Good afternoon, and thank you for standing by. Welcome to the Deckers Brands' Fourth Quarter Fiscal 2022 Earnings Conference Call. [Operator Instructions] I would like to remind everyone that this conference call is being recorded. I'll now turn the call over to Erinn Kohler, VP investor Relations and Corporate Planning. Please go ahead..
Hello, and thank you, everyone, for joining us today. On the call is Dave Powers, President and Chief Executive Officer; and Steve Fasching, Chief Financial Officer. Before we begin, I would like to remind everyone of the company's safe harbor policy.
Please note that certain statements made on this call are forward-looking statements within the meaning of the federal securities laws, which are subject to considerable risks and uncertainties.
These forward-looking statements are intended to qualify for the safe harbor from liability established by the Private Securities Litigation Reform Act of 1995.
All statements made on this call today other than statements of historical facts are forward-looking statements, and include statements regarding changes in consumer behavior, strength of our brands and demand for our products; changes to our product allocation, segmentation and distribution strategies; changes to our marketing plans and strategies; changes to our capital allocation strategy; the impact of the COVID-19 pandemic on our business and supply chain; our anticipated revenues, brand performance, product mix, gross margins, expenses, inventory and liquidity position and our potential repurchase of shares.
Forward-looking statements made on this call represent management's current expectations and are based on information available at the time such statements are made.
Forward-looking statements involve numerous known and unknown risks, uncertainties and other factors that may cause our actual results to differ materially from any results predicted, assumed or implied by the forward-looking statements.
The company has explained some of these risks and uncertainties in its SEC filings, including in the Risk Factors section of its annual report on Form 10-K and quarterly reports on Form 10-Q.
Except as required by law or the listing rules of the New York Stock Exchange, the company expressly disclaims any intent or obligation to update any forward-looking statements. With that, I'll now turn it over to Dave..
U.S.
search interest increasing 9% over last year and 20% over two years ago, according to Google Trends, 18- to 34-year olds remaining the UGG brand's largest age bracket of consumers, incremental purchases of multiple products at the same time, led by Tasman, Neumel and slipper combinations, highlighting our UGG-for-all mantra and an increase in the brand's loyalty program enrollment across every region with nearly 6 million global members at year-end.
As the size and scale of the UGG rewards program continues to grow, I want to highlight a few key metrics that emphasize the value of these loyal consumers, such as that members account for approximately 40% or more of revenue in all regions where the program has existed for more than one year and that members spend approximately 40% to 50% more than nonloyalty consumers.
Fiscal 2022 was another strong year for the UGG brand, and I'd like to thank the team for their hard work and dedication to delivering back-to-back years of exceptional growth. On the heels of the growth delivered over the last two years, we are placing an emphasis on maintaining the record levels of brand heat across global markets.
To do this, we expect to elevate the brands through disciplined and strategic global marketplace management prioritize the consumer experience at DTC to build loyalty, edit to amplify the assortment, driving fewer but more powerful product stories and attracting new consumers through innovative fashion collaborations.
I'm proud of the great work the UGG team has delivered and look forward to continued progress towards our strategic goals in the upcoming year. Moving on to HOKA.
Global revenue in fiscal 2022 increased 56% versus last year to $892 million, with improved supply, enabling the delivery of strong growth in the fourth quarter, HOKA drove yet another year of record-breaking results with plenty of exciting runway ahead.
The HOKA team continues to build a balanced business across the brand an ecosystem of access points, which has enabled growth in every region across all channels.
More specifically, from a channel perspective, for the full year, HOKA Global Wholesale accelerated, increasing 55% versus the prior year, with volume that is now larger than the brand's entire business in fiscal 2021 and global direct-to-consumer increased 58% versus last year with strong gains in acquired and retained consumers.
With the rapid growth and consumer adoption of HOKA, distribution management remains a critical component of driving awareness with and attracting new consumers.
On the wholesale front, I would note that the majority of growth in fiscal 2022 came from market share expansion with existing run specialty and outdoor retailers versus opening new points of distribution.
While HOKA has opened new distribution with strategic partners and even expanded door counts with these accounts in certain instances, the brand continues to be highly disciplined about expansion.
HOKA has a superb group of wholesale partners who have continued to support the brand's strategic vision, enhance the brand credibility and awareness with core consumers and help broaden the scope of consumers that HOKA reaches.
Further to that point, I'd like to provide a little more context around the HOKA brand's growth opportunity at wholesale in the upcoming year and beyond, which includes core to our brand strategy, building market share and run specialty.
While in certain locations, HOKA has grown to the number one or number two brand, we have identified several regional growth opportunities within pockets of the U.S. as well as overseas.
Volume expansion with strategic partners that have opened in the last two years with the opportunity to increase door counts over time and opening a select number of doors with new strategic accounts. One of these new strategic relationships, I'd like to highlight is Foot Locker.
HOKA and Foot Locker have shown mutual interest for several years now, and over that time, created a distribution plan that aligns the interest of both parties.
We are excited to be opening HOKA in a limited number of Foot Locker doors beginning this summer, with the intent to increase the brand's exposure with the young consumers in key markets where HOKA is lacking presence with existing distribution.
We know from our experience with UGG that the Foot Locker team has a clear perspective on their consumer and believe this valuable partnership can have a considerable impact on HOKA awareness with the 18- to 34-year-old audience.
Complementing the HOKA wholesale business, the brand's direct-to-consumer channel has continued to acquire new consumers as well as drive repeat purchases with existing consumers. In fiscal 2022, HOKA global direct-to-consumer acquisition increased 50% versus the prior year, and retention increased 62% versus the prior year.
While acquiring new consumers is an important metric as we expand HOKA awareness, increasing customer retention is a critical component of maintaining brand strength and building loyalty.
Ultimately, DDC is where HOKA can best showcase the breadth and newness of the brand's innovative product assortment, including apparel, and provide a convenient consumer experience to drive repeat purchases.
Over the last year, HOKA drove a more than 40% increase in the number of consumers making multiple purchases as well as those purchasing across multiple categories. Though wholesale remains the primary acquisition point for new consumers, the HOKA brand's digital marketing activations are also driving DDC acquisition with targeted consumers.
The specific focus on the 18- to 34-year-old consumer the HOKA brand's digital tactics have been successful in growing the mix of these consumers by two percentage points over last year and six percentage points over two years ago. HOKA is also seeing a fantastic consumer response of the brand's pop-up retail locations.
New York has been our strongest performer, but we're also excited about the recently opened pop-up store in Chicago and a relocation in Los Angeles, where we opened a store in Venice, California.
We believe HOKA can deliver a premium experience at retail locations by showcasing the breadth of the brand's product offering and driving community engagement. Over the longer term, we see an opportunity to open a limited number of permanent locations in key cities around the world including our first U.S.
location in New York City by the end of fiscal 2023. The HOKA brand's new strategic wholesale distribution, targeted digital marketing activations and pop-up retail stores in key markets are collectively designed to accelerate consumer acquisition around the world through increased awareness.
Our integrated approach to managing HOKA distribution continues to serve the brand well in driving balanced global growth across the HOKA ecosystem of access points. On the product front, HOKA continues to develop an assortment designed to ignite the inter athlete within all humans.
The brand's inclusive approach to product management includes evolving heritage franchises to be accessible to all types of athletes, elevating performance through new innovations and expanding the consumer audience through new categories.
HOKA progress on all three of these strategies in fiscal '22 by introducing the Bondi X, which is both an evolution of the Heritage Bondi style and an elevation of performance with the addition of a propulsive carbon plate to the brand's most cushioned ride.
Trail blazing with the all-new SpeakGoat 05, the lightest and most grippy version of the brand's number one trail shoe, reinventing the Mach using a lower profile outsold that delivers soft cushion with an uptempo ride built for speed and capable of being a everyday trainer, disrupting the height category with the AnaCappa franchise, which is a performance hunking shoe that features a sneaker like comfort and launching the all-new Kawana, which is designed to seamlessly transition from gym workouts to daily runs to casual wear.
In all, HOKA continues to develop a compelling product assortment that is built with all types of athletes in mind, serving the spectrum of performance fronters to extreme hikers and trail explorers as well as those looking for everyday all-day comfort.
I want to congratulate the HOKA team on delivering another phenomenal year of growth, which we expect to continue in fiscal 2023 through continued market share gains with existing wholesale partners, expanded awareness with new consumers that the brand launches its first major global marketing campaign later this summer, driving acquisition and replenishment activity through our direct-to-consumer channel and introducing innovative products with the brand signature HOKA Rod.
Turning to Teva. Global revenue in fiscal 2022 increased 17% versus last year to a record $163 million. Growth this year was driven by the brand's leadership in sports sandals and progress building share in closed-toe categories, highlighted by the success of the hurricane and the Rembert franchise.
While wholesale drove the majority of growth for Teva in FY '22. The brand was able to comp the exceptional DTC growth experienced in the prior fiscal year. Success at DTC was driven by a significant increase in retained consumers, which the brand will look to replicate in the upcoming year. Shifting to Koolaburra.
Global revenue in fiscal 2022 decreased 9% versus last year to $69 million due to the disruption of wholesale deliveries that resulted from pandemic-related bottlenecks. Despite this, the Koolaburra brand's D2C business increased 35% over last year and is now 3x the size of DTC volume two years ago.
And finally, Sanuk Global revenue in fiscal year 2022 increased 3% to $43 million. We are pleased with the brand's performance driven by our greater mix of full-price business and an increase in higher price point items.
With respect to channel performance in fiscal year 2022, both wholesale and DTC drove double-digit growth over the prior year, reflecting the strength of our omnichannel brand management.
For the year, global wholesale revenue increased 31% over last year and 39% over two years ago with four out of five brands posting double-digit increases this year.
Wholesale dollar growth was primarily driven by the momentum of global HOKA as the brand continues to gain market share, refilling the marketplace inventories for domestic UGG accounts and the A-brands international markets returning to growth, benefiting from the marketplace reset activities over the past few years that cleaned up distribution in EMEA and localized product and marketing strategies in China.
Overall, wholesale revenue represented 61% of total revenue, which is up from 58% last year, but down from 65% two years ago. We expect to drive continued growth through wholesale, working with best-in-class partners who are showcasing our brands and attracting new consumers around the world.
From a direct-to-consumer standpoint, revenue for the year increased 14% over last year and 65% over two years ago to $1.2 billion. We experienced year-over-year gains in both physical retail as we lap closures during the prior year and online where we have focused our investments to drive new consumer acquisition and increase retention.
Importantly, our DTC business is growing globally and across multiple brands as both domestic and international DDC increased double digits over last year, and four out of our five brands experienced growth on top of the exceptional increases achieved in the prior year with HOKA and OG accounting for the vast majority of dollar volume gains.
With that, I'll hand the call over to Steve to provide further details on our fourth quarter and fiscal 2022 financial results as well as our initial outlook on fiscal year 2023.
Steve?.
lower gross margins expected in the first half of the year as compared to last year due to higher ocean freight expense, planned increases to marketing investments in the first half to support HOKA launching its first major global campaign alongside new product introductions and higher talent costs related to investing in our workforce and adding headcount.
With these impacts and a strengthening U.S. dollar, we expect lower profitability in the first quarter as compared to last year. Thanks, everyone. I'll now hand the call back to Dave for his final remarks..
Thanks, Steve. Fiscal year 2022 represented another phenomenal year for Deckers as our portfolio of brands delivered revenue and earnings growth above 20%.
We continue to drive progress towards our long-term vision to build HOKA into a multibillion-dollar major player in the performance athletic space, further diversify the UGG brand's product, geographic and seasonal mix, grow our DTC business through consumer acquisition and retention and drive international markets through its strategic investments.
These strategies continue to benefit our organization's focus and act as a North Star guiding to continued development of our portfolio of powerful brands while maintaining top-tier levels of profitability.
Our consistent delivery of exceptional results often overshadows the progress our organization continues to make in doing good and doing great in the communities where we operate.
We've made great progress with Deckers Gives, as our employees contributed more than 14,000 volunteer hours in fiscal year 2022; our DAI initiatives as we've improved bipart representation among our leadership teams to 21%, which is up from 12% two years ago.
I'd like to thank our employees for their dedication and hard work that continues to drive Deckers into the future. Thank you to all of our stakeholders for your continued support.
Before I turn over the call, I'd like to acknowledge our announcement earlier that Wendy Yang will be stepping down from her role as President of Performance Lifestyle effective as of the end of this month. On behalf of the entire Deckers team, I want to thank Wendy for her leadership and contributions over the past seven years.
With HOKA and Teva in their strongest position to date, I am confident in our ability to continue our positive momentum. I look forward to the future with this talented team and wish Wendy the best. While the company conducts a leadership search, Stefano Caroti, our President of Omnichannel, will assume Wendy's responsibility on an interim basis.
Wendy will remain with the company in a consulting role through August 15, 2022, to ensure a smooth transition. As we are now ready to take questions, again, I would like to say how proud I am of the Deckers organization and our accomplishments over the past few years.
We have delivered impressive results and have built a strong foundation for the future. Our future opportunities are more exciting than ever, and I look forward to the journey ahead with our team. With that, I'll turn the call over to the operator for Q&A.
Operator?.
[Operator Instructions] Our first question comes from Laurent Vasilescu with Exane BNP Paribas. Please go ahead..
Good afternoon. Thank you very much for taking my question. And congrats on such a great finish to the year. Dave, Steve, I wanted to ask about pricing. When we think about the 10% to 11% growth for the year, we're hearing a lot of brands take up pricing.
Should we assume that there's high single-digit pricing for this year? Any guardrails on that would be very helpful..
Yes, great question. Generally speaking, I would say the best way to think about it is across the board, across all brands globally, there's about a 6% to 8% increase in prices heading into this year. And it's been surgical by brand, by style, by region, but we think that that's right for the brand.
It gives us upside to offset some of the headwinds in margin from freight charges and is in line with expectations in the market and still competitive. And we're going to continue to evaluate that and look for opportunities, as we always do. But across the board, it's generally around 6% to 8%..
Very helpful.
And then my follow-up question is with regards to HOKA's growth of high 30s, can you give us any update on how many doors you're currently at DICK'S Sporting Goods? When you said limited number of doors at Foot Locker, can you just give us some guardrails? And on that, like how do we think about wholesale versus direct-to-consumer growth? I think you mentioned right wholesale still be the driver, but just trying to put some guardrails around that after the full year's results..
Yes. I would say consistent with the way the HOKA brand has been managed to date, very strategic and very thoughtful on how fast we go and which accounts we grow with. DICK's Sporting Goods, the business there is very, very strong. but we're still in less than 20% of the total doors and not really looking to expand that aggressively anytime soon.
And as you heard in the script, we also have this open Foot locker in a handful of stores. as well. So early days, but we want to -- as we said all along, we want to win with sell-through. We want to be in the right locations with the right partners for our consumers and build a quality sustainable business over time.
So we are looking to expand wholesale, but it's really more in the accounts we're already in. We still see a lot of upside in the run specialty channel, even though in some cases, we may be the number one running brand and have 20% market share in that channel. There's still a lot of upside there globally.
And then the key partners that we've talked about with REI, DICK'S and now Foot Locker, we're going to grow strategically with them in a way that builds a strong sustainable business and targets the right consumers over time. So -- and then DTC is obviously the main focus in. The pop-up stores that we've done with HOKA, we're very excited about those.
We see an opportunity for those locations to grow around the globe strategically as well as we look at our marketplace strategy to augment the awareness that we're building in wholesale, but to create a really powerful experience for our consumers and get them to understand the full breadth and the excitement of this brand.
So lots of reasons to be excited. We have opportunities in wholesale, e-commerce and retail, and we're going to look holistically across the three of those channels to decide going forward, what's the best way to build this brand in a sustainable and strong way going forward.
But I will say we're very proud of the productivity of the doors we're in globally. I think that's a true testament to the strength of the brand, where yes, we're selling in, but the strength of our sell-through is what's really exciting for us..
Our next question comes from Jonathan Komp with Baird. Please go ahead..
Good afternoon. Thank you. I want to maybe ask first on the UGG brand.
Just thinking about the low single-digit guidance for the year, can you maybe just quantify the wholesale timing impact that you called out? And whether or not you'd be sort of mid-single-digit underlying? And then when you think of the building blocks for that, could you maybe just share more color given the commentary you had on sort of the brand diversification and strengthening international, what you're seeing to give you confidence in that underlying growth?.
Yes, sure, John. This is Steve. I'll go first. So on the UGG, you're right. When you consider what we did in the fourth quarter, again, demonstration of how strong the brand performed, how relevant the brand was.
We also did see strategic partners, wholesale accounts who took inventory in knowing that they weren't going to sell it through in the fourth quarter. So as we expect, they'll carry it in knowing that there are supply chain disruptions they're happy to carry it into our fiscal year '23, which we expected to sell through.
We do see that more as an impact in kind of Q3, Q4. And you're right, so the underlying growth on that is more mid-single digits versus the low single digits that we were kind of thinking previously..
Yes. And there's still a lot to be excited about, UGG.
I mean, double-digit growth two years in a row in this environment and some of the supply chain challenges we've had, there's still a lot of upside, but we are taking a little bit more of a cautious approach in the shorter term to kind of make sure that we're resetting appropriately coming out of COVID.
But when you look at the UGG brand, I mean, we're attracting a younger and more fashionable and diversified consumer. There is still growth in women's footwear, both in classics and extensions in some of the fashions, particularly in spring and summer. Men's, kids and apparel, those all have double-digit growth opportunities into this year and beyond.
We're excited about the reset and the positive results in Europe and Asia. We've got some new leadership in the team in marketing and product management, and we'll be bringing on a new leader soon, ramping up the innovation pipeline.
There's just a lot to be excited about, but we want to do this strategically thoughtfully and in partnership with our commercial leaders in the regions to really attack the marketplace in an elevated and consistent manner..
Yes, that's really helpful. And then maybe a broader question on your total top line growth profile. I know before COVID, you talked about several years where you saw, I think it was low double-digit combined revenue growth. Any thoughts as you look out beyond this year.
Is that sort of the right algorithm, especially after this year when pricing falls off a bit and then tied into that, is this sort of a 1-year step up in the G&A investment? And what do you expect to get leverage after this year?.
Yes. Thanks, John. And I think that's a good way to look at it now. Again, we're in a year of a lot of uncertainties, so a lot to work through. But I think we're thinking along those lines. And so yes, this is a year of investment coming on the heels of two years of significant top line growth, kind of we'll work through this year.
But I think generally, how you said it is kind of a good way to think about it, and then we'll see how this year progresses..
Yes. And there is a lot of investments still to make in the business, too, I mean you think about the international growth, setting up retail footprint to expand into HOKA and elevate our game in UGG apparel resources, IT resources, et cetera. And we've made some investments this year.
We're going to continue to do that in line with the growth of the business. So hopefully, the supply chain headwinds, the cost side of that subsides over the next year or two and we can reinvest some of those savings back into the business, too..
Our next question comes from Camilo Lyon with BTIG. Please go ahead..
Hi, this is Mackenzie Boydston on for Camilo. Thanks for taking my questions. My first question is just more generally, how your wholesale partners are viewing back half orders and if their views have changed at all from, say, 90 days ago, just any thoughts on discussions with your partners would be really helpful..
Yes. I mean, the partnerships are still very healthy. We work really hard on these relationships with our key partners, and I think that served us well over the last couple of years with supply chain disruptions and lack of availability or visibility on inventory.
I think it's an ongoing challenge, but I'm proud of the way our teams are managing through it. And we haven't heard any real major issues from any of our wholesale partners. Obviously, they want as much product they can get as fast as they can. So that's really what the conversations are about.
It's more about how can we get it versus, hey, we want to do cancellations. We're not seeing any of that at all..
Yes..
Perfect. That's helpful. And then just on gross margin. I think it compressed a little bit more than we were modeling.
So just understanding maybe the puts and takes to gross margin this quarter? And then maybe is it safe to say that Q4 is maybe the trough for gross margin contraction, knowing that it will still be challenged in the first half, but just trying to understand how it how next year gross margins kind of set all versus this year?.
Yes. So I think on that, Mackenzie, that on the Q4 hit, you're right, a little bit more, and that was really driven by freight. And that -- and within the freight, there was the ocean combination, but there was also more air freight as we used air to bring in the HOKA product, which really helped drive the top line on the HOKA sales for the quarter.
So that was an important element to be able to get that product in. As we said going forward, our expectation is we will incur some headwinds with ocean freight in the first half of the year as we're lapping a year that didn't have that freight, and then we do expect to reduce our air freight usage.
So sitting on a better inventory position this year going into FY '23, our expectation is that we'll need to use less air freight, which should help margins this year versus last year..
Yes. And the other thing I would add just on a little color on HOKA. We're still in a chase mode on demand is still exceeding supply, but our supply teams have done an incredible job finding more capacity for us in Vietnam and beyond for the HOKA brand.
And we're going to see the effects of that start to kick in probably in the second half of this fiscal year. which should help us finally get us to the point where we're cut up to the demand. But we're still in chase mode right now, which is great, but we're missing some opportunities because of it..
Our next question comes from Jay Sole with UBS. Please go ahead..
Great. Thank you so much for taking my questions. Dave, you mentioned Europe and HOKA retail, I want to maybe see if we can dive into those topics a little bit. Specifically on UGG, you've been working really hard, the company has been working really hard on resetting that business. It seems like it's poised to break out this year.
And -- but the question is, do you see some of the macro factors disrupting that? And secondly, on HOKA retail, so what's your vision here? It sounds relatively new.
What kind of -- just give us sense what kind of store format you see? What the potential is? And what the what the objective is there with HOKA retail?.
Yes. Great question. Really excited about Marco, the GM of Europe and the progress that he and the team have made around UGG. It has been a multiyear journey. They've done a great job of cleaning up the marketplace and creating a city around classics, introducing styles like the Fluff and that franchise to her consumers.
So the playbook, so to speak, that we've been employing in the U.S. is working. It's unfortunate that we've had supply chain challenges last year, and now we have a macroeconomic challenge going on in that region. We're still optimistic.
We're still hearing positive responses from our accounts and the fact that there's still leaving an egg and want the inventory, we can get it. But it is going to dampen our opportunities a little bit, and that's embedded into the guidance. But suffice to say, the brand is on a resurgence there.
We have work to do in individual markets that was looking to really optimize Germany as an example. We were in the market in December visiting the market. The brand is strong. But we need to raise our game on how we look in front of the consumer and how we show up in DTC a little bit.
But the good news is a lot of the trends that we're seeing in the U.S. around a younger consumer gravitating to the brand, we're seeing that there as well. And we think that we have a really strong run for the UGG brand going forward. With regards to HOKA retail, it's definitely early days. we got into retail really is a way to attack the China market.
So we opened our first few stores in the China region. We opened pop up here in New York and L.A. and we just opened one in Chicago, all exceeding expectations, all doing great.
They're smaller formats by design, but they're giving us great confidence that we can do some meaningful business through retail for HOKA, but the real objective is to just engage with our consumers and create further our ecosystem. So we're driving them into our brands across multiple categories, bringing them online, maximizing lifetime value.
So we're not looking at this says, "Hey, we want 200 HOKA stores overnight." But they will play a strategic role in bringing the full breadth of the brand to consumers in key cities that we have identified, and then we're going to maximize the opportunity in some of these key cities and then see where we go from there..
Our next question comes from John Kernan with Cowen. Please go ahead..
Yes, thanks for taking my questions. Congrats on a phenomenal year..
Thank you..
So maybe just step back on the gross margin, for everyone across the whole sector, across the risen here, whether it's raw materials, ocean, air, on the freight side, just wondering how the long-term gross margin outlook? Has it changed at all if some of these costs remain structurally higher on the commodity and transportation and freight side? How do we think about this new inflationary environment that we're in?.
Yes. I think it's -- this is Steve, John. It's a big question, and I think no one knows for certain how all this plays out. I think and expect is we should see improvement, but I don't think we're going to see that anytime soon, right? And that's really what we've modeled in.
So on that, from a gross margin perspective, we're assuming ocean freight does not significantly improve this year versus last. Although last year in the first half, we were not expensing through the inventory at these higher levels of inventory. So FY '23 will be a full year of expensing that higher ocean rate.
We're using pricing to offset most of that. So we're able to pick up a little bit through some of the pricing increases. We're not using, as we said in the prepared remarks, using price increases to offset the air. So as we move in and supply chain disruption improves, margins should improve as we reduce our air freight usage.
And as we said, again, we're planning to use less airfreight this year than what we used last year. So I think that's kind of one dynamic. Then on inflation, we haven't yet seen too much of that impact, although we know it's coming, right? So we've been anticipating disruption, some inflation. That's why we're bringing more inventory in earlier.
That's why you're seeing our inventory sit a little bit higher than where it has been in historic levels. But as we call out on a multiyear comparison, our inventory growth is still in line with sales growth. So that's something that we'll keep an eye on. We're able to benefit a little of that through materials inflation by having the inventory now.
But it is something that we're going to keep a close eye on because that is something that we expect could present itself as a headwind. And again, we'll look at pricing structure then. So to answer your question, I think it's too early to know long term how all this plays out. We think the guidance, as best we know today, factors most of this in.
And then hopefully, we start to see some improvement longer term, but our expectation isn't that you're going to see anything improve much in our current fiscal year '23..
Yes..
I guess maybe one follow-up is, you talked about HOKA becoming a multibillion-dollar brand. I think there's a lot of people that believe in that potential. Can you talk to what it looks like from a channel perspective as you start to get there? Wholesale, it feels like there's more opportunity on the wholesale side. You talked to the DTC piece already.
How do we think about wholesale and DTC as HOKA scales to multi-billion dollars in revenue?.
Yes. I think there's -- well, there's two things to think about. One is the category opportunity. So we really see HOKA as a performance brand and a performance brand across multiple categories.
We're obviously rooted in running, and that's where our authenticity comes from, but we're relevant and important trail and hike and getting into fitness and other categories down the road, head to toe. So when you think about the breadth and the shoulders that this brand has, we see a multibillion-dollar opportunity.
From a channel perspective, listen, we could light up wholesale today and dramatically increase the results of this business overnight. But we want to make sure it's sustainable. And in this environment where first-party data is critical for success. We're doing everything we can to drive healthy DTC business at the same time.
So right now, we're looking at probably a 50-50 split because internationally, there's there is more opportunities in wholesale, and that's just depending on the market than DTC today. But we're very conscious of the fact that we're leveraging wholesale to introduce the brand and create awareness and have healthy sell-through in the right accounts.
But at the end of the day, we want that traffic to all to end up in our website and in our stores. And we believe that that's the right model. We have the resources. We have the capabilities to make that happen. And we're in this for the long haul.
We want to see this to be a multibillion-dollar brand that is meaningful against some of the top performance brands in the world over time..
Yes. And I think also, John, on that, as we've said before, brand awareness of HOKA, relatively speaking, is still low..
Yes, low..
And so we can strategically use these wholesale accounts to build that brand awareness. And then we do see a high conversion rate down the road where they come to us direct. So this is -- it's a great way to build brand awareness, using these relationships in a strategic partnership to really get the brand out there in front of consumers. Yes.
And one other opportunity that we've talked about within the UGG brand is the loyalty program. We have now almost 6 million consumers, I believe, in our loyalty program. Those are our best consumers. They shop most frequently to spend more money than somebody who's not in loyalty program.
And this is an emerging opportunity for HOKA as well down the road that we can use to kind of further bolster the strength of our DTC channel..
Awesome. Congrats on a great year and outperforming most of your peers in the industry..
Thanks, John..
Thanks, John..
Our next question comes from Paul Lejuez with Citi. Please go ahead..
Thanks guys. The EBIT margin guidance that you gave for the year is similar to what you achieved this past year.
I'm curious how you're thinking about each brand and where you expect HOKA versus UGG to shake out versus this prior year? Or if you're looking at both of them as being kind of in line? And then second question, I'm just curious, just from a very high level, which parts of your supply chain right now are getting better, saying the same, getting worse? Any comments along the -- along those lines..
Sure, Paul, I'll go first. Just speaking about kind of the gross margin guidance that we've provided similar to what we had in '22. So as we talked about, some improvements on the gross margin, but then also some investment. So as we've always said, we have shifted our operating model to be more variable.
So that gives us flexibility in terms of when we see some headwinds to how we can potentially offset some of those headwinds, which is exactly what we did in FY '22 to deliver at the high end of what we gave a year ago. So what we also know is that we tightened our belt.
And so going into a year where we can get some -- a little bit of gross margin improvement, it gives us an opportunity to also make some investments in the business. And what we've said and you've heard me say it before, is we are looking at the long-term opportunities for our brand.
And so we want to make sure that we're providing the right level of investment. And even with these results, as we say, these are among the best in our peer group. So we're flexible, we're nimble. We've got a nice variable model that allows us to do that.
And so we'll take these opportunities then when we can expand a little bit of margin to also make sure we're investing in the business for the long term..
Yes. And then, Paul, to answer your questions on supply chain, so just going down the list, I would say our capacity is good, right? We have the factory capacities that we need for all the brands, but particularly HOKA increasing going into the second half of the year. So that's good.
Shipping times are still a challenge, right? We've had to put buffers into our lead times for product creation and then when we put our buys in.
So there's a level of uncertainty that comes with that, but we're managing that through that well, but it is from the time inventory leaves the factory to our DCs is still longer than we would like, obviously. Port bottlenecks, and particularly in Long Beach, we're seeing a little bit of improvement there. Things are coming in a little bit faster.
But I hope I'm wrong, but I personally think there's just a lull before we come into the fall inventory starting to ramp up again. So I'm optimistic that, that will continue, but I'm a little nervous that when we get into peak selling season, that's going to jump up again.
Inventory and visibility of that inventory and timing as to when it's going to come in, still a challenge for our teams, their customer experience and the sales team are having to rebalance orders against inventory availability. So that's just a lot of heavy lifting that the teams have to go through.
We don't see a lot of improvement on that yet still because the challenge with the port is we don't know which container is going to come in and win. But -- and then on the logistics side of it from a DC perspective, the investments we've made in the last couple of years are paying off.
We have a little bit of work to do and just stabilizing some of the newer DCs in Europe and the Midwest, but we're excited that we have these underway and we're gearing up for continued growth. So I think the hope there is that the shipping lead times and the bottlenecks of the port by it a little bit.
And I think other than that, we're really in good shape..
And then I think just also to add, we are keeping a close eye on the labor contract negotiations with West Coast port workers. So that's just something else that we're very carefully watching. And again, why we're bringing in inventory earlier than what we normally do. So something just to keep a close eye on..
Yes. And I do think, and I really believe that bringing this inventory orally and carrying a little bit is going to serve us well because we need the inventory in the marketplace to be able to sell it. And it's a very uncertain environment right now, still probably more uncertain than it was a year and even last year ago -- two years ago.
So I'm excited that we have this inventory coming in. We're in good place. We just need to get it out to the marketplace now and just keep going after it..
Just a quick follow-up on the inventory.
Can you just say what entry increases by brand?.
Yes, we didn't provide that. What we can say is it's consistent with -- the larger brands is consistent with the average. So increasing as we anticipate kind of disruption and bringing more in. But again, on a two and three year comparison to sales is in line with our sales growth..
Our next question comes from Tom Nikic with Wedbush Securities. Please go ahead..
Hi guys. Thanks for taking my questions. Dave, just -- I think earlier you were talking about still being in chase mode for HOKA and expecting inventory availability to be better in the back half of the year.
So as we kind of model the year, should we think that the growth is a little bit stronger for HOKA in the second half of the year? Or am I kind of off base here?.
Yes. I was referring more to Q4 results, we were chasing. That's why we saw the -- we got the inventory and we aired it in, and that got into the marketplace, and we're still getting some of that inventory out to the marketplace. Right now, the teams are still out selling for next spring. So it's -- we're waiting to see what that looks like.
But the point I was trying to make is that if the sales increases -- if the sales orders increase, we have the capacity to meet them. But right now, I wouldn't necessarily say that Q2 is going to be that much stronger than Q1. It's early days on that. But we think pegging ourselves a 30% to 35% growth for the year is right.
There's potential that could be higher than that. But early in the year in an uncertain environment, we think this is the right way to place the guidance..
Understood. And Steve, if I can ask you a quick one, just I think the stock is much lower than it had been, and you've got quite a bit of cash on the balance sheet, and I know that you're investing this year and you said something about like elevated inventory.
But like how do we think about buyback and your willingness to sort of maybe get a little bit more aggressive on the buyback in light of the valuation where it is today?.
Yes. A good question. And as you know, we don't necessarily comment on current activity. But I can speak to the year we just completed. And as I said, it's the most aggressive share repurchase that we've ever done at prices higher than where we currently sit. So clearly, this is something that we're watching very closely, active discussion on.
But yes, we recognize where our price is at and where the company is going. So that is something that we take into account..
This concludes our question-and-answer session as well as the conference for today. Thank you for attending today's presentation. You may now disconnect..