Greetings. Welcome to The Alkaline Water Company Third Quarter Fiscal 2022 Earnings Call. At this time, all participants are in a listen-only mode. A question-and-answer session will follow the formal presentation. [Operator Instructions] Please note, this conference is being recorded.

I'd now turn the conference over to your host, Jeff Wright, Director of Investor Relations. You may begin..

Good afternoon, everyone, and thank you for joining us for The Alkaline Water Company’s third quarter fiscal 2022 earnings conference call. Shortly, you will hear from Ricky Wright, our President and CEO; and David Guarino, our Chief Financial Officer.

During the call, we will be making forward-looking statements within the meaning of the Safe Harbor provisions of US securities laws and we may make additional forward-looking statements during the question-and-answer session. Forward-looking statements involve risks and uncertainties, and undue reliance should not be placed on such statements.

Certain material factors or assumptions are applied in making forward-looking statements and actual results may differ materially from those expressed or implied in such statements.

For additional information about factors that may cause actual results to differ materially from expectations and about material factors or assumptions applied in making forward-looking statements, please consult the Company’s Form 10-Q, which was filed today and its other reports filed with the SEC on EDGAR and the Canadian securities regulators on SEDAR.

In addition, such forward-looking statements and any projections as to the Company’s future performance, represent management’s estimates as of today, February 14, 2022.

The Company does not undertake to update any forward-looking statements or projections, except as required by applicable laws, including the Securities laws of the United States and Canada.

Actual results could differ materially from those contemplated by any forward-looking statements as a result of certain factors, including but not limited to general economic and business conditions, competitive factors, changes in business strategy or development plans, ability to attract or retain qualified professionals, as well as changes in legal and regulatory requirements.

The Company issued a press release announcing its financial results and filed its Form 10-Q with the SEC. So participants on this call, who may not have already done so may wish to look at those documents, as the Company will provide a summary of the results discussed on today’s call. In a moment, I will turn the call over to our CEO.

Ricky Wright who will give you an overview of the company's third quarter fiscal 2022 results. Following Ricky's comments, David Guarino. Our Chief Financial Officer will provide an overview of the company's operating results. Ricky will follow David again, providing closing remarks. Then we'll open the call for Q&A after management's update.

And now I would like to turn the call over to Ricky..

Thank you, Jeff, and thank you for all attending the conference call today. We are pleased to announce that this quarter we exceeded even our own expectations. We are happy to report that our sales for the third quarter were $15.1 million. This represents a 57% year-over-year growth for the quarter.

This is the second straight quarter with year-over-year growth in excess of 50%. It's also the second largest revenue quarter in the company's history.

Many factors have contributed to this outstanding quarter, including substantial growth in our single serve format, growth in our convenience store channels through our new direct delivery partners, DSDs and operational changes we implemented in the fourth quarter of 2021 that have allowed us to avoid most of the supply chain problems of our competitors.

Our ambition has always been to make Alkaline88 water a household brand. Thanks to the efforts of our sales team and the marketing department's excellent integration with our brand ambassador, Shaquille O'Neal and Authentic Brands Group, our brand awareness and our market penetration has never been higher.

This past weekend, we had the opportunity to participate in four different events surrounding the Super Bowl, where literally many of new consumers were introduced to Alkaline88 for the first time and retailers could see how serious we are about our marketing efforts.

As this fiscal year draws to a close, the drivers for next fiscal year are firmly in place for continued growth. Although sales have been excellent, we have seen significant margin contraction as a result of inflationary pressures over the past 12 months.

We've already taken a number of steps that will allow us to begin to increase our margins beginning the first quarter of fiscal 2023. These additional steps include the following; first and approximate 9% across the board price increase, which should be effect across all banners for the entire fiscal 2023 year.

Secondly, we should have a slight reduction in the current freight cost based on the opening of our new co-packers throughout the country, which will allow us to manufacture products closer to their destinations.

Third, our buying power has allowed us to lock in many of our raw material costs over the next 12 months, avoiding additional inflationary increases. With these in place, management expects our margins to increase between 3% and 5% in fiscal 2023. We continue to explore other ways to reduce our operating deficit without hampering our growth.

We are reiterating guidance of $62 million for fiscal 2022. Later in this call, David Guarino will have additional comments on this quarter's financial results. As we continue to grow as a national brand, it's important for Alkaline88 to be a leader in the value enhanced water category.

Independent third party industry data confirms that we are outperforming our category and our peers. Just a little over nine years ago, we sold our first case of water as a company and quickly became one of the fastest growing value added water companies in the country.

Admittedly, it was easy to show impressive growth when our monthly sales were starting at near zero. Now our monthly sales for the first nine months of fiscal 2022 have averaged close to $5 million a month and yet, according to Nielsen data, we are still outperforming the category and growth and outpacing the top 10 brands.

This is a testimony to our business plan, our employees and our product. Through the most recent quarter Nielsen data for the 13 weeks end of January 01, 2022, for all outlets combined, excluding convenience stores or ex AOC, confirmed that we were the fastest growing top 10 value added water in the country.

We managed to grow at 46.4% and dollar volume over the last same quarter of the previous year. As I said, this outpaced all other top 10 brands, including the non-flavored brand Smart Water, Vitamin Water, Essentia, Core Hydration and Life Water.

Of the over 70 brands listed in the report, Alkaline88 had the third highest year over year gain in market share. Furthermore, if you look at the Nielsen Data for sales growth for over the past two years, Alkaline88 has grown 54% based on a two year stack, which leads all other brands in the top 10 category.

This is almost two times greater than the overall category growth. Our unit growth on a two year stack basis is 47% or more than five times the category's growth. As the founder of the Clean Beverage movement, Alkaline88 has always had a home and a natural food grocery channel and with health conscious consumers.

According to the Spin's data platform, which tracks natural food channels and the 12-week report ending December 26, 2021, Alkaline88 sales ranked second for all brands in the enhanced water category. Our year over year revenue growth for the period is 47%. That's more than 2.7 times greater than the overall category.

Although all our SKUs continue to show outstanding growth within the natural food channel, we're very proud to say that our one gallon bottle is the number one SQU in dollar value in the entire enhanced water category within the natural food grocers reporting to Spinz [ph].

The data in both of these reports covering our last quarter, indicate a tremendous amount of organic growth. Since most of the resets are just now starting in this new calendar year, we now estimate that we are an 80,000 stores nationwide, and we expect that that number will expand to between 90 and 110,000 stores in the next 12 months.

Our drivers for growth remain the same with a fourth quarter fiscal 2022 and fiscal 2023, expanding marketing, expansion of our direct store delivery network, E-Commerce, club, specialty growth, hospitality, functional CBD water, additional co-packer expansion and sustainability initiatives.

All of our sales efforts will be boosted by the expansion of our marketing efforts, which began with the activities surrounding the Super Bowl yesterday and will continue with regional launches in the first quarter of fiscal 2023.

Many listening today are aware that last quarter we launched our first ever marketing program in strategic areas of the country with the Shaquille O'Neal assets that we generated during our second quarter. We delivered over 11 million impressions from a diverse mix of media.

These included 32nd commercials on broadcast and cable TV, Hula Connected TV, YouTube, Yahoo, programmatic, digital video and display and social influencers. Our results showed a significant uptick of our Nielsen reported sales within the region during the launch.

We will be expanding on the marketing efforts, utilizing these assets beginning our new fiscal year. During the week of Thanksgiving, we also launched new ads on an 85,000 square foot Time Square Billboard featuring Alkaline88 and Shaquille O'Neal.

We estimate that our Billboard will have over 48 million impressions through December 31, 2022 in the largest City in America. That's tens of millions of brand impressions to New Yorkers who can now find Alkaline88 in more retailers like Rite8 [ph], CVS, and now Stop & Shop they've ever been able to have before.

We've been working diligently to extend the reach of the brand and leveraging our relationship with Shaq in authentic brands group. This has included our sponsorship of the sports illustrate award.

We were privileged having Shaq present the smooth play of the year and the honor of being the main sponsor for the Muhammad Ali Legacy Award presented to the legendary Billie Jean King. We were the exclusive water for the event and our Luna bottles were on all VIP tables.

The data shows that over were 6.8 million viewers saw the show greater than 2 billion impressions for the event were available on earned media and 500 media placements valued at $51 million. This is all driving more demand for our product and establishing Alkaline88 as a household brand.

For the past nine years, we have intentionally built our brand equity through a direct warehouse model in the grocery drug and especially retail channels. This allowed the consumer to become familiar with our brand in a large store format. Only this year, we have aggressively begun our expansion direct store delivery networks or DSDs.

We know a DSD partner coupled with a strong marketing team is the key to success in certain channels. For 150,000 convenience stores in the country, where were over $4.5 billion in bottled water were sold in 2020, operate almost exclusively through DSDs.

We've had a great rollout with Hensley and Arizona, Nevada beverage and Mahaska in the Midwest with sales exceeding forecast expectations and growing daily. We expect within the next two weeks to be able to announce another top tier DSD distributor.

As we stated in the past, we added DSD strategically in regions where they will have the greatest impact to our revenue growth. Recent major wins in convenience store channels include the addition of over 1400 stores through our DSD partners alone.

Our DSD efforts have also led us to a number of other major tunings with national Cstore chains and military bases that we will be announcing over the next few quarters. Our near term target list includes over 3,100 new stores. E-commerce accounts for over 25% of sales and more for some of our competitors.

Due to the cost we're ramping up e-commerce and freight costs associated with shipping water, it has never been a significant portion of our sales. We now have a dedicated e-commerce team headed by Chris Pitman who helped one of our competitors grow to over $40 million in yearly e-commerce sales.

He's bringing many of the same tools and skills with Alkaline88. We are achieving new sales records weekly. In October, we announced ours entrance into quick commerce space through our partnership with Ohi. This enables us to deliver water within two hours in places like New York and Los Angeles.

The distribution model allows us to have the most cost effective product delivery in the two largest cities in America. As they continue to expand into other major metropolitan areas, we have plans to expand with them and to capture e-commerce share of those markets.

Chris and his team will be launching a newly updated website and optimization of our overall web presence before the end of this quarter.

All the fine tuning and steady improvement that we are constantly making in this department are allowing us to continue to move more product more efficiently through e-com merged platforms like Amazon, walmart.com and then Alkaline88.com as well as other emerging platforms.

As we sell most through these platforms, our ability to provide more inventory to their fulfillment centers increases and is driving our costs per unit down and improving our eCom margins while our gross sales grow. We hope by this time next year, our eCommerce sales will be a reportable segment in our financial statements.

Traditional brick and mortar groceries, especially retailer drug stores and club has always been a very important part of our strategic plan. This quarter, we expanded into the club channel with the addition of Sam's club, and we are furthering that relationship and are hopeful for a major announcement in the near future.

We're also looking forward to running regional trials and to the top 10 specialty retailers in the country with hopes of expanding later this year nationwide. We also made our way into GNC this last quarter, adding two single surf sizes to 350 of their premium retail locations.

We continue to see tremendous growth in our relationship with CVS, as they've added a number of new SQUs to their shelves. We hope to add Alkaline88 in about 10,000 new locations in new clubs, specialty retailers, groceries and drug stores in fiscal 2023.

In addition, we have almost 15,000 of our retailers looking to add new SKUs within the next six months. There's room to grow since our all commodity or ACB percentages, which is a weighted measure of product availability basin, total store sales is only around 50% according to the Nielsen data.

Our recent announcement in Q4, the Stop & Shop in the Northeast began ordering our blank gallons and three liters for the first time and Ledo [ph] adding our two liter Shaq Pack next to our one gallon skew are only the tip of the iceberg of what we expect over the coming months for these channels.

The hospitality market for bottle of water is almost as big as traditional retailers. We are pleased to announce that we are running our new eco-friendly 750 ml white aluminium bottle this month. This product will have a tremendous table presence, both aesthetically and as is premium choice water for venues across the country.

It will be a great choice for restaurants, sporting venues, university cafes, hospitalities and anywhere else that is looking to offer a beautiful and deliciously smooth drinking experience to their patrons.

Alkaline88 landed in over 100 market Kiosks in nine of the busiest airports in the United States, which serves almost a 0.5 billion people combined and as an on-premise choice in hundreds of health clubs and spas. These additions are opening doors with new distributors and new on-prem providers.

We expect in another six month as summer approaches in restaurants, universities and hotels, make their fall purchasing decisions, we will become a significant player in this market. Finally, we continue to leverage our outstanding reputation with retailers and consumers to bring new products to market.

Through the use of our fresh cap powered by Vessel, our deliciously smooth Alkaline88 is now the base water for a number of new functional beverages. Alkaline88 of course was our first functional beverage as it offers lead hydration and deliciously smooth taste.

This is a major step for our company and that we have the ability to meet consumer demand for almost any functionality. Our new proud ice will combine the elite smooth hydration of Alkaline88 with functional ingredients.

Apart from Alkaline88 water, our 88 CBD water was our first true functional beverage with the passing of favorable legislation in California, New York and Texas and elsewhere, we've allowed to include CBD in beverages and we are now slowly adding products to shelves throughout the country.

We expect Alkaline88 CBD fresh cat to be in over 7,000 retail locations by the end of fiscal 2023. CBD beverages are expected to be the number one growing product in the billion dollar plus CBD ingestible market over the next three years with a CAGR exceeding 50%.

With all our contacts in the beverage industry, I believe everything is aligned for The Alkaline Water Company to become a major player in this category. I'd now like to turn the call over to David for a brief financial overview.

David?.

Thank you, Ricky. Before I begin, I'd like to encourage interested listeners to view the Form 10 Q, that we filed with the SEC for more detailed explanation on some of the quarter results I will be highlighting today.

For the three months ended December 31, 2021, we reported our second best quarterly revenue ever over of approximately $15.1 million compared to the $9.6 million for the three months ended December 31, 2020. This represents a 57% increase in sales.

Our gross profit for the quarter ended December 31, 2021 was approximately $5 million compared to the approximately $3.4 million for the quarter ended December 31, 2020.

The decrease in our gross margin percentage was attributed to an increase in raw material in freight costs, but as Ricky just mentioned, we have taken various steps to mitigate the impact that these costs have had and will have on our gross margin going forward.

Total operating expenses for the three months ended December 31, 2021 was approximately $15.9 million compared to approximately $7.6 million in the prior quarter.

Total operating expenses increased primarily due to higher freight cost for our customer, additional promotional expenses relating to our new marketing efforts and general capacity building expenses across our organization. Net loss for the quarter ended December 31, 2021 was approximately $10.7 million compared to a net loss of $4.4 million.

And the quarter ended December 31, 2020. Net loss per share in the quarter ended December 31, 2021 was $0.10 per share. Both the net loss and the net loss per share were impacted by non-cash expenses of approximately $0.03 per share in the quarter ended December 31, 2021.

Cash used by operations during the nine months ended December 31, 2021, totalled approximately $25.9 million as compared to $9.6 million of cash used by operations in the nine months ended December 31, 2020. The increase in cash used by operations is primarily due to our increase net loss and increase in cash used to fund our working capital.

We entered the quarter with approximately $3.3 million cash on hand and have a number available resources to ensure that we have the capital to meet our growth objectives for the coming year. These include, but are not limited to our line of credit and our sales agreement with Roth Capital Partners as detail of 10-Q.

And with that, I'd like to turn back to Ricky. Thank you..

Thanks David. Looking to the fourth quarter of fiscal 2022 and beyond, the most recent Nielsen four-week data reported ending 1/29/2022 shows that our momentum continues to grow with 60% year over year growth for that period.

More exciting is for the first time in the company's history, we're ranking this report as the seventh largest enhanced water bottle company in the country after leap fogging several of our competitors.

We continue to get a halo effect with many retailers as one of the few suppliers that deliver reliably during the pandemic and during the current supply chain delays. We've announced several recent winds and expect thousands of existing stores to add new SKUs over the next three to six months.

Although lead time for initiatives in some of the new channels like hospitality and e-commerce being extended due to COVID and others such as ADA CBD fresh cap have had regulatory hurdles, we now have a clearer picture of the likely prospects and wins for the first half of fiscal 2023.

Many of the deals I'm referring to are already at or very near the finish line and we look forward to sharing news of them with you soon. Our sales team has worked hard laying the foundation to open new accounts with premium banners across the country.

Our operation team has worked hard to make sure that we have the inventory and operating capacity to meet demand across the country and our marketing team is just getting started. We look forward to adding tremendous value for our customers, employees and shareholders now, and for years to come. Thank you for your time and patience today.

I now turn it over to the monitor for questions.

[Operator instructions] Our first question is from Aaron Gray with Alliance Global Partners. Please proceed with your question..

Doing well. Thanks Ricky. First question for me, you mentioned a 9% price increase in the prepared remarks. So just curious, could you talk about relative price gaps for you guys relative to your competitors and whether or not you're seeing, similar levels of price increases, maybe you're taking a little bit greater or lesser price increases.

I just want to get a better sense of the price gaps whether or not you'll maintain or that might, lessen or increase, thanks..

Yeah, I would say that we do run -- we have run comparables, the only data that we can really run against is the Nielsen reports in terms of the average retail. So there's probably a little bit of play in that, but we're well within the mean for the industry and so we feel pretty good about it.

Obviously what we don't know going forward Aaron, is if there's going to be any elasticity demand, but so far in the banners that have picked on up the price increase and maybe have even added their own private label, we continue to outperform and continue to -- continue to be very, very strong.

So I think the marketing push that we've had this last year and some of the additional awareness we're getting and plus the quality of the underlying product relative to the rest of the market continues to drive consumers to us..

Okay, great. Thanks for that color, Ricky. And then just in terms of the expanded distribution, you talked a lot in the past about COVID delaying some of the shelf resets at retail. So do you feel now you're kind of more of a normal state of these self reset.

You anticipate, any potential delay in terms of your distribution capabilities or do you feel like now that the brick and mortar's kind of getting more back on track and you feel more confident in terms of those expansion opportunities. Thanks..

Yeah Aaron. We look at that almost biweekly here. Yes. We feel very good about our goal of between 90,000 stores and 110,000 stores this year. We feel that that is a very achievable goal within our group and of course, last year we were at about 75,000. So that's a substantial increase just in new banners and new doors alone.

And then we're very excited about some of the announcements we've just made and some of those that are coming. We don't like to announce prior to getting the PO. It's great to have a guy say they're going to bring something in, but we always wait till we actually see the PO and most of the time delivered.

So we see, up to 1500 or 15,000 stores taking additional skews. So, we've got a lot of our current banners that are now going to take, and I've agreed to take in an expansion of our current skews and we feel very good about hitting thousands of brand new doors as well..

Great. Thank you very much for that color. I'm jump back into the queue..

Our next question is from Sean McGowan with ROTH Capital Partners. Please proceed with your question..

Thank you. I have a couple of perhaps multipart. First, I'm just trying to get a sense of what in these numbers might be considered, not normal or not ongoing.

So specifically when you talk about inflation at the gross marginal level, can you quantify how much of that might have been the, like above expectation or above what you would call normal? Same thing with set marketing and selling and G&A like, what are those expenses? What do you expect not to repeat going forward?.

David, you want to, that you want me to grab that?.

Go ahead, Rick..

We've had, I don’t know if it's in a million or are better in additional freight costs. The last two quarters, it's been a couple of million dollars easily and so that obviously is squeezing some of our bottom line. On the marketing expenses, we have spent a tremendous amount of money front with a lot of the Shaq initiatives.

We will continue to do that as the year goes by, but at least for now this quarter, we've slowing those down as we gather our information and get a plan together that we know will be effective. We had a very good start on that. It's just we have to get the data down and we don't want to miss any steps.

As we like to say around here, we're a small company that needs to fight above our weight class and punch above our weight class. So we're very judicious with respect to those spends as well. I think the majority of what happened we will be continuing to be in the cost of goods.

We don't see a lot of inflationary pressures easing at this point, but we've taken really good steps at order to minimize some of that i.e. open up new packers around the country. So freight in is less freight out is less. We also have been able to negotiate some longer term contracts where we're locking in for a period of a couple of years.

Some of the cost of some of our raw, which we had not done in the past. Who knew we were getting fluctuations that were mainly favorable for the last four years. And so those are kind of things that we see as probably stuck, but we see a lot of that getting picked up through the increase in pricing to the retailer.

And we figured that's going to be a 3% to 5% increase in our margins is going future 12 months..

Okay. And if I can ask you to clarify that a little bit, I just want to make sure I'm understanding correctly.

When you say margin, you mean gross margins?.

I mean, gross margin. Yes. So we see a 3% to 5% additional gross margin increase..

With, 3% to 5% you mean three to five percentage points?.

Correct..

And then the last….

33%, 34% to 30%, 36% to 38%, and maybe with some product mix maybe we can get back up to closer to 40%..

Okay. That was my last question here. What do you expect the starting point to be for the full year fiscal '22 is at about that 33%, 34% level.

Fiscal 33 will be up from that. Will probably be closer to 35% or 36% for fiscal 2023..

Okay. but I meant what's the starting point for basically what I'm saying. What are you expecting for the fourth quarter about the same as what we saw for the third or a little higher, a little lower, yeah..

Yeah about 34% because some of the major chains have not taken in the fight price impact for this quarter. They've agreed to it. They just haven't put it into effect yet. They usually want 190 days to 120 days to Institute it..

Yeah. Okay. And I'll squeeze one more in here. Just you guys have done a great job so far of, of being ahead of the curve on supply chain issues.

Did that continue in the third quarter? And do you think there was any negative sales impact from supply chain issues?.

None. I think that we've done a better job. In fact, I would say that our sales guy would agree with that, which is always hard to get in a room of management where operations and sales agree on how we're doing and I would say that we've had zero of that. Doesn't mean, that it couldn't occur.

We still have only one or two suppliers around the country in each one of these areas for raws, but we're taking steps every day to make sure and ensure that it hasn't.

I think in the last call indicated, we added about 150,000 square foot of warehouse space as a company for the first time and, that was one of the ways that we combated some of the hiccups that some of our competitors got..

Our next question is from Jaime Perez with RF Lafferty. Please proceed with your question..

Thank you for taking my question. Also a great quarter and just have a few questions. On your deal with Shaquille O'Neal, it's been great. Any opportunity to add other celebrities in the sports figures and also what about sponsorship of athletes you're looking into I like your hear your thoughts..

So, I've got a CMO, that's doing an outstanding job for us, and he -- we run down a ton of different opportunities every month. A lot of them are sports related. We should have an announcement here in the near future on some of that, but some of that's just premature yet in terms of getting an option.

In terms of additional celebrities though, in the sports arena, I think my CMO says we've got the athlete pretty much covered in terms of the right guy being Shaquille O'Neal, the cheers of the super bowl other than Michael Jordan. Michael, Magic Johnson we're sorry about that Bulls. Magic Johnson was the biggest cheer from first Shaquille O'Neal.

So, we know that he is well, well loved, and we feel we have that, but there are some sponsorships. We have a tight relationship with authentic brands group, which has the sports illustrated franchise. And so we continue to see opportunities to expand our influencers there.

And then some of the things we're doing on the CBD and our enhanced beverage area, the functional beverages, there may be some sponsorships and some influencers there that we work that are specific to the particular product..

All right, thanks.

Now my second question is I know it might be a little bit premature, but what about the international market as far as Mexico and Canada, and any initiative or any thoughts about penetrating those markets?.

Yeah, we've been in Mexico for a little while now. We're really in the free trade zone. And then in Canada, we did announce a brokerage deal this last I think a quarter and a half ago that is just beginning to bear fruit.

The beauty of both of these is that it's FOB USA, we do have the export license and that they're in place, I think for another 18 months in terms of what the FDA, I think you have to renew them every three years. So we will continue to get that done. I do expect some announcements, particularly in Canada in the next three to six months..

All right. Good. All right. That's all the questions I have today. Thanks..

[Operator instructions] We have reached the end of the question-and-answer session, and I will now turn the call over to Ricky Wright for closing remarks..

Thanks everyone for entering, Sean just got back in the queue.

You want to take Sean's question?.

I'm happy to.

Sure. Our next question is from Sean McGowan with Roth Capital Partners. Please proceed with your question.

A quick one for David.

Could you spell out the detail on the non-cash expenses that were in the quarter?.

Yeah, it was -- mostly it was if you look under the equity footnote in the queue, it spells out we have RQ expenses and stock option expenses and so most of that's done on cash for those two items and we're right little….

I was a little surprised I didn't see it broken out in the cash flow statement.

Do you repayment whether you're forgiveness rather of the PPP? Is that, is that kind of embedded in the number there somewhere?.

Yeah, it is..

Okay. All right. Thank you..

We have reached the end of the question-and-answer session and I'll now turn the call over to Ricky Wright for closing remarks..

Thank you everyone. Again, it was a great quarter. I couldn't be happier with my team that goes from operations to sales, finance to marketing. They've all done a wonderful job this quarter. The momentum is definitely with us.

I think the Nielsen reports we got last week, everybody did a little happy dance here becoming the seventh largest in that four week period and passing some of the major majors in terms of brands that were ahead of us in the past.

I think it's a testimony to the fact that we continue to grow and I think the three brands or two brands that we passed they actually had a negative quarter. So for us, it's a big day at Alkaline88.

I think one of the things that is most exciting is and I intubated it earlier was that we are going to see some major pickups this year in terms of new banners, new storefronts and additional skews in our current clientele. So we really see this as being an exciting year.

Obviously the DSD networks are working great for us and we hope to expand those before too much longer, but again, they will be very strategic in their nature and keep our fingers crossed that. We have another great year in terms of some of the products that we're introducing into the marketplace.

I appreciate everybody's time and hopefully we'll have a great end of the fiscal year. Thanks again..

This concludes today's conference and you may disconnect your lines at this time. Thank you for your participation..