Terry McNew - President and CEO Tim Oxley - CFO.

Jimmy Baker - B. Riley Inc. Craig Kennison - Baird Joe Altobello - Raymond James Tim Conder - Wells Fargo Securities Rommel Dionisio - Wunderlich Mike Swartz - SunTrust Laura Engel - Stonegate Capital Brian Gaines - Springhouse Capital.

Good day, ladies and gentlemen, and thank you for standing by. Welcome to the MasterCraft Fiscal Year 2017 Second Quarter Earnings Conference Call. At this time all participants are in a listen-only mode to prevent background noise. [Operator Instructions] We will have a question-and-answer session later and the instructions will follow at that time.

As a reminder, this conference is being recorded. Now, I would now like to welcome and turn the call to Mr. Tim Oxley, Chief Financial Officer. Please proceed..

Thank you, Operator. And welcome, everyone. Today’s call is being webcast live and will also be archived on our website for future listening. Joining me on today’s call is Terry McNew, MasterCraft’s President and Chief Executive Officer. Our agenda includes a strategic overview by Terry, followed by my analysis of the financials.

Then Terry will discuss our strategies for growth and expectations for fiscal 2017 followed by the Q&A session. Before we begin, we’d like to remind participants that the information contained in this call is current only as of today, February 9, 2017. The Company assumes no obligation to update any statements including forward-looking statements.

Statements that are not historical facts are forward-looking statements are subject to the Safe Harbor disclaimer in today’s press release. Additionally, on this conference call we will discuss non-GAAP measures that include or exclude special or items not indicative of our ongoing operations.

For each non-GAAP measure, we also provide the most directly comparable GAAP measure. Our fiscal 2017 second quarter earnings release includes a reconciliation of these non-GAAP measures to our GAAP results for the second quarter.

Before turning the call over to Terry, I would like to remind listeners that there is a slide deck, summarizing our financial results in the investors section of our website. With that I will turn the call over to Terry..

Developing new and innovative products; further penetrating the entry-level and mid-line segment of the performance sport boat category; capturing share from adjacent boating categories; and strengthening our dealer network as well as driving margin expansion through continuous operational excellence.

The operational flywheel is truly turning at MasterCraft and with the continuous improvement culture ingrained at every level of our organization from the manufacturing floor through engineering to sales and marketing. And as you can see, it’s not just talk, it translates to the bottom line every day.

This culture is the heart of everything we do here at MasterCraft and is the foundation that will allow us to perform at a best-in-class level through any operating environment we might encounter.

This combined commitment to operational excellence and innovation teamed with our strong diverse product portfolio position MasterCraft well for fiscal 2017 and beyond. Now, I’d like to turn the call back over to Tim to go over our financials. .

Thanks, Terry. From a top line perspective, MasterCraft’s net sales decreased $4.1 million or 7.4% to $51.1 million compared to $55.2 million for the prior year period.

The decrease was due to reduction in unit sales volume of 65 units or 9.3%, partially offset by an increase of 2.2% in net sales per unit due to price gains and increased sales of higher content option packages.

Gross profit for the second quarter, decreased $1.1 million, or 7%, to $14.3 million, compared to $15.4 million in the prior-year period due to lower sales volume and overhead absorption associated with lower unit production.

Gross margin rose slightly to 27.9% from 27.8% for the prior-year period, resulting primarily from increased sales of higher content option packages, which increased average gross profit per unit by 2.6%.

On the expense front, second quarter selling and marketing expense failed $0.5 million, or 15.2%, to $2.4 million General and administrative expense totaled $4.8 million versus $9.6 million for the prior-year period.

The decrease resulted mainly from lower stock-based compensation costs of $6.6 million partially offset by higher litigation cost and including the $0.9 million related to the pending Malibu cases and higher medical insurance cost.

Turning to the bottom line, fiscal second quarter net income totaled $4 million, up from $1.9 million in the year earlier quarter. Adjusted net income decreased to $4.9 million or $0.26 per share on a pro forma fully diluted weighted average share count of 18.7 million shares.

This compares with $6.2 million or $0.33 per share in the prior year period. Fiscal second quarter adjusted EBITDA margin declined 150 basis points to 17.6% from 19.1% in the prior year period. Adjusted EBITDA was $9 million, a 14.5% decrease from $10.5 million in the prior year period.

See non-GAAP measures in our press release for a reconciliation of adjusted EBITDA, adjusted EBITDA margin and adjusted net income to the most directly comparable financial measures presented in accordance with GAAP.

I’d also like to highlight the fact that during the second quarter, we completed two follow-on offerings for a total of 2,995,000 shares of common stock held by affiliates of Wayzata Investment Partners. Those shares were sold by the company and we did not receive any proceeds from the sale of shares.

As a result Wayzata Investment Partners ownership percentage has dropped below 10%. As Terry mentioned and as discussed during our previous call, the quarter over quarter comparison for fiscal 2017 would be choppy due to how our production calendar compares to the production calendar in the previous year’s quarter.

Our net sales for the first half of the year were up slightly compared to last year. As we have previously guided and we reiterate our forecast for net sales growth in the low to mid single digits for fiscal 2017.

We also reiterate our expectations for fiscal 2017 adjusted EBITDA margin in the low 19s to reflect the continued strong operating performance we’re seeing at MasterCraft.

Net sales growth will result in continued growth in net income, EBITDA and adjusted net income despite increased interest expense due to the refinancing completed in the fourth quarter of fiscal 2016. Before leaving our financials, I would like to highlight our best in class working capital management.

The combined balance of trade receivables and net inventory was $16.2 million and $13.8 million at the end of June and December, respectively. Our outstanding cash conversion cycle days runs in the low to mid single digits.

Superior working capital management affords opportunities to enhance shareholder return in a variety of ways and is a hallmark of a well-managed company. We are consistently performing better than any of our peers in this area.

With that, I would like to echo Terry’s comments and reiterate that we are very pleased with our performance and look forward to fiscal 2017. I’ll be happy to answer any year-to-date questions during the Q&A. I’ll now turn it back to Terry for our strategy and outlook..

Thanks, Tim. MasterCraft has delivered a solid first half of fiscal 2017, and we are optimistic about the future. Across the organization, we remain committed to our five-pronged growth strategy, I outlined earlier. For the fiscal year ending June 30, 2017, we are reiterating our expectations for continued growth in net income and adjusted net income.

We also expect net sales growth in the low to mid single digits and continued growth in adjusted EBITDA margin, with, as Tim indicated, a target in the low 19% range. At this time, I’d like to turn it over to the operator for questions..

When you say -- Terry, I just wanted to start with the comment that you made about Canada. When you say you’re starting to see some signs of strength there, you are not the first that we’ve heard this from, but just given the time of year, I guess, I’m wondering what’s specifically you’re seeing.

Is that showing the consumer level it shows or is this more dealer optimism and dealers willing to take on a little bit more inventory position heading into the 2017 selling season? And I guess, if you could just pie that into how you’re thinking about the dealer pipeline in Canada in particular, moving into the selling season?.

Right. Jimmy, as you know, at the beginning of model year 2016, when oil started to drop earlier that summer, the change in currency, the Canadian dollar, Tim and I spoke and worked with our Canadian dealers at that time. And we took our commitment to down by 30% to 50% for Canadian dealers at the beginning of fiscal 2016.

We just didn’t feel like it was going to be productive to throw additional discount money at it. It reminded us what we went through in U.S. back in 2009. Dealer inventory, as we said on several calls, in Canada is very healthy.

What we’re starting to see now is not only dealers desire to stock more but we’re starting to see that with show, early boat show, not just in Canada but boat shows up to this time compared to last year at this time are up double digit.

So, I think a couple of things are happening in Canada, in particular people are getting used to the level of currency, which is really closer to the long term average for the Canadian dollar. We’ve got great product, as we mentioned the XT line is being well-received by dealers and customers alike. So, it’s a combination of all that.

Not just at wholesale, but we’re seeing at retail, specifically through these early boat shows..

Okay, understood. And I was hoping you could also just speak to your domestic distribution networks. So, I think you had a couple of changes in point of distribution this off season.

I was just hoping if you could give us a little color on the impact, may be if there was any in the quarter here but really on kind of the full year wholesale activity, and then what that might mean for fiscal 2018?.

So, we’ve approached 2017 as bit of a transition year, and we have been upgrading] dealers throughout the world, not just domestically.

We have a very laser focused on that and work hard with our dealers that there are opportunities to constantly upgrade; that does not come without a bit of headwind, but it is short-term paying, if you will, certainly necessary. But we feel, it sets us up extremely well for 2018 and beyond.

That’s why we mentioned in our prepared comments a few times about our confidence in the future..

And I would say -- Jimmy, this is Tim, the impact on quarter was between 200,000 to 250,000 discounts to redistribute product from a couple of dealers we switched out, as some other short term payment that Terry was mentioning, but we’re very bullish on new dealers and we’re off to good start..

Okay. And then, just lastly, I was hoping that you could talk a little bit about what specifically drove, whether in terms of product categories or in geographies, what was driving the retail strength for you through the second half of calendar year 2016, the first half of your fiscal year? And then, I just had a question on the NXT pricing approach.

So, a number of dealers we’ve met with or talked to so far this road show season, have been really doing well with this nationally advertised price on the NXT models, seems to be drawing a customer that maybe didn’t think they could otherwise afford a MasterCraft.

But, I’m just curious from your perspective, if the success of that program has been significant enough that it changes the way you think about approaching that customer?.

Well, as you know our thesis when we developed the NXTs was to try to reach a bit of a younger demographic, maybe new to water sports, families those that may be coming out of adjacent categories.

And research has shown that the NXTs have been very successful in attracting people who would have probably otherwise bought a used boat, and certainly those coming out of stern drive. So, we’ve got objective evidence on that. The new pricing, I’ll let Tim talk about that in a moment. But, as you know, it’s new models itself.

So, your market share, your new model strength is always going to be a function. If you’ve done it right and you’ve got the right product with the right innovation priced right, it’s going to be a function of what’s coming off your new product development flywheel.

So, this year, very midline centric; over the last few years, we’ve released three NXTs. So, all of those combined really help us penetrate, not only the entry level but the midline with the XT23 released earlier this model year, then the XT20, most recently the XT21 and we’re excited about the rest of the releases for this calendar year.

So, that’s definitely helping especially the XT23, and the XT20 have been very well-received.

Tim, do you want to fill in on the NXT strategy?.

Sure. Really, the national advertised price allows us to interact with that more price-sensitive customer; in some cases as Terry mentioned that come out with stern drives looking any used boat.

And so, what seems to happen with that buying behavior, they start off with the 59,995 price or whatever the price point is and then you can work them up with additional options and features. It’s different from the guy that might buy the core product, might buy the 23-foot X23 and you start talk of list price and you kind of walk him down.

So, the buying pattern is a bit different, and this is helping the dealer kind of differentiate between those two customers. You start off with the list price on an XT20, you might scare the customer away, even though you end up at the same price from a bottom up approach..

Yes, it certainly is, and it’s something we work with our dealers to develop this program; it’s brought a high level of awareness to consumers and then followed by interest. And we’re starting -- the decision points are coming through and you’re seeing that in higher sales. .

And our next question comes from the line of Craig Kennison with Baird. Please go ahead..

Hi. Good afternoon, guys. Thanks for taking my questions as well. I wanted to start with retail. It sounds like for the first six months of the fiscal year, you are up low double digits, which is excellent. I wonder if you could break that into Q1 and Q2, whether you’ve seen strength in Q2 in particular..

Q1 was stronger for us than Q2. And your Q1 is a more significant quarter as a percentage of the annual retail. So, when we combine those two on a weighted average, it was up low double digits..

And then, maybe on a related note, I’m wondering if the increase in interest rates has affected consumer behavior at all, maybe in Q2 or in dealer willingness to stock inventory?.

We haven’t seen that at all. Keep in mind that 50% of our customers pay cash for the boat and that transaction was with the dealer. So, we don’t have great visibility in that. So, we’re dealing with a higher income consumer and they are less sensitive to interest rate fluctuations than perhaps a blue color guy might be..

And you’re coming off such low rates anyway, we believe it will take a while before it cause change in consumer behavior..

Yes, I haven’t heard anything from dealer or consumer either one..

So, not affecting dealers either, but does it seem as dealers seem a little more reluctant to take on inventory because of curtailments or other issues? And I am just wondering given the strong retail environment and your strong product portfolio, what might cause dealers to be reluctant relative to take an inventory?.

I think Craig, you are exactly right, the curtailments are significant issues for dealers; that really steams when they have to pay those. And obviously they are encouraged to sell the boat before they have to take curtailments. So, it’s a little bit of change in buying behavior. Every year, the dealers kind of react to what the latest stimulus was.

And I think with the -- for those that got stuck with some significant curtailments, it’s making them little more reluctant to stock. We have dealer buying programs that incent certain behaviors. So, we tweak those every year, and I am sure that we’ll have some tweaks for fiscal 2018..

Craig, consumers as well as the dealer sentiment post election was nearly immediate, [ph] not a surprise, every industry, almost every industry is seeing that. And we are seeing that carry over into the boat shows. We are hearing from dealers that have had boat shows. Our boat shows our very strong this year..

And of course, the curtailments really demonstrate good discipline in the channel. So, I think we would perceive that as a good thing.

But, I am wondering if you could just add a little more color, when does the curtailments kick in? And do you have an issue with the age of inventory in any way that has caused that to be a more significant issue?.

Curtailments kick in, correct me if I’m wrong, Terry, but I think it’s after nine months..

We do and we cover flooring as part of our program for six months from date of invoice. So, dealers are going to hedge, they’ll try to hedge a little bit earlier in the fiscal year on their order, believe it or not, because they are looking ahead the high watermark of inventory in this industry.

Tim and I’ve been in it nearly 60 years combined, it’s around the end of March. It’s just normally the retail starts to slow and that fourth quarter, the calendar year and starts to pick up a little slow. So, inventory, for just about everybody is pick about March 31st.

And so, when they order in July and August, they are looking out with our ordering scheme and saying, hey, curtailments could hit as early as January or February. So, we are past that already. Retail, April 1 to June 30th is 45% to 50% of annual retail.

So, with our approach this year with production, and as we -- as you noted, our retail is up low double-digit. We are in good position as far as dealer inventory..

And our next question comes from the line of Joe Altobello with Raymond James. Please go ahead..

The first question is just sort of a housekeeping item. You mentioned last quarter, you had five more production days in the quarter.

How many fewer production days were in this quarter?.

It was about the same, about five more in Q1, about five less in Q2. And so that’s one reason that we spoke about how choppy our results were going to be this year. You see that result in Q2. And that’s one reason, we’ve also mentioned how we look on a year to date basis through December. So that takes out that choppiness..

So, the five fewer days is roughly 5 points of growth on units?.

Roughly, I mean in rough terms. .

Okay. And then, in terms of retail number, I just want to make sure that I’m right here. The low double-digit growth, that’s a global number or that’s U.S.

number?.

That’s a global number. [Multiple Speaker].

How does that look U.S.

versus international?.

I don’t have that data in front of me. I think the U.S. was up slightly more than that, as I recall..

Okay.

But, international was positive year to date?.

Correct. We mentioned, its stronger in Canada, we’re seeing pockets around the world that are definitely starting to come back and U.S. is currently strong..

Just lastly on Canada, I just want to make sure, I heard you correct.

Have you guys said that you’re seeing dealers starting to build inventories in Canada again?.

They are definitely more open to wholesale orders and they are seeing it at their initial boat shows and there is more interest in the showroom.

So, we feel like with our new product, helping the dealers to get down 18 months ago, ahead of the curve, our exposure, our risk at the time with units, but we didn’t just feel like we want to disrupt the growth in that by throwing discount money. And we just didn’t think that was going to drive the needle. And I think we were right in retrospect.

So, the dealers are much more positive, they are seeing more floor traffic, certainly better boat shows and their desire to stock and wholesale is greater than it’s been in the 18 months..

In addition to that, the stabilization of the currency at whatever level also encourages the dealer to stock , because they are not worried -- they are not playing games, they are not worried about, they spoke today what it’s going to be work three months from now.

So stabilization of the currency is another aspect that encourages those guys to stock..

Certainly oil has come back off its lows of 18 months ago, and it’s not 75 but it’s certainly above 27, and they are feeling better..

Okay.

And just in terms of retail being up low doubles and shipments down two first half, I would have to think that recent inventory are down pretty significantly amongst your dealers?.

You can do the math, I mean you can see their inventory is improving and we’re setting the stage. It’s unlikely it’s going to take this year’s guidance that we’ve already baked that in. But we think, we’re really setting the stage for strong fiscal 2018..

I think it’s positive, our inventory is very healthy, it’s newer inventory..

And the channel seems pretty clean as we head into the second half. So, okay, great. Thank you, guys..

Thanks Joe..

And our next question comes from the line of Tim Conder with Wells Fargo Securities. Please go ahead..

Gentlemen, a couple here. I’ll stay on the Canada theme. You talked about, Terry, earlier that and appeared to be, again the good decision on hindsight here. You just kind of reached the point where it didn’t make sense to throw more FX assistance, whatever you want to call it at the channel, and you just cut things back.

How much is that helping year-over-year or that cost that you incurred last year that you don’t have this year?.

I think that’s certainly part of the equation. If we hadn’t cut back, maybe we’d be going down a second year in a row, but the bottom line is we didn’t waste money on our FX discounts as we try to chase after that for that really soft market. It’s probably part of the improvement there..

Certainly we felt immediately, Tim, 18 months ago as we entered model year 2016 that the price is going to be somewhat inelastic, and it just wasn’t the demand. I mean the precipitous drop and the value of the Canadian dollar and deals of dropping the oil, the people -- they were just distracted. And we just felt like why throw that money out there.

Our dealers were very appreciative that we just said, listen, we’ll take the risk; we’ll take the hit; we’ll cut the volume down. And so, we didn’t disrupt profitability by diluting net sales that way. And of course, our operational excellence, we continue to drive bottom line results.

It’s a real phenomenon and we just felt that it would continue to help us drive the bottom line..

Okay.

And then, I mean you quantified I think some things earlier, some of the discounts on redistribution of $200,000 to $250,000, and that was in the quarter or was that year-to-date?.

That was in the second quarter..

Okay.

So, in the quarter or year-to-date, the avoidance of any FX assistance, you don’t have any have any quantifications on that?.

I do not..

Okay. And other thing you called out here was legal expense and medical cost sort of hitting in the SG&A on the lower volume obviously in the quarter.

What’s really driving those medical premiums, specifically this year versus the prior year? And then, on the legal side, any quantification that you can give there on the expense that you’re expecting for 2017 and 2018, and does that expense also include any accruals?.

I’ll start with the legal expense. We spent $1.6 million year-to-date, as a contrast, Malibu spent close to $2 million. We are guiding that we’re going to have another $2 million spent to take us through this fiscal year.

We haven’t provided guidance on any part of fiscal 2018 yet, and really just going to depend on the outcome of this initial trial to see what happens in October. On the medical expense side, as we drill down in there, we have wellness programs.

What we’re seeing is a growth in prescription drug cost that’s very challenging, for instance a cure now for hepatitis C costs $125,000. The good news is it cures it and someone didn’t have to have liver transplant down the road.

But that’s an example that kind of drug cost that seem to be a bit out of control and just something that you’re -- and if you got the bad luck to have a couple of those guys that’s really impactful..

Yes. We have some dependants that certainly are impacting medical cost. We’re happy to be able to provide it but it is we have two or three cases like that. And there are other treatments with very high prescription costs as well. They’re a bit unique but they are expensive..

And we do have a stop loss for self insured upto the first 90,000. So, we do have a stop loss; we’re not totally exposed there. But, it certainly is significant..

Okay.

And again, just an update on the trial, the first one’s in May and then the second is in October is that correct?.

That’s correct, Tim. The first litigation is around what we call, the 873 patent that is set for May. And the second one, which we refer to as the 161 patent is scheduled for October..

Great, okay. And then, one last one, you’re talking about -- Terry, you mentioned earlier the NXTs and some new product coming on that front. How would you term your mix looking at this fiscal year versus last fiscal year? If you just want to kind broad bucket it into premium versus entry level.

I know you have several, you’ve got the X series, and the NXT and then you’ve got the XT and so forth.

Just in general though, the mix of your business premium versus entry level?.

As you know, the mix doesn’t affect our gross margins; they are non-dilutive….

Right..

Gross margin level. So, I would characterize 2017 is in the mix of entry level NXTs to our core, similar to what we saw in 2016.

But, as I mentioned earlier, your new model sale and as we deliver to manufacturing from product development more of the XT mid-lines, and going forward into 2018, we know what the cycle plan is for that that the NXTs will naturally be a lower percentage, we would expect in 2018 just because we know what the five-year cycle plan’s going to be.

So I hope that answers your question. But again, the mix is kind of non-denominational to think about it from a gross margin perspective..

But just in those broad buckets, the margins equal or is it like you’ve got 30-70, 40-60, anything of entry versus premium?.

I think the NXT, and keep in mind, we only have two models and unlike the Axis, [ph] which has five -- three model, if you want to count the NXT global. But it runs between 25% and 30% of our unit sales..

Okay. That’s good enough. Okay. Thank you gentlemen. I appreciate it..

And our next question comes from the line of Rommel Dionisio with Wunderlich. Please go ahead..

I just want to drill down a little bit more on gross margins. With that 9% volume decrease, you still managed to maintain gross margins relatively flat right now. Obviously talk about the higher gross profit for unit coming from the option packages, higher content option packages.

But is there something else going on? I would have thought maybe gross margin might even come down a little bit given that volume decline.

You alluded to efficiencies, is there something else with raw materials or more efficient labor, product qualities? If you can just provide little more maybe granularity on why gross margins were able to do so even with that decline in units? Thanks..

Yes. I think with the decline in sales we had in the quarter, to have even a 10 basis-point improvement in gross profit margin was one of the more important accomplishments that we achieved. And again as said, we get after all kinds of waste. We have continuing improvements in our quality that manifests itself in lower warrant cost.

And so, it’s just really blocking and tackling, as well as the options that we have. We talk about innovation and those are very popular and it drives profitability of the boats as well..

I’ll add a little to that Rommel. You have been here before; you know our operations; we live it every day. So, we’re driving improvements in yield through current products but one of our intentional strategies is we develop and release three new programs every year to learn from that.

We have very documented, disciplined processes, design for manufacturing, feedback from old models to the new models with the target to improve margins on the new model by one to two points through lessons learned, better material selection, continuing to grow the number of common parts. So, that’s key enabler for our working capital.

But, it does continue to drive margin improvement, and that’s why we reiterated even in our prepared comments that we feel very comfortable and confident we can continue to drive bottom line growth in almost every -- any environment we counter, it’s just part of our culture. Last year, we implemented in fiscal 2016 20,500 employees suggestions.

So that was -- and this year, we’re going to be higher. And it was the reason, the key cornerstone why we won the industry’s plant in North America award from IndustryWeek last year..

And our next question comes from the line of Mike Swartz with SunTrust. Please go ahead. .

I just wanted to drill down a little bit into your guidance for fiscal 2017, the low to mid single digit revenue growth.

I guess, is the outlook there still for flat, implying maybe 1% to 2% growth in the back half of the year, is that the way to think about it?.

No, we don’t give specific unit guidance, Mike, as you know, because we really have structured this system on a hull system. So, every week we change mix and we do that -- and that’s one of the drivers why we can get lower growth than that. So, we’re just focused on revenue growth.

As I mention, we upgrade dealers, there is some headwind to that; it can certainly can affect certain markets; there is puts and takes on unit volume. But lot of things affect that and that’s why we focus on revenue, because the new innovation that we put out in the form of option is a key driver as well..

Yes. I will say, Mike, as you look at the balance of the year, we’ve said we have choppy results, and that is going to continue our top line growth and quarter three is going to be approaching mid single digit. So you can do the math on the low to mid single digit for the year.

So, this kind of choppy cadence that we’ve been talking about, will continue on throughout the year, and I just wanted to point that out..

Okay. That’s very helpful.

And then, with the mid single digit in the third quarter, Tim, that’s total revenue, not unit volume right?.

That’s total revenue correct..

Okay, that’s helpful. And then, just in terms of how to think about, I guess market share going forward, maybe what’s implied in the guidance, we’ve got obviously kind of the transition you talked about, but retail seems to be pretty strong and repositioning the channel on a wholesale basis.

I guess, is there a way to think about, just general market share trends we should expect or what you are expecting?.

We don’t spend a lot of time on that because there is so many unknown variables, [ph] you don’t know what the competition is going to do. If they overproduce and flush product out, they’ll get market share. We’ve seen that in MasterCraft back in 2009. And Tim and I’ve seen it in our other life when we were at Brunswick Corporation.

So, we’re always about sustainable, profitable market share. We have been pretty consistent in the low 20% now for few years; new product is certainly going to sell. The number we give on retail growth is global number, so obviously market share in U.S. based number.

So the improvement that we’re seeing in the Canada and in other areas of the world, that won’t reflective market share here in the U.S..

We will say where we find market share particularly helpful is when we look at it geographically, that was the driver behind [indiscernible] going forward, open the second location in Dallas. We continue to look for opportunities like that or perhaps a satellite location, for a strong deal would be helpful.

And so, we look at -- anytime we’re below national average, I mean that represents an opportunity for us. Matter of fact, we call it our lost opportunity, we showed to the dealer how much additional profitability he would produce, if he were to get to national average.

I’m bullish on market share, I think we’re going to see increases; I can’t tell you exactly when. But, we’re doing the right things, and market share is a result of doing a number of things well. And so, I think it’s going to come. .

Yes. Well said, Tim, and I think to reiterate on that Mike, we use the retail registrations for forensics on how to improve dealer health and overall profitability. We’re not typically [ph] focused on units and market share by itself, that’s the secondary metric.

Do those things right, find where we’ve got hold, find where we’re not properly located or we don’t have the right training tools whatever might be. Then, we fix that, the market share comes, profitability comes..

That’s helpful. And then, just one more from me, a lot of buzz out there, at least the early boat shows about the new Dockstar system.

Can you talk about maybe the success you’re seeing with that thus far and maybe frame it against other successful option packages you’ve introduced? And is there any sense of how much that impacted gross margin in the quarter? I know in the December quarter especially, most manufacturers like to outfit their boats and there is a little bit of incremental option pool to get ready for the boat show season.

So maybe you can just talk about that?.

Yes. That is something we -- Tim and I come out years ago Brunswick got inboard and stern drive and outboard. So, we know like customers want that kind of dockability, slow speed, maneuverability that you get with those kind of propulsion packages. The team has been working for approximately two years on this. It is a low cost solution.

And as Tim alluded to earlier, when you drive these things, immediately you see the difference. You can backup, left or right; you’re not, dependent on the prop rotation. And we literally can control the water vector with these flanking riders.

And if you look at some sport boats, some other brands stern drives, those that are trying to get into inboard talk about a balance, stern thruster, joystick combination. That technology has been in the world for a long time and it is expensive. That can be upto $10,000 at retail as an option.

Ours is less than half that; it’s about $2,000 and it’s very, very affordable. It’s simple, it’s low complexity as Tim mentioned. You don’t have wiring harnesses, you don’t have a lot of moving parts that have points of failure. So, we’re very, very pleased with that. And the early adopters and our dealers picked that up early actually in Q1.

I think they got stocked with that well; they feel good; we saw that kind of taper off a little bit in Q2. But the product is out there, it’s in their showrooms; it’s at the boat shows, as you mentioned Mike. And we expect that to pick up now as we get into probably Q3 and Q4..

And keep in mind that it’s just one of the three most important innovations during the year. We have to cool touch vinyl which decreases temperature, vinyl that’s in the sun by approximately 15 degrees Fahrenheit, very significant; we’re the industry first on that. So, we’re seeing uptake on that.

And we have a new Power Tower that’s actually less expensive and more functional than the previous one. So, we continue to have a lot of innovation. I wish I could tell you exactly how much the profitability that’s driving. I know it’s significant but I don’t have that quantified..

And our next question comes from the line of Laura Engel with Stonegate Capital. Please go ahead. .

Good afternoon. Thanks for taking my questions. I wondered, turning back to the international front, you talked a lot about Canada.

But just referencing kind of the international challenges quote in the release, anything else other than just basic economics, any other logistical or such with dealers, establishing networks that you want to talk about or was it principally what we have discussed thus far?.

I think it’s primarily the headwind of the foreign currency, but I’ll say that there is not the same -- they haven’t -- the post-election positiveness that we see in the U.S., it’s not happening in Europe. Terry and I both do [ph] boat show, positive boat show, a lot of positive experiment over there.

But they don’t have this tailwind, I think of consumer confidence. And so, I think that that kind of holds them back a little bit in addition to the currency..

Okay. And then longer term, past years, it’s seems to have been the piece of pie, it’s been hovering around 9% or 10%.

Say next one to three years, what do you see just high levels, as far as how much that segment can grow as a portion of your business?.

Yes, it’s really just a function of how fast since the U.S., North America market is such a large part of our business that continues even at a lower percentage but it is larger than the rest of the world. So, it’s kind of characterized it in Europe, to Tim’s point, it’s still a little bit sideways.

I think they are trying to find a bottom, it kind of feels like they are behind Canada, by maybe 12 months. But I think there is some positive starting to show up. We have added a few points in Europe and upgraded some dealers recently. We think we will -- in Europe that will position us extremely well for 2018.

And the rest of the world, there is definitely signs that other regions are starting to rebound as well..

What we might see because of the strength of not only U.S., now Canada coming on, we may see the rest of world growing, but at a lower pace than North America. So, we may see this 8% or 9% continue on or could even shrink a little bit..

Yes, that’s right. because if the U.S. and North America grows I’m just going to say, low to mid single digit percentage increase, it’s such a large number that can actually outpace even though the other areas might have a mid to high single-digit, it’s just a math..

Right. Okay. Well, I appreciate you taking my questions. And I’ll get back in the queue. Thanks..

And our next question comes from the line of Brian Gaines with Springhouse Capital. Please go ahead..

Hey, guys. Most are asked and answered.

But, just to clarify, again, when you talk about double-digit growth that’s revenue, and not units, when you talk about the retail demand?.

When we talk about retail, we always talk in units, because we don’t have data that shows what the dealers were selling it for. So, we had double-digit growth in retail units in the first six months of our fiscal year..

Got it, okay. Thanks.

And then just to clarify, international at this point, I think in the past you kind of said, Canada is I guess high single digits, maybe even up to 10, rest of world is around 10, is that still accurate?.

I’ve got to take another look at that. I mean, we are in a dynamic part of the year where the production mix changes. But Canada is going to be I think over 10% this coming year, and I am expecting the rest of world outside North America to be 8% or 9%. So, the very important Western Canadian boat shows happen later on this quarter.

So, we will have a little better sense of Canada. But right now, I think Canada is going to grow over 10% and the rest of world is going to hover down 8% or 9% and it could even be better than that..

And within that 8 or 9, is the UK is the biggest piece?.

UK has been our largest dealer outside North America, but I tell you, the Brexit hurt those guys a bit combined with the devaluation of the British pound sterling. So, I’m not sure who is going to be number one over there now, we’re doing a good in Switzerland and Austria.

A number of our European countries have mature distribution; they are doing a good job for us..

And our next question is follow-up from Tim Conder with Wells Fargo Securities..

Just a quick one here, we’ll revert back to something that is very unpredictable but just want to get your thoughts on and it’s cold weather. Clearly, El Niño helped California in this past year, and then we had a quite a bit of rain and a lot of progress on the drought conditions over the winter here so far.

So, what early indicators look for you from the California and the areas impacted there by drought? And then, conversely, we’ve seen a little bit a more drought conditions start to emerge, sort of near neck of the woods where your factor is little bit part of the southeast in that.

So just thoughts from weather perspective, and I’m wondering if you can isolate that?.

Northern California, the dealers are reporting some of the likes up there 130% of capacity. So, though that is definitely return. The LA boat show recently was -- there were Monsoon rains outside during the show. So, that’s helpful. We actually saw a dry period here in Tennessee for our long period of time, but that’s ended about two, three months ago.

We really have got a lot of rain recently. So, that’s very helpful. And as we mentioned earlier, we haven’t had any dealers that I know of that has concerns about drought; it is actually very positive..

I think both the Atlanta Boat Show, the Birmingham Boat Show, those are two areas that had drought in a pretty bad way, both of those boat shows were very positive. So, based on boat show results, I’m not seeing -- and I think may be, the drought gets a lot of prevalent obviously in the summer.

I think some of the winter rains have dissipated that significantly. [Technical Difficulty] So, it certainly was dry in southeast towards the summer and early fall but that seems to have subside..

And ladies and gentlemen, this concludes our Q&A session for today. I will turn the call to Mr. Terry McNew for any final remarks..

Thank you, Operator. Once again, thanks to everybody for joining us. We believe that our success has positioned us well for fiscal 2017 and beyond as we mentioned. We look forward to updating you on our progress and third quarter results in May. Thanks again..

Ladies and gentlemen, thank you for participating in today’s conference. This concludes the program and you may all disconnect. Have a wonderful evening..