Greetings, and welcome to the Home Depot's Quarterly Earnings Call. At this time, all participants are in a listen-only mode. A brief question-and-answer session will follow the formal presentation. [Operator Instructions] As a reminder, this conference is being recorded. It is now my pleasure to introduce your host, Isabel Janci. Please go ahead..
Thank you, Christine, and good morning, everyone. Welcome to Home Depot's Fourth Quarter and Fiscal Year 2020 Earnings Call. Joining us on our call today are Craig Menear, Chairman and CEO; Ted Decker, President and Chief Operating Officer; and Richard McPhail, Executive Vice President and Chief Financial Officer.
Following our prepared remarks, the call will be open for questions. Questions will be limited to analyst and investors and, as a reminder, please limit yourself to one question with one follow-up. If we are unable to get to your question during the call, please call our Investor Relations department at (770) 384-2387.
Before I turn the call over to Craig, let me remind you that today's press release and the presentations made by our executives include forward-looking statements as defined in the Private Securities Litigation Reform Act of 1995.
These statements are subject to risks and uncertainties that could cause actual results to differ materially from our expectations and projections. These risks and uncertainties include, but are not limited to, the factors identified in the release and in our filings with the Securities and Exchange Commission.
Today's presentations will also include certain non-GAAP measures. Reconciliation of these measures is provided on our website. Now let me turn the call over to Craig..
Thank you, Isabel, and good morning, everyone. Thanks for joining our call this morning. We hope that you and your loved ones are safe and healthy. Our thoughts are with those that have been impacted by the recent winter storms. Fiscal 2020 was a year that we certainly will not forget.
It was a year of great hardship and adversity for so many, and our thoughts and prayers are with the millions of people who have been directly impacted by the pandemic. It is times like these that I have never been more thankful for the culture that our founders instilled in our business over 40 years ago.
We have navigated this crisis by aligning our decisions and actions to some of our most important values to do the right thing and to take care of our people.
At the end of the day, it is our people and culture that make us unique, our ability to manage unprecedented demand in the business while navigating the global pandemic and supporting our communities through multiple natural disasters and moments of crisis is a direct result of our associates' extraordinary efforts.
As a result, investing in our associates during this time was one of the easier decisions we made this year. During fiscal 2020, in addition to record success sharing payouts, we invested a total of approximately $2 billion on enhanced compensation and benefits for our associates.
As we announced last quarter, we transitioned from temporary COVID-19 benefits to permanent compensation enhancements for our frontline hourly associates. At the beginning of the year, I would have never thought it possible for the business to grow over $21 billion in 2020.
For context, it took us 19 years as a company to achieve the first $20 billion in total sales, and we outgrew that in this year alone. This was enabled by investments we've made in the business as well as the team's exceptional execution and cross-functional alignment.
COVID-19 and its impacts have forced us to change the way we live, work, and interact with one another, and there are some key learnings. The first is that the investments we have made in the business over the past decade were the right ones.
And the second is that those investments enabled agility and flexibility to execute on critical business decisions in a changing and dynamic operating environment.
Investments in technology and infrastructure helped us to extend our in-store BOPUS offering to curbside in a matter of days and convert a newly opened market delivery center facility to a direct fulfillment center in order to reduce online delivery lead times and improve the customer experience.
The mechanization of our upstream supply chain helped us to better flow products to our stores, while investment in tools for our store associates and met teams help to get that product to the shelves for the customer more quickly and efficiently.
Our merchants leverage data analytics to collaborate with our supplier partners to make real-time adjustments to our assortments as we work to prioritize the highest demand SKUs for our customers. Despite one of the most difficult operating environments we have ever faced, we continue to make progress with regards to our strategic initiatives.
Key components of our One Home Depot strategy, such as opening of various supply chain facilities, technology investments and enhancements to the digital experience remain on track. We have also restarted many of the in-store investments that were paused at the outset of the pandemic.
As customers engage with The Home Depot, we see a continued blend of both the physical and digital worlds. As a result, we believe that the distinct competitive advantages and overarching benefits of an interconnected One Home Depot strategy have never been more relevant. Now turning to our financial highlights.
Our results for the year clearly indicate that for many customers, the home has never been more important. Fiscal 2020 sales grew $21.9 billion to $132.1 billion, up 19.9% from last year. Comp sales were up 19.7% from last year, and our U.S. comps were positive 20.6%. Diluted earnings per share increased 16.5% to $11.94 for the year.
We finished this year with another exceptional quarter as we saw the continuation of outsized demand for home improvement projects. Sales for the fourth quarter grew $6.5 billion to $32.3 billion, up 25.1% from last year. Comp sales were up 24.5% from last year, with U.S. comps of positive 25%.
Diluted earnings per share were $2.65 for the fourth quarter. Our results this quarter, once again, were driven by broad-based strength across the business and geographies. All of our top 40 markets posted double-digit comps, while Canada posted comps above the Company average and Mexico posted double-digit comps in local currency.
As Ted will detail, both ticket and transactions were up double digits in the quarter, and we saw a strong double-digit growth from both the Pro and DIY customers. We had a record holiday season as our modified approach to Black Friday and gift center events clearly resonated with our customers.
Our interconnected retail strategy and underlying technology infrastructure have continued to support record level web traffic on a consistent basis throughout the year. For the quarter, sales leverage in our digital platforms increased approximately 83% versus the prior year and approximately 55% of online orders were fulfilled through a store.
For the year, sales leveraging our digital platforms increased approximately 86% versus last year and approximately 60% of online orders were fulfilled through a store. We continue to invest in our digital assets, introducing new capabilities in different ways to engage with The Home Depot, all with the goal of improving the customer experience.
One of the customer enhancement tools that had to be completely reimagined in the COVID-19 environment was our in-store workshop program. For years, we have offered a number of different in-store workshops, including our kids' workshops.
Until COVID-19, there wasn't an online option for these workshops, but in a few short months, we were able to successfully transition 100% of our workshop content online. The live streaming platform has allowed us to go from an average of five in-store workshops per month to approximately 40 online live streaming workshops per month.
These online workshops have driven a deeper level of engagement and connectivity with our participating customers. One thing that did not change in fiscal 2020 is our disciplined approach to capital allocation to create value for our shareholders. We remain committed to growing our dividend as earnings grow.
As a result, today, we announced our Board approved a 10% increase in our quarterly dividend to $1.65 per share, which equates to an annual dividend of $6.60 per share. As we look to fiscal year 2021, Richard will provide some perspective into the factors that have the potential to impact the Company's performance.
I'm incredibly proud of all we have accomplished in this unprecedented year, and I want to close by thanking our associates for the way they have lived our values by serving our customers, communities and each other during these challenging times.
I also want to thank our supplier partners for their continued support and partnership throughout this year. In addition, I would like to welcome the associates from HD Supply back to The Home Depot family.
As we close fiscal 2020, we have nearly completed our multiyear accelerated investment program that has positioned us well to serve our customers in this dynamic and changing environment.
We have more conviction than ever that we have been investing in the right areas of the business, and we'll continue to invest to extend our competitive advantage and enable market share growth in any environment.
We believe that our scale, combined with our low-cost position and continued focus on the customer, will help us win in a highly competitive marketplace and deliver exceptional returns for our shareholders. And with that, let me turn the call over to Ted..
Thanks, Craig, and good morning, everyone. I want to begin by expressing my appreciation to our associates and supplier partners for their unwavering dedication to our customers over the last year. During the fourth quarter, we continue to experience unprecedented levels of demand across our business. For the third quarter in a row, comps in the U.S.
have been approximately 25%. With remarkable consistency, comps in the U.S. were at or above 20% for 36 of the past 39 weeks. And as you might expect, this level of demand pressured our supply chain, but our supply chain teams and supplier partners responded and continue making progress.
Over the course of the third and fourth quarters, we made significant improvements to our in-stock positions, while supporting massive sales volumes. While there's always room for improvement and there are some current port delays, we believe we are well positioned as we head into our busy spring selling season.
Moving on to comp performance in the fourth quarter, all of our merchandising departments posted double-digit comps, led by our lumber and indoor garden departments. Our comp average ticket increased 10.8% and comp transactions increased 12.6%.
Similar to the last two quarters, the growth in our comp average ticket was supported by strong project demand, customers trading up to new and innovative products as well as continued inflation in certain commodity categories like lumber. During the quarter, we continued to experience significant volatility in lumber prices.
As we exited the third quarter, lumber prices were falling sharply off the historic highs seen back in September.
However, during the fourth quarter, pricing for both framing and panel lumber reversed and set new near-term highs, despite the elevated prices, unit comps in our lumber department accelerated further from the double-digit levels seen in the third quarter.
During the fourth quarter, inflation from core commodity categories positively impacted our average ticket growth by approximately 220 basis points. Additionally, our comp transaction growth was supported by the same persistent strength in both online and in-store transactions that we have experienced in the prior two quarters.
During the fourth quarter, big ticket comp transactions or those over $1,000, were up approximately 23%. We saw strong performance across a number of big-ticket categories, including appliances, vinyl plank flooring and vanities.
From a customer standpoint, during the quarter, we saw double-digit growth from both our Pro and DIY customers, with sales growth from our DIY customers once again outpacing that of our Pro customers. DIY sales growth was very consistent with the strong double-digit growth experienced in the second and third quarters.
Sales to our Pro customer continued to accelerate, posting the best quarter of growth in 2020. As we've mentioned all year, our smaller Pro customers maintained consistent growth and posted strong double-digit growth in every month of the quarter.
Growth from our larger Pro customers continued to accelerate, also growing double digits each month of the quarter. While the operating environment is still recovering for many of our larger Pro customers, we're encouraged by what we're seeing and hearing as backlogs are growing.
Shifting to our DIY customers, we continue to benefit from heightened engagement from both new and existing customers. As our customers continue to spend more time at home, they're telling us their project lists are growing.
After completing a project, we see many of our DIY customers take on additional and oftentimes more complex projects with a renewed sense of confidence. During the fourth quarter, our customers exhibited a lot of trends similar to what we saw throughout 2020.
For instance, we saw continued strength in outdoor living categories like patio furniture, grills and outdoor power equipment, as customers tried to extend the outdoor living season. We also saw strong performance from popular interior project categories like Vanity's faucets, moldings and interior lighting.
Customer engagement in our annual Black Friday and gift center events was strong. As I previewed on last quarter's call, we took a different approach to our events this year to prioritize the health and safety of our associates and customers. We made deeper buys on fewer SKUs.
We changed the way we use our lay-down areas and end caps, and we extended our events over several weeks to avoid driving too much traffic on any one single day, and we could not be more thrilled with the results. Over the holiday season, our customers said they wanted a sense of normality.
They told us they wanted to decorate for the holidays and make the most of the season, while spending more time at home with family. So they bought big and they bought early, and we saw a record level of sell-through with our decorative holiday assortment. During the quarter, our interconnected and digital assets continued to perform well.
Over the last several years, we've rebuilt our website and invested across our platforms to upgrade our infrastructure and improve the shopping experience. These investments allowed us to handle the enormous growth in web traffic and convert more of that traffic into sales.
During fiscal 2020, homedepot.com had more than 3.6 billion visits and our conversion rate increased double digits across all platforms, including our app, mobile and desktop.
Turning our attention to the upcoming spring season, I could not be more excited about our comprehensive lineup book products, including our number one position in outdoor power equipment. As we've discussed, the cordless outdoor power market continues to outpace growth of the gas market.
Cordless tools are easier to use, more environmentally friendly and have the power and run time to get most jobs done. Like we have done with our tool department, we are resetting our outdoor power equipment base by branded battery platform.
Customers can now shop our leading and exclusive lineup by platform including Makita, Milwaukee, Ryobi, Toro and DeWalt. We are thrilled with the results and expect these resets will be complete in the first quarter.
This spring, we're excited to introduce a new lineup of outdoor power from Ryobi, the number one cordless outdoor power brand, the new Ryobi HP High-Performance Brushless product was introduced in our tool department last year. We are now expanding it into cordless mowers, trimmers and blowers.
The cordless mowers come with 70 minutes of run time and we are excited about the additional innovation coming in the product pipeline. As we look forward to spring, we know that now, more than ever, the home has never been more important.
We feel great about our position as the number one retailer for home improvement, and we look forward to serving our customers in the busy spring selling season. With that, I'd like to turn the call over to Richard..
first, to deliver returns by driving growth faster than the market in any environment; and second, to further strengthen our position as the low-cost provider in home improvement, with a relentless focus on productivity and efficiency. This approach will result in a steadier level of investment in both capital and expense going forward.
For fiscal 2021, we estimate capital expenditures of approximately 2% of sales. It is our intent to make those investments on a steadier cadence and to drive operating expense leverage while preserving the ability to adjust our investments as needed.
We estimate that our fiscal 2021 effective tax rate will be similar to what we reported in fiscal 2020. As we begin 2021, we believe that we've positioned ourselves to meet the needs of our customers in any environment. The investments we've made in our business have enabled flexibility in our operating model as well as our financial model.
As we look forward, we will continue to invest to strengthen this position and extend our scale and low-cost position to drive growth faster than the market, regardless of what the environment may look like. Thank you for your participation in today's call. And Christine, we are now ready for questions..
Thank you. We will now be conducting a question-and-answer session. [Operator Instructions] Thank you. Our first question comes from the line of Simeon Gutman with Morgan Stanley..
Thanks. Good morning everyone. My first question is on the expense line. Richard, if I heard right, I think you said there was about $2 billion of costs that were present in 2020. I think about $1 billion of them become permanent. And then I think you said $250 million of -- I don't know, temporary costs related to equipment, et cetera.
I think -- and then you said, we also need to think about expenses that weren't spent in 2020 related to, I think, one, HD that will come back into 2021.
Is there any way you can quantify that? And then does that mean that at some point, there's, I don't know, $500 million or $750 million of cost that, in theory, sort of roll off the P&L?.
Well, Simeon, thank you for your question. There are a lot of ins and outs. And so that was actually the intent behind the sort of margin case that we put forward. And so, again, just to sort of recap how you get to a 14% margin in that case that we provided. Let's start with the operating expense side.
You have a few primary drivers, and I'll tick through those. First, you have the permanent investment in wage for our hourly associates as we transition from temporary support programs in the fourth quarter. You have the continuation of COVID-related operational expenses to keep our stores and our associates safe.
You have the overlap of some expense benefit from understaffing in the first-half last year as sales ramped up. So the period, as we were growing staff to meet the sharp acceleration in sales, so that is the year-over-year overlap that you asked about.
And then if you look on the cost of goods side, just to cover and come all the way down to 14, we're expecting to see continued pressure from transportation costs, continued pressure from shrink.
You'll see pressure reflecting the opening up of our One Supply Chain buildings as we ramp up capacity utilization in that network and a return to a more normal stance with respect to events. And finally, the last comment, getting us to the 14 in that case, is that you'll see slightly higher non-cash amortization related to the HD Supply acquisition.
That's about 10 basis points of an impact to operating margin, but that's non-cash. So that's the bridge to 14..
Okay. That's helpful. And then my follow-up, maybe for Craig and for you, Richard. If we go back to 2017, realizing that a lot of things have changed, the One HD investments, I think, were slated somewhere of a 20 basis point hit to margin and a benefit is up too much as 40 basis points.
If that's still the case, and then we do have COVID costs rolling off, it feels like margins are being held back a bit, meaning they could be a good amount higher.
Are you -- I don't know if your commitment or your philosophy has changed in some of what you're speaking about regarding continuing a certain level of investment to maintain that growth ahead of the market? Or will you allow margin to go up, not gross per se, but more SG&A leverage if you retain a lot of the sales from this period going forward..
Simeon, our overall philosophy hasn't changed from the timeframe that we started the accelerated investment. We said that we needed to do that because we had to get ahead of where the customer was taking us. And that's why we made the investment that we did in terms of the $11.1 billion. And the intent behind that was twofold.
Number one, we wanted to be able to grow faster than the market, gaining share in the marketplace and then accelerate our incremental op margin dollar growth. Since we started the program in fiscal 2017 through 2018 to 2020 and market share is a little elusive in our market.
But based on the best data we can get, we believe that we've captured about 275 basis points of share growth during that timeframe. And so that has -- during the whole investment, we're taking share.
And so going forward, our approach is to make sure that we are investing on a more steady cadence what we need to in the business to make sure that we can stay ahead of the customer and we can continue to gain those kind of accelerated share growth opportunities going forward. And our focus is around really optimizing op margin dollars.
And if we can do that and drive incremental op margin dollars, we'll let rate fall where it falls..
And just to add to Craig's comment about market share capture, if you take that 275 basis points and translate that into dollars that share gain represents $10 billion of incremental sales annually to our top line versus where we were in 2017.
So you -- as you heard from Craig, scale matters, our position as low-cost provider matters, and our investments put us in position to extend both..
Okay. Thanks, guys. Take care. Good luck..
Thanks..
Our next question comes from the line of Scot Ciccarelli with RBC. Please proceed with your question..
Good morning, guys. I hope everyone is well.
Can you provide some incremental details regarding HD Supply, specifically, how do you guys plan to integrate it with Interline or your existing MRO business? And then how are you guys thinking about kind of the market opportunity from here?.
First of all, we're thrilled with the acquisition of HD Supply. They are clearly a leader in the MRO space. And it really strengthens our position in a $55 billion fragmented market opportunity. And so, we're super excited about that.
We're going to take our time and look at how we encompass all the assets that exists between the formerly Interline and now HD Supply and we'll put a plan together that will allow us to use all that asset base to be able to grow and capture share in the MRO market. We're super excited about that opportunity..
But given the fragmentation of that market, now that you have, let's call it, two of the bigger operations kind of joining hands, if you will, you should have about -- we're estimating about 10% market share in MRO.
Does your growth potential actually accelerate just because you can basically answer the bell to so many more customers?.
I mean, that's clearly why we made the acquisition. We want to accelerate growth in that space. And it's a great space and allows us to penetrate into a housing segment that was more difficult to penetrate with the orange box. So, we're super excited about the opportunity..
Got it..
Yes. Scot, the capability set of those two combined companies, far and away, the strongest distribution network. I mean, this is a distribution business in looking at integrating the two supply chains to, by far, the leading national distribution network.
And then increasingly digital, transacting digitally and being able to put the capabilities that we have built with our digital assets for the consumer business, our B2B assets, and HD Supply starts with a very healthy and well-performing site as well.
And then add the sales force in thousands of folks on the street with, by far, the largest distribution sales force in this space. So you put all that together, you have a much stronger calling card when you go to see new and prospective customers..
Excellent. All right. Thanks a lot, guys..
Next question comes from the line of Chuck Grom with Gordon Haskett. Please proceed with your question. Mr. Grom, your line is live. Our next question comes from the line of Michael Baker with D.A. Davidson. Please proceed with your question..
A couple of follow-ups. First, on the gross margin, you talked about a lot of pressures. I didn't hear anything necessarily that that would improve year-over-year.
So can we infer from that, that you expect gross margins to be down next year? And then, I wanted to ask you about inventory, I think it was up about 14%, which clearly shows a better in-stock position than it had been, but how does that compare to where you had planned it to be at the end of the quarter? Thanks..
So on the inventory position, Michael, as I made comments in my prepared remarks, we feel great about going into the spring. Our in-stock positions have been gaining ground while we've supported that $21 billion of comp growth.
You just think of the physics of moving that much cube through our network, we were able to do that while continuing to improve our in-stock levels. We -- our store inventories are, as you see in our release, about $2 billion over, and we have plans to increase that further.
As we went into the pandemic, last year, we took some very aggressive actions, as we've said, with a focus on safety for our customers and our associates. We backed off a lot of promotions. And when we backed off those promotions, we also backed off inventory.
We are now preparing for a more normalized spring, and we're putting that inventory back into our forecast. So, we'll have an even stronger inventory position where we sit today as we go into the height is spring. So, we just feel great.
The supply chain teams, our supplier partners, our merchants have worked hand-in-hand to get that type flow into our building to the spring season, and we'll be in a much better position than we were last year to capture that demand..
And on gross margin, Michael, today, we're not providing guidance. And I can tell you, we're focused on driving gross profit dollars and driving operating expense leverage..
Our next question comes from the line of Christopher Horvers with JPMorgan. Please proceed with your question..
Thanks. Good morning. I had a follow-up on the investment side. You talked about 2% of sales for CapEx. That's about $2.7 billion, rough math here in '21.
Do you stay at that 2% level of sales as you go beyond '21? And then on the OpEx side related to investments, will investment dollars be -- in OpEx be down in '21 and down further in '22? Maybe the best way to frame it is, how are you thinking about that core ex-COVID, SG&A versus sales growth metric as you look in '21 and '22?.
Chris, we're using the CapEx expense of approximately 2% of sales is kind of a rule of thumb.
We clearly have flexibility in that, but the most important thing is we know that in today's world, retailers have to continue to invest to be able to stay with customer needs and expectations and those that haven't done that over the years, unfortunately, the road is littered with retailers that didn't do that.
And so we'll never put Home Depot in that position. And we believe that, that 2% is a good rule of thumb for us to think about.
And then, embedded in our operating margin going forward is the associated expense with capital spend, and that varies depending on what type of expense you have, but our focus is now that we're past our large part, past our accelerated investment period, we're going to get back to operating leverage..
From this point going forward..
Yes..
Got it. That's very helpful. And then just a follow-up -- quick follow-up on the gross margin.
How are you thinking about the potential impact of lumber? Are you baking in a headwind there, given where our pricing is right now? And then is Home Depot supply a potential good guy offset as we think about the puts and takes on gross margin?.
So Chris, on supply, the margin actually isn't a good guy. I mean, it's....
It's on a like-for-like basis. There's -- this is immaterial to the Company..
It's immaterial..
Yes, yes..
What they've been reporting, they don't include the supply chain expenses. So we'll make that like Home Depot with supply chain and four-wall distribution in the gross margin, not as an operating expense. And then the other one on lumber, on lumber, we don't plan lumber commodity price moving up or down. It's obviously been a huge impact in 2020.
It's about $1.7 billion of sales was attributed to lumber price inflation over the course of 2020, but we don't even shoot at what that might do. We just assume that the levels will stay as they are as we exit the year. And as you know, we have a very flexible supply chain, particularly in lumber.
We have our bulk lumber DCs where we're taking product in from our supplier partners in shipping those real-time daily lumber deliveries to the stores. So we never have huge quantities of inventory to get trapped with a good guy or a bad guy. So it's pretty fluid in mark-to-market.
And again, don't make any sort of predictions of whether that's going to go up or down in help or hurt..
Our next question comes from the line of Steven Forbes with Guggenheim. Please proceed with your question..
Richard, I wanted to focus on the outlook for strategic spending. So maybe both my questions will really be focused to your -- you mentioned the $325 million of quarterly spend. And I think that's been consistent for the past two quarters.
So any color on how we should be modeling the quarterly investment spend, especially given your prior commentary, right, that I think we should expect the absolute level to be neutral on a year-over-year basis?.
I'll go back to Craig's comment on this. Now that the investment program is substantially complete, you're going to see us return to a steadier, more consistent investment posture.
And so just think about -- if you're talking about modeling, what that means, we had a three-year period where in many periods, expenses grew faster than sales because of the expense component of the plan. And CapEx, obviously, was elevated. What we're telling you today is going forward, we are moving to that steady and consistent cadence.
And so as Craig said, capital expenditures will approximate 2% of sales. And then expenses associated with it are assumed within the margin case that we laid out. And from this point going forward, we intend to deliver operating expense leverage on a consistent basis..
And maybe just a follow-up on that comment, again, if you can, right, if we think about what transpired over the past couple of years at the quarterly level of investment spend, I think, ramped from 75, which was considered business as usual to this 325.
So are your commentaries implying that we should expect, maybe not this year, but over a multiyear period to return to those prior levels of investment spend or normal case investment spend? Or should we anticipate a return to a above right that 75 level given just the incremental needs of the business. Any more detailed commentary would be helpful..
So, I think it's important to remember the context that when we kicked this investment program off, we were $100 billion in sales, and now we're over $130 billion in sales. And so getting -- talking about dollars versus percentages, I think, becomes less relevant and meaningful.
So what we're trying to do is provide you with sort of our stance going forward, which again, is going to be steady and consistent.
And so if you take the case that we laid out, which is simply the case, where we would expect at least 14% operating margin in a flat to slightly positive comp environment, that would include our view of all operating expenses. And going forward, we expect and intend to deliver operating expense leverage on a consistent basis..
Our next question comes from the line of Zach Fadem with Wells Fargo. Please proceed with your question..
Craig, could you talk a bit more about the 220 basis points of share gains you called out as 2020 was clearly a big year, and you called out the impact of your strategic initiatives.
But given that your investments are ongoing and the benefits are still early days, could you talk about why you think share gains can further accelerate in 2021? And where you think the most opportunity is across your various DIY Pro and MRO customer bucket?.
Sure. So from '18 through '20, it was roughly 275 basis points of share gain that we saw.
And again, the intent of the investments, both the previous three years where we needed to kind of jump-start and get ahead of the customer and what we're building out and the capabilities going forward, we believe will position us well to continue to gain share really in all of the segments that you just called out, DIY, Pro and in the MRO space.
That's our focus. That's what we're trying to get done. We are investing in what we believe the interconnected element of how the customer is engaging in retail today is hugely important, particularly in our space, the project business, where the customer is blending both the physical and digital worlds to be able to complete their project.
We're seeing that ongoing. We are excited about the engagement that we've had with new customers into the business with the expansion of the millennial generation in home improvement and home ownership. And we believe that these investments ongoing will allow us to be in a position to continue to capture outsize share. That's why we made them.
That's what we're focused on and what we see going forward..
Got it. That makes sense.
And then for Richard and Ted, can you talk about your base case for inflation this year, both in terms of pass-through commodity prices and that impact on ticket, but also what you anticipate from vendor cost increases and how you think about passing on these increases versus offsetting via portfolio pricing and other productivity initiatives?.
On general inflation, again, today, we're not providing guidance. Economists views vary and so the case that we laid out to you today is simply a mathematical extrapolation.
Ted, maybe you'll talk about on the vendor side?.
Yes. I'd say that there's no doubt commodity prices are on a tear right now. We were just talking about lumber prices, and we hit all-time record highs, over $1,000, 1,000 board feet last week, which is up a staggering 140-odd percent from the prior year. A stick of lumber that was $2 odd dollars is now over $5. Similarly, copper hit 4 11.
Yesterday, I believe that's a 12-year high. Those type products, copper and wire, lumber, obviously and all stick goods, those are priced to market by virtually everyone in the marketplace. So, we don't have a lot of anxiety around managing the commodity flows.
As it comes to transportation and which are real transportation costs and suppliers who are obviously seeing some cost pressures, we've managed that for 41 years. There's been periods of hyperinflation. There have been periods of muted inflation. We run this as a portfolio.
We work closely with our supplier partners to be the advocate for value for the customer. And as I think about all that's going on now, I reflect back to the tariffs and I guess I want for that was our biggest issue when we were managing tariffs.
But tariffs and now the commodity environment is just one more in a string of market dynamics that our merchant teams have worked through for 41 years..
I don't know if it's helpful, but just on -- in the context of kind of the market to market moves, that represents roughly 18% to 20% of our volume that moves as commodities move on an ongoing basis..
Our next question comes from the line of Michael Lasser with UBS. Please proceed with your question..
So can you calibrate the scenario that you laid out for the year ahead? If your comp is flat to slightly up, you would have at least a 14% operating margin.
What happens if your comp is down 5%, can you still have a 14% operating margin?.
We're not going to speculate, Michael. We do retain a good degree of financial flexibility, but our actions will truly depend on the circumstances that are present at the moment..
And just -- I mean, remember, our largest cost in the business is our cost associated with payroll, and that is driven on a transactional basis. It flexes with volume..
Okay. A more longer-term question. Prior to 2018, Home Depot typically had a 20% to 30% incremental margin on additional sales. In the last few years, owing to the tariffs, owing to the strategic investment plan and owing to COVID, the contribution margin has been in single digit, maybe low teens range.
Looking past 2021, do you think you can get back to an incremental margin that's in line with your historical experience? Or for whatever reason, is the ability to gain share in home improvement just more expensive today than it's been in the past? And why would that be the case?.
I would disagree with your last statement, but I can tell you that our focus is driving incremental operating profit dollar growth and earnings growth, and we do that. Everything we do eventually directs itself towards driving sales productivity or cost productivity. And so that's what we're focused on.
At the end of the day, it's about operating profit growth. And that's what we're focused on..
Christine, we have time for one more question..
Thank you. Our final question will come from the line of Karen Short with Barclays. Please proceed with your question..
A big picture kind of question and then just a follow-up on some of the components of guidance, but I guess is there any way to quantify the Pro backlog? And then is there any way you could frame how you think about the DIY versus the Pro comp in 2021? And then on your guidance with respect to shrink lingering in 2021, I guess, I was under the impression that, that would be something that you would cycle as we got to the end of this year.
So any color on that would be great..
Yes, Karen, it's really difficult to try to quantify a Pro backlog. The only thing we can share with you is what our Pros tell us and that their jobs are building. We've seen an acceleration of the Pro business from quarter-to-quarter. And as it was called out in the fourth quarter, we actually had our best quarter of the rolling 12 with the Pro.
I think the thing that is really interesting is the fact that on the DIY side, we've seen the acceleration of the millennial generation engagement with home improvement and home ownership.
And over time, the thing that will be interesting to watch is, has that, in fact, expanded the market? That's an interesting question that we don't know the answer to, but we're watching carefully. So we think there's a lot of opportunity as we go forward..
Yes. And on shrink, we saw pressure on a year-over-year basis in 2020, and that pressure was pretty consistent across the quarters. At this elevated level of sales, though, it's harder to tell the degree of the impact we've made. So, we're going to keep watching it and working the problem..
Ms. Janci, I would now like to turn the floor back over to you for closing comments..
Thank you, Christine, and thank you all for joining us today. We look forward to speaking with you on our first quarter earnings call in May..
This concludes today's teleconference. You may disconnect your lines at this time. Thank you for your participation..