake..

Bobby K. Griffin - Raymond James & Associates, Inc.

Okay, thank you. I appreciate you guys taking my questions and best of luck going forward..

Kurt L. Darrow - Chairman, President & Chief Executive Officer

Thanks very much, Bobby..

Operator

Thank you. Our next question today is coming from Matt McCall from BB&T Capital Markets. Please proceed with your question..

Matthew S. McCall - BB&T Capital Markets

Thanks. Good morning, everybody..

Kurt L. Darrow - Chairman, President & Chief Executive Officer

Good morning..

Louis M. Riccio - Chief Financial Officer & Senior Vice President

Good morning..

Matthew S. McCall - BB&T Capital Markets

So let's see. Just to make sure the ERP pressure, Mike, you went through kind of what's going on and I just want to make sure I heard you right.

That was not – there was no pressure that was associated with any kind of issue, this was just a normal process of closing facilities and the inefficiencies that follow, correct?.

Louis M. Riccio - Chief Financial Officer & Senior Vice President

Right. I was just trying to give some more color on what we perceive as being the inefficiencies. And this was one of our larger plants during the quarter, the third, and it had a two-shift operation. So just trying to give – nothing, there was no issues with the system or that we all of a sudden encountered some problems.

It's just that we keep getting more and more on the system and working through it and more people have to learn the system. So we're just trying to give some understanding of some of the inefficiencies and where they come from, but nothing unusual this quarter than any other quarter..

Matthew S. McCall - BB&T Capital Markets

Okay. Yeah. Just clearing that up. All right.

On the 4-4-5 strategy, Kurt, you said – so I guess the question is really around, first part of the question is around Southern California when you got your 400 store goal, does that include – did that include the initial goal includes Southern California, the acquired stores, any potential stores that you're going to add?.

Kurt L. Darrow - Chairman, President & Chief Executive Officer

The 400 stores include the base stores that we had when we started at 315. So those four stores are in that base. So it's just the transfer of who owns it, it doesn't change our store counts at all.

What the opportunity I referred to is there's probably two or three other places we can put some stores in the area of responsibility that we assume from our previous dealer, so that will increase our store count. But in the overall number, the four stores don't make any difference.

They were part of the 326 before we bought them and they're still part of that now..

Matthew S. McCall - BB&T Capital Markets

Okay. Maybe I should have asked about the owned stores, but obviously I'm just saying I guess is there – the question, has there been any change as you've moved through the first two years and you've changed the plans, you've still got 400 out there, you've still $4 million out there.

You're approaching the $3.9 million per store you got there last year.

So any kind of alterations to the plan, tweaks to the plan that you've gone through the first two years?.

Kurt L. Darrow - Chairman, President & Chief Executive Officer

I don't believe so at this point. We have a pretty good backlog of projects for next year. We should be in that same 30 project to 35 project range and we will probably close less stores next year, so the net will go up.

So, no, right now – obviously, the last 20 stores will be harder to get on time and schedule in than the first couple of years when we have a bigger area of opportunity. But no, we're not – we're not seeing anything right now that would make us change our targets..

Matthew S. McCall - BB&T Capital Markets

Okay.

Even though you're closing in on the $4 million target per store?.

Kurt L. Darrow - Chairman, President & Chief Executive Officer

Right..

Matthew S. McCall - BB&T Capital Markets

Okay. All right, and then I think you said you did some kind of targeted margins, it sounded like updated targeted margins, the mid-single digit in Casegoods, I think you said the blended margin could reach the mid-teens to high-teens for the Upholstery business.

Can you talk about the assumptions behind Retail and behind Wholesale to get you to maybe the high end of that range? And what it takes you to get to the high end versus the low end and then the timings to achieve that range?.

Kurt L. Darrow - Chairman, President & Chief Executive Officer

Then that is one question?.

Matthew S. McCall - BB&T Capital Markets

It's three parts..

Kurt L. Darrow - Chairman, President & Chief Executive Officer

No. I think we're a little – maybe we didn't communicate right here. So our operating targets from the beginning of last year that we have not changed yet was the Upholstery Wholesale business making high single-digit, low double-digit operating performance. So the 9%, 10%, 11% range, that's what we expect.

Our Casegoods business, we've had the target out there at mid-single-digits. We've done that a few years and a few years we didn't. We feel more confident in the consistency of that business and the capabilities of making a mid-single-digit operating profit now that we have an import model.

And then in our Retail business, that is also challenged to make the mid-single-digit range operating margin, and they crept up on it this quarter, those still are double-digit, mid-single-digit in the other two segments, those are still where we're operating.

Our comment on the company-owned integrated model, if we would reach the higher point of those targets, so if we would make 11% or 12% in a quarter in Upholstery or we would make 5% or 6% in a quarter in Retail, you start getting a blended double-digit mid-teen operating margin in the combined segments through everything we sell through one of our company-owned stores.

But we're not raising our targets in Upholstery to mid double-digits. It's the combined margin capture of the Wholesale and Retail business..

Matthew S. McCall - BB&T Capital Markets

Okay.

And does it assume the completion of 4-4-5 to kind of get on that – to get to a level where that's the ongoing trend?.

Kurt L. Darrow - Chairman, President & Chief Executive Officer

That certainly will help. But it's – the biggest driver we have in our Wholesale business to improve our margin is absorption. So the more volume we can put through it, whether it comes from our independent dealers or our network of stores, our plants are agnostic to where the volume comes through.

They just want to expand making more product into the facility..

Matthew S. McCall - BB&T Capital Markets

Okay..

Kurt L. Darrow - Chairman, President & Chief Executive Officer

One thing I'd also like to mention, Matt, is that we did not have many disruptions in the third quarter with the port slowdown in LA. And our team did a pretty good job of advanced planning, of ordering some up front, of diverting some containers.

We have a little bit of advantage is that a lot of our fabrics go straight to our facility in Mexico and avoids the LA port.

But if the port would go on strike and if there would be a shutdown or a service interruption, that will start to show itself in the industry, and it will be more costly to divert, it will be more of a challenge to get things on time. And so we're watching that with a mindful eye, and I just wanted everybody to be aware of it..

Matthew S. McCall - BB&T Capital Markets

But no impact in Q3?.

Kurt L. Darrow - Chairman, President & Chief Executive Officer

Minimal..

Matthew S. McCall - BB&T Capital Markets

Okay. Thank you, Kurt..

Kurt L. Darrow - Chairman, President & Chief Executive Officer

Okay..

Operator

Thank you. Our next question today is coming from John Baugh from Stifel. Please proceed with your question..

John A. Baugh - Stifel, Nicolaus & Co., Inc.

Good morning, Kurt. Good morning, Kathy. Just quickly, I was curious in the backlog, which is quite strong. You mentioned I think some more promotional activity on the retail side. So I was curious.

Is the backlog margin, if you will, when it shifts appreciably different or unrelated to that promotional comment?.

Kurt L. Darrow - Chairman, President & Chief Executive Officer

The margin on the backlog, there's substantially no change, John. We may have had a slight decrease in our gross margin in retail for the quarter, nothing significant. and we just had some different offers at retail that caused that to happen, and they were intentional. But it isn't significant enough to be concerned about..

John A. Baugh - Stifel, Nicolaus & Co., Inc.

Great, thank you. And then as we look at February, I'm going to leave Presidents Day out because you talked about that. But from December 26 through mid-February, I remember weather was a bit of an issue last year.

So you talked about the second half of the quarter being stronger in orders, but that's always the case, so that presumably is a year-over-year similarity.

Is the strength you're seeing in your view the easy weather comparison, or do you really sense the customers coming in at a greater rate, your ads are more effective, your product offering is working, any color there?.

Kurt L. Darrow - Chairman, President & Chief Executive Officer

That's a good question and you could add in lower gas prices and rising consumer confidence. We do see – we did see from that period we referred to the customer more willing to buy. They're more willing to trade up some. And that's I think the condition of the economy right now.

We may have had some benefit during this time because we're talking about the Wholesale business, which is all in North America. We may have had 1% or so of benefit from the bad weather last year in that run-up period. We probably gave some of that back at Presidents Day, the Sunday and Monday.

So I don't really want to use the weather as a benefit or an excuse because we seem to get it every winter, but it's not significant enough to say there wasn't a pattern going on of increased buying by our customers..

John A. Baugh - Stifel, Nicolaus & Co., Inc.

Great, thank you. And then just lastly, quickly, the stores you bought in Southern Cal, is there a rough revenue contribution to the quarter? And were they profitable, neutral, really profitable, losing money? And then also any thoughts about raw materials moving forward, thanks..

Kurt L. Darrow - Chairman, President & Chief Executive Officer

So the stores in Southern California are profitable. They're slightly below the average of the stores, and there are a couple of stores that are fairly old that need to be moved that we're going to do as soon as possible. But they'll be a net contributor to our store network.

And right now, we'll give you a lot more detail in June, but right now we're not seeing going forward a lot of pressure on raw materials. There are always some minor categories that will have some increase. We did have some this quarter that affected our performance, but we don't see a big run up in raw materials in our planning for next year..

Operator

Thank you. Our next question today is coming from Kristine Koerber from Barrington Research Associates. Please proceed with your question..

Kristine Marie Koerber - Barrington Research Associates, Inc.

Good morning, a couple of questions.

First, as we look at the investment spending that you've been doing over the last couple of years, how much of that – how much of the major investment spending has flowed through the P&L at this point?.

Louis M. Riccio - Chief Financial Officer & Senior Vice President

We talk about it in our MD&A that we had probably about between the technology costs and – it's probably been about 0.3 – 0.4 percentage points of our sales that we could net cost there.

We do feel confident though that as we go through this year and we compare to next year, as we – and as Kurt said, we'll give some more color on this during our June call of projects that we're going to do, not do, and what that impact is on us. But we don't see this being an ongoing problem now that we're anniversarying these costs next year..

Kristine Marie Koerber - Barrington Research Associates, Inc.

Right. I was....

Louis M. Riccio - Chief Financial Officer & Senior Vice President

But probably at that level..

Kristine Marie Koerber - Barrington Research Associates, Inc.

But I was looking at a total number just trying to get some idea of how much you've spent over the last couple of years in total, not just this recent quarter..

Kurt L. Darrow - Chairman, President & Chief Executive Officer

We'd have to do some research on that to answer that adequately. But in total, when you take the entire E1 project, our headquarters, and our spend on e-com, it's going to push $90 million to $100 million. And most of that is capital, but some percentage of that is expense as well..

Kristine Marie Koerber - Barrington Research Associates, Inc.

Okay. And then, Mike, you had indicated that next project is front end – implementation of front-end systems. Can you talk about the timing of that? And I'm assuming that's relatively minor and we shouldn't expect any disruption.

Is that correct?.

Louis M. Riccio - Chief Financial Officer & Senior Vice President

So a couple different things on that. So the sales order management system will not be shutting the plants down as we go live, but it is going to touch every part of ERP as it's the order entry system, it's the – how all the invoicing is done. It's a major part of the consumer interface or the dealer interface with our system.

So it will cost us some money to go live on that, some will be capital and some will be expensed. We've been working on that all along the time that we've been working on the rest of the system, but we wanted to get all the plants on first before we started installing different parts of the system.

So we will have some expenses over the fall and into next calendar year. But we're hoping that it won't as disruptive on the plants but as we go live this will be – we can't really go live in bits and parts of that. It's going to turn the system all at one time in the fourth quarter of next year.

So we're working through that and making sure that we test it properly, but I can't say that it won't be as costly, there will be more capital because we're designing that part of the system. And then when we implement it, but we'll be giving some more flavor on that as we go through the summer..

Kristine Marie Koerber - Barrington Research Associates, Inc.

Okay. That's helpful. Thanks.

And then geographically any change in trends geographically in the markets or is it pretty consistent across the country?.

Kurt L. Darrow - Chairman, President & Chief Executive Officer

I would say it was pretty consistent across the company. We didn't see a big variation between the highs and the lows and there really were no way underperforming regions. So we were pretty pleased at the broad based participation in the increased sales for the quarter..

Kristine Marie Koerber - Barrington Research Associates, Inc.

Okay, great.

And then just lastly, any update on Urban Attitudes and kind of what you're seeing there?.

Kurt L. Darrow - Chairman, President & Chief Executive Officer

So I think we reported last quarter that it was performing at slightly above 30% of our overall Upholstery business, and it's still in that range. And we think as time goes and people understand they can shop that type of product category in our stores, we think it's going to continue to go up.

Certainly, we don't – we never intended it to be 50% or 60% of our business, but we intended it to serve both the more fashion forward customer and a customer who has needs for smaller products. So I think it's been a huge success for us and this will continue to mature..

Kristine Marie Koerber - Barrington Research Associates, Inc.

Great. Thank you..

Kurt L. Darrow - Chairman, President & Chief Executive Officer

Thank you..

Operator

Thank you. Your next question today is coming from Todd Schwartzman from Sidoti & Company. Please proceed with your question..

Todd A. Schwartzman - Sidoti & Co. LLC

Hi all. I wanted to ask you if you could talk about the landscape in Southern Cal with regard to format, design format, how the 19 stores shake out.

And also if you're going to own all the stores in that market, what's the right number there? How many do you expect to add to that? And what's your timeframe for getting there?.

Kurt L. Darrow - Chairman, President & Chief Executive Officer

Good question. All of the 15 that the company had previously owned are either all new gen or new concept. And the four we purchased only one of them is a new gen and then the other three are old concept. So they will be immediately either remodeled or relocated.

I think we probably, if we can find the right locations at the right cost I think we have the potential to eventually have as many as 25 stores in Southern California. And so it would be a $100-million-plus market for us if it performs like it is now and we get that store count in there. So we're pretty bullish on that market..

Todd A. Schwartzman - Sidoti & Co. LLC

Are there any other markets Kurt where you think you are either equally underpenetrated or more so perhaps?.

Kurt L. Darrow - Chairman, President & Chief Executive Officer

Well, I think we've been very transparent, Todd, about our struggles in Greater New England, Boston in specific, Miami and Greater New York. We know we're not penetrating those markets to the same degree as we are Baltimore, Washington, Chicago, Southeastern Michigan.

So those have our attention and have some focus and they've been kind of intentionally left towards the end because they are more expensive and they are more challenging, but we're going to find ways to address those and try to get their performance more on par with the rest of the country.

But those three stand out as places that we have room for improvement..

Todd A. Schwartzman - Sidoti & Co. LLC

Great. Thanks for that.

On the mix of Motion versus Upholstery, where did the Q3 delivered number shake out and what difference, if any, was there with regard to Urban Attitudes versus the non-Urban Attitudes mix of Upholstery, Stationary versus Motion?.

Kurt L. Darrow - Chairman, President & Chief Executive Officer

Look, Todd, the Urban Attitudes percentage of the whole didn't change significantly, so that was not material. What probably the difference in the third quarter to our mix was that we are in the middle of a changeover from one of our motion sofa mechanisms to a new one.

And a lot of the old mechanisms are being sold off the floor and they're waiting for the new mechanism to be delivered.

And depending on when our customers made that decision, there might have been a gap here of available – and it's not our entire Motion line, it's half of it, but the changeover probably affected the amount of Motion sofas we delivered during the quarter, and that should straighten itself out in the fourth quarter.

So our Upholstery sales as a mix were up slightly in the quarter compared to Motion, but we think with this new mechanism that will get back to our standard percentages..

Todd A. Schwartzman - Sidoti & Co. LLC

But in terms of the orders you've received thus far from the Urban Attitudes consumer, are they embracing Motion? Are they ordering Motion in greater numbers as a percentage of the mix of total orders vis-à-vis your non-Urban Attitudes business?.

Kurt L. Darrow - Chairman, President & Chief Executive Officer

So our Urban Attitudes business, Todd, is strictly stationary..

Todd A. Schwartzman - Sidoti & Co. LLC

It is strictly stationary. Okay, got it. Okay..

Kurt L. Darrow - Chairman, President & Chief Executive Officer

Particularly sofas, occasional chairs and an accessory package that goes with it. So it has no effect on our Motion business..

Todd A. Schwartzman - Sidoti & Co. LLC

And is there any intention to branch out?.

Kurt L. Darrow - Chairman, President & Chief Executive Officer

Well, we're always looking to try to have more stylish motion and try to make mechanism changes that would enhance that, but that's not easy to do. And so I wouldn't see us in the near term a significant change in that, but it's something that we continue to work out to broaden that appeal..

Todd A. Schwartzman - Sidoti & Co. LLC

And as far as the mix of custom orders, do you foresee the time, if you do what you hope to achieve in having the designers penetrate consumers' homes through greater extent, do you foresee a day when that will be the norm? Custom Upholstery, that is, where you won't even speak in terms of what the mix was of custom to non?.

Kurt L. Darrow - Chairman, President & Chief Executive Officer

Well, I think it's going to increase, because it is a competitive advantage for us, but – and it varies by category. So our highest custom order category is Stationary Upholstery, and it is more decorative. We do have a lot of people that want to pick their own fabrics and it's something they can't find everyplace else, so that's very good for us.

But then we still sell a lot of recliners and the custom percentage on recliners and changing fabrics and colors is not nearly as great as it is on sofas and motion sofas.

So it may change and accelerate in certain categories, but as long as we're selling chairs, which in the foreseeable future we have no indication that we're going to change that, our overall percentage is not going to change dramatically..

Todd A. Schwartzman - Sidoti & Co. LLC

Got you.

And on the Casegoods side, I'm aware of the transition underway towards the new collections, but if you could maybe speak to the flattish delivered number for the quarter as to whether there is anything else going on there? Or is that pretty much explaining the lion's share of that somewhat depressed demand for Casegoods?.

Kurt L. Darrow - Chairman, President & Chief Executive Officer

No. There's nothing unusual there. We did have some hospitality business that are in the numbers of last year because it wasn't a standalone segment like Lea. So I don't have the actual number but we will be running up against that for another quarter or two.

So actually without hospitality, their business was up more than the financial show, but we'll work our way through that. We have to get these new groups on all the retail floors, we have to get some traction on them, we have to service them better, and we have to finish this product line refresh and we're coming to the end of all that.

So we would expect in calendar 2015 to see some growth and start making some traction in that category..

Todd A. Schwartzman - Sidoti & Co. LLC

Great. Thanks, Mike. Thanks, Kurt..

Kurt L. Darrow - Chairman, President & Chief Executive Officer

All right. Thanks..

Louis M. Riccio - Chief Financial Officer & Senior Vice President

Yup. Bye-bye..

Operator

Thank you. We've reached the end of our question-and-answer session, if I could turn the floor back over to management for any further closing comments..

Kathy Liebmann - Director of Investor Relations and Corporate Communications

Thank you for participating on our call this morning. Should you have any additional questions, please give me a call. Have a great day. Bye-bye..

Operator

Thank you. That does conclude today's teleconference. You may disconnect your lines at this time and have a wonderful day. We thank you for your participation today..

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