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Industrials - Industrial - Distribution - NYSE - US
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EARNINGS CALL TRANSCRIPT
EARNINGS CALL TRANSCRIPT 2018 - Q2
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Executives

Irene Holman - Vice President of Investor Relations D. G. Macpherson - Chairman and Chief Executive Officer Tom Okray - Senior Vice President and Chief Financial Officer.

Analysts

Ryan Merkel - William Blair Christopher Glynn - Oppenheimer David Manthey - Robert W.

Baird Chris Dankert - Longbow Research Patrick Baumann - JPMorgan Deane Dray - RBC Capital Markets Nigel Coe - Wolfe Research Evelyn Chow - Goldman Sachs Hamzah Mazari - Macquarie Ryan Cieslak - Northcoast Research Scott Graham - BMO Capital Markets Justin Bergner - Gabelli and Company Steve Winoker - UBS.

Operator

Greetings, and welcome to the W.W. Grainger Second Quarter 2018 Earnings Conference Call. At this time, all participants are in listen-only mode and a brief question-and-answer session will follow the formal presentation [Operator Instructions]. And as a reminder, this conference is being recorded.

I’d now like to turn the conference over to Irene Holman, Vice President of Investor Relations. Thank you. Please go ahead..

Irene Holman

Good morning. Welcome to Grainger’s Q2 earnings call. With me are D. G. Macpherson, Chairman and CEO and Tom Okray, Senior Vice President and CFO. As a reminder, some of our comments today may be forward-looking statements based on our current view of future events.

Actual results may differ materially as a result of various risks and uncertainties, including those detailed in our SEC filings. Reconciliations of non-GAAP financial measures with their corresponding GAAP measures are at the end of the slide presentation and in our Q2 press release. Both are available on our Investor Relations Web site. D.G.

will cover our performance for the quarter, and Tom will give an update on our 2018 expectations. After that, we will open the call for questions. D. G., to you..

D. G. Macpherson

Thank you, Irene. Good morning, everybody, and thanks for joining us today. So the second quarter marked our third consecutive quarter of strong results and the results certainly beat our expectations. Our volume growth significantly outpaced the market, driven by actions to consistently deliver value to our customers at relevant prices.

The demand environment remains strong. Our sales performance was driven largely by the strength of the U.S. business and our single channel online businesses. In the U.S., we continue to see a solid response to our pricing actions with total volume growth of 11%.

We saw growth across all of our major end markets, including manufacturing, commercial, healthcare and government. We know that customers value the relationships they have with Grainger, our customer service, technical support and fulfillment capabilities. When we couple that with the relevant pricing our offer is very compelling.

And as a result, we’re growing faster and more attractive parts of the US business. This is not only driving GP dollar growth but also resulted in better than expected gross profit margin for the quarter. In Canada, the execution of our turnaround is progressing as planned and our actions there led to GP and operating earnings improvement.

Our single channel online and international businesses both had nice growth and expanded operating earnings in the quarter. Based on our performance and continued momentum, we’re raising our full year guidance. Tom will share the details of our updated guidance later in the presentation.

Turning to reported results, Q2 2018 reported results include restructuring charges of $15 million and $0.21 impact to EPS. Now, this morning's call will focus on adjusted results, which exclude the items outlined in our press release. Total Company sales in the quarter were up 9%. Volume was up 9%. Price was flat as price deflation in the U.S.

was offset by price increase increases in Canada. We had foreign exchange favorability of 1% in the quarter. That was offset by negative 1% impact from the divestiture of Techni-Tool in the U.S. We have now lapped the Techni-Tool divestiture as of mid-July.

Our normalized GP rate declined 30 basis points after adjusting for the revenue recognition accounting change and the timing of our annual sales meeting. We continue to realize operating expense leverage on higher volume. This all led to operating earnings growth of 23% in the quarter. I'll cover our other businesses first.

As a reminder, other businesses include our single channel online model and our international businesses. Sales for these businesses were up 18% in the quarter, 14% was price volume and 4% was from currency. Our online businesses drove 25% sales growth and continue to be a profitable growth driver.

Our international businesses had solid organic growth in the quarter and contributed to operating margin expansion. We are happy with where our international portfolio is today. In Canada, sales were down 6% and down 10% in local currency.

We introduced price increases in the fourth quarter of last year, and are renegotiating pricing on large customer contracts. As a result, price was up 10% and contributed to GP rate expansion of 455 basis points in the quarter after adjusting for the revenue recognition accounting change.

Volume was down 20% due to the planned price increases, branch closures and sales covers optimization activities. As we talked about before, this is going to be a smaller but more profitable business when we're through with the reset. Operating margin improved 290 basis points due to higher GP rate and cost management.

The turnaround is progressing as planned with several activities running ahead of schedule. Much of the heavy lifting is behind us and we’re encouraged by the improvement and profitability. We believe we’ll be in a good position to exit the year profitably and go on offense in 2019.

In the U.S., both the volume response to our pricing actions and the demand environment was strong. Sales were up 9% in the quarter. Total volume was up 11%, including seasonal sales and holiday timing at positive 1%. Volume growth was partially offset by price deflation of 1% and negative 1% impact from the Techni-Tool divestiture last July.

Our normalized GP rate decline 65 basis points after adjusting for the revenue recognition accounting change at the timing of the sales meeting. Operating expenses in U.S. were up 2% after adjusting for revenue recognition accounting change.

Operating margin was better-than-expected in the quarter as expense leverage on total volume growth of 11% more than offset the GP rate decline. Now as we look at growth in the U.S, we’re continuing to see that our value proposition resonates with both large and midsize customers when we remove pricing as a barrier.

We are gaining share and seeing volume growth with those customer groups. Our digital marketing activity is also having an impact, and overall returns on both digital and off-line marketing are improving. U.S. large customer volume increased 9% in the quarter above expectations.

We’re seeing increased share gains with large customers as they buy more infrequently purchased items and consolidate their purchases with Grainger. U.S. mid-size volume also exceeded expectations with growth of 29% over the prior year. We’re seeing meaningful growth with both new and existing customers.

Existing mid-size customers, including lapsed customers are buying more; we’re seeing that in our volume; in the number of transactions per customer; and in the number of customer contacts that are buying. We’re also acquiring net new mid-size customers for the first time in a long time.

When we look at the mid-size business growth, the meaningful portion of it is coming from new customer acquisitions. Overall, we remain optimistic about the U.S. business in 2018. I'll now turn it over the Tom who will discuss our expectations for the year..

Tom Okray

Thanks, D. G. I want to start by adding some commentary on our results for the quarter. Let's take a closer look at gross profit. We normalize Company gross profit rate in the quarter for two items; one, a change in revenue recognition accounting standards; and two, the timing of our Annual Sales Meeting.

As a reminder, due to a change in accounting standards related to revenue recognition, we were required to reclassify certain KeepStock service costs from operating expense to cost of goods sold beginning in 2018. We have slides in the appendix that outline this change at the Company and U.S. level.

Separately, suppliers provide funding for our Annual Sales Meeting. This funding benefits gross profit margin and is spread over three consecutive months, beginning in the month of the sales meeting. In 2017, the sales meeting occurred in March and in 2018, the sales meeting occurred in February.

The Company normalized gross profit rate of 39.2% was down 30 basis points, which was better than our expectation. This was driven by price cost spread and mixed favorability in the U.S., and the price increases in Canada. U.S. normalized gross profit rate of 39.8% declined 65 basis points. As D. G.

mentioned earlier, in the U.S., we’re growing in areas we want to be growing. With large customers, price deflation is improving as we aren’t deeply discounting infrequently purchased items, and customers are more comfortable with our pricing level.

Some of the gross profit favorability in the quarter was also due to the delayed timing of our large customer contract negotiation. We’re now through almost 90% of our contract revenue and expect to get through the majority of the remaining contracts by the end of this year. We did see some supplier inflation in the quarter, partially due to tariffs.

And we’re able to pass through price while maintaining market competitiveness. Company operating margin was 12.6%, up 150 basis points, driven largely by expense leverage on strong sales performance. Earnings per share of $4.37 in the quarter was up 59% versus the prior year, primarily driven by higher operating earnings and lower corporate tax rate.

Operating cash flow of $248 million was up 30% versus the prior year and free cash flow of $211 million was up 32% versus the prior year. The increase in both cash flow number was driven largely by higher earnings and lower tax rate. Page 13 covers our updated guidance for the year.

What we shared in April is on the left side of the chart and our updated guidance is on the right. We outperformed our internal expectations by about $0.60 in Q2 that flows through to the updated guidance for the year.

In addition, we are also adding $0.15 of favorability to the second half, largely as a result of the momentum we are seeing, including lower than expected price deflation. As a result, we are taking both the high and the low end of the EPS range, up $0.75. We now expect revenue growth to be in the range of up 5.5% to 8.5%.

We expect an operating margin of 11.5% to 11.9% which is 50 to 90 basis points higher than the prior year. We expect EPS to be between $15.05 and $16.05 or 32% to 40% higher than the prior year. From a sales perspective, we continue to believe that our volume growth will outpace the market by 300 plus basis points this year.

With respect to gross profit margin, after normalizing for the 50 basis points related to the revenue recognition accounting change, the rate is expected to decline between 15 and 20 basis points versus the prior year. Further, we expect our gross profit rate to follow the normal sequential trend in 2018.

For 2019, we expect the gross profit to be relatively stable versus 2018. I want to spend a moment on price cost spread in the U.S. We previously expected a price headwind of negative 1.5% for the year.

That value was a net number comprised of negative 3% from our August 2017 pricing reset, partially offset by a positive 1.5% from favorable mix and market based price increases. Today, we are updating the total price headwind to be negative 1%.

We now expect price deflation related to the reset to improve due in part to timing of contract negotiations. We expect to complete a majority of the contracts this year. Our expectation for COGS deflation remains unchanged at 50 bps, driven by our internal product cost optimization initiative.

We expect that we will see some supplier inflation related to tariffs in the second half. And we are confident in our ability to pass on price Increases. I think it’s helpful to point out that the current market dynamic is similar to past periods of inflation.

Grainger has historically done well in managing cost and getting price realization through these periods. I’ll now turn it back to D. G. for closing remarks..

D. G. Macpherson

Thanks, Tom. So overall, we’re very pleased with our continued strong momentum. Our value proposition is resonating in the U.S., resulting in strong growth with gross margin rates above expectations. And we are developing stronger relationships with customers of all sizes.

We are executing our turnaround as planned in Canada, and expect to exit the year profitably. Our online model continues to drive strong revenue growth and margin expansion, and our international businesses are contributing to earnings.

We continue to get strong expense leverage across the business and are on track to achieve the productivity targets we laid out at Analyst Day in November. We’re well positioned to gain share and improve our economics going forward. With that, I'll open it up for questions..

Operator

[Operator Instructions] Our first question comes from the line of Ryan Merkel with William Blair. Please go ahead..

Ryan Merkel

So first question high-level question on the cycle, D. G. There has been increasing talk and worry about peak cycle and what tariffs may do to demand. You just put up a very good quarter obviously.

But what are you hearing from customers about the second half? And are there any signs of slowdown anywhere that you can see?.

D. G. Macpherson

Well, through the quarter, we haven’t seen any signs of the slowdown at this point. There are certainly conversations with customers. I would say most of those conversations, tariff related, tend to be longer-term.

So questions about whether or not product will actually be -- end product will be made in China and shipped over given the way the tariffs are structured. I have talked with couple of customers about that. But in the short-term, we feel like there hasn’t been a lot of action yet, and we don't see any slowdown at this point..

Ryan Merkel

And then secondly, OpEx growth has been very well controlled for few quarters now, up low single digits.

So two questions; how long can this last; and then could you comment on what is normal OpEx growth?.

D. G. Macpherson

Well, I think if you looked over our history, normal probably would -- you have to have it in quotes. I’m not sure you have anything that’s exactly normal. I would say we feel like, for this year and next at least and in 2020, we have the opportunity to get pretty significant leverage.

Our expectation is that our OpEx will cover merit for folks every year there is built in productivity every single year. And so if the market -- if we grow 6% volume, we would expect our OpEx to be three or something like that or less in general..

Operator

Our next question is from the line of Christopher Glynn with Oppenheimer..

Christopher Glynn

So as you talk about the U.S. large customers finishing their round of contract negotiations. Just curious what happens next as you would envision it, assuming contracts renew on a rolling basis over time, you finish now maybe it starts up again.

Do subsequent rounds tend to include some additional price concession versus volume trade-ups?.

D. G. Macpherson

I think any time you are in a negotiation for a contract, it’s a competitive situation that has not changed at all, that will continue to be the case moving forward. What we do feel like is off of the price reset, we are competitive.

I think what you’re seeing with large customer GP is -- gross profit is that it's not down very much, because we’ve always been competitive with those customers. And we feel like we’re well positioned to go through whatever cycles come up in the future.

And our focus to those negotiations is typically how we save customers’ time and how we save him money. And if we focus on that, we have the ability to continue to have really strong economics at the other end if we do the right things..

Christopher Glynn

And then on Canada, just wondering your comment go on offense in 2019. You clearly see volume impact from the price reset.

But could you elaborate on what you mean by go on offense?.

D. G. Macpherson

Turn the situation from shrinking to growing. We are through -- teams have done a really nice job there getting through the vast majority, if not all, the restructuring and the changes we have to make. We’re stabilizing the business with certain customers and then we’re going to grow.

We’re going to grow in a way that allows us to be profitable as we grow. And so when we talk about going on offense, it’s actually what we mean grow profitably..

Operator

The next question comes from the line of David Manthey with Robert W. Baird..

David Manthey

D. G., about a year ago, you declined to refine your 2021 margin goals and I assume that’s still the case. But first off, the 12% to 13% overall operating margin target for 2019.

Should we assume that’s still in effect?.

D. G. Macpherson

Until we change it, yes, you should assume that still in effect..

David Manthey

Second, as we look at that prior 2021 range, especially for Canada, you were looking at 7% to 9%. And I believe your 2019 goal is 4% to 8%.

When we think about Canada, should we assume that structural operating margins are limited to high single digits, or changes you've made to the footprint and the model here just recently? Can you ultimately start to approach double digits and maybe even get closer to U.S.

levels?.

D. G. Macpherson

Well, I think I’d answer that with two comments. The first one is we don’t believe there’s anything structurally that should keep us from having double digit margins in Canada if we do all the right things. So we do believe that.

Given where we’re sitting, we’re really focused on getting to the improvement goals we set in the next year, that's really, really important. And so we view that as a step on the path to improving growth and profitability of the business. But I don’t think there’s any reason why we couldn’t be low double digit earnings in Canada at some point..

Operator

Our next question comes from the line of Chris Dankert with Longbow. Please go ahead..

Chris Dankert

I guess first off, D. G., would you mind kind of like highlighting what we’ve see as far as restructuring savings in the first half versus the back half.

It seems like it should be a little bit back half weighted here, and just your confidence in hitting those targets?.

D. G. Macpherson

Well, really confident in hitting those targets, mostly because most of the actions that we have to take have already been taken, or were just completed in the last quarter. So we feel like the Canada targets are going to be -- we’re going to hit those, and the U.S. targets most of the actions we’ve already taken.

So we are highly confident in what we’re seeing..

Chris Dankert

And then just looking at 2Q here, it seems like the loss on your investment in clean energy was quite a bit lower 2Q versus last year and the last quarter.

I mean, any -- and if you stake out for us expectations there going forward, should we expect that the losses there just will be structurally smaller now?.

D. G. Macpherson

We’ve got no change in terms of our guidance on coal investment. We’re keeping $0.05 to $0.10 EPS range..

Chris Dankert

So that even just might what we saw in the second quarter here?.

D. G. Macpherson

Yes..

Operator

Our next question comes from the line of Patrick Baumann, JPMorgan..

Patrick Baumann

A quick question on the margins, you guys made a 12.5% total company margins in the first half full year that is I guess 11.5% to 11.9%. So it implies -- the second half implies margins that’s a little bit worse than normal sequential deterioration versus the first half. Historically, it’s about 100 basis points.

This year it seems like you're embedding 150 basis points of degradation versus the 12.5% you did in the first half. And I’m just curious if there's anything that stands out that's driving that? And I know you mentioned large contract renegotiations maybe that’s the factor, I’m just want to help with the math there if you can..

D. G. Macpherson

I think that the reality is that we still are, in many ways, in waters in certain places. So to the extent we saw mid-size customers continue to grow like we’ve seen them grow, we saw large local customers grow, like we’ve been seeing, but certainly there is a chance for us to do be better than what we’ve talked about.

But it’s so early on many things that we’re seeing. We’re still getting a rough handle on that. We feel like we want to stick with the wide range at this point, and we’re optimistic about the path along..

Patrick Baumann

And can you talk about your direct exposure to China sourcing, and I assume some of the private label products you sell come from there. I am just not sure, if you can quantify.

And also how you're approaching the tariff situation just from a risk mitigation perspective for some of that stuff?.

D. G. Macpherson

The vast majority of our source items come from China up to two thirds or even more than that at this point. There's also -- so there’s two things’ one is our private brand products that come from China; the other is branded products that come from China, both have the potential to be impacted here.

If I focus on our private branded products, so we’ve been looking very closely at alternative sources and understanding what we can do and how we can shift. And so if we think about private brand, we have 23% private brand.

Most of that’s China for every item that is -- that you could, we have an alternative source effectively and we can shift if we need to. We haven't seen yet the economics to make that work but we are looking at consistently. And we feel like we’re in a good shape to really understand what to do..

Patrick Baumann

And then last one for me, the buy back in the quarter slowed down a bit, any reason to that.

And is there any update to cash flow expectations or buyback for the year?.

D. G. Macpherson

No, we’re just looking at our model and opportunistically buying back. For the year-to-date, we bought back over 760,000 shares just really looking at the price, the stock in the market. No intentional slowdown..

Operator

And our next question comes from the line of Deane Dray with RBC Capital Markets..

Deane Dray

Could you comment on your business with the U.S.

government and specifically exposure on Section 846 of the NDA contract?.

D. G. Macpherson

Yes, so 846 is still -- I think you know this is still under study. So there's actually absolutely no implementation of that at this point. Our business with the government, the U.S. government has been very strong this year, continues to be strong.

We have great relationships across a number of different organizations, the military organizations and beyond. And we’ve seen really strong results with what we do. In many cases, we are really helping military bases and other federal government to manage their inventory, and that's a big part of what we do for them.

And so we haven’t seen any impact yet from that bill, and I think there is uncertainty around what that bill is actually going to look like at the end..

Deane Dray

And then just in terms of where we are in the cycle.

Are you seeing or feeling pressures, let's say freight? Are you able to pass that -- types of incremental charges to your customers? And any issues with labor shortages in your organization?.

D. G. Macpherson

Well, certainly I would say that the labor market is tight and the freight market is tight. So there is no question about that. We haven't seen labor shortages taking the second of those two.

With freight, our team has done a really nice job of looking at alternatives, our initiatives that more than offset the pressure for price increases at this point. Certainly, there's pressure, particularly with truckload and LTL where drivers are the shortage and there’s all kinds of issues that are challenging in that market.

But so far we’ve managed through that really well..

Operator

And the next question comes from the line of Nigel Coe with Wolfe Research..

Nigel Coe

I just wanted to go back to the OpEx control, and appreciate the details D.G. But can you just maybe give us an update on where you are with the sales force expansion, sales force effectiveness and also your marketing strategies? And maybe just go in a bit more detail, obviously, you’re investing in certain categories.

What are the offsets to SG&A to enable you to get that leverage into 2019?.

D. G. Macpherson

Nigel, I didn’t understand. You said -- I didn’t fully understand the question. You said sales force expansion and you had another thing in that that I didn’t understand..

Nigel Coe

Yes, marketing so online marketing and traditional….

D. G. Macpherson

So when we think about OpEx control, we look at the entirety of our spend. We get very strong productivity typically in pockets that have very big populations that includes our distribution centers, our contact centers. We continue to see that go well. We’re continuing to get productivity in our sales force.

And putting in the CRM has helped our sales force to have the right conversations, go to the right customers and its improving. We expect to – we're learning and we expect that to continue going forward. We’ve added some sellers and we are adding sellers, I’d say, at a modest level consistently.

And the sellers that we do have are going to be more productive, and that’s the way we think about that..

Nigel Coe

And then just picking up on the 301s, I think you said 22% of your sales are private label products, bulk of that comes from China.

Is that right?.

D. G. Macpherson

Yes, that’s correct..

Nigel Coe

So based on the current CapEx that we have, the initial 50 and then the next 200.

Have you been in any way concerned about how much of that 20% is currently wrapped into those?.

D. G. Macpherson

So far, it’s a small portion of it and our team is working very hard to make any changes we need to make with that portion. We’ll have -- obviously it’s just expands and the next tranche comes in, we’ll have more to tell you about that as we learn more..

Operator

Our next question comes from the line of Evelyn Chow of Goldman Sachs. Please go ahead..

Evelyn Chow

First question, just thinking about the medium customer volume growth, still very strong and you noted that you’re finally seeing new customers acquired after a long time.

What are those new customers responding to most, out of your offerings and initiatives?.

D. G. Macpherson

So I would say that the interesting thing about our performance for the last few years with mid-size customers has been, when we’ve talked to them, they have been very positive about their perception of Grainger. But pricing has -- their comments have been well the price is not for me; you aren’t for me.

And so I think what we’re seeing now is our technical product support our assortment our performance. The basics that we provide customers are really, really valuable to mid-size industrial customers. We can help them find the right product. We’re very easy to deal with if they can get somebody on the phone to understand things they can’t.

And so what we're seeing is price is not a barrier. And so the things we’ve always done and we continue to do better are really resonating with those customers..

Evelyn Chow

And then I just want to make sure I understand the components of the back half guidance raise. So I know of those roughly $0.75 raise that you put up today for the full year, you said $0.60 was from 2Q and then $0.15 in the back half.

Am I correct in understanding that is; A, OpEx performance better than you expect there’s perhaps upside to that; and then secondarily, I think in your prior guide there was about $0.10 of timing related negative impact in the back half.

Could you just update that for us, as well?.

Tom Okray

Evelyn, you’re correct. We basically took the $0.60, which was our forecast versus our EPS and took that through to the guide and then put another $0.15 in the back half related to price -- price volume in the U.S. And as D. G. said earlier, we’re intentionally keeping the range wide.

It's early days dealing with customers we haven't dealt with in a while, so intentionally keeping the range wide. But as D. G. said, we’re very optimistic in terms of how we’re performing..

Operator

Our next question comes from the line of Hamzah Mazari with Macquarie. Please go ahead..

Hamzah Mazari

The first question is just around the medium customer business. D. G. is there anything preventing your market share in medium customer being similar to large customer? Is there any underlying dynamics in that medium customer market that, either make it more competitive or different from the largest customer market, any color there? Thank you..

D. G. Macpherson

Well, I think the competitiveness is different. I think if you’re serving large complex customer, the set of customers that can’t even do the same things that you want to do -- I’d say our competitors that can’t do the things you want to do are probably narrower.

That said, I don't know that there's any gate to us achieving similar share with mid-size customers we have with large, primarily because of how much they value our assortment, our tech support, our search, our ability to help them get what they need.

But that’s an interesting question for the future, Hamzah, we’re looking at that really closely and we’ll see the trajectory as we get on and we’ll figure that out..

Hamzah Mazari

And just a follow-up, you talked about stable gross margin in 19, maybe for Tom.

Do you assume that the COGS deflation that you guys are seeing, even though there’s an inflation in the market today that that’s structural and that's sustainable in ’19 when you talk about stable gross margin?.

Tom Okray

I think we've got many levers we can pull in ’19, going forward. Our PPO organization really I think is very, very good process and is going to enable us to have deflation going forward. So there is other opportunities as well as in the supply chain for gross margin. And we’re comfortable that the gross margin, going forward, is going to be a stable..

Operator

Our next question comes from the line of Ryan Cieslak with Northcoast. Please go ahead..

Ryan Cieslak

Just take on that last question there. If price cost is improving for you guys and certainly feels like mix is also moving in the right direction. I’m just trying to understand why you wouldn’t be able to expand gross margins in 2019, or maybe you just trying to be conservative just given timing right now. As you said, it’s still early days.

But maybe talk a little bit about ultimately what would offset your ability to expand gross margins in 2019?.

D. G. Macpherson

I think on a like for like basis, we would expect to have slight GP expansion in 2019. I think that what you’re probably not accounting for is there are a number of contracts, large contracts that are going to be implemented in the back half of this year that will have some impact on GP. And we’ve talked about that before.

But it’s 10% of the contracts or something that we still have to do roughly, and some of those are fairly large. So that's going to be the drag in 2019 that we’ll need to overcome..

Ryan Cieslak

And D. G., just sticking with 2019 thought process.

Is 6% to 8% volume growth still the range that we should be thinking about? Or is there any change and how to think about that, either from one, the fact that volumes are running ahead of your expectations, but also that also makes the comp little bit more difficult now going into ’19?.

D. G. Macpherson

Yes, we haven’t changed that. I think what I would say is that as we look at all the different sources of our growth right now, we’re getting a better understanding of what we think next year will be and we’ll talk about that as we get more refined and understanding. We’re growing with it -- are now faster and growing with it..

Ryan Cieslak

And then my last question and I’ll get back in line. The digital marketing initiatives you guys deployed. If I remember right, that was something that really was deployed more so in this past quarter.

Just can you help me thinking about the timing of that, maybe we have half of a benefit do you think from those initiatives or meaning did you get a bigger benefit as go here into the third quarter as it relates to potential new customer growth in the back half of the year? Thanks..

D. G. Macpherson

So we’ve been fairly consistent in the investments we’ve made in digital marketing throughout the year. We stepped it up a bit. I think we’ll get more benefits because I think we’re going to get better at, and we’re learning as we go.

And so I think it won't necessarily be because we spend the whole lot more, but as we understand what customers respond to, we’re going to keep getting better and the effectiveness of that will increase..

Operator

Our next question comes from the line of Scott Graham with BMO. Please go ahead. .

Scott Graham

I am hoping and this is maybe a question for Tom to maybe square my math here. Last quarter, the U.S. business price mix was again away from the resets, was plus 1.5. And this quarter, it looks like its plus 1.5 again.

I'm assuming that price was more of a component of the 1.5 in this past period, which would suggest that the mix actually deteriorated, if my math is square. Whereas the areas where you're getting the better volumes off of the price reset are mix positive.

Could you maybe walk us through that?.

Tom Okray

I’m not sure I fully understand the question.

Can you take me back again and repeat please?.

Scott Graham

So you’re showing on your slide -- in your slide deck here Page 14 that price mix this past quarter thereabout was up 1.5 and last quarter 1.5. Assuming that price increases has accelerated modestly as the year progress, which suggests that the mix component of that 1.5 has actually deteriorated.

Yet the areas where you’re lowering prices, including the large customers on the spot buy business and medium-size customers which are much higher gross margin sales, those are accelerating. So where is the mix negative coming from, because it doesn’t appear to be coming from those areas, in fact those areas go the other way..

Tom Okray

Yes, I think your first assumption in terms of the comparable mix I mean the comparable price increase is not fully accurate for Q1 and Q2, because we are seeing favorable mix related to gross profit in terms of certainly our medium size customers which have higher gross profit. Now, it’s a much smaller amount of the total.

We do see minor deterioration related to product mix and that's probably a function of our customer mix. But we're not seeing large deteriorations associated with customer mix, we’re seeing favorable with customer mix..

Scott Graham

Yes, as I would have thought, I guess maybe I’m just still having trouble squaring the math, but I’ll take that with Irene offline. My follow up question is simply on the tariffs and how you source and what have you. And I guess it's good news you’re not seeing a lot of the proxy you saw on the list.

But I guess what I'm wondering is, are you implying that, and your competitors have said the same thing. We’re ready to alternate source if needs be this kind of thing. But that that alternate source thing would obviously come at a higher cost.

So are you implying that you're not concerned about it, because you’ll get the price to compensate for that?.

D. G. Macpherson

Yes, that’s exactly right. If the market price of items goes up because of the tariffs, we will be able to pass that, our history suggest that is true..

Operator

Our next question comes from the line of Justin Bergner with Gabelli..

Justin Bergner

First off, I just want to make sure I understand that the $0.60, I guess, better performance versus expectations, doesn't include any pull forward from the second half in terms of the $0.15 that you’re guiding better for the second half?.

D. G. Macpherson

It does not..

Justin Bergner

And then on the cost inflation side, you’re keeping that at negative 50 basis points.

Is that because the cost inflation won’t really come through until 2019? Or is it because it’s coming through in the second half, but you’re taking better actions to offset some of that?.

D. G. Macpherson

It’s the latter, yes. It’s the latter. We’re taking better actions to offset some of that..

Justin Bergner

And can you clarify what you’re able to do more on the cost side to improve the price cost dynamic?.

D. G. Macpherson

Well, a lot of that has to do with the process that Tom mentioned, which is really understanding -- working with suppliers to understand what the costs should be. And making sure we get the right assortment, which can be at the right cost. So I would say that the process, as we use, consistently drive COGS improvement and we continue to see that..

Tom Okray

I mean, one of the things coming into Grainger and I was very pleasantly surprised looking at the clean sheet approach that they do related to working with the suppliers. I would think it would be up close to being industry benchmark in terms of clean sheet and looking at replicating the suppliers; income statement, et cetera.

So it's really a top-notch process in place..

Justin Bergner

And then just lastly if I may, I assume that some of the higher earnings is going to translate into better free cash flow.

Any comments on how you’d intend to deploy that better free cash flow versus the view you set out in the last year?.

D. G. Macpherson

Yes, we’ll have more to say about that at a later date. But I mean just to touch on it briefly, I mean obviously, we like our investment grade credit rating and that's important to us. Following that, we’re going to invest in the operations. We've got opportunities to have a lot of high-ROIC projects, which we’re sorting through right now.

And then third, we’ll give the money back to shareholders, dividends and buybacks. I wouldn't expect any dramatic change in the current capital allocation process..

Operator

And the next question comes from the line of Steve Winoker with UBS..

Steve Winoker

So I just wanted to follow up a couple of questions. One is on the whole sourcing discussion and tariffs.

Just to be clear, the comments that you made were about the first $50 billion tranche in terms of what’s effective to you, not the $200 billion correct?.

D. G. Macpherson

That is correct. That is absolutely correct, yes..

Steve Winoker

And then do you see in that -- should this continue to escalate and obviously, there’s a lot of uncertainty around that.

Is there actually a share gain opportunity for you here as you look at customers? Or is this hard to see through some positives in this?.

D. G. Macpherson

Well, I’d have to ask you what you mean by share gain opportunity and how that would come about. But generally, as you know, it’s just an inflationary action and so we would expect that to be the outcome here..

Steve Winoker

Well, let me take it offline. On the medium customer comments that you made on the daily volume growth, now that those are comping against more difficult numbers, but still accelerating significantly or significantly higher. How much, when you think about the reengagement versus the customer acquisition growth that you’ve been commenting on.

Where do you see this settling out over the next three or four quarters when you’re passed the tougher comp given the rate of growth that you’re seeing on the customer acquisition side?.

D. G. Macpherson

I think we’ll give a lot more detail on that as we move to the next couple of quarters. What we said at this point is we are having a meaningful portion of this that is actually new customer acquisition. We’re trying to understand exactly where we think that settles. We don't have enough months and quarters behind us to be completely sure yet.

But as we do and get more certainty, we will be sharing that..

Steve Winoker

But just again back to some of the comments you’ve made versus your 2% versus your 4% share historically, even if it is a more competitive dynamic, reasonably that 4% is really the feeling there, I would assume..

D. G. Macpherson

Right exactly..

Operator

We reached the end of our question and answer session. I would like to turn the floor back to D. G. Macpherson for closing comments..

D. G. Macpherson

All right, thanks everybody for joining us today. As you probably gathered, we’re very pleased with the momentum of the business and where we’re headed. In U.S., our value proposition is really resonating with customers of all sizes and types, and we’re getting strong tractions with those customers.

The turnaround in Canada is going as we expected it to go, lots of reason to be optimistic there. Our online model continues to drive strong revenue growth and margin expansion. And our international portfolio is much stronger, it’s contributing to earnings and we’ve seen decent growth there as well.

And we continue to get strong expense leverage across the business and we’re on track to achieve the targets we set for ourselves last November. So all-in-all, we feel very positive. We’re well positioned to gain share and improve the economics of the business going forward. And we appreciate the time today. Thank you..

Operator

This concludes today's teleconference. You may disconnect your lines at this time. Thank you for your participation..

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