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Hello, and welcome to the Cloudflare Fourth Quarter 2025 Earnings Call. All lines have been placed on mute to prevent any background noise. After the speakers' remarks, there will be a question and answer session. I would now like to turn the conference over to Phil Winslow. You may begin.

Thank you for joining us today to discuss Cloudflare's financial results for 2025. With me on the call, we have Matthew Prince, cofounder and CEO, Michelle

Thank you, Phil. We had a terrific quarter. We achieved $614.5 million in revenue, up 34% year over year. We now have 4,298 customers paying us more than $100,000 per year, up 23% year over year. Revenue from these large customers grew 42% year over year, contributing 73% of our revenue in the quarter, up from 69% in the fourth quarter last year. Our dollar-based net retention was 120%, up 1% quarter over quarter and 9% year over year. Our gross margin was 74.9%, just below our long-term target range of 75% to 77%. We delivered an operating profit of $89.6 million, representing an operating margin of 14.6%. And we generated strong free cash flow of $99.4 million during the quarter, again, exceeding expectations. We blew away our previous record for new ACV in the quarter, with strong year-over-year and quarter-over-quarter acceleration. In Q4, new ACV book grew nearly 50% year over year, making it not only a record quarter in absolute ACV dollars but also the fastest growth rate we've delivered since 2021. We've talked for the last two years about our journey from product-led growth to true enterprise sales. I'm proud to report our go-to-market engine is firing on all cylinders. Some highlights: Global sales productivity increased year over year for the eighth consecutive quarter, surpassing our all-time high productivity set back in 2021. And we believe there's still significant headroom. Year-over-year growth in net sales capacity increased at the fastest pace since 2022. Our sales team achieved the highest quota attainment we've seen in the last four years. For the fifth consecutive quarter, we added a record number of customers that spent over $1 million per year. And after starting the year signing our largest total contract value deal in Cloudflare's history of $130 million over five years, this quarter, we closed the largest annual contract value deal in our history, $42.5 million per year. This momentum today is the cumulative result of two years of effort to retool our go-to-market team to match our already world-class engineering and product teams. We've long been a place where the best engineers came to earn their stripes. The team Mark Anderson has built deserves credit for making Cloudflare a destination where the best salespeople now know they can come and win. Speaking of winning, let me highlight some of our customer wins in the quarter. A leading AI company expanded their relationship with Cloudflare, signing a two-year $85 million pool of funds contract for our full platform, selecting Cloudflare as their single long-term infrastructure provider with a 100% traffic allocation. Following a rigorous RFP, they selected Cloudflare over major hyperscalers not just for our unified stack and rapid innovation, but also for our strategic neutrality. This win underscores a growing trend: the most sophisticated AI companies are choosing Cloudflare as their mission-critical independent platform to connect, protect, and build the future of the AI-driven Internet. Another leading AI company expanded their relationship with Cloudflare, signing a one-year $5.4 million contract for our workers' developer platform and application services. What's most compelling about this win is that it was a classic build versus buy scenario against the hyperscalers. In an industry where being first matters, our ready-to-deploy developer provided the agility and speed to market they couldn't find elsewhere. With Cloudflare, this customer is now able to manage heavy global traffic with Five Nines availability. This deal is a testament to our shift from being just a vendor to instead being a strategic co-innovation partner for the world's most sophisticated AI companies. A Fortune 100 technology company expanded their relationship with Cloudflare, signing a three-year $5.8 million contract representing a notable upsell from their initial engagement with us in mid-2025. As a leader in AI, this customer operates under a strict mandate for global resiliency, requiring a multi-vendor architecture to ensure zero downtime for their application performance. We beat out the competition not on price, but rather on performance and engineering innovation. A Fortune 500 technology company expanded their relationship with Cloudflare, signing a two-year $45 million pool of funds contract. While this customer leverages hyperscalers for their primary infrastructure, they found those providers unable to manage the complexity of global third-party applications at scale. They chose Cloudflare to displace a long-time incumbent not only for the extensibility of our workers' developer platform and our superior application services but for our ability to fill critical gaps in the hyperscaler model, underscoring Cloudflare's role as a necessary fabric for secure, performance multi-cloud operations. A major international consumer goods company expanded their relationship with Cloudflare, signing a three-and-a-half-year $6.6 million contract for application services and our workers' developer platform. For years, this company relied on a fragmented architecture of multiple legacy vendors, which created significant operational complexity and gaps in their security. Despite an incumbent offering significant discounts to keep the business, this customer chose Cloudflare because of our next-generation architecture and workers' developer platform, which allowed them to customize their edge traffic. We didn't just replace three incumbents; we replaced a legacy mindset, proving once again when you give developers the best tools, the entire enterprise follows. A European global 2,000 technology company expanded their relationship with Cloudflare, signing a three-year $5.8 million pool of funds contract to provide seamless access to our entire platform. We signed our first deal with this customer back in February. After quickly realizing the power of Cloudflare's platform, they came back to us looking to move from a small variable commitment to a deep strategic partnership. Unlike their legacy incumbents, our combination of best-of-breed security and our workers' developer platform enables sophisticated automation to manage their global infrastructure and greater flexibility to innovate at scale. It's early days with this customer, and we're already in discussions regarding AI crawl control. A large United States government entity expanded their relationship with Cloudflare, signing a two-and-a-half-year, $2.2 million contract for our

Thank you, Matthew, and thank you to everyone for joining us. Entering the year, we outlined the specific factors that gave us confidence to invest in reaccelerating growth over the course of 2025. We are proud to report robust fourth quarter and full year 2025 results that validate the strategy and demonstrate our ability to execute our commitments. Driving accelerating growth, innovating rapidly, and delivering financial and operational excellence. We achieved total revenue for the fourth quarter of $614.5 million, accelerating for the third consecutive quarter to 34% year over year, providing clear evidence of the continued momentum in our business. From a geographic perspective, The US represented 49% of revenue and increased 31% year over year. EMEA represented 27% of revenue and increased 31% year over year. APAC represented 16% of revenue and increased 50% year over year. Turning to our customer metrics. In the fourth quarter, we had approximately 332,000 paying customers representing a record addition of nearly 37,000 paying customers sequentially, an increase of 40% year over year driven again by an uptick in customers, including those graduating from the free tier to small paid accounts, particularly for our developer platform product. We ended the quarter with roughly 4,300 large customers representing an increase of 23% year over year. Revenue contribution from large customers was 73% of revenue during the quarter, up from 69% in the fourth quarter last year. For the full year 2025, revenue from large customers represented 69% of total revenue compared with 67% in 2024 and 64% in 2023. We again saw particular strength in our largest customer cohorts. We ended the year with 269 customers that spent over a million dollars with us, representing a 55% increase year over year in the record addition of $961 million dollar-plus customers in 2025. For some perspective, we only have $961 million dollar-plus customers in total just two and a half years ago. Now that is what Cloudflare is adding in a single year. And we're still just getting started moving up market into the enterprise. This continued significant expansion with our largest customers drove an acceleration in our dollar-based net retention rate to 120% in Q4, up 1% sequentially and 9% year over year. Moving to gross margin. Fourth quarter gross margin was 74.9%, representing a decrease of 40 basis points sequentially and a decrease of 270 basis points year over year. During the fourth quarter, paid versus free customer traffic again increased significantly both year over year and quarter to quarter, resulting in the highest allocation of network expenses to cost of goods sold versus sales and marketing ever. The underlying economics of our network driven by its inherent scalability and efficiency remained unchanged. Our workers' developer platform also delivered another quarter of outsized growth. While the relative revenue contribution across our four acts can impact near-term gross margin, the unit economic margin of our business remains very consistent. Network CapEx represented 13% of revenue in the fourth quarter. We expect network CapEx to be 12% to 15% of revenue for the full year 2026. Turning to operating expenses. Fourth quarter operating expenses as a percentage of revenue decreased by 3% year over year to 60%. Our total number of employees increased 21% year over year, bringing our total headcount to approximately 5,200 at the end of the quarter. Sales and marketing expenses were $214.4 million for the quarter. Sales and marketing as a percentage of revenue decreased to 35% from 36% in the same quarter last year. Research and development expenses were $94.9 million in the quarter. R&D as a percentage of revenue decreased to 16% from 16% in the same quarter last year. General and administrative expenses were $1.2 million for the quarter. G&A as a percentage of revenue remained at 10% compared to the same quarter last year. Operating income was $89.6 million, an increase of 33% year over year compared to $67.2 million in the same period last year. Fourth quarter operating margin was 14.6%, consistent year over year. These results highlight our continued commitment to operational excellence. Turning to net income and the balance sheet. Our net income in the quarter was $106.8 million or diluted net income per share of $0.28. Free cash flow was $99.4 million in the quarter or 16% of revenue, compared to $47.8 million or 10% of revenue in the same period last year. We are comfortable with consensus free cash flow estimates for 2026. We ended the fourth quarter with $4.1 billion in cash, cash equivalents, and available-for-sale securities. Remaining performance obligations or RPO came in at $2.496 billion, representing an increase of 16% sequentially and 48% year over year. Current RPO was 63% of total RPO, improved 34% year over year. Moving to guidance for the first quarter and full year 2026. As a management team, we've always taken a disciplined, data-driven approach to scaling Cloudflare and remain committed to creating significant long-term shareholder value with our focus on delivering durable revenue growth while maintaining the strong unit economics of our business. As we transition into 2026, this visibility into multiple independent growth vectors gives us confidence in our ability to continue to execute against this winning formula. For the first quarter, we expect revenue in the range of $620 million to $621 million, representing an increase of 29% to 30% year over year. We expect operating income in the range of $70 million to $71 million, and we expect an effective tax rate of 20%. We expect diluted net income per share of $0.23, assuming approximately 377 million shares outstanding. For the full year 2026, we expect revenue in the range of $2.785 billion to $2.795 billion, representing an increase of 28% to 29% year over year. We anticipate revenue to be weighted 46% in the first half of the fiscal year. We expect operating income for the full year in the range of $378 million to $382 million. We expect an effective tax rate of 20%. We expect diluted net income per share over the period to be in the range of $1.11 to $1.12. We expect approximately 377 million shares outstanding based on the assumption of a cash settlement of our 2026 convertible notes. In closing, the strength in our fourth quarter and full year results reinforces our conviction in our strategy and our ability to deliver exceptional long-term value for our shareholders and customers as we continue to pursue the massive opportunity ahead of us. And with that, operator, please poll for questions.

Thank you. If you would like to ask a question, please press 1 on your telephone keypad. If you would like to withdraw your question, simply press 1 again. In the interest of time, we ask that you please limit yourself to one question. Thank you. Your first question comes from Matt Hedberg with RBC. Your line is open.

Great. Thanks for taking my question, guys. Congrats really on a stellar year. It's been quite a year of acceleration. I wanted to kind of wrap two questions in one, if I could. It's obviously been a volatile start to 2026 from a tech perspective. Obviously, the hyperscalers are spending more on CapEx and being punished for that, and at the same time, SaaS vendors are being punished for AI disruption. You know? And I think part of that is, you know, we all hear the news around, you know, AI agents like OpenClaw and things like CloudCowork. So I guess, Matthew, my question is, you know, in the short term, how do these agents impact Cloudflare? But then also, you know, is there a longer-term perspective on that? And maybe as a related question, you know, how are you guys providing the picks and shovels for this agent to give the structure without absorbing all the GPU cost that some of the hyperscalers are?

Yeah. Thanks, Matt. You know, as I said on the call, there's not another CEO that I would trade places with. I think that we're perfectly positioned for this moment. And the team is extremely excited for it. Obviously, I think there's kind of a, oftentimes in the market, you know, strong reactions in both directions. And I don't think every SaaS company is dead, but I do see just the rate at which entrepreneurs and developers are able to build new disruptive ways of taking on what have been legacy incumbents in a way that I've never seen before. And what I'm proud of is a lot of them are building that on top of Cloudflare. I think that on the other side of the equation, you've got a bunch of the agents of the world that are interacting with the Internet, and they're interacting with it at a volume that we've just never seen before. And that's just driving more need for what are classically Cloudflare's services. So the fact that more than 20% of the Internet sits behind us means that the agents have to interact with us, which means we have a seat at the table in defining exactly what the rules and the rails and the guardrails of the future of agentic commerce is going to look like and be. And we are sitting in the middle of that. And so it's been amazing across our business. We've seen obviously an enormous amount of strength through our Cloudflare Workers platform. Our

Thanks, Matthew.

The next question comes from Keith Weiss with Morgan Stanley. Your line is open.

And congratulations on an amazing quarter and a really amazing year that you guys put together. And I think maybe to continue on the discussion you're just having, Matthew, a lot of what's happening with how agents are using the Internet, how Internet traffic is evolving. It's interesting because it the application services that you guys have had onboard for a while, but also makes use of a lot of the newer capabilities coming on with workers and what you're doing there. Can you talk to us a little bit more about that, how you're seeing the evolution in that Internet traffic? And where does it go next? And where do some of those newer acquisitions like Humenated and ASTRO, where do they fit into that vision?

Yeah. So, you know, we're always on the lookout for really smart teams that have done great things to help bring them on board and incorporate them into Cloudflare. And I think both with Humenated and ASTRO, they perfectly fit that model. In Humenated's case, they're really helping us think through what is the next business model of the Internet going to look like. You know, it's going to move, I think, away from advertisements. It's going to move away from subscriptions. It's going to move to something else. And the Humenated team, who came out of Google and who are just extraordinary in thinking about what that future business model looks like. I think that you're going to see extraordinary things from them. And they sit right in at Cloudflare, and we're excited to have them. In terms of ASTRO, ASTRO is just one of these developer platforms and frameworks which underlies a lot of what is building kind of the next generation of the web. And it is powering a lot of the vibe coding systems and targets that people are developing new applications for. And, again, it just made a ton of sense for them to fit in. What I think is maybe what I think our role is at some level is both to help invent what the future looks like. But then also to take the Internet that we've had, the Internet that we've built over the last forty years and bring it along with that. And so what we're always trying to do is both work with great companies like Anthropic on their MCP protocols, work with everyone that's in the space trying to define what that future looks like. But then because our application services sit in front of people and one of the things that people don't understand is that there's a lot different than what people think is sort of just traditional CDNs or other things like that is that we're actually able to rewrite the content that flows through us as it flows through us. So if it turns out that agents are better at speaking, I don't know, Latin than they are speaking English, we can literally rewrite the content that's behind Cloudflare in Latin rather than being in English. So that's not going to be what agents are good at. But they are going to be better probably at speaking code than they are going to be maybe at speaking other things that we might invent. So I think that what we're able to do and part of the reason we think that our legacy business is going to be incredibly durable is that it's going to be able to automatically bring along all of the rest of the Internet that already sits behind us into whatever comes next. And I think we're going to figure that out. So, you know, one of the things I'm thinking a lot about is what happens to small businesses in a Genetic Commerce world? There's a lot of ways where agents could be very consolidating and actually put a lot of pressure on small businesses. And so I think us in combination with great companies that we're working with, like Shopify or Visa or PayPal or Mastercard, we've got to figure out how do we make sure that we bring all of these small businesses along, give them the right tools, and that's exactly the sort of thing that we're thinking about as we think about Act four. And it's not going to require you to have to go in and rebuild things. We want to make it one-click simple where as soon as we figure out this is what really works, you push a button, and that just whatever you had as your old shopping marketplace, that just comes along with it and gets to support whatever agents are going to be providing in the future. I don't know exactly what all those things are going to look like, but we've got an incredible team. We're making smart acquisitions to augment that team and great partnerships with terrific companies to try to think about what that future is. But one way or another, we're at the center of that future.

Outstanding. Thank you, Matthew.

The next question comes from Jonathan Ho with William Blair. Your line is open.

Good afternoon, and hope you are enjoying the Olympics. It seems like most of the vibe coding platforms are either built on Cloudflare Workers or have Cloudflare as their preferred deployment target. Can you give us maybe some examples of how companies are using Cloudflare Workers for their AI projects? And, you know, why are these companies maybe picking Cloudflare versus alternative platforms on hyperscalers?

Thank you. Yeah. I mean, one of my favorite things is to sit down with Ali Cabral, who used to work run platform at Cloudflare. I want to get closer to customers. And so she's actually running a go-to-market effort around our developer tools, and she just has story after story of amazing examples. And so some of the ones she shared with me recently, there's a Fortune 500 pharmaceutical company that literally built a vibe coding platform on Cloudflare where their internal developers are using OrchestraAI and DurableObjects to build AI-assisted tools, which, again, I think directly proves that some of the largest enterprise customers are trying to figure out how do we stay on top of that? How do we give our teams the tools that we need? And they're turning to Cloudflare because it's so easy to incorporate everything that we have and go from idea to application faster than you can anywhere else. And in a way that allows rapid prototyping that doesn't blow the budget, which is something that every company is trying to figure out. Another publicly traded technology company is migrating their plug-in sandbox infrastructure to Cloudflare containers for secure, isolated execution of code and scale, which lets their customers then prompt deployments directly to their system, but do it in a way which is secure. Because one of the things that's really scary sometimes about deploying AI tools, especially to customer-facing applications, is, you know, there can be a lot of damage that they do if one of these agents goes rogue or something goes wrong. The way that we've architected sandboxes allows them to and containers allows them to do this secure isolated code deployment. And, again, it all comes as part of the toolkit of Cloudflare Workers, which is allowing them to go really quickly. And another example, a leading financial services company has partnered with us to launch an official MCP server designed to allow AI agents like Clog or Cursor or OpenAI to interact directly with the company's payment services. The whole thing is built on Cloudflare Workers, and this allows merchants to manage commerce paths such as creating invoices, checking transactions, processing payments, using natural language commands, and using things that are running on Cloudflare. So, again, it's so fun to get the download from Ali, where she's just listing big company after big company after big company in addition to all of the startups and everyone else that's building on the platform. And I think what they like about us is first, you get a complete toolkit. Second, that toolkit is architected in a modern way to build exactly what you need for agents and AI applications. And then third, you get it in a way that can scale up infinitely if it becomes wildly popular and can scale down instantly to zero. So you don't blow the budget if somebody's not actually using the system. That's very different than the hyperscalers, which in order to be able to get access to a GPU at a hyperscaler, anything close to a competitive price, you also have to commit to leasing that server for an entire year. Which, again, if the project that you're leasing it for doesn't go well, you know, that's out of your budget. And so I think the fact that we've built, again, a complete toolbox, which is a modern architecture, how developers want to build applications, and then delivered it in an incredibly cost-effective way, that's what is driving so much success from our Workers Developer platform.

The next question comes from Gabriela Borges with Goldman Sachs. Your line is open.

Hey. Good afternoon. Thank you for taking my question. Matthew and Thomas, I wanted to ask you a little bit more about the large deal that you closed this quarter, and it reminds me a little bit of the $100 million plus deal from last year. Give us a sense of how the pipeline is trending for these types of deals. What's that engagement across the acts that you're able to convert when you have these larger deals? And what are you learning from the two sort of large deals that you've put so far? How do you apply this to get the conversion rate up for whatever's in the pipeline? Thanks so much.

Yeah. I'll start, Gabriela, and then Thomas might have a little bit more to add. I'd say we see an incredibly strong pipeline. And I think where that pipeline comes from is typically customers that are already using us, us getting to know them, us often embedding developers directly with their teams to understand what their use case and needs are, and then figuring out where there are opportunities for us to be able to do something for them that maybe they had budgeted with a hyperscaler, maybe they budgeted somewhere else. And they're all of a sudden able to realize that if they do it with Cloudflare, they can do it faster. They can do it in a way which is much more scalable, and they can do it in a way which is much, much more cost-effective. And so I think that the work that we're doing to really embed with customers is driving success there. And, again, we're still not up to a point where we're going to be doing a $100 million deal a quarter, but we will get to that point. And I think we see an enormous total addressable market for the Cloudflare Workers platform. And I think that will shift more and more spend away from what people are using the hyperscalers for. So I feel very confident. And, again, I think the success has really been how do we take all these amazing tools that we have but then how do we build those deep relationships with customers in a sophisticated go-to-market organization, and I think you'll just see more and more success from that.

Thank you very much.

The next question comes from Fatima Boolani with Citi. Your line is open.

Oh, thank you so much for taking my questions. Matthew and Thomas, this is just for both of you. I'd love to hear you both opine on this. The pool of funds contracting and engagement vehicle has seen a tremendous amount of success. We've only compounded the credibility and trust with that sales motion. So, I was hoping you could give us a sense of what the next phase and leg of pool of funds traction is for the business. And, Thomas, any sense of how we should think about higher variability, more usage-oriented revenue, creating more volatility in the model revenue forecasting rather, and how we should think about that and internalize that as we think about the model over the next year or two. Thank you.

Yeah, Fatima, I'll start, and then Thomas can answer the second question. So I think what pool of funds really represents is customer trust. And their commitment to knowing that they may not know exactly what features they're going to use. They may not know exactly how much they're going to use, but they know that they believe that Cloudflare is going to provide a series of tools and features that are going to be critical to their business, and they know that they want to have access to any of those tools regardless of what needs come up. And so I think that, you know, your question was sort of what's the next trick? I think we've got a long way to go with this trick. It still represents a relatively low percentage of revenue, although growing quickly. And so I think that's going to be something that as we build deeper relationships with customers, as we make sure that they understand everything that we have to offer, that we'll be able to deliver across that broader set of speaker. And then, Thomas, I'll turn it over to you to talk about variability.

Yeah, maybe some more color on pool of funds in the fourth quarter. It was about 20% of ACV in the fourth quarter booked. It, you know, up in around mid-teens for all of 2025. With a higher share of pool of funds, we have a higher share of variable revenue in the overall number, so there's some volatility that you might expect for that, and you'd try to compensate for that as we guide. I think it's fair to say as revenue from pool of funds still has grown and continues to grow, we can expect that sequentially bigger Q4 and sequentially smaller Q1s. I think that's as compared to just linear revenue recognition deals.

Thank you.

The next question comes from Gray Powell with BTIG. Your line is open.

Alright. Great. Thanks for taking the question, and congratulations on the really strong results. So yeah. Look. I know there's a lot of excitement around the newer products, particularly developer services. We've also been picking up good data points just around an increased need for things within core application services. And I know you hit on this in the prepared remarks, but could you talk about can you just talk more about what you're seeing there, particularly as customers look to deploy AI? How do you see the material pickup in act one relative to prior quarters? Just how should we think about the growth profile there?

Yeah. You know, I think that, so, Gray, first of all, thank you for asking about some of the other products. The teams that work hard on them every day are proud of building the best products that they have in the world. And even though they aren't the ones that always get the most attention, they still form a lot of the foundation of what we do at Cloudflare, and they're still incredibly important to us. I think in this particular case, you know, the first place that we saw just demand was actually from a lot of the AI companies. Where the AI companies would say to us, you know, we can't continue to operate our systems unless we can have the security and ability to deal with the load which Cloudflare provides by default. Every time you run a query against an AI company, it's pretty expensive to deal with those queries. And so being able to sort out who's a human and who's not a human, which is something we're the best in the world at, is really important for the AI companies, and that's driven actually just a lot of those initial relationships that are there. What really took off in Q4, though, was where we saw other companies. You know, media companies, e-commerce companies, companies that were just doing more traditional things online, seeing such an enormous uptick in how agents were interacting with their systems. I mean, if any of you have used a tool like ChatGPT or Grock or Claude, and you just watch how many different things it is looking at for every query that you send out, that's just an order of magnitude increase in the volume of queries that are coming to the Internet. And so the people who are providing what is that Internet that they're querying against, they need ways to do that in a way which is efficient and able to continue to scale. And Cloudflare is, and again, those application services functions that we have, the kind of act one products that we have, are really critical in being able to deliver that. It goes beyond that. If you look at something like the new agents that people are running on their own machines often, the amazing thing is that people are waking up very quickly. We're sort of speed running all of the security challenges that are out there where all of a sudden you say, I've just given my agent access to everything in my life. You know, what could go wrong? People are very quickly figuring out a lot could go wrong, so you gotta put controls in place. And that's exactly where our act two, our

That's really helpful. Thank you.

The next question comes from Shrenik Kotauri with Robert Baird. Your line is open.

Yes. Thanks for taking my question. Again, congrats on the great execution and really excited about the opportunities ahead. So, Matthew, just double-clicking into act four, right, particularly in light of the win or the media company signing that $3.1 million contract for AI crawl control, so as you're engaging with publishers, can you share early feedback around adoption towards soft top controls to block scraping, but also the evolution of a structured marketplace model here, and I had a quick follow-up.

Yeah. I think this is an exciting area. It's an area that I think we've been leaders in. And we're sort of in this interesting position. Because we're not an AI company. We're not building a foundational model. We're also not a media and content company. But 80% of the AI companies use us. So we know them. We have deep relationships with them, and then a huge percentage of the Internet uses us as well. Increasingly, more and more of the world's publishers use us. And so I think we've been sort of that neutral, honest broker between the two sides that can come together and say, okay. Like, in order for this to all work, the Internet needs to have a business. Like, people who create content deserve to get paid. And one of the things that actually surprised me to some extent, which might be relevant to a lot of you listening in, is we've actually been getting calls not just from, like, you know, the Associated Press and, you know, BBC and New York Times. We've been getting calls increasingly from banks where their research teams are saying we're actually seeing fewer people subscribe to and read our research. The AI companies, people are just turning to the AI companies, and they're slurping all the data down. Taking that intellectual property. Again, I think, you know, journalists deserve to get paid, but do research analysts. And so you all deserve to be able to, you know, monetize the work that you're creating, and we're going to have to create some new business to support that. Because, you know, AI bots don't click on ads. And it's going to be something which is different going forward. A reaction from the content creator side has been just overwhelmingly positive. And we come back to something pretty simple, which is just if you create content, it should be up to you who gets access to it and who doesn't. And we can provide the tools to do that. On the AI company side, they also, again, nobody wants to pay for something that they were getting for free, but I think that they understand that we're a fair broker. And when we walk them through, you know, what happens if we don't create some healthy ecosystem here? They say, we get it. Just want to make sure that everyone is treated fairly. And so I think that's a big piece of it. We've seen a lot of other companies start to try and kind of follow in this trend. You know, Microsoft and Amazon announced content marketplaces. And, you know, they may be successful, but what we're hearing from both the AI companies and from the content creators is it because Cloudflare is that trusted neutral third party? That we can be that honest broker between them, that they would rather us be the ones that figure out what that future business model looks like as opposed to, you know, one of the hyperscalers, which is, you know, out there creating their own foundational model themselves and might have just very different incentives. So I think 2026 will be the time that we start really talking about what this future business model looks like and how that is going to impact us financially. But we are mostly focused on something which is really simple. Which is we believe the Internet is important. We believe AI is incredible. But in order for AI to be even more incredible, the Internet needs to be even more robust and full of great original content. And in order for that to happen, there has to be a way for those content creators to get paid by AI companies. And that's what we're trying to figure out.

Thanks a lot, Matthew. Super helpful.

The next question comes from Adam Borg with Stifel. Your line is open.

Awesome. And thanks for taking the question. It's great to see the continued go-to-market maturation. And, Matthew, so when maybe thinking about the channel mix, I think that puts up to 28.5%. So it's a good ongoing momentum there. As we think about the new fiscal year, maybe you could provide a quick update on the channel priorities for '26. Especially in the context of driving act two and act three. Thanks so much.

Yeah. So I'll start, and then Thomas may have a little more to add. You know, I think that one of the things that was really important to Mark Anderson was that in order to really be able to scale and get leverage in a true enterprise sales team, you need to be channel first. And so I think that's something that we really embarked on two years ago. I think we had the willingness to do it. I think we had the margin structure to be able to support it. I think that we were thought of well, and we're a good partner generally to channel partners and have been. I think what was missing for a long time for us was, first, our products for a long time were too simple. It was like you, you know, the tagline on our site used to be give us five minutes, and we'll supercharge your website. Like, there's not a lot of value that a value-added reseller can add if they're doing that today. You look at the large value-added resellers, when you look at the giant systems integrators, they're seeing that there's an enormous amount of complexity. There are places where there's integration with other products. There's also because of workers the developer platform, the ability for them to actually create their own intellectual property and then sell that over and over again in specific verticals or specific industries, and that's really taken off. I think we started to figure that out really, you know, two years ago. What we've really focused on over the course of the last of 2025 was how do we now make it easier for channel partners? How do we actually publish a price list where they can quote deals without having to check with our team? And doing all of that work for us. And that was complicated work, but, you know, we did that in 2025. I think you're going to see the fruit of that through 2026. So we just had our sales kickoff a couple of weeks ago in Las Vegas. And it was just extraordinary to talk to and listen to partners who, you know, again, I think for a long time, were like, hey. We want to work with you, but you don't quite understand us. For now, they're saying you've got the team that understands us. You've made our job simpler, and we're going to go out there and just sell the hell out of Cloudflare's products. And I think that's how you become, again, a true enterprise sales company. And I think Mark Anderson and the rest of his team deserve an enormous amount of credit in teaching me and the rest of the organization how to do that. And a big part of that is about channel and partners.

Thanks so much.

Your last question comes from the line of Jackson Ader with KeyBanc Capital Markets. Your line is open.

Hi. Thanks. Thanks for taking our questions, guys. And, Matthew, thank you for recognizing the plight of research analysts. I'll make sure I pass that along to you.

You definitely deserve to eat. Like, it's important. AI should not take your job, Jackson.

It's common. Yeah. We'll see. My question, though, is actually just following up on the channel discussion that you just went through. And I'm just curious one of the only downsides to think about, about a channel presence is that it does make you a little less nimble. Right? Like, you know, you can if you wanted to add sales you could do that a little faster than maybe trying to supercharge the channel. And so I'm curious how you guys are thinking about hiring direct salespeople if you see further demand signals. Like, if we're going to continue to accelerate how nimble can you be to, like, really roll in on the go-to-market motion.

Yeah. I'll start, and Thomas will say something smarter than I did. But, you know, I think that the channel makes you more nimble, not less nimble. You know, we are going to continue to hire great people internally. I think we are hiring and ramping at a rate which is very, very healthy. But then the channel gives you leverage to be able to do that and execute as well. And so I don't think that I don't see it as a constraint on our nimbleness. I actually see it as a way of just leverage to our already, you know, very successful inside, you know, sales and field sales teams that then use the channel to be able to support themselves. And, again, I think it's been we've seen I think it's still early days. But we've seen through the growth, you know, just real success there. And don't think we'll ever get to, you know, 90% plus of business going through the channel. Like, you know, the old hardware companies of old, some of the software companies of old, even companies like

Yep. The only thing I would add is, you know, for us, this is not an either-or from a capital allocation perspective. But how we stack both vectors on top of each other so you can accelerate both vectors independently, and we've been really successful at this. With the productivity metrics that we shared, we are full speed ahead on adding sales capacity, and we do the early in the year just to get a head start.

Okay. Alright. Great. Thank you, guys.

This concludes the question and answer session. I'll turn the call to Matthew Prince for closing remarks.

I just wanted to thank everyone in the Cloudflare team for an incredible 2025. There's a ton of work that goes into having a quarter like the one that we just did. And I'm proud of everyone who helped achieve it. We've gotten 2026 ahead of us. And, again, as I said, I couldn't be more excited to be the CEO of Cloudflare and wouldn't trade places with anyone. Thank you all. See you back there next quarter.