Zebra Technologies Corporation

Zebra Technologies Corporation

ZBRA·NASDAQ

$249.30

-2.0%
TechnologyCommunication Equipment

Zebra Technologies Corporation, together with its subsidiaries, provides enterprise asset intelligence solutions in the automatic identification and data capture solutions industry worldwide. It operates in two segments, Asset Intelligence & Tracking and Enterprise Visibility & Mobility. The company designs, manufactures, and sells printers, which produce labels, wristbands, tickets, receipts, and plastic cards; dye-sublimination thermal card printers, which produce images which are used for personal identification, access control, and financial transactions; RFID printers that encode data into passive RFID transponders; accessories and options for our printers, including vehicle mounts and battery chargers; stock and customized thermal labels, receipts, ribbons, plastic cards, and RFID tags for printers; and temperature-monitoring labels primarily used in vaccine distribution. It also provides various maintenance, technical support, repair, and managed and professional services; real-time location systems and services; and tags, sensors, exciters, middleware software, and application software; as well as physical inventory management solutions, and rugged tablets and enterprise-grade mobile computing products and accessories. In addition, the company offers barcode scanners, image capture devices, and RFID readers; and workforce management solutions, workflow execution and task management solutions, and prescriptive analytics solutions, as well as communications and collaboration solutions. It also provides services, including maintenance, technical support, repair, managed and professional services; as well as cloud-based software subscriptions and robotics automation solutions. The company serves retail and e-commerce, manufacturing, transportation and logistics, healthcare, public sector, and other industries through direct sales force, and network of channel partners. The company was founded in 1969 and is headquartered in Lincolnshire, Illinois.

At a Glance

Live Snapshot
Market Cap$11.88B
EPS8.2400
P/E Ratio30.25
Earnings Date08/04/2026
8.81%
Return on Invested Capital
-9%
3Y+7.0%
5Y-41.0%
10Y+282.0%
11.68%
Return on Equity
-21%
3Y-31.0%
5Y-50.0%
10Y-168.0%
4.93%
Return on Assets
-26%
3Y-20.0%
5Y-47.0%
10Y-267.0%
Zebra Technologies Corporation

Zebra Technologies Corporation Management Team

ZBRA · NASDAQ
MW

Mr. William J. Burns

Chief Executive Officer & Director

Compensation

$3,462,554

Born 1967(Age 59)
male
MN

Mr. Nathan Andrew Winters

Chief Financial Officer

Compensation

$1,751,356

Born 1979(Age 47)
male
MM

Mr. Matt Ausman

Chief Information Officer

male
MC

Ms. Cristen L. Kogl

Chief Legal Officer, General Counsel & Corporate Secretary

Compensation

$1,510,473

Born 1966(Age 60)
female
MR

Mr. Robert John Armstrong

Chief Marketing Officer

Born 1982(Age 44)
male
MJ

Mr. Jeffrey F. Schmitz

Chief People Officer

Compensation

$1,332,669

Born 1964(Age 62)
male
MJ

Mr. Joseph Ramsey White

Chief Product & Solutions Officer

Compensation

$1,556,239

Born 1971(Age 55)
male
MT

Mr. Tom Bianculli

Chief Technology Officer

male
MT

Ms. Therese Van Ryne

Senior Director of External Communications

female
MC

Ms. Colleen M. O'Sullivan

Senior Vice President & Chief Accounting Officer

Born 1967(Age 59)
female
MM

Mr. Michael A. Steele C.F.A., IRC

Vice President of Investor Relations

Born 1973(Age 53)
male
zbra

Zebra Technologies Corporation Insider Positioning

ZBRA · NASDAQ

During the last 12 months, insiders have purchased $224K and sold $1.27M worth of ZBRA shares, resulting in $1.04M of net selling activity.

3 Months

Bought

200

41.08K

Sold

3.5K

875.60K

Net Activity

-835K

-$835K

3-6 Months

Bought

500

112.62K

Sold

154

36.24K

Net Activity

+76K

+$76K

6-9 Months

Bought

299

69.86K

Sold

0

0.00

Net Activity

+70K

+$70K

9-12 Months

Bought

0

0.00

Sold

1.1K

356.45K

Net Activity

-356K

-$356K

Top Buyers

1
DS

Dhanasekaran Satish

Director

999 shares3 transactions

$224K

Top Sellers

1
RJM

Roberts Janice M

Director

3.0K shares1 transactions

$749K

2
CL

Connly Linda

Director

1.1K shares1 transactions

$356K

3
LLM

Luff Loizides Melissa

Officer: Chief People Officer

500 shares1 transactions

$127K

4
KCL

Kogl Cristen L

Officer: Chief Legal Officer

145 shares1 transactions

$34K

5
ARJJ

Armstrong Robert John Jr

Officer: Chief Marketing Officer

9 shares1 transactions

$2K

Insider Activity Analysis

Net Insider Sentiment

Bearish

Strong bearish signal with $1.04M net selling. Heavy insider selling may indicate concerns about valuation or near-term prospects.

Buy/Sell Ratio

0.18:1

Weak buy/sell ratio. Selling significantly exceeds buying—monitor for potential fundamental concerns.

Recent Trend (3 Months)

$835K

Heavy recent selling activity. Recent insider sales notably exceed purchases—may warrant investigation into company developments.

Insider Participation

High Selling

5 insider sellers vs. 1 buyers. Widespread selling across multiple insiders may signal concerns.

Insider Activity Insight

Multiple red flags: Heavy selling, numerous sellers, and continued recent selling create a concerning pattern. Investigate fundamental drivers and consider whether company guidance or industry conditions have deteriorated.

SEC Filings

ZBRA - Filing history and reports

Filing TypeFiling DatePeriod EndingFiscal YearActions
DEF 14A

DEF 14A 2026

N/A

April 03, 2026
May 19, 2026
2026
DEF 14A

DEF 14A 2025

N/A

March 28, 2025
May 08, 2025
2025
DEF 14A

DEF 14A 2024

N/A

March 29, 2024
May 09, 2024
2024
DEF 14A

DEF 14A

N/A

March 31, 2023
March 31, 2023
 
DEF 14A

DEF 14A 2022

N/A

April 01, 2022
May 12, 2022
2022
DEF 14A

DEF 14A 2021

N/A

April 01, 2021
May 14, 2021
2021
DEF 14A

DEF 14A 2020

N/A

April 02, 2020
May 14, 2020
2020
DEF 14A

DEF 14A 2019

N/A

April 05, 2019
May 16, 2019
2019
DEF 14A

DEF 14A 2018

N/A

April 05, 2018
April 05, 2018
2018
DEF 14A

DEF 14A 2017

N/A

April 14, 2017
May 18, 2017
2017
Showing 1 to 10 of 30 filings