PB

Primo Brands Corporation

PRMB·NYSE

$24.19

-1.2%
Consumer DefensiveBeverages - Non-Alcoholic

Primo Water Corporation provides water direct to consumers and water filtration services in North America and Europe. It offers bottled water, purified bottled water, premium spring, sparkling and flavored water, mineral water, filtration equipment, and coffee; as well as water dispensers, and self-service refill drinking water. The company offers its products under the Primo, Alhambra, Crystal Rock, Mountain Valley, Deep Rock, Hinckley Springs, Crystal Springs, Kentwood Springs, Mount Olympus, Pureflo, Nursery, Sierra Springs, Sparkletts, Clear Mountain Natural Spring Water, Earth2O, Renü, Water Event Pure Water Solutions, Canadian Springs, Labrador Source, Decantae, Eden, Eden Springs, Chateaud'eau, and Mey Eden brands. It provides its services to residential customers, small and medium-sized businesses, and regional and national corporations and retailers. The company was formerly known as Cott Corporation and changed its name to Primo Water Corporation in March 2020. Primo Water Corporation was incorporated in 1955 and is headquartered in Tampa, Florida.

At a Glance

Live Snapshot
Market Cap$8.78B
EPS0.1600
P/E Ratio151.19
Earnings Date08/06/2026
4.39%
Return on Invested Capital
-227%
3Y+39.0%
5Y+10.0%
10Y+154.0%
2.01%
Return on Equity
-522%
3Y-13.0%
5Y-115.0%
10Y-122.0%
0.57%
Return on Assets
-487%
3Y-30.0%
5Y-111.0%
10Y-129.0%
PB

Primo Brands Corporation Management Team

PRMB · NYSE
MJ

Mr. Jason Ausher

Chief Accounting Officer

Born 1974(Age 52)
male
MH

Ms. Hih Song Kim

Chief Administrative Officer & Assistant Corporate Secretary

Compensation

$948,548

Born 1965(Age 61)
female
MJ

Mr. Joseph Wiggetman

Chief Customer Officer

male
MR

Mr. Robbert E. Rietbroek

Chief Executive Officer & Director

Compensation

$3,177,097

Born 1974(Age 52)
male
MD

Mr. David W. Hass

Chief Financial Officer

Compensation

$1,467,725

Born 1980(Age 46)
male
MN

Ms. Nancy Sotomayor

Chief Human Resources Officer

female
ME

Mr. Eric Lord

Chief Information Officer

male
MK

Ms. Kheri Holland Tillman

Chief Marketing Officer

female
MR

Mr. Robert Austin

Chief Operating Officer

Compensation

$3,526,921

Born 1969(Age 57)
male
MD

Mr. David Thorpe

Chief Supply Chain Officer

male
MC

Mr. Charles Fogg

Chief Sustainability Officer

male
MJ

Mr. Jeffrey Johnson

Chief Transformation Officer

male
p

Primo Brands Corporation Insider Positioning

PRMB · NYSE

During the last 12 months, insiders have purchased $3.81M worth of PRMB shares, with no selling activity reported.

3 Months

Bought

0

0.00

Sold

0

0.00

Net Activity

+0

+$0

3-6 Months

Bought

0

0.00

Sold

0

0.00

Net Activity

+0

+$0

6-9 Months

Bought

203.5K

3.22M

Sold

0

0.00

Net Activity

+3.2M

+$3.22M

9-12 Months

Bought

24.7K

595.78K

Sold

0

0.00

Net Activity

+596K

+$596K

Top Buyers

1
FEJ

Foss Eric J

Director, Officer: Exec. Chair And Ceo

128.0K shares2 transactions

$1.99M

2
SSP

Stanbrook Steven P

Director

66.9K shares2 transactions

$1.19M

3
HDW

Hass David W.

Officer: Chief Financial Officer

15.9K shares1 transactions

$250K

4
RR

Rietbroek Robbert

Director, Officer: Chief Executive Officer

8.3K shares1 transactions

$200K

5
CMJ

Cramer Michael John

Director

9.0K shares2 transactions

$176K

Top Sellers

No selling activity

Insider Activity Analysis

Net Insider Sentiment

Bullish

Strong bullish signal with $3.81M net buying. Insiders are aggressively accumulating shares, suggesting significant confidence in future prospects.

Buy/Sell Ratio

∞:1

Perfect buy/sell ratio. Only buying activity with zero selling—the most bullish possible insider signal.

Insider Participation

High Buying

5 insider buyers vs. 0 sellers. Broad-based buying across management team suggests widespread confidence.

Insider Activity Insight

Compelling insider conviction: The combination of strong buy/sell ratio and multiple buyers suggests insiders see attractive risk/reward. Consider this alongside fundamental analysis for confirmation.

SEC Filings

PRMB - Filing history and reports

Filing TypeFiling DatePeriod EndingFiscal YearActions
DEF 14A

DEF 14A 2026

N/A

March 18, 2026
April 28, 2026
2026
DEF 14A

DEF 14A 2025

N/A

March 20, 2025
May 01, 2025
2025
Showing 1 to 2 of 2 filings