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Technology - Electronic Gaming & Multimedia - NASDAQ - US
$ 5.82
13.2 %
$ 6.34 M
Market Cap
-0.18
P/E
1. INTRINSIC VALUE

This DCF valuation model was last updated on Jul, 21, 2025.

The intrinsic value of one TRUG stock under the worst case scenario is HIDDEN Compared to the current market price of 5.82 USD, TruGolf Holdings, Inc. is HIDDEN

This DCF valuation model was last updated on Jul, 21, 2025.

The intrinsic value of one TRUG stock under the base case scenario is HIDDEN Compared to the current market price of 5.82 USD, TruGolf Holdings, Inc. is HIDDEN

This DCF valuation model was last updated on Jul, 21, 2025.

The intrinsic value of one TRUG stock under the best case scenario is HIDDEN Compared to the current market price of 5.82 USD, TruGolf Holdings, Inc. is HIDDEN

2. FUNDAMENTAL ANALYSIS

Price Chart TRUG

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$30.0$30.0$25.0$25.0$20.0$20.0$15.0$15.0$10.0$10.0$5.0$5.0Feb '25Feb '25Mar '25Mar '25Apr '25Apr '25May '25May '25Jun '25Jun '25Jul '25Jul '25Aug '25Aug '25
FINANCIALS
21.9 M REVENUE
6.19%
-2.1 M OPERATING INCOME
75.72%
-8.8 M NET INCOME
14.47%
-4 M OPERATING CASH FLOW
34.85%
741 K INVESTING CASH FLOW
128.28%
8.74 M FINANCING CASH FLOW
94.41%
5.39 M REVENUE
-20.00%
-1.23 M OPERATING INCOME
0.99%
-2.67 M NET INCOME
54.46%
-449 K OPERATING CASH FLOW
93.65%
-335 K INVESTING CASH FLOW
-12.36%
2.52 M FINANCING CASH FLOW
-67.68%
Balance Sheet TruGolf Holdings, Inc.
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Current Assets 14.8 M
Cash & Short-Term Investments 10.9 M
Receivables 1.4 M
Other Current Assets 2.51 M
Non-Current Assets 2.35 M
Long-Term Investments 0
PP&E 778 K
Other Non-Current Assets 1.57 M
63.48 %8.16 %14.65 %4.54 %9.17 %Total Assets$17.1m
Current Liabilities 15.8 M
Accounts Payable 2.82 M
Short-Term Debt 4.11 M
Other Current Liabilities 8.84 M
Non-Current Liabilities 6.01 M
Long-Term Debt 5.01 M
Other Non-Current Liabilities 1 M
12.94 %18.88 %40.59 %22.99 %4.59 %Total Liabilities$21.8m
EFFICIENCY
Earnings Waterfall TruGolf Holdings, Inc.
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Revenue 21.9 M
Cost Of Revenue 7.27 M
Gross Profit 14.6 M
Operating Expenses 16.7 M
Operating Income -2.1 M
Other Expenses 6.69 M
Net Income -8.8 M
25m25m20m20m15m15m10m10m5m5m00(5m)(5m)(10m)(10m)22m(7m)15m(17m)(2m)(7m)(9m)RevenueRevenueCost Of RevenueCost Of RevenueGross ProfitGross ProfitOperating ExpensesOperating ExpensesOperating IncomeOperating IncomeOther ExpensesOther ExpensesNet IncomeNet Income
RATIOS
66.73% GROSS MARGIN
66.73%
-9.62% OPERATING MARGIN
-9.62%
-40.24% NET MARGIN
-40.24%
189.52% ROE
189.52%
-51.31% ROA
-51.31%
-38.38% ROIC
-38.38%
FREE CASH FLOW ANALYSIS
Free Cash Flow Analysis TruGolf Holdings, Inc.
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00(1m)(1m)(2m)(2m)(3m)(3m)(4m)(4m)(5m)(5m)(6m)(6m)(7m)(7m)Jul '21Jul '2120222022Jul '22Jul '2220232023Jul '23Jul '2320242024Jul '24Jul '2420252025
Net Income -8.8 M
Depreciation & Amortization 640 K
Capital Expenditures -36.3 K
Stock-Based Compensation 0
Change in Working Capital 0
Others 4.16 M
Free Cash Flow -4.03 M
3. WALL STREET ANALYSTS ESTIMATES
Wall Street Analysts Price Targets TruGolf Holdings, Inc.
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TRUG has no price targets from Wall Street.
4. DIVIDEND ANALYSIS
5. COMPETITION
6. Ownership
Insider Ownership TruGolf Holdings, Inc.
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Sold
0-3 MONTHS
12.6 K USD 1
3-6 MONTHS
0 USD 0
6-9 MONTHS
0 USD 0
9-12 MONTHS
0 USD 0
Bought
0 USD 0
0-3 MONTHS
0 USD 0
3-6 MONTHS
0 USD 0
6-9 MONTHS
0 USD 0
9-12 MONTHS
7. News
TruGolf Announces Portable Launch Monitor, LaunchBox, Available Globally on July 1st This new portable Launch Monitor by TruGolf is simple to use, compatible with PC and iOS Devices, and utilizes advanced hyper-speed camera technology to measure ball data inside and outdoors. globenewswire.com - 1 month ago
URBAN EDGE SIGNS TRUGOLF FOR REVAMPED PLAZA AT CHERRY HILL First-to-Market Flagship Location to Feature Premium "Eatertainment" Experience NEW YORK , June 23, 2025 /PRNewswire/ -- Urban Edge Properties (NYSE:UE) today announced the lease it has signed with TruGolf Links franchising for a 6,045SF flagship location at The Plaza at Cherry Hill in New Jersey. This is TruGolf Link's first signed Flagship storefront to also include an upscale restaurant and full bar component and aims to open before the end of 2025. prnewswire.com - 1 month ago
TruGolf Announces Acquisition of mlSpatial Salt Lake City, Utah, June 11, 2025 (GLOBE NEWSWIRE) -- TruGolf Holdings, Inc. (NASDAQ: TRUG), a leading golf technology company, has announced that it has executed a definitive agreement to acquire mlSpatial, a renowned AI and machine learning engineering firm. This strategic acquisition aims to advance the integration of artificial intelligence within TruGolf's industry-leading products, including the Apogee Launch Monitor, Launchbox, Multisport Arcade, and E6 Apex. globenewswire.com - 1 month ago
TruGolf to Participate in the “2025 Virtual Tech Conference: Discover the Innovations Reshaping Tomorrow” Conference Presented by Maxim Group LLC on Wednesday, June 4th at 3:00 PM EDT - (Updated) Salt Lake City, Utah, June 03, 2025 (GLOBE NEWSWIRE) -- TruGolf Holdings, Inc. (NASDAQ: TRUG), a leading golf technology company, announced today that Brenner Adams, TruGolf's Chief Growth Officer will present at the “2025 Virtual Tech Conference: Discover the Innovations Reshaping Tomorrow,” presented by Maxim Group LLC, tomorrow, June 4th at 3:00 PM EDT. globenewswire.com - 2 months ago
TruGolf Announces Listing Extension from Nasdaq Salt Lake City, Utah, June 02, 2025 (GLOBE NEWSWIRE) -- TruGolf Holdings, Inc. (NASDAQ: TRUG), a leading golf technology company, today announced that the Nasdaq Hearings Panel has granted the company an extension of time to comply with Nasdaq listing rules subject to panel conditions. The Company's listing will be transferred to the Capital Market, effective at the open of business on June 3, 2025. globenewswire.com - 2 months ago
TruGolf Announces Stock Repurchase Program Salt Lake City, Utah, May 29, 2025 (GLOBE NEWSWIRE) -- The Board of Directors of TruGolf Holdings, Inc. (NASDAQ: TRUG), a leading golf technology company, today announced the authorization of a stock repurchase program of up to $2 million of TruGolf's Class A common stock. globenewswire.com - 2 months ago
TruGolf Links Celebrates 1-Year Anniversary at New York International Franchise Expo Over 160 units in Development Salt Lake City, Utah, May 28, 2025 (GLOBE NEWSWIRE) -- TruGolf Links Franchising, LLC, (“TruGolf”), wholly owned by TruGolf Holdings, Inc. (Nasdaq: TRUG), the leading provider of golf simulator software and hardware, announced today it will be exhibiting at the New York International Franchise Expo in New York City on May 29, 2025 at booth 409. The booth will feature a live TruGolf simulator, running our latest APEX software, and LaunchBox hardware hosting a Closest to the Pin contest with IFE attendees. globenewswire.com - 2 months ago
TruGolf Clarifies Nasdaq Compliance Plan and Provides Context to Equity Line of Credit Salt Lake City, Utah, May 27, 2025 (GLOBE NEWSWIRE) -- TruGolf Holdings, Inc. (NASDAQ: TRUG), a leading golf technology company, has clarified its plan to regain compliance with Nasdaq listing rules in response to shareholder inquiries. On August 19, 2024, TruGolf Holdings, Inc. received a written notification from the Listing Qualifications Department (the “Staff”) of the Nasdaq Stock Market (“Nasdaq”) notifying the Company that, the Company's stockholders' equity was ($10,508,104), and therefore, the Company was not in compliance with Nasdaq's Listing Rule 5450(b)(1)(A), which requires a $10,000,000 minimum stockholders' equity standard (the “Equity Rule”). On May 15, 2025, the Company presented a plan to the Nasdaq Hearings panel on how it plans to regain compliance with Nasdaq's listing rules and requested an extension to execute on the plan. To date the Hearings panel has not rendered a determination. There can be no assurance that it will provide an extension or move to delist. The key provisions of the plan were: globenewswire.com - 2 months ago
TruGolf Reports First Quarter 2025 Financial Results Q1 2025 Sales Grow 7.5% Over Q1 2024 Salt Lake City, Utah, May 15, 2025 (GLOBE NEWSWIRE) -- TruGolf Holdings, Inc. (NASDAQ: TRUG), a leading provider of golf simulator software and hardware, announced today its first quarter 2025 results.  The Company reported sales of $5.4 million, up 7.5% compared to 2024 first quarter sales of $5.0 million. Net losses doubled to ($2.6) million for 2025's first quarter, versus a net loss of ($1.3) million in the 2024 period, driven largely by recognition of interest expenses associated with the conversion of convertible notes in the period.  EPS for 2025's first quarter was ($0.09), an improvement from 2024's ($0.22) loss per share. globenewswire.com - 2 months ago
TruGolf Links Signs Newest Franchisee to Begin Developing on Long Island LONG ISLAND, NY, May 14, 2025 (GLOBE NEWSWIRE) -- TruGolf Links Franchising, LLC (“TruGolf”), wholly owned by TruGolf Holdings, Inc. (Nasdaq: TRUG), the leading provider of golf simulator software and hardware, announced today the signing of its newest franchisee, Giovanni “Gio” Dinsay. With over 27 years of experience in physical therapy and rehabilitation, Gio has built a reputation as a visionary in the wellness space. globenewswire.com - 2 months ago
TruGolf Improves Balance Sheet with Agreement to Eliminate All Convertible Notes All Convertible Notes & Majority of Related Party Notes to be Converted to Equity Salt Lake City, Utah, April 24, 2025 (GLOBE NEWSWIRE) -- TruGolf Holdings, Inc. (NASDAQ: TRUG), a leading provider of golf simulator software and hardware, announced today that it has entered into agreements with its existing noteholders to exchange all its outstanding convertible notes into a newly created Series A Preferred Stock. In addition, the common stock warrants previously issued with the convertible notes were exchanged for a combination of newly created Series A Preferred Stock and warrants to purchase additional Series A Preferred Stock, which, if fully exercised in the sole discretion of the investors, would result in an additional $15.1 million in gross proceeds to the Company. globenewswire.com - 3 months ago
TruGolf Reports 2024 Financial Results Salt Lake City, Utah, April 21, 2025 (GLOBE NEWSWIRE) -- TruGolf Holdings, Inc. (NASDAQ: TRUG), a leading provider of golf simulator software and hardware, announced today an overview of its 2024 results that were filed on Form 10-K on April 15, 2025. The Company reported record sales of $21.9 million, an increase of 6.2% percent as compared to 2023 sales. globenewswire.com - 3 months ago
8. Profile Summary

TruGolf Holdings, Inc. TRUG

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COUNTRY US
INDUSTRY Electronic Gaming & Multimedia
MARKET CAP $ 6.34 M
Dividend Yield 0.00%
Description TruGolf Holdings, Inc., through its subsidiary, engages in the development and sale of indoor golf simulator hardware under the TruGolf Nevada brand for residential and commercial markets in the United States. It also provides E6 Connect software for use on other companies' hardware. The company was founded in 1982 and is headquartered in Centerville, Utah.
Contact 60 North 1400 West, Centerville, UT, 84014 https://trugolf.com
IPO Date Dec. 2, 2021
Employees 71
Officers Mr. Christopher Jones Chief Executive Officer, President, Chairman & Interim Chief Financial Officer Mr. Brenner Adams Chief Growth Officer Mr. Nathan E. Larsen Chief Experience Officer Mr. Shaun B. Limbers Director & Executive Vice President Mr. Doug Bybee Chief Revenue Officer