Absolutely. So as you know, we've been in investment mode with our ad server, and we feel like we're now really starting to cross the chasm, getting a large number of overall advertisers on Nextdoor onto our own owned and operated, ad tech stack. Why is that important? It means number one, we can leverage our own proprietary data. Number two, it allows us to better optimize on things like latency because we're not having to do a call outside of our own, platform into someone else's. And then third, it starts to allow us to do better performance optimization and also better targeting. And that's before we even start to build new ad formats and so on. So everything should speed up from here. As you noted, it's been a journey where we started with SMBs. So midpoint of last year is when SMBs were fully on us, both being able to create campaigns using Nextdoor Ad Manager and have it served through Nextdoor Ad Server. And you can see from both our Q3 and now our Q4 results, the growth rates that we're seeing in SMBs say that the ad server is working. That's great news. The work of fourth quarter was to move the mid-market, but particularly the self-serve portion of the mid-market over and that is now also completed. Why that's important is we've always thought that this would be a big new opportunity for us to go out to mid-market advertisers who want to just do something easy self-serve, but couldn't do that previously on Nextdoor. So it effectively unlocks a new segment of the market for us. Of course, as the journey continues, the focus for the rest of 24 is our managed clients, who can be large enterprises, they can be ad agencies, or they can be mid-market. And you'll hear us more and more begin to talk about the platform as self-serve and managed, as we look forward. Beyond that, you asked to think about verticals as well. So we are seeing some green shoots in the home services vertical. Matt said it in his prepared remarks. Home services grew 16% year-over-year, which is good to see. I think other verticals that have remained strong for us are areas like retail. Tech and telco has remained very, very strong. And we've, of course, been investing in new verticals like healthcare, government, nonprofit, professional services. They're still, they're smaller still, but they're becoming more mighty, as we get some racks under our belt, get some good case studies, and the sales team really knows how to go out and sell them. If you still have, flooding in areas like financial services, travel as well, we do expect recovery there and the good news is the advertisers who are in those segments have tended to stick around. When they do have spend, they bring it back to Nextdoor; however, they haven't had a lot to spend relative to where they were maybe two years ago. So that remains a big focus for us. It's both keeping those advertisers happy. So when they have money, they'll come back to Nextdoor, making sure that the current advertisers continue to spend more as the environment improves and then bringing on new logos, bringing on new segments, life and market self serve. All-in-all, that should give us some build as we go through 2024, hence, Matt's guidance. So we expect '24 revenue to grow faster than '23 revenue.