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Consumer Defensive - Packaged Foods - NASDAQ - US
$ 7.24
5.54 %
$ 653 M
Market Cap
-7.7
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EARNINGS CALL TRANSCRIPT
EARNINGS CALL TRANSCRIPT 2014 - Q3
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Executives

Mary Celeste Anthes - Senior Vice President of Corporate Relations Irwin David Simon - Founder, Chairman, Chief Executive Officer and President John Carroll - Executive Vice President and Chief Executive Officer of Hain Celestial United States Stephen J. Smith - Chief Financial Officer and Executive Vice President.

Analysts

Jared W. Madlin - Piper Jaffray Companies, Research Division Scott Van Winkle - Canaccord Genuity, Research Division Amit Sharma - BMO Capital Markets U.S. Andrew P.

Wolf - BB&T Capital Markets, Research Division Scott Andrew Mushkin - Wolfe Research, LLC David Palmer - RBC Capital Markets, LLC, Research Division Kenneth Goldman - JP Morgan Chase & Co, Research Division.

Operator

Good day, ladies and gentlemen, and welcome to Hain Celestial Third Quarter Fiscal Year 2014 Earnings Conference Call. [Operator Instructions] As a reminder, this conference call is being recorded. I would now like to hand the conference over to Ms. Mary Anthes, Senior Vice President, Corporate Relations. Ma'am, you may begin..

Mary Celeste Anthes

Thank you, Sayed, and thank you, all, for joining us today. Welcome to Hain Celestial's Third Quarter Fiscal Year 2014 Earnings Call.

Irwin Simon, our founder, President and Chief Executive Officer; John Carroll, Executive Vice President and Chief Executive Officer Hain Celestial U.S.; and Steve Smith, Executive Vice President and Chief Financial Officer; and several other members of our management team are with us today to discuss our results.

Our discussion today includes forward-looking statements, which are current as of today's date. We do not undertake any obligation to update forward-looking statements, either as a result of new information, future events or otherwise.

Our actual results may differ materially from what is described in these forward-looking statements, and some of the factors which may cause results to differ are listed in our publicly filed documents, including our 2013 Form 10-K filed with the SEC.

A reconciliation of GAAP results to non-GAAP financial measures is available on our earnings release, which is posted on our website at www.hain.com under Investor Relations. This conference call is being webcast and an archive of the webcast will be available on our website under Investor Relations.

[Operator Instructions] Now let me turn the call over to Irwin Simon, our founder, President and Chief Executive Officer.

Irwin?.

Irwin David Simon

Thank you, Mary, and good morning. Hope everybody had an opportunity to look at our press release that was released this morning. I hope you've had a chance to go over our numbers today.

I'll start with a brief review, an overview of the quarterly results, as well as an update on our strategic growth initiatives and our recent acquisitions, including Tilda, which unbelievably we own for 2.5 months, which we closed on January 13; and Rudi's, which we just completed last week.

We continue to experience strong demand for organic and natural brands, as demonstrated by the increasing consumption of our products. The strong demand has translated into yet another record quarterly performance for Hain.

We generated our largest sales quarter in Hain's 20-year history, up 22%, over $557 million, representing our 13th consecutive quarter of double-digit sales growth, the 13th consecutive quarter of double-digit adjusted earnings growth.

Together we are executing on our mission to be the leading manufacturer of organic and natural better-for-you products. Today, this is has -- today, this has more relevance than ever. Our products are available on more shelves across more geographies and sales channels than ever before.

And we believe the opportunities ahead of us are even more compelling, as we expand distribution with new and existing customers, a key strategic initiative that we've addressed over the last few years in our distribution white space opportunities in the U.S. Our latest 4-week consumption measured by Nielsen showed strong 12.4% growth.

What a great number. Taking on our top 100 SKUs in the U.S. from approximately 30% ACV to 50% ACV would represent an incremental at-retail sales opportunity of $250 million. John will take you through some of these great success Hain has in the U.S. and how we're going to go about it.

Now I'll focus on a few third quarter performance highlights, as Steve will provide you with a lot more detail in a few minutes. As you heard me say, our net sales were up 22% to $557 million. Specifically in the quarter, our brand performance was strong, with broad-based increase. We had 17 brands up double digits.

We had 8 brands up mid- to high-single digits, including our recent Tilda and Ella's Kitchen acquisition, we had 27 brands whose sales were up at least 5% during the quarter. Wow, what a great accomplishment. Approximately 60% of our sales comes from the U.S., with the remaining 40% coming from the international businesses.

We currently, today, sell into approximately 65 countries. My objective is to get to over 100 countries that we'll be selling product into. So looking at our operating segments. Hain Celestial U.S. sales were up 15% to a record $319 million. I remember Hain as a company did $319 million.

They experienced a great quarter with strong consumption trends, which John will take you through in a few minutes. In the U.K., Rob and Jeremy and their team generated, with Hain Daniels, good growth went up 6% in local currency, with local digit sales growth from Hartley's, Sun-Pat and Gale's brand.

We've achieved a lot of new listings at Sainsbury, Tescos and Morrisons. Our January Tilda acquisition was also a contributor for part of the quarter. Our soup business was basically to flat in a declining market. And those that you know, the U.K. has had a very warm weather -- winter.

We have a lot happening in our soup business in regards to new product, new packaging, new formulation. And we're pretty excited about what's going to happen in next year's soup season in the U.K.

And the Rest of the World segment with Beena Goldenberg in Canada, and Bart Dobbelaere in Europe and their teams generated sales of over $60 million, with low double-digit growth in local currency. In Canada, we've had some good success with Terra, MaraNatha, Greek Gods and the Casbah brands.

And we achieved a lot of new listings with Costco, MaraNatha, Sensible Portions. With Loblaws and Shoppers Drug coming together, and Loblaws being our biggest customer there, we have tremendous opportunities, along with Sobeys and Safeway, the exact same thing.

In Europe, we had solid growth from Lima, Danival, Natumi, as well as Terra and Celestial Seasonings, as we introduced several new nondairy products from our Natumi plant, that we feel now we have it up and running, and we've had some challenges, but still, the plant is turning out a lot of product, which is important.

Our Dream brands in Europe are up 13%, and what a tremendous amount of opportunities we have with our nondairy growth in Europe and the U.K.

We've also expanded listings of our continental -- in Continental Europe, including our Robertson's products from our U.K., which shows you we're now taking products in the U.K., expanding them into Europe, and that is Ella's, Robertson's, Hartley's, Sun-Pat. And we're taking European products and expanding them into the U.K. and the rest of Europe.

During the third quarter, we completed the previously announced divestiture of our Grains Noirs business in Europe, along with other products with lower margins that we will ultimately evaluate where margins and sales do not hit our hurdles.

We'll continue to review our portfolio of brands in an effort to streamline our business and focus our core strategy on organic and natural brands with growth.

And we will, of course, continue to review strategic acquisitions to complement our future growth opportunities, like we did with Tilda, like we did with Rudi's, like we did with Ella's, like we did with BluePrint. Now I'll focus on some other key drivers that led our strong sales performance.

Organic growth was up high-single digits, excluding currency. We continue to experience growth from our new distribution, deeper penetration in key accounts and new existing products and strong, consistent consumer demand. Eating healthy is not a fad, not a trend. It will continue.

Our strong brand contribution and operating leverage drove our record third quarter adjusted earnings of $0.88 versus $0.72 in the third quarter last year, up 22%.

Despite several headwinds on our key commodities rising in the quarter and putting pressure on gross margin, we're able to effectively manage our expenses to report adjusted operating income, up 25%, and operating margin, up 13%. EBITDA, which is important to me, was $83 million, or 14.9% of sales.

My objective has been always to get to between 15% to 18% of net sales for EBITDA, and this is something we're well on our way to delivering. We continue to be excited about our sales growth and integration opportunities from BluePrint and Ella's Kitchen and the expansion and distribution from both these products.

And John will talk a little bit about these in a little while on how he's going to grow them, how he's going to integrate them and the innovation coming out of both these businesses. We've now owned Ella's Kitchen exactly 1 year. On this call last year, we announced the acquisition.

And we're pretty excited what we've been able to do in 1 year in our growth in U.S., Canada, Europe and now, some of our expansion into Asia and India. At this year's Natural Food Show, which some of you had been, there was close to 70,000 people, which some of you on the phone were there.

We featured over 100 new exciting food and beverage and personal care products with very strong response. We met with leading accounts from across all distribution channels around the world. As we've said before, branded product innovation is driving the growth in the natural organic grocery and mass channel.

Hain's growth from new products and that our new products have grown from innovation in natural, over 25%, and mass market, 35%. Recently, you heard the news from our mass retailer customer, they plan to expand into private-label organic packaged food products.

While there's little overlap with our product offerings, we believe this speaks to the growing consumer demand for organic and natural products. They cited that 91% of customers would buy organic food products if they were available for purchase, which is great for the natural organic food industry and which is great for Hain.

Availability of organic and natural products is on the rise. Whether at your local conventional food retailer, specialty food retailer, competition for the customer's share of wallet is increasing. At the same time, this dynamic is helping to drive the growth of our portfolio of all the Hain brands.

With the overall food market at $700 billion, with the natural segment as approximately $50 billion and growing, we believe Hain has an opportunity to benefit from the consumer shifting to more and more natural organic products. So we believe distribution white space is key to us.

As I said before, wherever food is sold, wherever there is a cash register, I want to see at least 1 Hain product, but I know there'll be a lot more.

Correct, John?.

John Carroll

Yes..

Irwin David Simon

I look at sales, I look at margin, I look at cash. Our operating free cash for the 9 months was $91.6 million, a great reflection on the strength of our business. Before I pass the call over to John to take you through his great quarter that he had with his U.S. results, I want to thank, again, our tremendous team for their efforts on a global basis.

Hain has over 4,500 people around the world today. And having the right people to execute our long-term strategic growth initiative is a paramount, and we're always looking for ways to further enhance our team and support our future growth. People are our key to it.

In the U.K., Jeremy Hudson, our CFO at Hain Daniels today, will be assuming Rob Burnett's duties at Hain Daniels at the end of June. Rob is taking on a new opportunity at Bernard Matthews farms in the U.K.

In addition to his duties as CFO at Hain Daniels, he will also be responsible for operations and play the pivotal role in supporting the growth and profitability of Hain Daniels. Jeremy will be building additional team members around him, and we got some great, exciting things ready for the U.K. for next year.

We've had other exciting management changes, and I'm big, as an old hockey player, how we build bench strength and how we build the bench. In January, Sheila Stanziale joined us as President of U.S. baby and refrigerated. Sheila has a great background working for Diageo-Guinness, where she led the successful business turnaround.

Sheila served in various positions of increasingly responsibility at Pepsi, NABISCO, and General Mills. John Heuer, who joined us in February as Chief Customer Officer. John was VP of Strategic Customers Team for H.J. Heinz.

John understands the customer, understands what we need to do with the customer, understands how we grow our e-tailing, e-commerce, and we're excited to have John on the team. Last but not least, Emma Froelich-Shea, who has been SVP of our Personal Care And marketing, was appointed Chief Digital Officer.

This is a tremendous opportunity for Hain, and I've always said, that this is where the future is going and how we're going to communicate to our consumers. On Facebook alone, we now have nearly 2 million fans among our collective brands, and content that generate double Facebook average engagements.

We have over 11 million moms a month that visit our Earth's Best and Ella's site. Emma is also leading the effort to redesign new corporate logo -- a new corporate websites later this year. In summary, after all that, I can just sum it up.

It's been a's record performance for Hain across our brands, our businesses, our people and across many, many geographies. We're pleased with our progress to date in fiscal 2014. April continues to be a strong month for Hain. With 2 months left in our fiscal year, or 1.5 month, it's amazing as we look out to 2015.

And ultimately, we'll come back to you with what we see in 2015. As we look to the future, we believe we're well positioned for growth as demand for organic and natural products increase well over the demand GMO products. We represent 600 products enrolled in the non-GMO project today. In fact, today is a historical day.

Vermont signed into legislation a requirement that food products should be labeled GMO-free. In addition, in the U.S., we have 77 million millennials, 50% who will spend more on product for socially responsible companies and 60% on environmentally friendly products. With that, I will turn it over to John.

And he will give you a lot more information about his business.

John?.

John Carroll

BluePrint, Ella's Kitchen and our latest acquisition, Rudi's Organic Bakery. So with that, I'll now turn the call over to Steve Smith..

Stephen J. Smith

Thank you, John, and good morning, everyone. They say the third time's the charm. And so with that, I'll begin my third quarterly results call. I'm going to take you through the financial highlights of our third quarter performance, and then, we'll have a few comments on guidance.

First, I want to highlight a few items which impacted our net sales performance versus the prior year. Our acquisition of the Ella's and Tilda businesses increased sales by $69 million in the current quarter, with each of these businesses showing strong growth versus the same period last year, when they were under prior ownership.

Our performance versus a year ago was also benefited by currency movements. However, the benefit versus the guidance we provided in February was nominal, less than $1 million, as currency rates underlying our guidance were very consistent with average rates for the quarter in our most significant foreign currencies.

Another factor impacting sales performance was increased point-of-sale trade spend activities versus a year ago. This activity, which is shown as a reduction of net sales, increased and impacted net sales approximately 80 basis points on a consolidated basis versus a year ago, with an offset in reduced SG&A spend.

Finally, as we discussed on our February conference call, businesses we got out of in Europe impacted sales for the quarter by approximately $4 million. Our adjusted earnings from continuing operations was $0.88 per diluted share, compared to $0.72 per share in last year's quarter, improving by 22%.

We earned $0.75 per diluted share from continuing operations on a reported GAAP basis. Additionally, we took a $0.06 charge for the sale of our Grains Noirs business. In the prior year, we reported $0.87 per diluted share from continuing operations, which included a onetime tax benefit of $0.28 from a worthless stock deduction.

Adjusted income from continuing operations was $44.5 million this year compared to $34.4 million last year, improving by 29%. Income from continuing operations in the third quarter this year was $38 million, compared to $41.8 million in last year's third quarter.

And as noted in our press release, our current quarter adjustments to income from continuing operations of $6.5 million are principally from acquisition-related fees and expenses, including integration costs from Tilda and the U.K. Ambient Grocery Brands and factory start-up costs. Gross margin on an adjusted basis was 27.6%.

While gross margins improved as compared to the second quarter of this year, they are 50 basis points below same period last year. The gross margin compression was driven by both the U.S.

and the U.K., and the compression is primarily driven by the continued shift of certain trade spend activities, which are classified as an SG&A expense to point-of-sale activities, which are classified as reduction of sales. And I said before, this shift resulted in about 80 basis points of margin compression versus a year ago.

Performance against our expected results was also impacted by about 80 basis points. And while productivity initiatives continue to track to plan, the timing of the realization of the productivity savings was slightly delayed as certain of these savings will be realized as the associated inventory turns and is sold.

And then, additionally, against expected performance, we were also impacted by product mix. As John mentioned, we continue to be impacted by increasing commodity pricing, including almonds, their yields and milk prices.

The impact of input cost inflation amounted to about 2.4% in the third quarter this year, as measured against the third quarter last year. And this was offset by productivity initiatives and, to a lesser extent, price increases.

SG&A expense for the quarter, on an adjusted basis and excluding amortization of acquired intangible assets, was 13.9% of net sales, a 90-basis-point improvement as compared to 14.8% last year. And that was even greater against our expectations.

The rate of spend decline in the quarter is mainly from the aggregate impact of our acquisitions, as we achieved strong additional operating leverage, in addition to the shift in spend I just mentioned. As a result, despite the gross margin compression, we continue to show very robust operating margin expansion.

And I want to remind everyone that our marketing and SG&A spend -- our marketing spend can move between above or below the line, depending upon the nature of the spend. And our SG&A rate can vary from quarter-to-quarter based on both the timing of the underlying activities and the spend amount. Not all spend is fixed or incurred on a linear basis.

On an adjusted basis, operating income was 13% of sales at $72.3 million this year, increasing 25% from $57.6 million, or 12.6% of net sales in last year's third quarter. Operating income on a GAAP basis for the third quarter was $63.6 million, or 11.4% of net sales, as compared to $51.1 million, or 11.2% of net sales in the prior year.

Operating income in the quarter was also impacted by acquisition-related expenses and other charges when compared to last year. On a GAAP basis, our effective income tax rate from continuing operations was 34.2% for the third quarter this year compared to 3.7% last year.

The prior year's tax rate resulted from the onetime tax benefit of $13.2 million recorded as a result of the worthless stock deduction. Our adjusted income -- effective income tax rate from continuing operations was 32.3% for the third quarter compared to 34.3% in last year's quarter.

And the reduction and the adjusted effective tax rate is primarily due to the increased income in the U.K. as a result of recent acquisitions and the associated lower tax rate in that jurisdiction.

Depreciation and amortization in this year's third quarter was $12.8 million as compared to $9.8 million in the prior year, with the increase coming principally from our capital spend in the prior year on the acquisitions. The stock compensation was $3 million as compared to $3.2 million last year. Our balance sheet continues to be very strong.

Working capital was just under $375 million, with a current ratio of 2:1 at March 31. Our stockholders' equity was $1.55 billion. Debt as a percentage of equity is 54%, and debt to total capitalization is now at 35%. Total debt at the end of the quarter was $833 million.

And excluding the debt resulting from the Tilda acquisition, our debt declined from June 30 by $68 million, while our cash balance was $101 million, increasing $60 million from June 30.

For the 9 months ended March 31, 2014, operating free cash flow increased to just under $92 million versus $18.8 million for the prior year period, and the increase is principally the result of our improved earnings. Cash conversion cycle was 3 days better versus the prior year at 61 days. Lastly, I'd like to turn to guidance.

Including the acquisitions of Tilda and Rudi's Organic Bakery, our guidance for net sales for the full fiscal year 2014 is expected to be in the range of $2.145 billion to $2.15 billion, an increase of 24% versus the prior year. And it implies sales of $575 million to $580 million for the fourth quarter.

And we anticipate earnings per diluted share from continuing operations will be in the range of $0.87 to $0.90 for the fourth quarter, or $3.14 to $3.17 per share for the year. The Rudi's acquisition will be dilutive to EPS in the fourth quarter by $0.01 or $0.02. And that's reflected in the quarterly and annual guidance that I just mentioned.

Looking ahead to fiscal '15, we do expect Rudi's acquisition to be accretive to earnings, as well the divestment of the Grains Noirs business that we did earlier this year.

Consolidated gross margin for the year is now expected to be 27% to 27.1%, given our performance year-to-date, while our annual SG&A rate, which includes amortization related to intangibles, is estimated about 15.2%.

Full year operating margin is estimated at 11.9%, plus or minus some single-digit basis points, and our effective annual tax rate is about 32.5%. Estimates, again, are based upon current exchange rates. Weighted average diluted share count is estimated at 51.2 million for the fourth quarter and 50 million shares for the full fiscal year.

And these estimates include the shares we issued in April in connection with the acquisition of Rudi's, which is about 134,000 shares. Our estimates do not include any results of discontinued operations, restructurings or future acquisition activity.

And finally, on our next call in August when we release earnings, we'll provide guidance for the full year fiscal '15, including color on expected seasonality. And with that, I'll turn it back to Irwin..

Irwin David Simon

Thank you, Steve. I guess, after all that long commentary, you got lots of questions out there. So let's open it up for questions..

Operator

[Operator Instructions] And our first question comes from Sean Naughton from Piper Jaffray..

Jared W. Madlin - Piper Jaffray Companies, Research Division

This is actually Jared on for Sean.

I guess, just first of all, could you provide an update on the out of stocks in the quarter? And then, should we expect that to entirely normalize going forward with the new launch of the MaraNatha line?.

Irwin David Simon

John, you go with U.S. and I'll talk to Rest of the World..

John Carroll

Sure. What we actually saw was the U.S. in-stock fulfillment was at about 95% to 96%. And MaraNatha got into the low 90s percent. We'll have some challenges in Q4 on the MaraNatha line, as what we're getting is a lot of pent-up demand and people filling out their backroom inventories. So we'll chase that through Q4.

And as we go into FY '15, we expect to be in our 97% to 98% targeted percent level for fulfillment in the U.S..

Irwin David Simon

And Jeremy, in regards to the Rest of the World -- Jared, sorry. In regards to the Rest of the World, we had some production issues with our New Covent Garden soups in the U.K. and that is back up. In regards to Europe, we've had some challenges, even with 13% growth on our non-dairy business, out of our Germany facility.

And that's just keeping up with demand, plus a start-up. And then, what John mentioned, with MaraNatha, there are some of the effects in Canada that we have that affects some of our growth in demand there. So we've had some challenges with other stocks.

And hopefully, with MaraNatha upping the new line, with our soup facility now being retrofitted and some new lines coming in, and in regards to our Germany facility, and a lot of it is demand we've had to move to co-packers. And we're looking, do we add some more lines there? We hope to overcome that in stocks..

Jared W. Madlin - Piper Jaffray Companies, Research Division

Great. That color was very helpful. If I could use squeeze in one more here.

On the marketing side, the ad spend, how are guys measuring the return of success of the shipped [ph] there versus what you're doing prior, just anything you could offer there?.

John Carroll

one is social media, second is account-specific marketing, and the third is innovation. If it's not one of those 3 areas, we shouldn't be spending the money.

In account-specific marketing, we are looking at the brands that are in these key accounts, and we are measuring if we are seeing an increase in our base volume levels on going after the investment..

Irwin David Simon

And Jared, we see it on consumption data. I mean, you see it right at the retail account, and that's where you see it, account specific. And the big thing is, again, those that cover big consumer package good companies, you commit to TV advertising or print advertising. Oh, my god, the quarter looks good, we're not going to spend, we pull it back.

Here, again, we can see performance instantly because you're seeing it at shelving, you're seeing it at retail, and that's what driving some of this consumption number out there. Yes, it affects some of the top line numbers. But if it's driving the sales, let's continue on that..

John Carroll

And let me add one last point. And that is why it's so key to look at your base consumption level. Anybody can drive volume with promotions. Our promotion level is relatively flat to year ago. It's our base that is driving our increase in our consumption..

Operator

Our next question comes from Scott Van Winkle from Canaccord..

Scott Van Winkle - Canaccord Genuity, Research Division

John, you mentioned the strong growth in both -- on Rudi's, sorry. On Rudi's, you mentioned strong growth in both gluten-free and organic.

Can you compare the relative growth rates of those 2 segments?.

John Carroll

Yes. The organic is low-double digits and the gluten-free is like -- is just about double that. So basically, assume that organic's running at 10 to 12 and gluten-free is running 20 plus..

Scott Van Winkle - Canaccord Genuity, Research Division

And where do you see the opportunity? If you were going to move that growth rate now under the Hain umbrella, do you think the gluten-free is what you could accelerate or the organic? I'm wondering what the thoughts are that you could make an impact on the business..

John Carroll

Look, I -- we were excited about both. Basically, Rudi's is -- the significant part of that business right now is in organic. And we don't feel like there's been enough attention paid to really keep leveraging the leadership position they have in organic. While you know as well as I do, Scott, that everybody wants more gluten-free.

So we think that it's actually going to be an opportunity to drive organic, particularly in natural, and gluten-free everywhere else..

Irwin David Simon

And Scott, I think the big thing is, listen, bread is a big category. And you come back and look at the whole size of the bread category, and where white breads are moving towards organic and whole grains at the same time, gluten-free. We, today, have over 400 gluten-free products, do over $100 million of our own products.

And the opportunities with our Arrowhead Mills, the opportunities with our other products, I mean, Rudi's has basically sold less than $1 million in Canada and taking Rudi's to the U.K. and Europe and building it out there.

And the key -- and one of the key factors that came along with Rudi's is the infrastructure in the plant and the production, you heard Jim say before. We had our team out there yesterday watching the lines and speeds and the opportunities to expand, whether it's into buns and into other bread-type products.

So it's an exciting category, and we saw many, many gluten-free offerings stuffs, but we waited for the first one, and we're excited about this..

Scott Van Winkle - Canaccord Genuity, Research Division

Great. And then another, if I could. Obviously, broadening distribution in natural organic is the top du jour this week. John, you gave a stat of 7% distribution growth across your top 13 brands.

I'm wondering how do we foot that against, let's call it 10% organic growth on your gross sales line? That 7% distribution gain, what did that translate into contribution of your 10% organic growth? How much came from distribution?.

John Carroll

I would -- based on the math we're doing on something like this, about 1/2 to 2/3 of it is driving the increase in consumptions. Because remember, you're just getting seated on some new items and new distribution. So basically, let's assume that if it's 7%, it's accounting for 3.5% to 4.5% of our double-digit consumption organic growth number..

Scott Van Winkle - Canaccord Genuity, Research Division

And that pickup, the 7% from 6%, I believe it was last quarter, I mean, is there a trajectory here that we're undergoing currently, where we're seeing accelerated distribution gains?.

John Carroll

Well, here, as I took you through the different accounts, we've actually seen a really strong response in the most recent 90 to 180 days in terms of accounts being more aggressive and grabbing more of our natural and organic products for new distributions..

Irwin David Simon

And Scott, I think what you're seeing -- you visit stores, I mean, it's -- Whole Foods opening more stores, Wegmans opening more stores, but more and more retailers like Kroger, like Publix, which John talked about, bringing more and more natural organic products within their stores..

John Carroll

And more space..

Irwin David Simon

And the big thing is, there's more space that's being dedicated. And my whole thing has been, this year, there's $700 billion of food sold. And why is consumption with a lot of the big CPG companies not growing? It's the consumer transforming and buying more and more natural organic products..

John Carroll

We're also seeing a strong correlation to where we have account-based teams sitting in the same locations as the account to driving distribution. When you think about the accounts I talked about, Kroger, Publix....

Irwin David Simon

Target..

John Carroll

Sprouts, Target, Wal-Mart Whole Foods, all of which we have dedicated teams to drive those businesses..

Operator

Our next question comes from Amit Sharma from BMO Capital Markets..

Amit Sharma - BMO Capital Markets U.S.

Irwin, a quick question on the Whole Foods slowdown that we saw yesterday.

Any impact on your sales in the natural specialty channels from this apparent slowdown?.

Irwin David Simon

So when you say, is there any -- I don't understand your question.

Is there any in the natural channel?.

Amit Sharma - BMO Capital Markets U.S.

Right..

Irwin David Simon

Listen, I think the natural channel, a couple of things. And coming back at Whole Food slowdown, was it their comps? Some of it was pricing, some of it's cannibalization in the stores, et cetera.

Don't forget every time a new store opens up for Whole Foods, it's not cannibalization for us, okay? It's more products going into that store when you got 22,000 products. And in regards to if pricing is coming down, in actuality, we're seeing in some cases, if they're good, hot promotions, an increase in sales.

So we're still seeing good solid growth at Whole Foods. And the other thing was, which is interesting, the independents. We're not seeing a slowdown in the independents. I think they have their loyal customers and consumers. And at the same time, Amit, with Sprouts, I think you saw their numbers yesterday. We're seeing good demand at Sprouts.

So the natural channel for us is not slowing down at all. And I think what happens today, consumers are crossover shoppers; they may go the Whole Foods for certain products and will shop at Kroger for other products. So the answer to your question is, no..

Amit Sharma - BMO Capital Markets U.S.

Great. And then, Stephen, if I may ask you one question on gross margins. You took down gross margin expectation for the full year.

Is that simply a function of moving the sales support investment from above the line to below the line?.

Stephen J. Smith

It's a combination of year-to-date performance, as well as continued shifts in the trade spend versus the way it was originally forecasted..

Irwin David Simon

And some of it also was mix. You also got some commodities, I mean, with almonds and dairy prices. So I think a little bit of everything as -- hit our gross margin. Also, you got some businesses in there with lower gross margins. So I think it's a combination of all them..

Amit Sharma - BMO Capital Markets U.S.

Great.

So going forward, is this sort of a good run rate for the gross margin? Or we think there's more room for those spend to move around between those lines?.

Stephen J. Smith

I'm sorry.

Can you repeat the question?.

Amit Sharma - BMO Capital Markets U.S.

So I'm saying, is this a good run rate for gross margin, accounting for seasonality? Or there is more opportunities for moving the sales spend between above and below the lines?.

Stephen J. Smith

Well, I think that, that's something we'll evaluate as we move forward into next year and plan against next year's fiscal year. There's clearly opportunities to expand gross margins. Tilda, we've said, will be accretive to slightly accretive to our gross margins; but Rudi's, on the flipside, will be dilutive to our gross margins.

So you have different things going on. But there will be opportunities on underlying business performance to improve gross margin..

Irwin David Simon

And I think, Amit, because this year, we completed the year close to $50 million of productivity on a worldwide basis. We're going to be looking for a lot more as we go into 2015, with the procurement team that we have in place today. And you heard me talk about procuring from India, Middle East and South America.

And how we take more and more costs out is something, listen -- we -- our objective is to get our gross margins up. On the other hand, we're not going to just get our gross margins up and take our spending and put it below the line where it's not going to get the growth out of our business.

I mean, we have such opportunity to grow our business and operation white space. We're going to invest continuously back in our business in spend that's going to drive the growth..

Stephen J. Smith

And Amit, the one thing I'd like to say is that while we will continue to focus on expanding gross margins, what we want to do is not only expand the gross margins, but expand operating margins to an even larger extent..

Irwin David Simon

And that's a perfect example is, our free cash. And the other thing, Amit, what we're able to do here is the integration of acquisitions.

And you see our SG&A, and the SG&A and the savings, and there's more work to do on SG&A savings, whether it's still from BluePrint, whether it's from Ella's, whether it's from Rudi's, I mean, we're carrying still in Rudi's. Ella's, we have not integrated anything in the U.K. anything in the backroom. We've not integrated anything from Tilda.

Hain Daniels, we just finished integrating Histon and Hain Daniels. So there's a lot of SG&A savings for us over the next couple of years that we'll continuously get, that will ultimately help our operating margins, that will allow us to invest back in the business..

Amit Sharma - BMO Capital Markets U.S.

No, that's great. I mean, we certainly seen a lot of SG&A productivity over the last several quarters. And if that trend continues, I think that will be good..

Operator

And our next question comes from Andrew Wolf from BB&T Capital Markets..

Andrew P. Wolf - BB&T Capital Markets, Research Division

Encouraging to me that the U.K. really moved the needle this quarter. Wanted to ask if you could, without knowing exactly what Tilda's margins are, but making some, I guess, an educated guess, back of the envelope, it looks like the non-Tilda business probably had around 200 basis points of operating margin expansion.

Is that a reasonable guess? So that we can try to understand the underlying business, the underlying businesses x Tilda.

It's profitability improvement?.

Stephen J. Smith

Actually, what happened was most of the operating margin expansion in the U.K. came from Tilda..

Andrew P. Wolf - BB&T Capital Markets, Research Division

Okay, so my math was 50-50. You're saying it's closer to almost all of it was....

Irwin David Simon

No, no, no. But I think the big thing is here -- is the integration and getting the benefits out of Histon. And one of the big things where the opportunity is in the U.K. is the benefit of our New Covent Garden Soup, where that hurt us in the quarter, where we didn't get the growth.

So is it 60-40, Tilda versus Hain Daniels, but the opportunity on the upside is our New Covent Garden Soups with 50% margins, Andy..

Andrew P. Wolf - BB&T Capital Markets, Research Division

Absolutely.

So there was a more modest improvement in the underlying business, but it's not 100% driven by Tilda?.

Irwin David Simon

Exactly, not 100% driven by Tilda..

Andrew P. Wolf - BB&T Capital Markets, Research Division

Made Tilda quite the acquisition if it was. All right. So that was encouraging..

Irwin David Simon

Well, we only owned Tilda for 2.5 months also, Andy. So it would make it a phenomenal acquisition..

Andrew P. Wolf - BB&T Capital Markets, Research Division

All right. So John, moving down to Ella's.

Also back of the envelope, given the numbers you gave, it looks like Ella's is running about 5% EBIT margin or thereabouts? And if that's a good guesstimate, what's in that? Why would that be? And where should that head?.

John Carroll

Ella's is running low single -- I mean, high -- mid- to high-single-digits operating margins. And as Irwin said....

Andrew P. Wolf - BB&T Capital Markets, Research Division

I thought you said the operating margin. I apologize for the interruption. I thought I heard you say the operating margin in the U.S. would've been up 20 bps if you excluded Ella's, that's why I said that..

John Carroll

That's correct. That's correct..

Andrew P. Wolf - BB&T Capital Markets, Research Division

Okay, so it's just -- okay, but my math was wrong..

John Carroll

Right..

Andrew P. Wolf - BB&T Capital Markets, Research Division

So it's still about 6%, 7% below the rest of the portfolio?.

John Carroll

Yes. And then, the key there -- and Irwin's already alluded to it. Remember, Ella's, we've done no integration of Ella's U.K. into any of our U.K. platforms. So ultimately, that will have a significant improvement on their operating margins going forward..

Irwin David Simon

We've worked with them in regards to procurement and productivity, but it's still a stand-alone. Paul and team are still in place and it runs as totally a separate operating unit within the U.K. So and -- so....

Andrew P. Wolf - BB&T Capital Markets, Research Division

And have you talked internally or externally about a timetable for that to occur?.

John Carroll

Yes, it's -- we're going to make some pretty significant moves in that area in FY '15..

Andrew P. Wolf - BB&T Capital Markets, Research Division

Okay. And the last thing is just on Rudi's. I guess, I heard you say it's a bit dilutive, but turning accretive. To me, the math was it came out accretive out of the gate.

Is there some costs in there that you just don't plan to exclude but are really, more or less, onetime transition costs or brand launching?.

Irwin David Simon

Andy, there's about 17, 18 people that are still in the business, that will ultimately exit the business throughout the quarter. And then, there's still in there -- our cost, so that's the big number..

Operator

And our next question comes from Scott Mushkin from Wolfe Research..

Scott Andrew Mushkin - Wolfe Research, LLC

I guess, the first thing I wanted to do is a more strategic, Irwin, question for you is that, it seems if my math is correct about, gosh, you're over 40% now coming from international. It sounds like you have pretty big plans in Asia and India to grow that business.

Strategically, how do you see this business breaking down over the next 3 years or so? I know it's always been kind of a goal of 60% in the U.S. and 40% international, but it seems like we're tilting more international.

And I was just wondering whether you’re headed that way?.

Irwin David Simon

Scott, you heard what I say, wherever there's a cash register, I want to sell food. So wherever there's more cash registers, that's where I'm going. No, seriously. 50-50. I think if you come back and look at the world population and look at the U.S., there's, what, 320 million to 360 million people in the U.S.

You look around the world -- you look at India and look at China, it's 2.3 billion people. It's 8x the size of the U.S. and natural and organic, big opportunity. I got so much demand in the Middle East for Hain products, where these guys are Procter & Gamble distributors today, who want to bring on our products.

So we sell in 65 countries today, and my objective is to get to at least 100 countries over the next couple years. With Jim Meiers and the team, we've gone through how much we ship today on containers and boats. It's amazing. Like, it's 10,000 containers a year that we're shipping product across the channel.

So with that, it's at least 50-50 and we include Canada on that side. The opportunity for us today in Mexico, where we sell to. And we've had lots of calls from Wal-Mart just on e-commerce in Asia and some of the stuff they're doing. So that's where we look to go, and it's not with every product, big opportunity on baby.

One of the things in Asia, next week, we're talking about is putting up a snack factory there, looking at our whole infant formula business there. In Dubai, in the Middle East, the exact same thing. So it's maybe 25, 30 of our products. The other big opportunity for us, Scott, is taking a lot of our existing U.S.

products, which we're doing right now and bringing them to the U.K. and to Europe. And we're rolling out with our team, all our nondairy products throughout the U.K., we're looking at Celestial Seasonings. Whoever could believe that you can sell tea to the Brits, and they should be buying our tea.

What a big opportunity with Sensible Portions in the U.K. Right now, we're looking with our teams to roll out Ella's throughout Europe. Australia is a market. Even though it's 22 million people, there's an opportunity there. So just come back with 2 countries, 2.6 billion people. And if I sold $0.50 to everyone, that's a big upside for us.

So we are absolutely going to get bigger internationally. And I think the key is, what Hain has done is laid out the infrastructure to do that, to sell, to procure. And no different what John said before, we're selling well where we have our teams. Today, we have an office in the Middle East. We'll have an 80-person office in India in August.

We have an office in Europe. We have 2 or 3 offices throughout the U.K. We have an office in Hong Kong today. So the infrastructure and our people are on the ground to go ahead and do that..

Scott Andrew Mushkin - Wolfe Research, LLC

Perfect. And then, I had 2 more so I probably have to pick now because....

Irwin David Simon

Go ahead, you can have one more, Scott..

Scott Andrew Mushkin - Wolfe Research, LLC

I have one more so I guess this is to Steve....

Irwin David Simon

Mary's yelling at me because I allowed you to do it, Scott, but go ahead..

Scott Andrew Mushkin - Wolfe Research, LLC

So Steve, I was wondering if you could maybe -- maybe my math's a little bit off, but it seems like gross margins are going to pop pretty good in the fourth quarter.

And I was just wondering kind of what -- what's the underlying reason for that to happen for gross margins to kind of come up in the fourth quarter? Just to kind of make me understand a little bit better what's going on in the business?.

Stephen J. Smith

It's going to be mix of the business and then it's going to be the timing of the productivity savings kicking in, which we always said was going to be back-end loaded..

Scott Andrew Mushkin - Wolfe Research, LLC

Okay, but I am correct, you're going to see a very sharp increase in your gross margin rate, is that correct?.

Stephen J. Smith

Yes..

Irwin David Simon

Yes. And Scott, look, as he said, some of it is productivity, which -- there's a big piece coming in the fourth quarter. It's a big sales quarter for us. You got a full quarter of Tilda, which is a big quarter of Tilda for Ramadan, et cetera. So that's a lot what's going to happen. It's a big snack quarter going into Memorial Day..

Operator

Our next question comes from David Palmer from RBC Capital Markets..

David Palmer - RBC Capital Markets, LLC, Research Division

I'm sure you can understand there's been a lot of curiosity about channel dynamics lately in the natural channel, and ultimately, beyond the natural channel and ultimately what that means, everything from Wal-Mart, with its commitment to natural and organic and seemingly, concurrently, more committed to a retailer brand in that space; and Whole Foods obviously, having some share losses in natural.

Some theories out there from clients are worries is that these shifts will be, in some way, negative longer term for your margins.

Just wonder if you would comment on that? And then, separately, your M&A strategy, it seems to be shifting a little bit, or at least there seems to be a tweak in that, when you're looking to buy stuff, whether it's Tilda's or Rudi's or Ella's Kitchen, that you're looking to these to be global cross-selling opportunities, that you think you might be able to sell it into another region better than the next guy.

Could you comment on that, too, please?.

Irwin David Simon

So in regards to our growth, and there's a lot of noise within natural organic because of the demand for the category.

So number one, I always come back and say, David, "If you're in category, you're not getting a lot of noise, there's not a lot of growth and not a lot of people want to come in it." As I step back for a second, Hain has been doing this for 20 years.

We're probably the largest natural organic food and personal care company in the U.S., if not the world. And we want to get bigger. And I'll use -- a CNBC commentator that said it, we want to be the gorilla in this category, okay? And as the gorilla in the category, we want to be in every category that makes sense. We want to be the best in buying.

We want to have the best in brands. And doing this for 20 years, first of all, we've set up great sales teams. So we have a sales team in Minnesota, Bentonville and Cincinnati, in Austin, out with our club store business. So we have an infrastructure and a sales team that is set up, number one, to sell into these accounts.

Number two is, we have a distribution system that is able to deliver to these accounts which we think's at the lowest cost you can. Thirdly is, you heard what I said before from growers and supply. If I had to say this here, what keeps me up at night is just keeping up with demand and supply. By 2018, everything sold in Whole Foods will be GMO-free.

The State of Vermont will pass today, where it has to be labeled GMO-free. And it's not that there's any science out there, David, that GMO-free is better for you, et cetera. It's full disclosure where the consumer should know. So with that, everybody wants to jump into this category.

And whether Wal-Mart has talked about it with the Wild Oats brand, whether other retailers have gone out and said, "We're going to do private label," we're in it today with over 40, 50 brands. We're in it on a global basis. We're procuring on a global basis. We're in the top 18 categories, so we are well situated.

And I think, listen, again, in regards to transformation, and more and more coming from that $800 billion consumer package good company, gives us the opportunity. In the U.S., 80% of sales that are sold are branded products, 20% are private label. And with that, I see just great growth.

And if you want to be in the natural organic food and personal care category, you have to do business with Hain to have our great brands. So that's the answer to your first question. And absolutely, are we aware of competition? Are we aware of private label? We're all over it. But you heard what we said before.

We introduced over 100 new products at the Natural Organic Food Show, and innovation is key. The other thing we got to really keep our eye on is costs. And consumers today are very concerned with cost, and what we can't do is just cost our self out of the marketplace. So that's where we are in regards to that.

In regards to global, I think that was your second question. In regards to global, what is changed? Listen, we're seeing the opportunity. We're seeing the opportunity in Asia today, where Asians want organic baby formula, organic food. We're seeing today Asians giving organic food as gifts instead of alcohol. So we're seeing the demand.

We're seeing the demand in retailers in India wanting it. So what we've done, David, is we've traveled around the world. We see where some the biggest opportunities and if we already have the Hain products. Listen, global brands is what's important.

So today, what do we have in global brands? There's Ella's, there's Earth's Best, there's Celestial Seasonings, there's Terra Chips, there'll be Sensible Portions, there's MaraNatha. And that's our big thing today, how do we build out our global brands.

Because I think we have tremendous brands with tremendous ingredients and how do we grow them around the world? I think we have a last questions?.

Operator

We do have Ken Goldman in line from JPMorgan..

Kenneth Goldman - JP Morgan Chase & Co, Research Division

I know you aren't giving 2015 guidance yet, so I'm not asking for numbers. But as we think about your margins, generally going forward from here, is there a reason to expect SG&A to climb back to historical levels? Do you expect it to continue dropping over time, stay flat? Just like I said, general color will be really helpful.

Because one of the questions I'm fielding today is if these SG&A levels, going forward, are sustainable?.

Irwin David Simon

So I'll let John talk about his SG&A. And then, I'll talk about it on a global basis, Ken, or Steve will..

John Carroll

Okay, so in regard to the U.S. SG&A levels, look, a lot of what you're seeing in terms of our SG&A reduction is a function of leveraging our investment in people over a larger -- over a larger top line. And that's one of our key things here. Look, we want to bolt-on businesses to the U.S.

platforms and not only get the ability to leverage the platform to drive top line more aggressively than we could as a stand-alone, but also to get great synergies in SG&A.

Because we only add the people that absolutely are essential to the business, which is usually much different than the number of people that are allocated to the business when we first acquire it. So I would expect that we will continue to drive SG&A synergies..

Irwin David Simon

And Ken, what you see is what we're -- these $60 million, $100 million businesses, as we acquire them, one of their biggest challenge is the SG&A they have in front of them, and how they support that, and have trouble making money because of their SG&A infrastructure.

But I think if you come back and look at Hain and growing high-single digits, low-double-digits organic growth and adding $100 million of acquisitions on, and our sales that grow in the 22% because of acquisitions and because of growth, we're not adding -- the infrastructure's in place. And that's my whole point that I've been talking about.

We have, as we set up the infrastructure, we have 31 plants around the world today. We have all these offices around the world. And you're going to see SG&A come down as we continue to grow the top line and do these $100 million acquisitions and grow it with the infrastructure we have.

And we'll continue to add to people, but it's nowhere near the levels that we need to do to run some of these businesses..

Kenneth Goldman - JP Morgan Chase & Co, Research Division

That's very helpful. One quick clarification. Does that mean, just officially, there's nothing in these numbers this quarter, last quarter, in terms of SG&A that you think is unusual that will have to be added back next year, so to speak? Just want to make sure..

Irwin David Simon

Like -- I don't know. I....

Stephen J. Smith

From the adjusted numbers, no..

Irwin David Simon

No, no, no. There's no -- no. Well, thank you, everybody, for our third quarter call. As you heard remarks from John, Steve and myself, the category continues to be an exciting category. And I'm very, very proud of our global team. And as I said, eating healthy is not a fad, not a trend.

It's just going to continuously get bigger and bigger and we are well entrenched into it. And we -- today, if you come back and look at Hain and I say we got 4,500 people around the world, the big part of Hain is the employees that work within our factories that make our products. But a lot gets done with the management team. That's not long and wide.

It's amazing how we achieved our largest quarter, $557 million and our $0.88. I really feel good about our business. I feel good of what happened in April. Our fiscal 2014 is coming to a close the end of June. And with the headwinds in commodity costs and competition, we really performed out there.

And we're a complicated business where you have lots of brands to management, we have plants. And again, we're procuring a lot of agriculture products around the world.

We are very different from your traditional consumer package food company of how we spend our money with the consumer, and you heard what I said before about appointing Emma Froelich with our Facebook, with our social media, with millennials. That's where our consumers are.

And again, the way this business is changing in e-commerce and selling on a global basis, and that's something that we will keep up to and we've been all over it. It's just -- as I come back and look how packaging's changing, ingredients are changing -- and here we are today, Vermont is a state approving that it has to be labeled GMOs.

I mean, most people 3 or 4 years ago didn't know what a GMO was, a genetically modified ingredient. So again, it's projected that organic natural chains could add over 1,000 new stores by 2020 and that's just natural organic stores, and looking at Whole Foods, Sprouts and a lot of the independents.

And from Hain's perspective, we have the infrastructure that is able to go do that. So thank you so much for your interest, participation. Have a great day. So don't forget, number one, to stock up on our snacks for Memorial Day, which is in 2 weeks. Also, those that are celebrating Ramadan, our Tilda basmati rice is a great product.

And let me tell you something, you are what you eat and if you eat healthy, life will be a lot longer for you. So have a great day, and thank you very much..

Operator

Ladies and gentlemen, thank you for participating in today's conference. This concludes our program. You may, all, disconnect, and have a wonderful day..

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