Greetings, and welcome to Desktop Metal’s First Quarter 2021 Financial Results Conference Call. At this time, all participants are in a listen-only mode. A brief question-and-answer session will follow the formal presentation. As a reminder, this conference is being recorded. I would now like to turn the conference over to your host, Mr.
Jay Gentzkow, Vice President, Investor Relations. Thank you, sir. Please go ahead..
Thank you, and thanks everyone for joining this afternoon's call. With me today are Ric Fulop, CEO, Chairman and Founder of Desktop Metal; and James Haley, CFO of Desktop Metal.
Please note that our earnings press release and presentation slides referred to on this call are available under the events and presentations section of our Investor Relations website. This call is also being webcast live at the same Investor Relations website.
The webcast and accompanying slides will be available for replay for 12 months following this call. The content of today’s call is the property of Desktop Metal. It cannot be reproduced or transcribed without our prior written consent. Before we begin, I’d like to refer you to slide 2 of the presentation, which contains our Safe Harbor disclaimer.
Today’s call will include forward-looking statements. These forward-looking statements reflect Desktop Metal’s views and expectations only as of today, May 17, 2021 and actual results may vary materially based on a number of risks and uncertainties.
For more information about the risk factors that may impact Desktop Metal’s business and financial results, please refer to the risk factors section of the Annual Report on Form 10-K as amended in addition to the company’s prior filings with SEC. We assume no obligation to update the forward-looking statements.
Additionally, during this presentation or the following Q&A session, we may refer to non-GAAP measures, including EBITDA, adjusted EBITDA and non-GAAP gross profit. These measures are intended to supplement, but not substitute for performance measures calculated in accordance with GAAP.
Our earnings release contains the financial and other quantitative information to be discussed today as well as a reconciliation of the GAAP to non-GAAP measures. With that, it's my pleasure to turn the call over to Ric Fulop, CEO and Founder of Desktop Metal..
Thank you, Jay. Good afternoon, and thank you for joining Desktop Metal’s first quarter 2021 earnings call. I'm very pleased with our progress since we last spoke with you, including the results we delivered on our first quarter of 2021. We're building Desktop Metal for the long-term.
And some of the investments we have made over the past several months into the coming public respects our thinking. As we presented previously, analyst estimate the additive manufacturing market will scale from $12 billion at the end of 2019 to $146 billion by 2030.
We have focused our business to capture what we believe is the biggest opportunity driving the growth of this market. The volume production of end-use parts for what we've defined as Additive Manufacturing 2.0, or AM 2.0 for short. We're well-positioned to execute on our strategic vision in AM 2.0 and we expect to be a major player in this space.
We define success by achieving a double-digit share of the additive market by the end of this decade. And every strategic investment we're making today has that goal in mind.
Let's just start today by reviewing our key accomplishments from the first quarter, before highlighting how our product portfolio and technology differentiates itself to the additive market, and then go into detail about some of the exciting recent developments in the business.
After my remarks, James is going to cover financial results for the first quarter. I'll start off slide 3 with a quick review of our financial highlights. We're very proud of the execution of the first quarter delivering revenue of $11.3 million and a sequential increase of 35% over the fourth quarter of 2020 and 234% increase year-over-year.
Additionally, our margins continue to strengthen with first quarter 2021 adjusted gross profit of $3.3 million from prior year and significantly after the fourth quarter of 2020 as well. We expect continued margin expansion in time to exit the year would greatly improve margins as we gain leverage or fixed costs.
Now let's move into the business highlights for the quarter. In Q1, we saw accelerated market adoption of our metals business with a variety of major customer additions.
We announced the key partnerships to introduce 6061 aluminum into biogenic was better than ROC properties, a major milestone for a company that opens up some exciting used cases, in industries such as automotive and consumer electronics. Since we last spoke, we expanded our materials library from 190 to 225 materials today.
Materials are a key enabler for AM mass production. And we have one of the broadest libraries of materials cutting across metals, polymers, continuous fiber composites, ceramics in that wood elastomers as well. This growing material portfolio is a 100% focused on [indiscernible] production.
Customer adoption also accelerated this quarter across various AM 2.0 platforms. We added more customers this quarter than all of last year combined. We also close the EnvisionTEC acquisition, which we remain very excited about. EnvisionTEC launched two new products in the quarter.
The Xtreme 8K and Envision One HT, both of which are high temperature printing systems that represent significant growth opportunities for the industrial mass production of polymer parts. The Xtreme 8K is the world's largest production grade DLP system.
The combination of highspeed printing and vertical integration into materials enables superior type performance on both of these systems, with compelling part economics for our customers. Both the Xtreme 8k and the Envision One HT division are shipping in our -- and the early reception has been spectacular.
Another exciting development in the company is our launch of a process to mass produce good parts via additive manufacturing, for us is a new way to make high volumes of end use printed with parts that leverages our existing biogenic platforms. No investment in hardware where required.
Essentially this is a development of a new and unique material set. This capability was developed from a small acquisition we made last year, for us sustained blueprints, real wood parts, and products that can be used in a variety of industries from consumer goods, furniture, luxury interiors, architecture, and more.
We also saw strong continued momentum in the dental business, which grew 64% year over year. We continue to believe this is one of the killer apps for AM 2.0. Last week, we launched the new brand, like [ph] Sarah from Desktop Health, targeted a dental prosthetic applications.
We're going to continue making significant investments in the health and dental segment which is growing at a rapid clip across not only polymers and ceramics but also metals, where we are putting resources behind accelerating the qualification on materials, which can be used for abutment, crowns, partials among other dental applications.
We're also announcing today the acquisition of Adaptive3D, which I will speak to in more detail later in the presentation. This is a fantastic acquisition giving us proprietary access to the world's best printed elastomers. We believe printing elastomers are another killer app for additive manufacturing.
The technology started out as a military funded DARPA program. That innovation has produced a new class of polymers that are printable and give you market leading elastomeric properties, enabling applications such as digital forms through micro architected design.
We're super excited about the combination of Adaptive3Ds materials with our portfolio systems like the Xtreme 8K. Finally, we continue to build Desktop Metals team to best position the company with talent to execute our vision. We have grown to over 470 employees today up from 180 this time last year.
Now let's take a step back for a refresh of our strategy, for Desktop Metal. Turn to slide four, today only a small percentage of spend in a program, goes to design prototypes, tooling and Jason fixtures.
The vast majority of spending in a program goes to end-use part production, most of which is done with conventional manufacturing today, globally more than 12 trillion a year we spent. The core focus of Desktop Metal is to develop systems and processes that enable the cost effective, volume production of end-use parts with additive, this is AM 2.0.
A number of companies have taken up this monitor, which we first introduced to the market last year. But AM 2.0 is not just about new printing companies. It's not about tooling or prototyping. It's about competing with traditional manufacturing, on cost and quality and surface finish, for volume production and use cases.
This is the fastest growing segment of additive manufacturing, in what we believe is the biggest opportunity to capture the share, in an industry that is expected to grow at a compounding growth rate, exceeding 25% annually, to reach 146 billion by 2030.
We have the right team, technology, IP, resources, and product portfolio to deliver on that vision. We will continue to target investments, in our core business, as well as inorganic opportunities to accelerate our ability to capture share of the additive manufacturing market, focus on the cost effective high-volume production of end-use parts.
Now, let's turn to slide five. To drive adoption of AM 2.0, we're investing across three primary focus areas. First, we want to be the leader in print platforms and technology. Today, we make the world's fastest metal printers. We are up to 100 times faster than legacy systems in the market.
We also have the largest and fastest area wide polymer printers that allow you to produce parts at a fraction of the cost of prior generation technologies. Of course materials or print platforms are designed to compete, cost effectively to conventional manufacturing.
And we believe these platforms are well positioned to capture an outsized share, from these decades investment in additive. We also want to vertically integrate into the materials that these printers consume. For example, all of the resin, use while operating a photopolymer printer, for the powders and binders consumed by our metal printers.
We believe there's a huge opportunity here, not just to expand the set of applications our printers can address, but also to create more compelling cost equations for our customers through vertical integration. And finally, on the part side, we will look to build a strong offering, where we see killer apps, emerging for additive manufacturing 2.0.
For opportunities that enable materials that previously had high-barriers to entry in additive or conventional manufacturing. We will be selective where we participate. And we require a high return on investment.
Our forest acquisition in the sustainable printing of wood parts and products is an example of end-use part market, where we see tremendous opportunity in. To review the product portfolio as a whole, on slide six, we believe this represents the most compelling and diverse set of solutions in the additive manufacturing industry today.
It includes not only solutions focused on AM 2.0 for metal and polymers, but also across biocompatible materials and digital casting applications. And we continue to make investments to grow our library materials and expand into additional high volume applications, to best serve our customers, including elastomers and wood.
This is an unmatched product line-up, with significant commercialization runway, to gain share in the large and rapidly growing added markets. Every one of these systems are being shipped today with a P-50 expected to ship in the back half of this year and that project is on schedule.
Turning to slide 7 on the biogenic side, specifically who make the world's fastest metal printers. Our production system P-50, which is our flagship system is a high speed mass production tool that leverages our proprietary single pass jetting technology, printing layers in less than three seconds without sacrificing quality or consistency.
And we have a series of other products that are being upgraded to single pass jetting technology, including our large format ramp platforms, which will result in incredible productivity. So that's an ongoing effort in the company and this is a broad set of platforms to really disrupt the industry with mass production capabilities.
The systems that we have on the single pass jetting side print up to 100 times the speed that you can achieve with legacy laser part of a fusion system are also dramatically faster in offering proof performance versus legacy biogenic systems.
And the part quality is fantastic, we believe that metal parts with excellent surface finish and mechanical properties meeting our exceeding metal industry standards. Moving on to slide 8.
This helps illustrate the economics of various technologies that market wants technology like laser part of a fusion is great for larger parts, such as an aerospace. It’s applications for end use parts are more limited due to higher CapEx and part costs.
Biogenic with single pass jetting technology is the lowest cost and process available and it makes very large volumes, hundreds of thousands or millions of parts more accessible to industries such as automotive, consumer electronics and industrial markets. Moving to slide 9.
Customer adoption continues to gain momentum as we're seeing solid traction across a number of segments. We added more customers in Q1 than all of last year combined. And this is going to pay dividends in terms of recurring revenue from consumables in the future.
The left side of the slide shows a number of our customers across different types of industries, and highlighting to particular customers in the right side. DGB Industries is a designer and manufacturer of oilfield equipment in Texas, using the Shop System to produce very complex metal parts.
The Shop System’s additive benefit has enabled DGB to deliver parts for applications such as whole [ph] tool components, with up to 80% reduction in lead times in inventory, while eliminating fixture and tooling costs.
Another great customer is 3D composites, an additive manufacturing company based in Washington State with over 30 years of experience in the aerospace industry, in a matter of months from getting started, 3D composites as these are photopolymer systems to print thousands of fly worthy parts, with many being used by Boeing commercial aircraft in the sky today.
So these are end used parts that are high volume. We love highlighting SMEs here, because they are the engine of the manufacturing world. And their adoption of our technology speaks to the fact that additive manufacturing is not just a tool for enterprise centers of excellence, or division setup to evaluate 3D printing.
SME adoption is a real barometer for the economics and performance viability, particularly, as it indicates the ROI and cost efficiency of our high throughput production technology relative to competitive or conventional solutions. Turning to slide 10.
We have an exciting new offering as a result of a small acquisition we managed at the end of last year, Forust was a three-person company started by the chair of the architecture department at UC Berkeley, a professor at San José State University, and an entrepreneur named Andy Jeffrey, who's been a longtime leader in the 3D printing world.
Forust has developed a new process to print wood out of waste. The world makes $1.3 trillion every year of finished wood parts. It's a big business and it helps with complex logistics and significant environmental considerations, given that we have half the number of trees on earth today, since humans started agriculture 12,000 years ago.
If you think of a tree, it's essentially made up of two components lignin and cellulose. When you make paper, you take the lignin away from the cellulose. Lignin is one of the most abundant waste streams in the world. The same goes for sawdust, which is mostly cellulose.
With the Forust process we're putting the lignin and the cellulose waste back together inside our printers to make beautiful hand used wood parts. You can make products that look absolutely indistinguishable from conventional wood parts. But they're very cost effective because it's essentially made out of waste.
This is a true cradle-to-cradle circular manufacturing story. And we're able to use the same printers we have designed to print metal and [indiscernible] like our shop system in our RAM solution. We have adapted them for this new material and with Forust our goal is to flip the annual woods spend into sustainable manufacturing via additive.
This is a very exciting opportunity for us and the reception has been overwhelming in surpassing every initial expectation, expect to hear great things in the future from this effort. As highlighted on slide 11, Desktop Health continues to gain significant traction. Dental shipments grew 64% year-over-year from the first quarter of 2020.
We consider dental one of the early killer apps for a [indiscernible] and metals, polymers and ceramics because almost every dental part is unique. It's a market that's both growing and adopting additive very quickly. More than $30 billion in dental parts are sold every year by labs to dentists, but only a small percentage are printed today.
We expect that this number is going to grow considerably by 2025 to as much as 75% of the overall market. We have disruptive programs in all three segments of the market such as ortho, removables and restoration.
As we're positioned Desktop Health to best capture this in oral healthcare market, last week we launched our first major product line which we call Flexcera. Flexcera is used to create 3D printed dental prosthetics and dentures with unparallel performance.
Our Flexcera Smile is a Class 1 medical device and Flexcera Base is a Class 2 device recently cleared by the FDA. We're now starting to commercialize these products, which come in a variety of colors. This is a very fast growing exciting business. Dental is truly a killer app for additive, because every part is different.
So it's really well-suited for this type of production. And we're investing in the business to be a major player in this market. So on slide 12, in order to take additive manufacturing into volume production there are four key hurdles we highlighted on the last quarter's call, each has a high bar to compete with conventional manufacturing.
One of the hurdles that has kept additive from being adoptive for a very long time is material properties, where the technology has to at least match the properties of conventional manufacturing processes.
We're super excited about some of the developments in the material segments of the additive market because they enable an expanding set of applications at scale. And we're investing organically and inorganically where there are clear opportunities to build out our library of best-in-class materials performance. One exciting example is elastomers.
Turning to slide 13, today we're thrilled to announce the acquisition of Adaptive3D. Adaptive3D creates the best photoelastomers resins in the world, outperforming all major competitors in the state.
Adding their patented resins to our materials portfolio opens access to the larger elastomers market, which is poised for disruption with AM 2.0 capabilities. Adaptive3D technology was developed out of a DARPA program and backed by leaders in the materials industry including Covestro, Arkema, West, Applied Materials and DSM.
This acquisition is really just a natural next step in a collaboration that has already been developing between Adaptive3D and EnvisionTEC which together announced a distribution partnership not too long ago.
We're incredibly excited to combine Adaptive3Ds elastomer capabilities that are category leading AM 2.0 for photopolymer, such as the Xtreme 8K and capitalize on what we view as a huge opportunity to accelerate high volume and new spark production for this market.
Turning to slide 14, this market opportunity is quite large at $129 million, of that amount only a little over $150 million a year is being printed today, mainly due to cost and speed. And we believe Adaptive3D materials will help accelerate the penetration of AM in the overall market.
As we enable these materials to be printed in our print engines that offer a new level of price performance. For an early stage company we have built a fantastic customer base that we expect to build into mass production.
And we look forward to leveraging our vertically integrated resin manufacturing operations within EnvisionTEC to commercially produce Adaptive3D elastomers for customers at scale.
Best-in-class elastomer solutions enable a wide range of applications across a wide variety of industries, including consumer, medical, industrial, automotive, and oil and gas. These materials really open up the possibilities for our solutions.
Turning to slide 15, when you benchmark your performance relative to all other players in the field, Adaptive3Ds materials are in a completely different class. When combined with platforms like Xtreme 8K, we believe this will contain too many application design winds over time.
The elastomer materials consistently outperform on their strength and elongation and are pushing out the frontier of what's possible with additive manufacturing. Combining this best-in-class materials performance with our systems, which lead the industry in throughput, affordability and product quality, which is a tremendous growth opportunity.
Finally, on slide 16, we wanted to highlight an Adaptive3D customer dustless technology. The mass produced parts for self-collection systems that you can buy at Home Depot today. So the economics here were for end-use mass production applications.
This is yet another example of an SME with a great ROI mass producing end-use parts with additive manufacturing, thus this is able to position over 15,000 previously injection molded assemblies to Adaptive3D [Indiscernible] elastomer solutions that are fully 3D printed, for reducing reliance and expensive tooling and delivering improved lead times while performing in line with conventionally manufactured alternatives.
It's a perfect example of the opportunity we see to bring high volume end-use parts to the elastomer market in our partnership with Adaptive3D and we're super excited about adding their proprietary patent material to our expanding portfolio.
With that, I'd like to turn the call over to our CFO, James Haley for his review of the first quarter financial highlights. James..
Thanks, Rick. I will provide a summary of our financial performance for the first quarter of 2021, discuss the impact of the recent accounting change to our private warrants, and end with our updated guidance for 2021. On slide 18, you will see a summary of our financial performance for the first quarter of 2021.
Please know we will be referring to the financial metrics on a non-GAAP basis, reconciliations and GAAP data is included in the filed appendix. We are pleased to report revenue of $11.3 million in the first quarter of 2021, up 35% sequentially from $8.4 million in the fourth quarter of 2020, and also up 234% from the first quarter of 2020.
The acceleration was due to the acquisition of EnvisionTEC as well as an increase in our metal product shipments. Non-GAAP gross profit in the first quarter was a positive $0.6 million, which represents a sharp $3.3 million improvement from negative $2.7 million in the first quarter of 2020.
The improvement was driven by the EnvisionTEC acquisition, mix shift in toward higher margin products, as well as our revenue beginning to scale out over the overhead costs associated with our manufacturing operations and customer support organizations.
Adjusted EBITDA for the first quarter of 2021 was negative $19.4 million versus negative $18.6 million in the first quarter of 2020. Increase loss in adjusted EBITDA was primarily due to increased G&A expenses related to operating as a public company and investments in our core business.
We grew the Desktop Metal team to over 470 employees today, up from 180 at this time last year, as we position the company with the right talent for the exciting opportunity ahead. We ended the quarter with a well capitalized balance sheet, including cash, cash equivalents and short-term investments of $572 million as of March 31, 2021.
This includes completing the redemption of all outstanding public warrants during the quarter, adding $171 billion in net cash proceeds. Moving to the change in warrants accounting.
Pursuant to new guidance released by the SEC on April 12, 2021, we change the historical accounting for the private placement warrants assumed in the business combination to record a liability for the fair value of these warrants with any subsequent change in fair value adjusting the liability in recording a non-cash non-operating gain or loss in the statement of operations.
As a result of this change, we filed an amended 10 days for 2020 this morning, reflecting these changes. Since all outstanding private placement warrants were exercised by March 2, 2021, the impact is only historical in nature.
The change is also strictly accounting related and does not impact our business market opportunity, investment prospects or future valuation. Finally, moving on to our guidance, we are reiterating our expectation to generate revenue in excess of $100 million in the full year 2021.
We continue to plan to exit the year with an annualized run rate of $160 million and expect to see sequential quarterly growth throughout 2021. We are updating our adjusted EBITDA outlook to be in the range of negative $60 million to $70 million.
This updated guidance reflects increased investments in areas of our business, where we see outside growth opportunities, including Desktop Health, Adaptive3d and EnvisionTEC and our organic business. With that, I will turn the call back over to Ric..
Thank you, James. I'm pleased to have a strong start to the year. We're well positioned to fast track growth with momentum in our core business and exciting inorganic opportunities.
We remain very optimistic about sequential acceleration, during the second half of the year, as we launch additional products and start shipping our P-50 systems, integrate our recent acquisitions and capitalizing our expanded portfolio of material capabilities.
And we're focused on building the company and making decisions to achieve long-term value creation. I'm confident, we have the portfolio solutions and strategic positioning in other resources to best capture share in added manufacturing, by delivering AM 2.0 solutions for high-volume end use parts.
With that, I will not open the call for question, operator..
Question-and:.
Thank you. We will now begin the question-and-answer session. [Operator Instructions] Our first question comes from Noelle Dilts from Stifel. Please go ahead..
Hi guys. Good afternoon..
Hello..
Hi, Noelle, how are you?.
Hi. Great. I just was hoping that you could comment on, sort of what you're seeing in terms of the supply chain and then also about logistics. There's been a lot of talk in the industry about, some challenges there. And what you're seeing today. And if you're taking any action to kind of avoid potential issues down the line? Thank you..
Yeah, absolutely. It's something we monitor very closely. And we are being proactive about it, and trying to ensure that, we don't have components that we won't be able to source at the scales that we want. We have made some quick changes in some of our products, in anticipation of shortages. But it has not been an issue.
And we don't actually expect it to be an issue or affect our numbers in the future, given the planning that we're putting in place. I guess, maybe DLP chips could be the one area that we monitor pretty closely. But we are ahead of the curve on that one, and doing our best to ensure that it's not going to be an issue on future quarters.
So, so far, we feel pretty good that that is not going to impact us..
Okay, great. And then obviously,….
Yeah..
Nice uptake there..
By the way, this is a this is one reason to adopt additive manufacturing therefore mass production is a lot of this impairments in supply chain and inflation coming in the horizon and things like that are difficulties with flexibility of that supply chain are the types of things that come up, when we talk to large customers.
They are excited about solutions that give them flexibility and freedom from some of the approaches that for example, COVID in India has been a huge issue for many of our customers.
I was just with a CEO of a major company the other day, who is very excited about using our technology, because he's got suppliers in India that have had issues delivering things given the critical situation that they're facing there. So, I would say this is a technology that they'll put a lot of redundancy on supply and enables you to react quicker.
So it's -- we see it as tailwinds. On the chip side is the only thing on the horizon, but our products are such that we don't expect this to be an impairment on our ability to deliver our numbers this year..
Okay. Great. And then one housekeeping question for me.
I was wondering -- sorry --somewhere in the materials side, do you have the mix of organic revenue in the quarter versus contributions from EnvisionTEC?.
So that is not something we're disclosing today. On our last call, we did indicate that we expected roughly 60% of our revenues to come from DM organic and 40% from inorganic, and I would say we're still trending in that direction. I think what we'll see quarter-to-quarter, there'll be some variances.
But really our full year view has not changed at this point..
Okay. And then last, just -- as you've expanded the portfolio through acquisitions, Ric, could you just touch momentarily on, what you're seeing there or the success you're having so far in terms of cross selling, and how you're kind of thinking about really leveraging this more expanded portfolio as you look forward? Thanks..
Absolutely. I think we see great success there on the ability to cross sell as well as bring more solutions to customers globally on both, bringing things like our direct print solutions to jewelry and dental where EnvisionTEC had a long vertically integrated presence in a direct.
And I would say, a channel that was targeted towards those industries and we're also seeing very good success with industrial customers that are adopting our metal printing solutions at scale where we can help bring those types of products in.
I'm super excited about the work that we're doing on elastomers with the Xtreme 8K and that's a new market for us. But we have the head performance printed elastomers in the world now. And we have the largest in high throughput DLP print solutions now as well.
So combining those and it's the same type of customers that buy metal printing systems for mass production. So I think it's a winning combination. And you're going to see these types of products all throughout. You could imagine this elastomers being used in furniture related products that would then go together with a Forust printed wood part.
You could see them in an automotive component that would go together in the same type of customer that's adopting metal printed components. So there's definitely the ability to provide more comprehensive solutions. And I think customers appreciate the fact that they now have a really good portfolio in our channel benefits from these as well.
So it's synergistic all throughout. .
I think though, one thing I would add to the beyond sort of some of the cross selling you referenced, I think one of the things we're really starting to get momentum on is with some of that those core EnvisionTEC product lines, where now they have the full balance sheet of Desktop Metal.
So Rick has been on a number of calls with -- sort of your true marquee Fortune 500 customers without really wasn't as easy resell for the legacy EnvisionTEC. But now with all our marketing firepower as well as our capital, I think we're going to continue to see lots of growth opportunities there..
Great. Thanks so much..
The next question comes from Shannon Cross from Cross Research. Please go ahead. .
Hi. Thank you very much for taking my question.
Ric, can you talk a bit about what you're hearing from customers who are purchasing the P-1 and their interest level and that -- is that something that, they're buying -- pre-buying the P-50? And then also, what is the pipeline look like for the P-50? Has it increased since, maybe, you last put numbers out and how solid is our pipeline feel? Thank you..
Thank you, Shannon. Great to hear from you. P-1 interest is at an all time high. That product is doing extremely well. We are making as many -- it's a very good product. It is not used in lieu of a P-50, while it can be used for mass production of parts.
You primarily use that technology to qualify components and all of the settings translate perfectly to a P-50. One of the benefits of that system is that, you can get a really quick build box in under an hour.
And it's very, very high throughput, three seconds -- under three seconds a layer and then you've got a solution to grow into high volume production. Most of the -- or I would say, many of our customers that are buying P-1 have ordered a P-50 as well.
But it is -- in some markets like jewelry, you could do very well just with a P-1, for example, for particular types of materials that would be particular shade of gold or things like that. I would say it is -- the P-50 demand is very strong, it continues the -- let's say our -- we don't see any slowdown in demand for that product.
And we're really excited that program is on schedule. We're really excited to get that out of the second half of the year, like, we've discussed in previous calls, and we have a lot of our best people working to execute that.
And I continually talk to large customers who will visit plants with and they see -- you look at the number of skews that would be breakthrough with that type of product and it's a large number in plants. Just talking to a Fortune 500 company earlier this week, where it's -- it could be very, very large business.
So I see that product as still the foundation of a lot of our future growth. And we're really excited about getting that to the market later this year..
And the increase in EBITDA loss and the increased investment, how are you determining where you're going to put your investment dollars? I mean, what kind of ROI metrics are you looking at? What's the process? I guess, I'm just trying to understand, if this is going to be something where every quarter we see increase EBITDA so there’re losses.
So if that's the case, like, how do we determine the success of your investments?.
Absolutely, I mean, we have a hurdle rate. And I think we do look at -- that these investors are strategic. We look at our -- everything we're doing, the company has a long term view in it, in terms of getting large share in end use part mass production in the long run.
So, if you buy a company -- I would say, the things that are going to fluctuate, the EBITDA, a little bit, maybe some of the M&A transactions that we would pursue, if there's a technology that we think is strategic and we want to have in our fold and it's a company that is not -- hasn't sort of made the transition to being profitable yet.
That would have an impact. At the same time, there are some businesses we may acquire that are profitable, and that we're doing it also for strategic reasons. And when we put them in our network, we would make them either more profitable, or we'd be able to grow faster. So I would say, we expect to be within the gas we just gave you for this year.
And we expect to -- what we're trying to do is, accelerate our timeline that we put out last year, when we initially went public, and try to get to $1 billion in a faster timeframe than our initial target. And so, everything we're doing is with a view of having a double digit share of that $1406 billion market by the end of the decade.
So, whether it's a transaction that we would pursue on the print engine side, on the vertical integration into material side, or into a particular advanced parts technology or business that we may acquire. So, these are all things that we look at, with for sure, with a hurdle rate, and the team here has a background investing in getting returns out.
So, we do look at it as a financial exercise. And we are excited about the different activities that we've got going on..
Yeah, the one thing I would add, though too, is we sort of Shannon, increasing that range by 10 million. A portion of that was for organic investments as well. We continue to qualify new materials. We continue to focus on driving that margin.
One of the things you saw for the first time here is that on a non-GAAP basis, when you back up the amortization for the EnvisionTEC transaction. I mean, we're a positive margin. We're doing everything we can to accelerate that. So if there are outsized returns, we can help. We’re going to go for it.
I mean, when we're looking at these investments, be it organic or integrate organic, a lot of times, it's really a two to three year sort of payback before you really start to see the dividends. On the M&A side, large creative transactions, they're going to be very costly. I mean, I think there's some on the horizon.
But really, what we're trying to do to Rick's point is capture market share and do everything we can to increase the revenues and improve the margins..
[Operator Instructions] The next question comes from Greg Palm from Craig-Hallum Capital Group. Please go ahead..
Hi guys, this is actually Danny Eggerichs on Greg today. Thanks for taking the questions..
Our pleasure..
Appreciate the color on kind of the expansion of the customer base in the quarter accelerating in Q1.
I guess from like an end market standpoint, anything you can give there, any strength or weakness and maybe where those customers are coming from?.
I mean, I think it's -- if you look at it from a co-apps point of view, some of the markets that are growing very fast and where we think there's a huge long term opportunities, there's over $30 billion worth of parts sold every year by lab to dentists.
And we are -- a lot of that is analog today, but it's writing's on the wall that most of it is going to be printed. And I think that's one of the markets is tipping very quickly where we've got best in class materials, significant share, and we're growing way faster in the market.
But you can go across segment-by-segment-by segment and the truth is, this is a market that as a whole is growing at -- the added markets growing at around 25% and we're growing way faster than the market. So I'd say we see the same thing happening in the adoption of our metal products where we've got great reception.
These are horizontal technologies can be used -- that can be used for everything from machine design to automotive, to oil and gas, variety of other applications. So it's a general purpose tool. And it has all sorts of benefits as we've talked over the years, in terms of the flexibility that it gives you.
But now we are able to do it cost effectively and compete with conventional manufacturing and do it at the throughput that you can go to market with 3D printing..
Got it. That's helpful.
And then maybe just switching over to -- from on a geographic basis looks like America, just looking at the filing -- looks like Americas is a pretty good and maybe I didn't see the same kind of growth as somewhere like the Americas and I think you're seeing that across a lot of market that they might be lagging behind in COVID recovery, anything that you can give there on what you're seeing there right now?.
Yeah. I think that's accurate. I think that they -- we saw Q4 Europe was stronger than Q1.
But I think was primarily reflection of COVID and some other closings that happened last minute, but we are -- I mean, from a pipeline point of view, you see pipeline growing on all continents, and we have product in -- we’ve product demand globally for our products..
Yes..
It's pretty good. .
It definitely feels like many of these variances though are just short-term in nature. Definitely our Q2 pipeline is looking very strong in EMEA. I think it just again, as you highlighted some of the challenges with COVID and whatnot. There's just -- there's a lot of movement right now..
Okay. Got it..
More -- activities on the longer term trends..
You could estimate, I mean, even though Asia is a major manufacturing hub. Right now, we see our near-term baseline is 40, 40, 20 -- I’m sorry -- 40% US, 40% Europe and 20% Asia. Over time, I think we’re leaving itself out as this technology gets more broadly adopted in Asia..
Okay. Got it. That's helpful. And maybe if I could sneak one more in here on the shop system, I think last quarter, you mentioned that, that was also kind of being impacted by COVID, still in the recovery.
There -- any update on traction you're seeing for that one?.
I think the traction is very strong, but with the series of new applications for that product now that we've started to get it out there in higher volume. And we don't see COVID as a major impairment for poor demand of any of the products now.
I think we're kind of at least in Boston, we're working out of the office and it feels very much like business as usual. This is -- things are back to a more normal state. .
Yeah. Definitely earlier in the Q1, things were still a little more challenging. I would say we all feel pretty good, where we sit today, wrapping up Q1 and halfway through Q2. I definitely, as Ric point that, we're feeling back to normal and not really seen any sort of COVID overhang at this point..
Okay. Thanks for taking the questions..
Thank you..
This concludes your question-and-answer session. I'd like to turn the conference back over to Ric Fulop, CEO, Chairman and Founder of Desktop Metal for closing remarks..
Thank you. Again, very excited with all the progress that we have going on and we want to thank everybody for joining the call today, as well as all of your interest in Desktop Metal. And as always, I especially want to thank the more than 470 Desktop Metal employees for their continued passion and dedication.
And we look forward to updating you in the second quarter in 2021 in a few months..
The conference has now concluded. Thank you for attending today's presentation. You may now disconnect..