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EARNINGS CALL TRANSCRIPT
EARNINGS CALL TRANSCRIPT 2014 - Q1
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Operator

Good day, everyone, and welcome to the Littelfuse First Quarter 2014 Conference Call. Today's call is being recorded. At this time, I would now like to turn the call over to your Chairman, President and Chief Executive Officer, Mr. Gordon Hunter. Please go ahead. .

Gordon Hunter

Thank you, and good morning. Welcome to the Littelfuse first quarter 2014 conference call. And as always, joining me today is Phil Franklin, our Senior Vice President and Chief Financial Officer. .

As you saw in the news release, we had a solid first quarter. Our record sales were driven by good organic growth in our automotive and electronics businesses, and by the Hamlin and SymCom acquisitions. I'll discuss our first quarter performance in more detail in a few minutes.

But first, I'll turn the call over to Phil, who will give the Safe Harbor statement and a brief summary of the news release. .

Philip Franklin

Thanks, Gordon, and good morning, everyone. Before we proceed, let me remind everyone that comments made during this call are forward-looking statements based on the environment as we currently see it, and as such, do include various risks and uncertainties.

Please refer to our press release and SEC filings for more information on the specific risk factors that may cause actual results to differ materially from those expressed in forward-looking statements. .

Sales for the first quarter of 2014 were $207 million, which was up 21% year-over-year and consistent with our pre-announcement on April 10. GAAP earnings for the first quarter of 2014 were $1.12 per diluted share. This included purchase accounting adjustments related to the SymCom acquisition and noncash foreign exchange gains.

Without these special items, earnings were $1.16 per diluted share, which was at the high end of our updated guidance. These solid results in what is typically a seasonally weak quarter were driven by strong performance in our core fuse and semiconductor businesses. .

As previously noted, our newer businesses such as sensors, commercial vehicle products and protection relays are not yet at these same levels of profitability. .

Earlier this month, we announced that we will be consolidating SymCom's New York facility into its South Dakota location, which is expected to result in savings of approximately $2 million beginning in mid-2015. In the coming months, we will be communicating additional margin improvement initiatives for other recently acquired businesses. .

The company continues to generate solid cash flow, as cash from operating activities in the first quarter was $12 million. This was after $13 million of 2013 incentive payouts and $10 million of voluntary pension contributions. As usual, we expect cash flow to increase as we progress through the year. .

Now, I will turn it back to Gordon for more color on business performance and market trends. .

Gordon Hunter

Thanks, Phil. I'll begin the segment reports with the electronics business, which accounts for about half of total Littelfuse sales. First quarter electronics sales of $95.7 million increased 21% over the prior year quarter.

The increase was driven by higher sales of semiconductor products, which had a very strong quarter, and the addition of the Hamlin electronics sensor business. Excluding acquisitions, first quarter electronics sales were up 9%.

Electronics channel inventories were flat to slightly reduced during the first quarter, which also showed solid end customer sales growth. We're comfortable that our channel inventories are at appropriate levels based on current market conditions. .

Now let's look at growth in some of our focused market segments. Demand for telecom equipment continues to grow, driven by the global deployment of 4G technology and its LTE base station needs. Protection for the power supply lines has been a boost to our TVS diodes, SIDACtor, metal oxide varistors and fuse products.

We also provide data line protection for many of these systems. And whilst 4G deployment has been most prolific in China, the base station equipment comes from manufacturers in China, Europe and North America, so we've seen revenue increases in all 3 regions. .

Last quarter, we talked about kitchen appliances such as coffee machines and blenders as a good growth area for our varistor, TVS diode and Diode Array products. The designs for these appliances also use now our fuses and metal oxide varistors, as well as our reed switch sensing products.

This diversity of product creates good cross-selling opportunities within our electronics business. We had positive momentum in the kitchen appliance segment in the first quarter, which has continued into the second quarter. .

It's been a while since we've talked about the television market. And as you may have already heard, the newest high-end models feature curved ultra-high-definition screens. These screens create a panoramic effect with improved viewing angles, higher contrast and even clearer picture quality.

One of the leading suppliers of these new TVs has designed in our thin-film fuses into their models with 5 fuses per TV. We won this business by developing a unique, low-profile fuse that met the customer's specific requirements. Estimated annual volume for this win is projected at 2 million fuses.

This should continue to grow as these models gain traction in the market and as their prices come down. .

Miniaturization continues to be an important value proposition in consumer electronics, and our technology innovation continues to win new business for us. We recently designed a PTC resettable fuse into the next-generation tablet from a leading U.S. technology company.

We're the only supplier able to provide this customer with the required specifications for a low-height profile of the 0.6 millimeters. We achieved this through a development in material science where the smaller footprint was achieved without compromising the electrical characteristics.

The initial program will use 4 PTCs in each detachable keyboard, and we believe this solution may expand to other accessories. .

We continue to be very pleased with the acquisition of the Hamlin sensor business. We're seeing broader applications for Hamlin sensors in the electronics area, including our base markets such as consumer electronics, small appliances and white goods.

We've started shipments for the reed sensor we designed into a leading rice cooker produced in Asia that we talked about last quarter. And in the white goods segment, we recently designed a reed sensor for a global white goods manufacturer with multiple design platforms in different countries.

This sensor detects the freezer door position and sends a signal to the microcontroller unit to activate the LED light when the door is open. This win will deliver about $600,000 of revenues over the next 12 months and has the potential to be duplicated with other similar refrigerator manufacturers. .

So to wrap up this section, the electronics business had a very good first quarter. Our book-to-bill at the end of the first quarter was 1.11, excluding Hamlin, and orders for this point in the second quarter have been solid. We are participating in many of the major trends in the industry and anticipate continued progress throughout this year. .

Next is our automotive business, which was, again, our strongest performing business segment in terms of sales growth. Automotive sales increased 39% to $82.4 million for the first quarter compared to the prior year quarter. Excluding acquisitions, the first quarter sales were up 18%. This good performance was due to strong organic growth of passenger car fuses, commercial vehicle products and Accel sensors. We also continued to benefit from the Hamlin sensor business we acquired last June. Sales of passenger car fuses increased in all 3 geographies

Europe, Asia and the U.S. In total, we outperformed first quarter global car production by an average of 9%. This indicates that our strategy to grow faster than the overall market by providing more content per vehicle is working very well. The largest first quarter sales increase was in Europe, where car sales were stronger than expected.

Sales of high-end models for export where we are well-positioned with high content were especially strong. These cars are produced by leading OEMs such as Volkswagen, Audi, BMW and Jaguar Land Rover, and are exported outside of Europe. In Asia, our sales increased 14% in China and 5% in the other Asian countries.

A number of projects for both our Masterfuse and standard automotive fuses kicked in earlier than anticipated, and models with high Littelfuse content have won more market share. In North America, our first quarter sales were up 13%, in spite of a delay in the ramp-up of some of the major programs where we have Masterfuse and standard fuse content.

These new models will begin to ramp up in the second quarter, providing good future revenue growth as they reach anticipated production levels. .

In addition to the strong sales, the first quarter was also noteworthy for our targeted growth area of high-voltage products. Our low-current, high-voltage fuses won new business from 2 large system suppliers in China and Europe. These wins are for electric vehicles and hybrid cars, with production starting in late 2014 and 2015.

Another electric vehicle win is with a module manufacturer in Asia for surface mount fuses that will be used for sense line production in high-voltage battery packs. Production will start in 2016. .

Depending on the growth rate for electric cars in the market, this win could potentially generate sales of over $1 million per year. .

As we've discussed on prior calls, last year, several of our electronic product lines became qualified for automotive applications. This was a significant step because expansion into automotive electronics is a key growth strategy for the electronics business.

During the first quarter, we shipped our first order of automotive-grade TVS diodes from the electronics business unit to one of our automotive customers in Europe for a xenon headlight application.

Additional product wins are in the pipeline, and we're very pleased with the cooperation and cross-selling potential between our 2 largest business units. .

The commercial vehicle products business also had a good first quarter, with sales up 12% year-over-year. This growth was driven by slightly improved market conditions, as well as successful execution of our strategy to develop innovative new products for targeted markets.

During the first quarter, we started shipping an under-hood power distribution module to a major North American heavy-duty truck manufacturer as part of a 2013 design win. The CVP team also had a key design win in the first quarter with a custom-designed power supply -- power distribution module for a European forklift manufacturer.

This win is with a new major account and has several benefits. It leverages our design expertise and provides opportunities for additional wins with this customer. And it also moves us forward with our strategy to increase sales into the European commercial vehicle segment. .

As I indicated earlier, the automotive sensor business was a strong contributor to the first quarter results with a 45% increase in sales compared to the prior year, excluding Hamlin. We then produced more than 10 new seat buckle sensors so far this year.

These products are going into a variety of car platforms with OEMs, including Volvo, Ford, BMW, Jaguar, Alfa Romeo. Once these platforms ramp up, we're anticipating annual revenues will be more than $3 million. .

New speed, position and direction sensors were also developed during the quarter for a major transmission box platform in China. However, revenue impact is rather pretty small this year, and we expect sales to be in the multi-million dollar range by 2015. .

It was also a good quarter in terms of new business. Recent wins include supplying fuel level sensors to a large Scandinavian truck manufacturer and a Tier-1 supplier for European passenger cars, as well as seatbelt sensors for a major European OEM.

Another significant win was for speed sensors that will be used across the entire range of transmissions for one of the world's leading manufacturers of electric vehicles. .

The automotive sensor group continues to make progress on its goal of globalizing more of its major customer relationships as indicated by the new business wins and continued sales growth. .

So in summary, our automotive businesses is well positioned to benefit from global trends in the overall automotive market. These include smarter cars, sophisticated electronic gadgets, sensing devices designed to improve safety, and the growth in electric and hybrid vehicles. .

So that brings us to the electrical business unit, which accounts for about 14% of total Littelfuse sales. Total electrical sales were $28.7 million for the first quarter, an 11% decrease from the first quarter of last year. The core electrical business performed well in the first quarter.

But even with the addition of SymCom, we were not able to offset the continued sales decline in the mining segment. Excluding SymCom, total electrical sales were down 25%. The core electrical fuse business had a good first quarter in spite of a longer-than-normal winter weather in the U.S., which negatively affected the construction business.

The increase in sales was due to higher sales to OEMs in the HVAC segment and distributor conversions that were completed over the past year. Solar continues to be a focus area for the electrical business unit. We're beginning to see adoption of our new series of 1,500-volt solar fuses in several new applications.

The 1,500 voltage level is more efficient and less costly, and as a result, more and more solar manufacturers are evolving in this direction. .

The global solar market continues to grow, and the U.S. is leading this growth with a 41% increase in the market last year and anticipated growth of about 26% in 2014, according to Electrical Construction & Maintenance Magazine.

Our first-in-the-market solar product offerings are being recognized as industry leaders, giving us a solid platform to capitalize on the industry growth. In contrast, and as we anticipated, the custom electrical products business remains soft due to the downturn in mining and, more specifically, potash mining in Canada.

The turmoil within the global potash market during the past year has negatively impacted short-term potash demand and has temporarily delayed mine expansion projects. There appears to be some signs of stabilization in the market, and we expect mine expansions will ultimately return to a more normal pace. But the exact timeframe is uncertain. .

In the meantime, we continue to quote our new business outside of potash mining and are developing a funnel of potential projects. Custom Products team has strengthened its capabilities and continues to work to diversify the business into other types of mining and other geographic regions. .

Looking at protection relays, we continue to win new business for our industry-leading Arc-Flash Relay technology. We secured orders from new customers in a range of industries, including pulp and paper, mining, oil and gas, utility generation and distribution.

As we've discussed in prior calls, these products greatly enhance the safety of our customers' electrical systems. And as part of our diversification strategy, we're also seeing increasing demand in emerging markets. Overall, we expect the revenue from the Arc-Flash product line to grow by more than $500,000 this year.

We're also having good success with our innovative variable [ph] frequency ground fault detection relay. This product was recently selected for several new heavy industrial projects, including a mining project in South Africa.

The trends for this relay line are very positive as safety standards that drive the use of this technology continue to be adopted in more countries around the world. .

The integration of SymCom, which we acquired in January, continues to progress on schedule. SymCom produces motor and pump protection relays that are used primarily in the industrial market. The acquisition is a key step forward in our strategy to diversify the relay line beyond mining.

We've already merged the SymCom and Littelfuse sales teams, and are starting to leverage the complete product offering to our existing distributors. We are also beginning to experience the benefits of having more product choices to offer protection relay customers for both companies.

It's still early, but we expect to see significant growth in this product line later this year. .

To put this all together, the electrical fuse business is performing well. And while we are continuing to be impacted by the global mining downturn, we are making progress in diversifying the Custom Products business, growing sales with innovative new product -- protection relay products and leveraging the SymCom acquisition. .

In addition to covering sales by business unit, I'd like to comment on our sales by geography. While the Americas region was negatively impacted by the Canadian mining weakness, our organic growth in Europe was 22%, and in Asia, 10%. Europe was strong in both automotive and electronics. And this continues the trend we saw at the end of last year.

In Asia, China was strong also for both automotive and electronics. And Taiwan and Korea, which was soft last year in consumer electronics, but we've started to see a rebound in the first quarter of this year. Southeast Asia grew nicely in 2013 at about 10% and shows the same level of momentum in 2014.

A lot of that is across general industrial segments like hand dryers, vacuum cleaners and uninterruptible power supplies, as well as share gains at contract electronic manufacturers. .

So in addition to our diversity of products and markets, our geographical diversity is also contributing to our improved performance. .

We're now in the second year of our 5-year strategy to double our business by 2017. We're on track with our goal to achieve 5% organic growth and 10% growth through acquisitions each year. In fact, for the first time, we overachieved in both areas this quarter, with 6% organic growth and 15% growth from acquisitions.

The driving force behind our organic growth is developing new products and new technologies. We talked about a few of these today, a new solar fuse line, our successful Masterfuse product, power distribution modules for commercial vehicles and electronic devices, such as our TVS diodes, that can be used in both electronic and automotive applications.

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On the acquisition side, we are very pleased with the Hamlin and SymCom acquisitions, and the Accel and Terra acquisitions prior to those. All of these businesses are a very good strategic fit for Littelfuse.

We expand our portfolio in the target areas of sensing, protection relays and commercial vehicle products, and have made solid contributions to sales right from the start. We're continuing to look for additional acquisitions like these that will further expand our product line and our presence in target markets. .

So in conclusion, we are pleased with our first quarter performance. 2014 is off to a good start, and we're cautiously optimistic about the remainder of the year. .

With that, I'll turn the call over to Phil, who will provide the second quarter outlook, and then we will take your questions. .

Philip Franklin

Thanks, Gordon. We expect the second quarter of 2014 to show a fairly typical sequential sales increase, mostly driven by the electronics business. We began the quarter with a strong book-to-bill and distributor inventories at appropriate levels. Specifically, sales for the second quarter are expected to be in the range of $216 million to $226 million.

At the midpoint, this represents 7% sequential growth and 18% growth compared to the prior year. Earnings for the second quarter are expected to be in the range of $1.23 to $1.37. Capital expenditures for the year are expected to be in the $35 million to $40 million range, and free cash flow is expected to exceed $100 million. .

This concludes our prepared remarks. Now, we'd like to open it up for questions. .

Operator

[Operator Instructions] And our first question comes from Shawn Harrison from Longbow Research. .

Gausia Chowdhury

This is Gausia Chowdhury calling on behalf of Shawn. My first question was just about the book-to-bill in the first quarter. It appears to be a bit lower than it's been in the prior 3 years, at least.

Is that because the first quarter was so strong or is it due to tough comps?.

Philip Franklin

Yes, I don't think the book-to-bill is at all out of the norm. In fact, we think that 1.11 book-to-bill going into Q2 is a pretty good book-to-bill and pretty consistent with historical trends.

Now I think last year, we had an unusually strong book-to-bill, in part because we were having some, I think, some large distribution orders that were being placed out pretty far into the future. But I would not view the 1.11 as anything other than pretty positive and pretty typical. .

Gausia Chowdhury

Okay, perfect. And then second, just if you could delve in a little bit about the electrical business. First, you mentioned that despite the cold, it was still an okay quarter. So did the cold have any impact at all? And obviously, Canada had some impact. And then second, you mentioned that you're seeing some stabilization.

Is there a sense that there could be a bottom the second half of this year or is that looking more like a 2015 story? Where are you with that?.

Gordon Hunter

Well, 2 separate things. One, the cold I referred to was really for our electrical fuse business, where a lot of those products are used in the construction industry, and with an extreme long winter, the construction season started a little bit later. So that sort of was a negative impact on our fuse business.

But despite that, our electrical fuse business did very well in mainly 2 of those segments I mentioned, the HVAC, where we're selling to the OEMs that make that equipment, and also our solar program, which we've constantly talked about. So our fuse business, despite the cold weather, did very well.

The second thing, I think it's always cold in winter up in Canada. But in those potash mines, which are 3,000 feet underground, the temperature's pretty stable. There's just not much activity at the moment. And we had a tremendous benefit over a few years from the potash expansion, those mines that were really expanding a few years ago.

And really, that's pretty much come to the end of that cycle. And no doubt, there'll be potash expansion starting again. But quite when, I think it's very difficult for us to predict. We obviously follow the major customers, the producers of potash, the mining companies up in Canada.

And I think they are talking about eventually, the mining expansion will begin again, but no one is really committing to any dates. So I think we're very much in a wait-and-see of when potash mining will start the expansion projects again, and very difficult to predict that. .

Gausia Chowdhury

Okay, perfect. And just one quick last one for me.

Regarding SG&A, why did it decline this quarter? And what would be a good go-forward run rate for us to use?.

Philip Franklin

I mean, SG&A's been pretty stable. We actually expect it to probably pick up some in Q2. We have some timing issues with things like stock option expense. We usually tend to take a significant lump into Q2 for accounting reasons that I won't go into.

But I would -- so I would expect -- and I would expect some increase during the year as we do have some planned headcount adds to support some of our strategic growth initiatives. So I would look at the first quarter as probably being the low point of the year in SG&A. .

Operator

Our next question comes from Matt Sheerin from Stifel. .

Matthew Sheerin

Yes. A question on the electronics business. Your operating margin was very strong on sort of a flattish revenue, up sequentially and up year-over-year. On the June quarter, you're going to be coming up against some pretty tough comps where you had very strong operating margin last year.

So question is, are -- were you benefiting from mix last quarter? And is there still any sort of drag from the acquisitions and integration that may enable you to continue to grow it going forward?.

Philip Franklin

So, yes, a couple of things. I think that normally, and this year should be no exception, we would expect some sequential improvement in operating margins in electronics going from Q1 to Q2, largely due to operating leverage as we get those back to typical sequential ramp-up.

I think, as we've said in the past, we've seen very good performance in our electronics factories due to some of the lean initiatives and some of the -- some of those plants that we had transferred products into several years ago, really starting to ramp up and hit their stride. So I think that momentum is a tailwind right now.

And at some point, that trend will flatten out, but it really hasn't yet. In terms of impact from acquisitions on the margins in electronics, we do have a negative impact from the Hamlin acquisition, the piece of that, that goes into the electronics business.

I would not expect any improvement in that this year, although we've stated several times that we expect significant improvements in the overall Hamlin margins. But that's going to be further out. It's going to be more of a 2015, 2016 kind of event. .

Matthew Sheerin

Okay. That's helpful. And then in your opening comments, so you talked about a $2 million in savings from consolidation of operations at the SymCom acquisition. You also talked about other initiatives aimed at improving cost.

Could you elaborate on that?.

Philip Franklin

Not at this point, Matt, other than to say that those initiatives will be targeted at some of the -- in some of the areas like sensors that we know we have margin improvement opportunities. But we don't have any specifics at this point. .

Matthew Sheerin

Okay. And just a question on the automotive business where your organic growth is very strong and, obviously, well above production and unit growth.

Given the acquisitions and given your expansion of your own internal portfolio, could you give us a ballpark of the electronic content or the content opportunity within automotive at Littelfuse today versus, let's say, 3 years ago, and going forward? Because it looks like your opportunity or the dollar content continues to grow for you. .

Gordon Hunter

Yes, absolutely. I mean, if you go back 5 years ago, we would be talking single digit, $3 to $5 of fuse content in a vehicle. And then as we started to ramp up the Masterfuse product line, we started to think that we could get up to maybe to $10. But $10, 5 years ago, would've been a tremendous content.

Now with the sensors that we have and Masterfuse products really ramping, there are examples where we have over $20, mid-20s on some major platforms. And so we've really become a much more significant part of a vehicle and much more important to the OEM.

So clearly, that strategy to have much more content, still within the electrical system and very much around protection and sensing, we think that, that's really paying off. .

Operator

Our next question comes from John Franzreb from Sidoti & Company. .

John Franzreb

Just to stick with the automotive theme. Can you give us a sense of how much the growth is sensor-based versus circuit protection-based? And maybe even mix-based because I know, Gordon, you mentioned that the European side benefits from exports.

Put better color onto those 3 buckets there?.

Gordon Hunter

Yes. Well, they're all good stories. They've all had a tremendous quarter and have tremendous momentum, circuit protection, particularly this Masterfuse product line we've talked about for some years, but we often talk about that one as design win. But it's going to be 2 years before the start of production.

A lot of those programs are really coming into growth now. So Masterfuse, which is the high current system that we talked about in vehicles, is really proliferated globally and has tremendous growth. And I would say the real driver of circuit protection is in the high current segment.

And then the sensor platform, the Accel sensors, had a tremendous growth in the first quarter, even without the Hamlin acquisition, which obviously wouldn't have a comparison from a year ago.

But year-over-year, the Accel sensors, these are the seatbelt buckle sensors and the solar sensors that we've talked about, and then we are bringing these further speed and position sensors from Hamlin. So very high growth from the existing Accel sensors, and then, of course, the acquisition of Hamlin adds even more to that.

So the sensor business certainly outperformed circuit protection in total for the quarter, but the circuit protection business was very, very strong. .

Philip Franklin

In fact, we said it's about 16% [ph] on an organic basis. I wouldn't take that number and run with it because I don't think we can grow that fast every quarter.

But we've had several quarters in a row and obviously, in the second quarter, we would also expect at least a kind of low-double digit kind of organic growth number in the circuit protection business.

And longer term, it's probably more like a high single-digit number, but certainly, significantly higher than our historical growth rates on the fuse side. .

Gordon Hunter

And geographically, very strong in all geographies. I mean, China has been, for many years now, from a small base, very strong for us, continues to be. And the point we've made the last year, really, that Europe has continued to be very, very strong for automotive. We have very good relationships with all almost all of the major OEMs in Europe.

And although the automotive industry for sales in Europe has been weak in the last year, it's starting to pick up. But the real driver is the export of these vehicles. The high-end vehicles from Europe are very much in demand around the world, and that's what people in China aspire to have, is a high-end German car and we have a lot of content there.

So that's really diving the European sales for us. .

John Franzreb

Got it. And just sticking with the sensor theme for a second here.

How much is sensors as a percent of sales of the automotive business unit? And how much is sensors as a percent of sales of total Littelfuse revenue?.

Philip Franklin

Well, we've said, total -- we expect the sensor business to run at about, in total, about $120 million on a run-rate basis this year. It's -- right now, it's -- of the total automotive segment, remember, we've also got commercial vehicle products in there, it's like about -- it's a little over 20% of the overall automotive segment.

In fact, it's actually more like 25% of the automotive segment. .

John Franzreb

Okay. And just one last question. I guess, I want to shift to the electrical side of the business. With SymCom in the mix, Gordon, you seem to allude to the fact that you expect maybe an uptick in the second half in the mining side of the market. Maybe I'm just misreading that.

But including SymCom, would you expect electrical sales to be down year-over-year based on current trends, or flat or up modestly?.

Gordon Hunter

Well, I think, first of all, to clarify that, I think we're just one quarter with SymCom. We're very pleased with it. We expect that as we integrate the sales forces, we think that the SymCom relays, [indiscernible] relays that we have -- we're going to have some benefit from a combined sales force and a much broader product offering.

And the SymCom products are sold into much more general industrial application and very little into mining. So we're very interested to be able to expand into segments beyond mining. In terms of electrical sales, it's very much going to depend on the Canadian potash mining.

We had such a benefit from that for a while, and it's really on its back right now, just not the mine expansion happening. And as I said to the question earlier, it's very difficult to predict when we're going to see potash mining expansion happen.

I think we're in a very good position when it does happen, but it's very possible that we're not going to see that happening during the course of this year. .

John Franzreb

Okay. And just a follow-up.

Is the competitive landscape tougher in this kind of conditions?.

Gordon Hunter

I don't think so. I think we've got a very strong relationship. We're actually a preferred supplier to many of the mining companies. They're just simply not doing the mining expansion right now that they had been doing before. And I think that we've got to continue our close relationships, try and diversify the product offering, maintain our capability.

But I don't think the competitive environment is stronger, and we have to make sure that when we start to see the uptick that we're ready for it and we have all of our capability. .

Philip Franklin

One thing I will say, John, is that as we expand outside of potash, which we're doing, and you heard Gordon talk about some of the other areas that we're targeting, both non-potash mining and outside of mining, some of those areas will not be at quite the margin levels of what we've been able to achieve in the potash market.

There is more competition once you get outside of potash than we see in the potash markets. [indiscernible] margins, but not quite as high as the historic ones. .

Operator

Our next question comes from Christopher Glynn from Oppenheimer. .

Christopher Glynn

So it sounds like electronics, we're looking at pretty normal seasonality.

If we think about auto, would we just kind of, in terms of linearity, we kind of expect the 1Q run rates to kind of tell the story for the year or would that continue to ramp up a little bit?.

Philip Franklin

I would say Q1 is usually one of the strongest quarters. We don't have a lot of seasonality when we start with that in automotive, but Q1 is generally among the stronger quarters, if not the strongest quarter.

But we'll have a new program coming onstream in some of the other [indiscernible] -- so I would say, you're going to see levels probably fairly similar to Q1 as we go out through the year. But it could be a tad below just because there is some seasonal effects there, and Q1 is typically the strongest.

But pretty linear, I guess, as to your supposition there. That gets you in the ballpark. .

Christopher Glynn

Okay.

And then maybe I missed some of the syntax, but could we apply the same question to the electrical segment?.

Philip Franklin

Well, so the electrical segment is a little bit different in that we've got a seasonality that's probably fairly similar to the electronics seasonality and the electrical fuse business.

But then the relay and custom businesses, it's not particularly seasonal, and that was really going to depend on -- and it could be fairly lumpy if we could land a couple of larger custom jobs that could be -- that could give us some lumpy sales during the year. So I wouldn't necessarily look at that business as being particularly seasonal.

It's really going to be more driven by how successful we are in getting new business in the non-fuse part of that segment. .

Operator

Our next question comes from Tim Wojs from Baird. .

Timothy Wojs

Just on -- just sticking with electrical a little bit, just the margins this quarter, around 14%.

Would you characterize that as a low point for the year and that margins should get better? Or how should we think about margins just relative to what you guys reported in Q1?.

Philip Franklin

Yes, I mean, it's going to depend largely on operating leverage, I think. And we would expect, certainly, the fuse business to be stronger in Q2 and Q3 due to seasonal reasons. So that would help. That would be -- that would help the overall electrical margin.

And then within the relay and custom piece, again, it depends on our ability to land some new jobs. But it's -- I would say, it's unlikely that the sales will be much lower than Q1. So those were pretty low levels.

So I think if anything, the sales in electrical should be slightly better as we progress through the year, and that would positively affect the margins as well. .

Timothy Wojs

Okay. Okay, that's helpful. And then just you mentioned in your prepared remarks that April order trends in electronics were pretty solid. I was wondering if you can give a little bit more color around that maybe relative to Q1. .

Philip Franklin

I think we -- only to say that we saw similar book-to-bill is what we saw through the first quarter. .

Operator

Our next question comes from Gary Prestopino from Barrington Research. .

Gary Prestopino

Just a small or some [indiscernible] questions on the tax rate.

What will tax rate be that we should be modeling for this year?.

Philip Franklin

Yes, you're going to see some variation as we go through the year. But what we typically said is that it's probably going to be between 25% and 26% for the year. So I would probably model something probably closer to 25.5% rather than the 24.9% that we did in the first quarter [indiscernible] a bit lower than what we would expect for the full year. .

Gary Prestopino

And then I may have missed this, but when you said you're outperforming on the auto side, you said you outperformed by about 9% to bill.

I mean, how are you measuring that? Is that the build versus the increase in your dollar content?.

Philip Franklin

It would be the build versus our revenue increase. .

Gary Prestopino

Okay, build versus revenue increase?.

Philip Franklin

In the automotive. In the part that goes into passenger vehicle, we have some of our automotive segment that doesn't really touch passenger vehicle, the commercial vehicle piece. .

Gary Prestopino

Okay.

And then are you doing any direct order sales to any of the Chinese manufacturers, the domestic manufacturers in China?.

Philip Franklin

Yes, absolutely yes. We have good shares with those domestic manufacturers. .

Operator

Our next question comes from with Edison Chu from G2 Investment Partners. .

Unknown Analyst

This is Josh Gork [ph] for Edison. Just 2 quick things.

One is your gross margins at 38.6, was that a function of some of the SymCom acquisition or product mix? And how should we look at margins going forward? Are we going to see an ability for you to get back to closer to 40% gross margins as we go through the year with the leverage in your model?.

Philip Franklin

Yes. So, I mean, typically, we see margins that are better in Q2 and Q3 because of the operating leverage we get based off of seasonality, primarily driven by the electronics business. So yes, I would expect margins to kick up in Q2 and Q3, and then come down in Q4, again, because of operating leverage.

We have -- we've talked about some of the margin improvement opportunities we have in some of our newer businesses. I would say that there may be some that will start to give us some benefit as we get towards the end of the year.

But the majority of those initiatives, some of which we haven't even announced yet, will really be more impactful in 2015 and 2016. So I wouldn't expect, other than from kind of the normal seasonal operating leverage, I wouldn't expect significant margin improvements this year. .

Unknown Analyst

Okay. Let me just -- if I can just tease that out a little more. I mean, last year, with the Hamlin acquisition, you hit kind of 40% gross margin in the June quarter. And I know Hamlin, I think, was not accretive to your gross margin percentage.

Is it fair to say that your gross margin should be at that level at least in the second quarter of this year?.

Philip Franklin

No, I wouldn't say it's fair to say in large part because we're going to be substantially below last year in our electrical segment because of the weakness in the mining. The year-over-year comparison in Q2 will be pretty negative. It'll start to get better in Q3. So that would probably result in its being slightly below that number.

I think we'll be -- we'll have similar margin levels, if not slightly better in electronics. Automotive should be similar, but the electrical margins will be down compared to the prior year. .

Unknown Analyst

And you expect electrical to pick up in the back half of the year?.

Philip Franklin

Not the mining part. What we've said is we expect the fuse part of electrical to show normal seasonality, which would result in sequential improvements in Q2 and then maybe a slight sequential improvement in Q3. But the mining segment, we're not predicting any increase, any uptick there.

If we land some of the jobs that we're bidding on, we could see a little bit of an increase. But we still -- we would have to land those jobs to show that. .

Unknown Analyst

Okay. Last question for me just on the balance sheet. It looks like your cash per share went down.

Was that a function of the SymCom acquisition? How much did you actually pay for that versus some of the pension funding and some of the other things that you spent on this quarter?.

Philip Franklin

Yes, so the SymCom acquisition, I think -- I believe was $52 million. And that all came out of either cash or off our bank line. .

Unknown Analyst

Okay, great.

How much was SymCom growing when you acquired them?.

Philip Franklin

How much were they growing?.

Unknown Analyst

Yes. .

Philip Franklin

I mean, I think how much -- what we've said is we expect that, particularly, as we start to integrate that with our sales organization and get leverage from our distribution relationships, that SymCom really didn't have -- we expect substantial growth there. But it's going to take us a lot to achieve that.

So I think this year, I wouldn't expect tremendous growth there. But going forward, that should be a faster-than-average growing business, give higher-than-average margins once we execute on some of the integration activities. .

Operator

[Operator Instructions] All right, we have no further questions at this time. I would now like to turn the call over to Mr. Gordon Hunter. .

Gordon Hunter

Thank you for joining us on today's call. We are pleased with our first quarter results and our strong organic and acquisition growth. And we look forward to updating you again next quarter. Thank you. .

Operator

Thank you, ladies and gentlemen. This concludes today's conference. Thank you for participating. You may now disconnect..

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