Hello, everyone. Thank you for waiting, and welcome to Katapult Holdings, Inc. First Quarter 2024 Earnings Call. Please note that this call is being recorded. [Operator Instructions] I'd now like to hand over the call first to Jennifer Kull. Please go ahead. .
Welcome to Katapult's First Quarter 2024 Conference Call. On the call with me today are Orlando Zayas, Chief Executive Officer; Nancy Walsh, Chief Financial Officer; and Derek Medlin, Chief Operating Officer.
For your reference, we have posted materials from today's call on the Investor Relations section of the Katapult website, which can be found at ir.katapultholdings.com.
Please keep in mind that our remarks today include forward-looking statements related to our financial guidance, our business and our operating results, as noted in the slide deck posted to our website for your reference. Our actual results may differ materially.
Forward-looking statements involve risks and uncertainties, some of which are described in today's earnings release and our most recent Form 10-Q and which will be updated in future periodic reports that we file with the SEC.
Any forward-looking statements that we make on this call are based on our beliefs and assumptions today, and we disclaim any obligation to update them. Also during the call, we'll present both GAAP and non-GAAP financial measures. Non-GAAP financial measures should be considered supplemental to and not replacements for or superior to our GAAP results.
A reconciliation of non-GAAP financial measures to the most directly comparable GAAP financial measures is included with today's earnings release and is available on the Investor Relations section of the company's website.
Given our recent restatement, any comparisons to 2023 financial results are referring to our restated financials included in our Form 10-K for the year ended December 31, 2023, filed with the SEC on April 24, 2024. Finally, all comparisons are year-over-year unless stated otherwise. With that, I will turn the call over to Orlando. .
Katapult Pay, marketing and our new risk-based pricing model. Let's start with Katapult Pay, which continues to deliver value to our merchants, customers and Katapult. During the quarter, we saw nearly $15 million of our gross originations come through Katapult Pay, which accounted for about 1/4 of our total originations.
Katapult Pay has become a go-to resource for many of our customers, and we believe we have created an amazing engagement tool that consumers love. In general, our app has become an important access point that customers are using more and more.
In fact, during the first quarter, nearly 50% of our total gross origination dollars, including those that came through Katapult Pay, were initiated in our app. We're also excited to announce that we added Lowe's to Katapult Pay just last week. We survey our customers regularly, and Lowe's was a highly requested retailer.
We are providing even more choice to our customers and look forward to seeing them engage with this well-known retailer. We believe that Katapult Pay is allowing us to deepen our relationship with consumers and that it is the cornerstone of our ability to sustain our track record of high NPS scores and repeat purchase rates.
Case in point, during the first quarter, we earned an NPS score of 65, and our customer repeat purchase rate was 56%. Katapult Pay has quickly become a game changer for us. We are leveraging it to monetize our customer base, control our destiny and unlock new avenues for growth. One newer growth avenue is marketing.
As we continue to grow our powerful direct-to-consumer app, we believe we're in a good position to continue scaling our marketing strategy. We remain prudent on our marketing spend, but we are seeing the ROI necessary to encourage our investment in this area.
We believe we've built a market-leading LTO product that meets the needs of both merchants and consumers. And given the strength of our product offering, we are investing more in customer acquisition with a focus on digital marketing. This includes social, app store and display marketing.
Currently, we are running a number of tests that feature more trigger-based marketing. This style of marketing allows us to be responsive to customer behavior and creates a more connected dialogue with consumers. It's still early days, but we're seeing conversion rate improvements, which have been encouraging.
We are complementing our digital marketing efforts with initiatives focused on building our referral and partner marketing networks. We believe we can capitalize on opportunities to monetize our customer base in a way that is on brand and aligned with our mission to serve the non-prime consumer.
For example, we are pursuing other partnerships that will allow us to offer our customers products like layoff protection plans, credit building and others that can improve their financial health and create high-margin revenue stream for Katapult.
All these efforts are rooted on our focus on increasing the lifetime value of our customers, while delivering a market-leading experience.
Our data show that Katapult Pay customers are more likely to initiate a second lease, and in fact, about 30% have typically gone on to enter another lease agreement within 60 days, which contributes to their higher LTV.
We believe that our prudent yet dynamic approach to marketing, coupled with our strong product market fit, will support our goal to grow new customers in the mid-teens for full year 2024, which will be similar to our strong 2023 performance.
To round out our customer focus, I want to briefly discuss risk-based pricing model we are currently launching. Our innovative new underwriting model can consider key dynamics such as cart size, our internal proprietary credit scores, merchant type, product category and our history with the consumer to determine the best pricing.
We expect the new model to allow us to scale our ability to offer customers with a better or more established credit profile and lower initial payment or lower pricing through the lease term without increasing our risk.
As a result, we believe we'll be able to offer more qualified customers better options that could encourage them to accept our lease offer more frequently. And what's even more special is that we can quickly do this at the individual customer level, allowing us to continue to provide an offer in 5 seconds or less on average.
By offering the right pricing to the right customer at the right time, we believe we can enhance our already terrific customer experience and simultaneously drive conversion rates higher. We are excited about the potential for this new model, and we look forward to rolling it out across our platform.
Before I turn it over to Nancy, let me quickly touch on the progress we've made in the first quarter on a few tech initiatives. First, as we discussed during our Q4 call, our teams are hard at work on product-based search.
We believe we can enhance the shopping journey by creating an experience that allows customers to search directly for a durable good they'd like to lease instead of having to begin their journey at the retail level.
In addition, this capability should provide us with more precise insights into what the consumers are searching for and ultimately purchasing, unlocking opportunities across the business intelligence, marketing and other areas of the company. We have a goal to launch this new product this year, and we'll keep you posted on our progress.
Second, we are in the final launch stages of our new tech product called Text to Checkout. This new feature will further bolster our omnichannel capabilities by providing a new checkout solution for in-person or call center-driven transactions.
With this new solution, in-store customers will be able to complete their lease transactions on their own mobile devices, protecting their privacy and lowering fraud risk to Katapult and our merchant partners. We believe this feature can upend the way LTO transactions are handled in brick-and-mortar.
In short, through a Text to Checkout capability, we can control the customer journey through our app and make it easy for the in-store salesperson by eliminating the burden they have of explaining how an LTO product works. In summary, we turned in solid first quarter results that we believe set us up for a strong 2024.
We are making steady progress across our core initiatives, and we believe we are well positioned to create value for our stakeholders throughout the year. With that, I'll turn it over to Nancy to discuss our first quarter results.
Nancy?.
gross originations growth of 3% to 5%, which reflects ongoing headwinds facing the home furnishings retail category; revenue growth in the range of 8% to 10%; and continued year-over-year improvement to adjusted EBITDA, which includes a slight increase in operating expenses in Q2 as we invest in key growth initiatives.
We are also reiterating our outlook for a minimum of 10% growth for gross originations and revenue for the full year 2024. As a reminder, our full year outlook does not include any material impact from prime creditors tightening or loosening above us and assumes that the overall macro environment does not change significantly.
Our outlook also assumes that the retail environment for home furnishings begins to normalize. With that, I'll turn it back to the operator for Q&A.
Operator?.
[Operator Instructions] Our first question comes from Anthony Chukumba from Loop Capital. .
Congrats on a strong start to the year. I guess, my first question, it's sort of a 2-parter. So I had to do some algebra. I haven't done that in quite some time. But based on my algebra, it appears that your Wayfair business was down about 7%. So I want to first confirm that my algebraic equation was correct.
And then secondly, just would love to get just any thoughts in terms of what exactly will happen with Wayfair in the first quarter. .
Thanks, Anthony. This is Orlando. Thanks for the questions. So, on Wayfair, I think, it has been reported by a number of others in the home furnishing industry. While their business overall is good, there's not a lot of -- the financing side of it is where we're seeing the impact. So app flow has been down a little bit.
And so -- and that's not something we can control. What we can control is Katapult Pay and being able to get customers to come back, which wouldn't show up in that number necessarily. So they're still a great partner. We're launching the risk-based pricing with them. We've done a number of marketing initiatives with them to try to drive volume.
And we're starting to see, towards the end of the first quarter, where the volume started to turn around and get back to what we think is normal. And we're looking forward to the second quarter. May is a big furniture month, so we're hoping that May turns into a strong quarter for us with Wayfair. .
And so, Anthony, our Wayfair business overall, both direct and [ K Pay ], is down about 5%, so close on your math.
The other kind of financial metrics I wanted to point out is that our same-day take rate is up about 330 basis points and our approval rates are up 60 basis points, but this is in the context of our write-offs improving as a percent of revenue. .
Okay. Yes, I guess, my algebra is off. The nun who taught me algebra [indiscernible] but we're not going to go there. I'll talk about that with my therapist. So, next question, so I'm intrigued by this new risk-based pricing model.
I guess, my question is, what do you see as the potential benefits? In other words, look, you've always guided to like an 8% to 10% write-off rate. You're at the lower end of that. You're down 40 basis points year-over-year.
Do you see it as maybe 8% to 10% become 7% to 9%? Or do you see it as, well, maybe you drive higher gross originations because you can become more surgical and maybe somebody who got $1,000 of leasing power gets $1,200 because you feel better about the credit? How do you sort of think about what the benefits of that would be?.
You kind of answered the question, but you're right on point, Anthony. So the way we look at risk-based pricing is, we've historically been in a waterfall, obviously, with Wayfair and even with other retailers who are in a waterfall situation.
And what happens there is a person applies for credit and they may be thinking they're going to get approved, maybe a special financing offer or something, and they get turned down. And so, we see a number of higher credit people that come through the funnel on the waterfall that don't take the lease offer.
And we've been working for years to try to convert those people because they didn't really have another option. And so, what we started testing was, can we change the offer a little bit to maybe lower the turn or lower the origination fee to entice the higher credit people that are getting turned down for the prime and the lease.
And we're seeing some really positive signs on that. So I think you're right, it will improve. It's really about improving gross originations, but I think, obviously, keeping an eye on the losses to make sure that we don't exceed what our goals are for -- to hit our margins.
And then, the other side of it, on some of the higher risk people, we're actually increasing the price a little bit and increasing the origination fee to cover that risk. So we don't think it will impact the write-offs as much as it will help us grow the business from a gross originations perspective. .
Yes. Anthony, this is Derek. I'm just going to add a little bit that this is a little bit unique in Katapult's respect, simply because we have so much data flowing through the transaction. So, as an example, what I think is different than a traditional risk-based offer is that we get to see what's in the cart.
We get to see more details about their device. And so, this customization and precision that we can have is down to the cart and what's in the cart. So there are different transactions that have different risk profiles.
And so, we believe that there are high-quality consumers out there that have very attractive performance opportunities that if we get the right price for the right offer on those transactions, we can not only say yes, but like you said, perhaps enhance the offer so that the conversion rates go up. So overall, I'm excited about the upside here.
The test that we've done over the last several years has really allowed us to narrow in on those factors that matter. And we're going to continue to be expanding it more widely across more merchants and more use cases. .
Got it. That's helpful.
So, next question, look, waiting for the sort of credit trade down from prime and kind of subprime, it's been like waiting for [ Godot ], right? Wanted to see if you're seeing any additional signs of that, given the fact that inflation is stubbornly high and credit card fees -- well, I mean, I guess I haven't been [indiscernible] yet, but credit card late fee is probably going to go down.
What are you seeing from that perspective?.
We're not seeing anything yet. I think it was October of '22 that we started to see some trade-down as we were kind of coming out of the COVID area and the prime lenders were starting to tighten up because the consumer wasn't flush with cash.
So we haven't seen much movement since then, but we are anticipating or thinking that with the -- if the late fee goes through and they can only charge $8 versus $20 or $30, what that's going to force them to do is, it's going to impact their margins, and what they'll end up doing is sort of tightening up to hit those margins.
So we're kind of cheering for Texas Court to pass it, quite frankly, because I think that will be good for our business and it will help us see more trade-down on our side. .
Got it. And then, I know we've got this expiration coming up with the term loan, which is -- and obviously, with the fact that you're starting to generate significant EBITDA certainly will help from that perspective.
But any updates there in terms of your discussions with your lenders? Anything to report there?.
Anthony, at this point, this is an important priority for us, but not yet ready to report anything out, so more to come. .
Got it. And then, I guess, sort of last but not least, you talked about adding Lowe's. Obviously, Katapult Pay, it looks like it's growing nicely, and now it's a pretty significant percentage of your release originations.
Anything to report there just in terms of improvements and functionality or any other big account or partners that you're thinking about adding to Katapult Pay specifically going forward? It seems like that's been a real nice business for you. .
Thanks, Anthony. And yes, Katapult mobile app Katapult Pay are one of the areas of our business that I'm just so excited about the momentum that we've seen in the adoption. And I think what this all really boils down to, we had this objective about growing our engagement with a customer base that shows a really high affinity for what we're offering.
In fact, we see that through our NPS scores, our repeat rates, et cetera. And now that we've made it easier to transact and easier to shop, those consumers are rewarding us with more activity.
And we're going to continue to listen to them in terms of what types of products and what types of retailers they want to shop at, where are their steps in the process that are creating friction that we can eliminate, and what are those other things that they're looking for in terms of a partner that will help them with their purchasing power.
And so, both in the app and with Katapult Pay, we're going to continue to drive enhancements and really to make sure that we take advantage of this ongoing and deepening relationship we have with consumers.
So likely, you're going to see many of these things that Orlando mentioned about the different products and partnerships that we're going to offer. Those are going to land in the app. We continue to get feedback directly from our consumers about the types of retailers that they're looking for.
Those will show up in the app over the -- throughout the year. And then, we continue to drive activities that will increase adoption so that customers all have access to this. And so, even things like our Text to Checkout and our in-store experiences are going to leverage -- have an option to leverage the app to make that a really smooth experience.
So we really believe that what we've built is something that is a really firm foundation for us to grow from, both with our core products and with these additional benefits that we're going to offer the consumers. So excited about Lowe's.
Really great to see that -- the customers not only told us, but now we can see that they're operating with their -- voting with their transactions, and we'll be excited to give updates on that in future quarters. .
Got it. And I know I've completely bogarted this Q&A session, but I do have one sort of final question. So obviously, you had filed a 10-K that had the restated full year numbers. And obviously, you're -- I'm assuming that the one -- the first quarter numbers that are in this press release are restated.
And I haven't had a chance to take a super close look at the 10-K or the 10-Q. And for some reason, I can't get in your Investor Relations website. I think it's a tech problem on my end.
But are there -- have you published restated results -- quarterly results for the second, third and fourth quarter of last year?.
So, yes, Anthony, if you look at the 10-K, it actually is called a Super 10-K because we added 2 footnotes. Footnote 2 restates '22 in full and compares that to '23, and then, Footnote 16 does each of the quarters. So you'll see all of '22 -- the first 3 quarters of '22, first 3 quarters of '23 have all been restated.
Q4, obviously, of '23, because it wasn't published yet, is revised. But if you're looking for the restatement -- and we've done a nice summary in there that shows each of the line items through all the financial statements, so you can easily see what impacted what. .
And Anthony, you'll find the revised fourth quarter financials in our investor deck. We [ did ] a slide to help people kind of connect the dots there. .
Got it. Okay. I have my work set up for me there. But, okay, congrats once again on the strong start to the year and good luck with the remainder of the year. .
Our next question comes from Scott Buck from H.C. Wainwright. .
First, I was just curious, seasonal origination trends holding in the second quarter to date versus what you've seen historically going from 1Q to 2Q?.
Scott, unfortunately, we don't typically comment on the current quarter. I think from a macro perspective, what we talked about in light of our 3% to 5% in terms of gross originations reflects that we're still seeing a challenge with some of the sectors related to furniture and mattresses.
And as Anthony mentioned previously that there's still a little bit of confusion with what's going on in the macro environment.
So we've laid out kind of the 3% to 5% growth we're expecting to see in second quarter that kind of tied in very closely to what's going on in the macro and what's going on with the consumer and seeing some of those trends begin to normalize. .
All right. That's fair. You added the Katapult Pay capabilities to Lowe's, what, I guess, last week.
I'm curious, what does the typical ramp look like in kind of getting Pay up to -- I guess, what does the maturity schedule look like in ramping that up?.
Scott, this is Derek. Thanks for the question. It's actually really interesting, now that you bring that up, because the ramp-up actually happens pretty quickly, generally because our addressable community that we focus on today are across the Katapult community that we already know.
So we have more than 2 million approved customers that we engage with regularly. And so, our ability to communicate with them through various channels happens very, very fast. We kind of introduced it in a test, measure and learn approach so that we can optimize over time. So we ramp pretty quickly.
I would say though that the opportunity that we continue to look at and we've had disciplined marketing approach is to introduce new customers who haven't -- who are looking for transaction assistance and may want to shop at a place like Lowe's, and so we have been doing all sorts of marketing tests out in the market to acquire new customers as well.
And so, that has a longer burn as we really target in on who the right customers are to give an offer to and to introduce Katapult to. But with our existing base, the ramp is really, really quickly. And we're just looking for the right timing for when a transaction makes sense for them.
And Lowe's makes a lot of sense right now, given this is the springtime going into summer, a lot of activity happening in the home improvement space. And so, now they have both Home Depot and Lowe's and Menards and others. We really have excellent coverage for wherever a customer wants to shop, where they can get the best deal for the best price. .
Great. That's helpful. And then, I want to ask about the full year origination guide of 10% growth.
What's driven by new customers versus existing customers? And then, on the flip side, what's driven by new logos and then maybe expansion of service within some of the current relationships -- retailer relationships?.
It's really all of those things, and that's why our strategy is of driving the customer base, as well as expanding relationships with existing merchants, adding new merchants.
As we talked about in prepared comments, we have a healthy pipeline of activities that we're expecting will start to be reflected in our financial results as we go through the second half. But it's a combination of all those.
And unfortunately, we have not broken it out in terms of that detail for competitive reasons but feel very good about all 3 kind of arms of the strategy that controlling what we can control through our app and through Katapult Pay with the high repeat rate and the fact that the lifetime value of those customers is just amazing.
I think the metric we gave out is 30% of our customers within 60 days are initiating another lease. So that's very powerful for us. We're bringing a lot of customers to our merchants.
And at the same time, what we talked about with Wayfair, we're really taking a look at how can we creatively solve for what the merchant and us are looking to drive our business. And so, each of these are equally important, and it all factors into what we're seeing for the growth for the second half of the year. .
Scott, this is Orlando. One thing I'll add too is, with Katapult Pay, I think we've changed kind of the trending of the business, and we saw this last year with Best Buy and, obviously, Lenovo and Home Depot and Lowe's.
That created more of a holiday-driven volume than if we were just home furnishings because home furnishing -- people don't buy a new living-room set for Christmas, but they sure do buy electronics and home improvement goods and stuff like that to improve their home for the holidays.
So we're pretty optimistic about our fourth quarter being as good as last year, probably better. And then, you add on some new merchants that we've got coming up and then continuing to improve our repeat rate with our customers, which -- and then our direct-to-consumer marketing that we do, that's going to help us round out the year. .
And Scott, I'll add one more metric for this year that we're looking to grow our customer base by about 15%, new customers. .
Okay. That's great. That's very helpful. Appreciate that.
On the competitive environment, anything you're seeing from your peers that raises an eyebrow, whether it's shifts in underwriting or anything along those lines to keep an eye on?.
Scott, I'll take that. This is Derek. Thanks for the question.
I think we're -- we just see such a huge opportunity and the TAM is so large that right now, we have a lot of conversations going on with merchants, partners and others in the ecosystem that are really, really exciting that obviously, we keep a close eye on activities to make sure that we are having an excellent offer for both consumers and for our merchant partners.
But for us, there's a huge greenfield opportunity out there that we're still accessing and tapping into.
And I think overall, what I would say -- Anthony didn't ask his traditional pipeline question, but there are great interactions that we're having with merchants who -- when there is challenges in customer activity and then the macro, they're looking for solutions that can help them convert customers that are already on their sites or in their stores, and Katapult is a great solution to that.
Not only do we have a great offer, but the way that we do it transparently and how we treat customers is really, really powerful. And those are the things that we're going to continue to lean in on, also having no late fees, et cetera.
We think those are winning propositions that are going to attract partners, consumers and continue this great affinity that we have with our consumer base. So we obviously watch it, but we're really pleased with what we're seeing in terms of how the market is reacting to our offer, and we're going to keep leaning into that. .
Great. That's helpful. And then, sorry, guys, last one for me. Nancy, it sounds like you guys are going to be strategically ramping marketing in some areas.
How should we think about the cadence of that as we move through the year? Is it kind of each quarter sequentially moves a bit higher? Or is there some seasonality involved that makes that a little bit more lumpy quarter-to-quarter?.
There will be a little lumpiness due to seasonality. Obviously, the holiday season is the largest quarter for us. Tax season is a very high peak for us as well, and we tend to see the summertime being a little less. So you will see some of that. This is the first full year of really leaning into the marketing efforts.
And it's a lot of how we're utilizing the instruments that we had and kind of expanding on that rather than investing a lot of dollars.
Having said that, we're keeping a close eye that we are generating the appropriate returns for these investments, and it's not only driving new customers for us, but driving top line, as well as improving our profitability. .
We don't have any pending questions as of right now. I'd now like to hand over to Orlando Zayas, CEO, for final remarks. .
Thanks, operator. In closing, I want to thank everyone for tuning in today. We're proud of our continued progress. Before I sign off, I want to give a big thank you to the Katapult team.
You are hardworking and resilient, and it is because of you that we've been able to report 6 consecutive quarters of gross origination growth and are on track for double-digit revenue and gross origination growth in 2024. Thank you so much for your dedication. We look forward to chatting with you and our investors as Q2 progresses.
So please reach out to Jennifer if you have any questions or feedback. Thank you very much for the call today. .
Thank you for attending today's call. You may now disconnect. Have a wonderful day..