BRC Inc.
$1.50
-3.8%BRC Inc., through its subsidiaries, purchases, roasts, and sells coffee, coffee accessories, and branded apparel. The company also produces media content; podcasts; and digital and print journals, as well as sells coffee brewing equipment, and outdoor and lifestyle gear. It supports active military, veterans, and first responders. The company offers its products through convenience, grocery, drug, and mass merchandise stores; outdoor, do it yourself, and lifestyle retailers; and company operated and franchised Black Rifle Coffee retail coffee shop locations, as well as through e-commerce. BRC Inc. was founded in 2014 and is based in Salt Lake City, Utah.
At a Glance
Live SnapshotIntrinsic Alpha Methodology
Thesis Lenses
Signal
Medium confidenceValuation multiple is compressed (P/E -11.5).
Valuation inputs: P/E -11.5, earnings yield N/A, momentum -3.8%.
If multiples stay elevated while momentum fades, downside repricing risk rises.
Driver
High confidenceReturn profile is soft (ROE -26.1%, ROIC -17.8%).
Profitability stack: net margin -3.0%, ROE -26.1%, ROIC -17.8%.
Quality deterioration often appears in margins before it shows up in headline EPS.
Risk
High confidenceDownside profile is elevated and scenario stress-testing is essential.
Risk factors: liabilities/assets +67.5%, momentum -3.8%, net margin -3.0%.
Higher leverage with weak momentum and thin margins can amplify drawdown severity.
BRC Inc. Market vs Earnings Trajectory
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BRC Inc. Fair Value Envelope
BRC Inc. Profit Bridge
Profitability Analysis
Gross Margin
Moderate margins typical of competitive industries. Monitor for pricing pressure or rising costs.
Operating Margin
Operating losses indicate the core business is unprofitable. Requires restructuring or revenue growth.
Net Profit Margin
Net losses indicate the company is burning cash. Sustainability depends on path to profitability.
Profitability Insight
Margin squeeze alert: Healthy gross margins but weak operating margins suggest excessive operating expenses. Cost optimization could unlock significant value.
BRC Inc. Cash Conversion Engine
Cash Flow Quality Analysis
FCF Conversion Rate
Weak cash conversion. Significant portion of earnings not converting to cash—review working capital trends and capital intensity.
CapEx Intensity
Asset-light business model. Low capital requirements leave more cash available for shareholders and growth investments.
FCF Growth Trend
Significant FCF decline raises concerns. Urgent review needed of operational performance and capital allocation.
Working Capital Impact
Significant working capital drain. Growth may be consuming cash through inventory buildup or receivables extension—monitor closely.
Cash Flow Quality Insight
Deteriorating cash generation: Both declining FCF and weak conversion rate signal fundamental challenges. Investigate margin pressure, rising costs, or working capital issues.
BRC Inc. Funding & Solvency Profile
Financial Health Analysis
Current Ratio
Acceptable liquidity, but monitor closely. Current assets just barely cover current liabilities.
Debt-to-Equity Ratio
High financial leverage. Heavy reliance on debt may indicate increased financial risk and potential solvency concerns.
Working Capital
Positive working capital, but relatively tight. The company should monitor cash flow carefully.
Asset Composition
Balanced asset mix between current and non-current assets, typical of many stable businesses.
BRC Inc. Street Expectations Map
Wall Street analysts project that BRCC stock may rise significantly over the coming 12 months. The consensus 1-year price target stands at 2.50, with estimates ranging from a low of 2.50 to a high of 2.50.
The consensus 1-year price target stands at 2.50, with estimates ranging from a low of 2.50 to a high of 2.50.
Analyst Consensus Analysis
Upside Potential
Substantial upside potential. Analysts see significant value gap, suggesting the stock may be materially undervalued at current levels.
Analyst Agreement
High analyst agreement. Narrow target range indicates strong consensus on valuation, suggesting clear investment thesis and predictable outlook.
Analyst Conviction
Strong buy conviction: High upside with tight consensus suggests compelling investment opportunity backed by analyst confidence.
Market Sentiment Insight
Rare opportunity: Exceptional upside potential with strong analyst consensus creates a compelling setup. The combination of significant price target premium and tight agreement suggests high-conviction undervaluation that may attract institutional capital.
BRC Inc. Insider Positioning
During the last 12 months, insiders have purchased $873K and sold $28K worth of BRCC shares, resulting in $845K of net buying activity.
3 Months
0
0.00
0
0.00
+0
+$0
3-6 Months
150.0K
111.00K
0
0.00
+111K
+$111K
6-9 Months
200.0K
257.88K
9.4K
15.07K
+243K
+$243K
9-12 Months
376.0K
504.00K
8.7K
13.08K
+491K
+$491K
Top Buyers
Taslitz Steven
Director
$653K
Hafer Evan
Director, 10 Percent Owner:
$100K
Kadenacy Stephen M
Director
$100K
Dickson Kathryn P
Director
$20K
Top Sellers
Mccormick Andrew J.
Officer: Gen. Counsel & Corp. Secretary
$13K
Mondzelewski Christopher
Director, Officer: President And Ceo
$13K
Lee Robert Henry
Officer: Principal Accounting Officer
$2K
Insider Activity Analysis
Net Insider Sentiment
Strong bullish signal with $845K net buying. Insiders are aggressively accumulating shares, suggesting significant confidence in future prospects.
Buy/Sell Ratio
Exceptional buy/sell ratio. Buying dramatically outweighs selling—one of the strongest possible insider signals.
Insider Participation
4 insider buyers vs. 3 sellers. More insiders buying than selling indicates positive sentiment.
Insider Activity Insight
Compelling insider conviction: The combination of strong buy/sell ratio and multiple buyers suggests insiders see attractive risk/reward. Consider this alongside fundamental analysis for confirmation.
brcc Dividend History
Learning Layer
Related Guides
Build conviction on BRCC by pairing this stock hub with focused valuation guides.
Research Paths
Snapshot
Start with context, operating signals, and key market metrics.
Value Model
Stress test fair value across bear, base, and bull assumptions.
Statements
Validate revenue quality, margins, and balance sheet durability.
Earnings Call
Read management commentary and compare it with reported outcomes.
Dividends
Check payout sustainability and long-term distribution behavior.
Analyst Expectations
Review consensus spread and where estimate risk is concentrated.