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Consumer Cyclical - Auto - Recreational Vehicles - NYSE - US
$ 32.9
0.766 %
$ 4.19 B
Market Cap
7.17
P/E
1. INTRINSIC VALUE

Harley-Davidson, Inc. manufactures and sells motorcycles. The company operates in two segments, Motorcycles and Related Products and Financial Services. The Motorcycles and Related Products segment designs, manufactures, and sells Harley-Davidson motorcycles, including cruiser, touring, standard, sportbike, and dual models, as well as motorcycle parts, accessories, apparel, and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels in the United States, Canada, Latin America, Europe, the Middle East, Africa, and the Asia-Pacific. The Financial Services segment provides wholesale financing services, such as floorplan and open account financing of motorcycles, and parts and accessories; and retail financing services, including installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale protection products comprising motorcycle insurance, extended service contracts, and motorcycle maintenance protection.[ Read More ]

The intrinsic value of one HOG stock under the base case scenario is HIDDEN Compared to the current market price of 32.9 USD, Harley-Davidson, Inc. is HIDDEN

2. FUNDAMENTAL ANALYSIS

Price Chart HOG

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FINANCIALS
5.84 B REVENUE
1.41%
779 M OPERATING INCOME
-14.32%
707 M NET INCOME
-4.41%
755 M OPERATING CASH FLOW
37.64%
-512 M INVESTING CASH FLOW
33.73%
-175 M FINANCING CASH FLOW
13.53%
1.15 B REVENUE
-28.92%
106 M OPERATING INCOME
-57.26%
116 M NET INCOME
-46.87%
353 M OPERATING CASH FLOW
-25.47%
-89.1 M INVESTING CASH FLOW
68.67%
131 M FINANCING CASH FLOW
-36.77%
Balance Sheet Decomposition Harley-Davidson, Inc.
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Current Assets 5.16 B
Cash & Short-Term Investments 1.64 B
Receivables 2.38 B
Other Current Assets 1.14 B
Non-Current Assets 6.98 B
Long-Term Investments 5.43 B
PP&E 801 M
Other Non-Current Assets 746 M
Current Liabilities 3.38 B
Accounts Payable 349 M
Short-Term Debt 2.15 B
Other Current Liabilities 881 M
Non-Current Liabilities 5.5 B
Long-Term Debt 5.04 B
Other Non-Current Liabilities 462 M
EFFICIENCY
Earnings Waterfall Harley-Davidson, Inc.
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Revenue 5.84 B
Cost Of Revenue 3.76 B
Gross Profit 2.08 B
Operating Expenses 1.01 B
Operating Income 779 M
Other Expenses 72.5 M
Net Income 707 M
RATIOS
35.58% GROSS MARGIN
35.58%
13.35% OPERATING MARGIN
13.35%
12.11% NET MARGIN
12.11%
21.72% ROE
21.72%
5.82% ROA
5.82%
6.02% ROIC
6.02%
FREE CASH FLOW ANALYSIS
Free Cash Flow Analysis Harley-Davidson, Inc.
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Net Income 707 M
Depreciation & Amortization 158 M
Capital Expenditures -207 M
Stock-Based Compensation 82.9 M
Change in Working Capital 24.3 M
Others -201 M
Free Cash Flow 547 M
3. WALL STREET ANALYSTS ESTIMATES
Wall Street Analysts Price Targets Harley-Davidson, Inc.
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Wall Street analysts predict an average 1-year price target for HOG of $43.6 , with forecasts ranging from a low of $39 to a high of $50 .
HOG Lowest Price Target Wall Street Target
39 USD 18.54%
HOG Average Price Target Wall Street Target
43.6 USD 32.60%
HOG Highest Price Target Wall Street Target
50 USD 51.98%
4. DIVIDEND ANALYSIS
0.44% DIVIDEND YIELD
0.172 USD DIVIDEND PER SHARE
5. COMPETITION
6. Ownership
Insider Ownership Harley-Davidson, Inc.
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Sold
0-3 MONTHS
138 K USD 1
3-6 MONTHS
0 USD 0
6-9 MONTHS
0 USD 0
9-12 MONTHS
0 USD 0
Bought
0 USD 0
0-3 MONTHS
0 USD 0
3-6 MONTHS
0 USD 0
6-9 MONTHS
0 USD 0
9-12 MONTHS
Date Value Insider Amount Avg Price
2 weeks ago
Oct 30, 2024
Sell 138 K USD
Sylvester Maryrose
Director
- 4278
32.25 USD
1 year ago
Aug 01, 2023
Bought 50 K USD
Masood Rafeh
Director
+ 1302
38.4 USD
1 year ago
Feb 06, 2023
Sell 112 K USD
Root Jonathan R
SVP - HDFSI
- 2239
50.167 USD
2 years ago
Sep 02, 2022
Bought 1 M USD
ZEITZ JOCHEN
President and CEO
+ 25750
38.937 USD
2 years ago
Aug 09, 2022
Bought 50.1 K USD
Masood Rafeh
director:
+ 1335
37.5 USD
2 years ago
Mar 01, 2022
Sell 5.57 K USD
KORNETZKE MARK R
- 139
40.1 USD
2 years ago
Mar 01, 2022
Sell 225 K USD
KORNETZKE MARK R
- 5607
40.09 USD
2 years ago
Mar 02, 2022
Sell 116 K USD
KORNETZKE MARK R
- 2868
40.3339 USD
3 years ago
Feb 05, 2021
Bought 24.8 K USD
Mansfield Luke Christopher
VP/Motorcycle Management
+ 735
33.7172 USD
3 years ago
Feb 04, 2021
Bought 1 M USD
ZEITZ JOCHEN
President and CEO
+ 30800
32.4729 USD
4 years ago
Nov 09, 2020
Sell 491 K USD
Olin John A
- 13500
36.34 USD
4 years ago
Nov 09, 2020
Sell 97.2 K USD
Olin John A
- 2901
33.5106 USD
4 years ago
Nov 09, 2020
Sell 2.16 M USD
Olin John A
- 63476
33.9912 USD
4 years ago
Nov 09, 2020
Sell 424 K USD
Olin John A
- 12125
34.9373 USD
4 years ago
Aug 12, 2020
Bought 1.99 M USD
ZEITZ JOCHEN
Chairman and Acting President
+ 71450
27.8633 USD
4 years ago
Aug 07, 2020
Sell 57.6 K USD
Thomas James Darrell
VP - Interim CFO and Treasurer
- 2228
25.86 USD
4 years ago
May 13, 2020
Bought 996 K USD
ZEITZ JOCHEN
Chairman and Acting President
+ 51020
19.5219 USD
4 years ago
May 13, 2020
Bought 257 K USD
Olin John A
SVP & CFO
+ 13500
19.0203 USD
4 years ago
May 08, 2020
Bought 2.08 M USD
ZEITZ JOCHEN
Chairman and Acting President
+ 97850
21.2579 USD
7. News
Harley-Davidson Shares Decline 3% Since Q3 Earnings Beat HOG reports better-than-expected Q3 earnings and slashes 2024 revenue guidance for the HDMC segment. zacks.com - 1 week ago
Öhlins Launches First Front Fork and New STX Pro Shock Upgrades for Harley-Davidson UPPLANDS VÄSBY, Sweden, Nov. 04, 2024 (GLOBE NEWSWIRE) -- Öhlins Racing the global leader in advanced suspension technology, has debuted its first front fork for Harley-Davidson motorcycles – the American V-Twin 48 Blackline front fork. Included in this landmark release is the new Öhlins STX Pro Blackline shock absorber. Both products are equipped with Öhlins' cutting-edge technologies from Bagger Racing and aim to enhance the comfort and overall riding experience for Harley-Davidson enthusiasts. globenewswire.com - 1 week ago
Can Harley Stock Rev Up To $50? Harley-Davidson stock currently trades at about $33 per share, around 33% below its levels of $49 seen on May 17, 2021 (pre-inflation shock high), and appears to be undervalued. Harley saw its stock trading at around $30.50 at the end of June 2022, just before the Fed started increasing rates, and remains up by about 8% from those levels driven by easing inflation numbers. forbes.com - 2 weeks ago
Harley-Davidson cuts revenue forecast on inflation, DEI backlash Harley-Davidson lowered its revenue forecast for 2024 as stubborn inflation, high interest rates and consumer blowback from a DEI controversy impacted the motorcycle maker's sales. foxbusiness.com - 3 weeks ago
Harley-Davidson, Inc. (HOG) Q3 2024 Earnings Call Transcript Harley-Davidson, Inc. (NYSE:HOG ) Q3 2024 Earnings Conference Call October 24, 2024 9:00 AM ET Company Participants Shawn Collins - Director, Investor Relations Jochen Zeitz - Chief Executive Officer Jonathan Root - Chief Financial Officer Karim Donnez - LiveWire Chief Executive Officer Conference Call Participants Craig Kennison - Baird Megan Alexander - Morgan Stanley James Hardiman - Citi Joseph Altobello - Raymond James Robin Farley - UBS Fred Wightman - Wolfe Research Alex Perry - Bank of America Noah Zatzkin - KeyBanc David MacGregor - Longbow Research Tristan Thomas Martin - BMO Capital Markets Jaime Katz - Morningstar Operator Thank you for standing by. And welcome to the Harley-Davidson 2024 Third Quarter Investor and Analyst Conference Call. seekingalpha.com - 3 weeks ago
Compared to Estimates, Harley-Davidson (HOG) Q3 Earnings: A Look at Key Metrics The headline numbers for Harley-Davidson (HOG) give insight into how the company performed in the quarter ended September 2024, but it may be worthwhile to compare some of its key metrics to Wall Street estimates and the year-ago actuals. zacks.com - 3 weeks ago
Harley-Davidson slashes forecast as sales slammed by DEI boycott, inflation The name brand bikemaker has seen sales slump amid rising uncertainty about the economy and policies. A conservative-led boycott against the company's DEI policies only added to Harley-Davidson's sales woes. nypost.com - 3 weeks ago
Harley-Davidson (HOG) Q3 Earnings Beat Estimates Harley-Davidson (HOG) came out with quarterly earnings of $0.91 per share, beating the Zacks Consensus Estimate of $0.82 per share. This compares to earnings of $1.38 per share a year ago. zacks.com - 3 weeks ago
Harley-Davidson's stock down 2% as lowered guidance offsets earnings beat Harley-Davidson Inc.'s stock fell 2% early Thursday, after the iconic motorbike maker topped estimates for the third quarter despite steep declines in profit and revenue, but lowered its full-year guidance to reflect a still-struggling consumer. marketwatch.com - 3 weeks ago
Harley-Davidson Delivers Third Quarter Financial Results MILWAUKEE , Oct. 24, 2024 /PRNewswire/ -- Harley-Davidson, Inc. ("Harley-Davidson," "HDI," or the "Company") (NYSE: HOG) today reported third quarter 2024 results. "We have worked diligently through the quarter to mitigate the impact of high interest rates, and macroeconomic and political uncertainty, that continue to put pressure on our industry and customers, especially in our core markets," said Jochen Zeitz, Chairman, President and CEO, Harley-Davidson. prnewswire.com - 3 weeks ago
Harley-Davidson cuts full-year revenue forecast Harley-Davidson trimmed its revenue forecast for the year as sticky inflation and high borrowing costs hurt demand for motorcycles in North America. reuters.com - 3 weeks ago
Harley-Davidson Gears Up For Q3 Print; Here Are The Recent Forecast Changes From Wall Street's Most Accurate Analysts Harley-Davidson, Inc. HOG will release earnings results for its third quarter, before the opening bell on Thursday, Oct. 24. benzinga.com - 3 weeks ago
8. Profile Summary

Harley-Davidson, Inc. HOG

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COUNTRY US
INDUSTRY Auto - Recreational Vehicles
MARKET CAP $ 4.19 B
Dividend Yield 0.44%
Description Harley-Davidson, Inc. manufactures and sells motorcycles. The company operates in two segments, Motorcycles and Related Products and Financial Services. The Motorcycles and Related Products segment designs, manufactures, and sells Harley-Davidson motorcycles, including cruiser, touring, standard, sportbike, and dual models, as well as motorcycle parts, accessories, apparel, and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels in the United States, Canada, Latin America, Europe, the Middle East, Africa, and the Asia-Pacific. The Financial Services segment provides wholesale financing services, such as floorplan and open account financing of motorcycles, and parts and accessories; and retail financing services, including installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale protection products comprising motorcycle insurance, extended service contracts, and motorcycle maintenance protection. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.
Contact 3700 West Juneau Avenue, Milwaukee, WI, 53208 https://www.harley-davidson.com
IPO Date July 8, 1986
Employees 6400
Officers Mr. Shawn Michael Collins Director of Investor Relations George Prassas Chief Communications Officer Mr. Jagdish Krishnan Chief Digital & Operations Officer Ms. Tori Termaat Chief Human Resources Officer Mr. Mark R. Kornetzke Chief Accounting Officer Mr. Jochen Zeitz Chairman, President & Chief Executive Officer Mr. Paul J. Krause Chief Legal Officer, Chief Compliance Officer & Secretary Theo Keetell Vice President of Marketing Mr. Jonathan R. Root Chief Financial Officer Mr. David Viney Vice President & Treasurer