Zillow Group, Inc. Class C

Zillow Group, Inc. Class C

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Zillow Group, Inc., a digital real estate company, operates real estate brands on mobile applications and Websites in the United States. The company operates through three segments: Homes; Internet, Media & Technology; and Mortgages. The Homes segment is involved in resale of homes; and title and escrow services to home buyers and sellers, including title search procedures for title insurance policies, escrow, and other closing services. The IMT segment offers premier agent, rentals, and new construction marketplaces, as well as dotloop, display, and other advertising, as well as business software solutions. The Mortgage segment provides home loans; and marketing products including custom quote and connect services. Its portfolio of brands includes Zillow Rentals, Trulia, StreetEasy, Zillow Closing Services, HotPads, and Out East. The company was incorporated in 2004 and is headquartered in Seattle, Washington.

At a Glance

Live Snapshot
Market Cap$8.53B
EPS0.0951
P/E Ratio373.40
Earnings Date08/05/2026

Earnings Call Transcript

Z โ€ข 2023 โ€ข Q1

Operator
Good afternoon. My name is Hannah, and I will be your conference operator today. At this time, I would like to welcome everyone to the
Bradley Berning
Thank you. Good afternoon, and welcome to
Richard Barton
Thank you, Brad. And thank you, Hanna. Good afternoon, everyone. Thanks for dialing in today. We are excited to share our first quarter results and the progress we've made on our growth strategy since we last spoke in February. As I noted during our last earnings call, 2023 is critical for
Allen Parker
Thanks, Rich. In Q1, we delivered results above our outlook for both revenue and EBITDA. Residential revenue also outperformed the tough housing industry, and we expect that trend to continue into Q2. Residential revenue was $361 million, down 14% year-over-year, outperforming the high end of our outlook range and the industry total transaction dollar decline of 27% according to data from the National Association of Realtors. The relative outperformance was driven by a combination of the strength of our brand, a better-than-expected number of customer connections provided to our Premier Agent partners from the investments we have made that Rich already discussed and favorable tailwinds relative to the industry that we've discussed before. New construction revenue was also strong during Q1, growing 16% year-over-year as customers turned to new construction given tight housing inventory. Rentals revenue increased 21% year-over-year as rentals traffic on
Operator
[Operator Instructions]. Our first question comes from the line of John Campbell with Stephens.
John Campbell
A question here on touring, and then I had a quick follow-up on mortgage. You guys have talked pretty consistently about the touring leads, converting it at 3x the rate. You guys have obviously moved more and more of that mix towards touring in recent quarters. But with a little bit more time under the belt, I'm curious how those touring lead conversions are looking in the test markets. Rich, you talked to more leads and a higher rate of connections. But specifically for those under flex, could you maybe talk to the degree of uplift in actual conversions you're seeing? And would you characterize it as maybe modest improvements or something closer to step function improvements?
Jeremy Wacksman
John, this is Jeremy Wacksman. I'll take that one. Yes, as Rich talked about, in general, the touring customer converts at a higher rate intrajection than a nontouring customer. And in our enhanced markets where we're piloting this real-time touring, right, this ability to really kind of book your tour nearly instantly, we see less friction, which plugs the holes in the funnel and increases both the customers' ability to get the tour when they want. It also increases the ability for those customers to connect with our Premier Agent partners, and they report higher propensity to work with those Premier Agents. So all those things lead to a higher tour fulfillment rate. If you ask those customers, do they get to see the home when they want to see it, they're able to more often, and they end up liking working with the agents they're working with more often. So all of those mid-funnel metrics are really good indicators of higher transaction rates. As you know, transaction cohorts take a long time to mature. That's why we're giving you all kind of early indicator data on what historically looks like higher transaction rates. And as we get that data in those markets, we'll share more.
John Campbell
Okay. That's helpful. And then on mortgage, obviously, that's an important long-term growth driver for you guys. It's also an important COG for the super app, but Granted, you're still very early stage and you're still in that build-out mode, so the strategy still might be information. But longer term, I'm curious how you're going to look to capitalize on the sizable CAC advantage. At the highest level, are you looking to maybe use that to kind of run at industry average margin with in-line pricing or -- excuse me, with lower pricing and just basically take share? Or is that something where you can maybe see a higher than average margin and mortgage just better pricing?
Jeremy Wacksman
Yes. It's a great question on mortgage in the long term. And as Rich also talked about, very early and very focused on getting the machine, the factory, the partners and the customer experience all right and all working well together. You're right to point out, we do believe we have a great CAC advantage in mortgage. The 2 hardest things, I think, for a stand-alone mortgage company to work through are how to acquire customers and how to find a great referral network of agent partners, and those are the 2 advantages that we have at
Operator
The next question is from Ryan McKeveny with
Ryan McKeveny
And congrats on the results. I also wanted to dig in a bit on real-time touring. So the commentary in Atlanta and the other test markets obviously sounds encouraging, and the bigger picture idea of 3x conversions is obviously important. I guess what should we be thinking about in terms of how quickly or how widespread you plan to roll out real-time touring beyond just the test markets, assumingly eventually getting to a point across the country? Is this -- I guess just any time line or where you would frame how we should think about moving beyond just kind of the test phase for these enhanced markets to something more widespread?
Jeremy Wacksman
Yes. This is Jeremy. I'll take that one, too. Thanks. Nothing to share yet other than, as Rich talked about, we're really excited that we went from 1 market to 4 markets in the last quarter. And of course, as we continue to see the signals of better customer experience, better funnel performance and also better agent feedback, we're excited to figure out how can we bring that to more customers and more partners in more markets. I will just caution the complexity of that and the reason we're doing this market by market is because it is a new workflow. So to the customer, it maybe looks invisible that you click this button on
Ryan McKeveny
Got it. No, that's great. And second question maybe for Allen. I think you alluded to this in your commentary on the OpEx and mentioning the uplift with some hiring into 2Q. I guess, generally, as you do go from, let's say, test markets to the broader footprint, either with touring or just the other initiatives, generally speaking, should we expect OpEx to kind of be on an incremental trend up as more of these new initiatives are rolled out? Or do you reach a point where effectively the OpEx or the cost base you guys have just gets incrementally as leveraged?
Allen Parker
I lose you?
Richard Barton
No. We hear you, Allen.
Allen Parker
Okay. Yes. Thanks, Ryan. So what I describe is we gave some guidance kind of on our EBITDA OpEx to tick up in Q2, and we believe the guide we have for Q2 is pretty representative of what we expect in run rate as we close out the year. Obviously, as we see success and to the extent mortgage would be a great example, if volume were to tick up, there would be some variable resources that we'd hire to support that volume, but that would come also with the increase in revenue. So I think in terms of modeling, what I would say is we're having to tick up from Q1 to Q2. We expect that run rate based on what we know today to be relatively consistent as we close out the year. And as we make progress on these -- as we make progress on our initiatives, again, we'll continue to look for ways to fund them. And I would expect some variable costs, but I would expect variable profits or revenue to come with that.
Operator
The next question is from the line of James Michael Sherman Lewis with Citi.
Ronald Josey
This is Ron. I don't know if you can hear me okay.
Richard Barton
Yes, we got you, Ron.
Ronald Josey
Great. So Rich, I had a question. Good to talk to you all again. I just wanted to ask a little bit more about the higher conversion rates that were mentioned in the letter, and I know we talked about touring and mortgages and whatnot. But you also mentioned mid-funnel investments that have been driving those higher conversion rates since reorienting the company. Can you just help us unpack those a little bit more in terms of what's driving those higher conversion rates? And then maybe as a follow-on question to Rich or Allen, great to see the 1 in 3 PA partners introduced a customer to
Richard Barton
Ron, this is Rich. I think the -- probably, Jeremy, you're best positioned to address the higher conversion mid-funnel question, and then we'll talk about the second part.
Jeremy Wacksman
Yes. Yes, I'm happy to take the first one. Yes. I mean Rich talked a little bit in his prepared remarks around just overall reducing funnel friction. Just as a way to tease out, I think all of the consumer improvements and technology improvements we've made on our sites and apps independent of real-time touring, we spend a lot of time talking about our growth pillars with you all, but there are many folks hard at work at
Richard Barton
Yes. And on the mortgage question, Ron, I mean we see it as a huge progress to go from 1 out of 5 Premier Agents in our enhanced markets referring or sending a
Jeremy Wacksman
Yes. I mean maybe the only thing I'll add is just some comments Rich made earlier. I mean our priority for growing and scaling the overall mortgage business are building the overall awareness for
Operator
Our next question is from Brad Erickson with RBC.
Bradley Erickson
So maybe 1 or 2 more on tours. Just based on all the positive indicators going on that you mentioned, how would we see tours in this case start to translate to revenue in terms of, I guess, agents finding more value and conversion from those leads and then obviously wanting to pay more? Because I guess with the 3x conversion comment you've always given, that kind of implies that agents already pay more for those leads or would. Maybe that's right or not. But if you could just talk about the mechanics and the kind of the process of getting paid more on that higher conversion and sort of how you see that evolving with real-time touring in particular.
Jeremy Wacksman
Yes. This is Jeremy. I'll grab that. I mean you're right on the one hand, as we are able to get more touring customers to agents, they are paying for those already more, especially in the Flex postpay model. And then in theory, they're paying more for that in terms of increased ROI in their market-based pricing spend. And that's a little bit of the outperformance last quarter, and the guide for continued outperformance is about being able to help give more touring customers to our agent partners. And then real-time touring on top of that is more of an accelerant, right? So again, even with all that goodness in folks who want to take a tour as their starting point and the benefits that gives to
Bradley Erickson
Got it. Maybe just one follow-up related to that then. Are you saying then that you're also -- I recognize the real-time touring rolling it out in 4 markets, et cetera, and going presumably nationwide over time. But are you also seeing a mix of touring leads within the broader business? Is that what you're saying? Or am I not understanding that right?
Jeremy Wacksman
Yes, that's correct, and we've talked about it before. Increasing just the overall share of connections or leads to our agents that are tour types of connections, it's something we have been working on for the last number of quarters. And so you've seen those gains in our performance, and we will continue to work on that. Again, it all goes back to that customer choice of am I trying to ask a question, do I want to just go see the home, do I want to go see the home virtually, as Rich talked about, or do I need to answer a financing question first. And so as we get better at helping identify what the customer is trying to do and serve them up the right experience, that increases the number of folks that go through each door as well as increases the quality of the folks that go through each door.
Operator
The next question is from the line of Vincent Cardos with Jefferies.
Unidentified Analyst
This is Vincent on for John Colantuoni at Jeffries. I have a follow-up on real-time touring as well. Is there any color you're able to provide on the impact specifically from real-time touring in your test markets that you're seeing on the cost per transaction, the rate at which Premier Agents to introduce clients to
Jeremy Wacksman
This is Jeremy. I mean I don't think anything beyond what we've given. I mean cost-wise, it's not really different. I mean, I guess you could argue at scale and with mature technology, it might be a little more efficient because there's less hoops and less steps to go make the tour happen. That's one of the big benefits of the showing time platform, right? When listing agents are using showing time to manage their listings, they're more efficient, and their communications with all the buy-side agents that they need to work with to get that home sold is more efficient. So you could imagine a world of more efficiency generally on the overall kind of cost of a tour or cost of a listing. We don't really think about that way on our customer experience. And then in terms of adoption rates, I mean the only thing I'll say there is, in general, if we're able to make the connection between the buyer and the agent happen more often when the buyer gets what they want, we see the buyers say they want to work with that agent and have a great experience with that agent more often and not then you would expect would lead to higher success rate working in transaction with that agent referring them to other services and having that integrated transaction. So nothing to share at this early stage. But that's why we're so focused on reducing that friction and increasing that success rate, is because we can make that happy connection happen, and those folks end up working together. That's where the transaction goodness flows from.
Unidentified Analyst
Got it. Got it. And then one more quick one on the financing side of the business as well as new comer agents, is there anything you're able to tell us at this point about kind of what you've seen as mortgage rates have started to stabilize a little bit in kind of the 6.3% to 6.4% range over the past month or 2 year?
Richard Barton
Are you seeing -- Brad, maybe? Are you seeing anything I mean my commentary on the macro is it kind of more of the same. Brad, are you seeing anything -- how have our e-com forecast for, say, transactions for the year changed recently, not much, right?
Bradley Berning
Yes, not much. I think you saw out of the March quarter, we were talking about around $4.4 million, $4.5 million for the full year, I think we're looking at like $4.3 million now. So there's been some modest changes, but relatively modest as we bounce around at these levels.
Richard Barton
Which are low. I mean they're low levels. We've said for a couple of quarters now that we think over the next 10 years, they're going to be 60 million home transactions. And our eyes are focused on that. We're investing for that, and we want to have a meaningful and increasing percentage of those transactions happen in our sphere, so that we can monetize it and we can deliver value by the Super App and many other means.
Operator
The next question is from Tom White with D.A. Davidson.
Thomas White
Maybe just a couple on the enhanced partner network initiative. Can you -- what's the response been, I guess, with kind of other, for lack of a better word, nonenhanced agents in the markets where you've kind of rolled it out, including agents that maybe were Premier Agents but might not make the cut to be kind of enhanced? Just curious kind of how that dynamic is going, whether they're still getting leads. And then just a housekeeping question. The marketing spend that you called out that had originally been planned for the second half but pulled forward, can you maybe quantify that a bit for us?
Richard Barton
Maybe, Jeremy, maybe you start and then Allen finish?
Jeremy Wacksman
Yes, yes. So on the enhanced markets, I mean, it's important to remember that our strategy for a while has been to try and enhance who we work with, right? The best of
Richard Barton
Do you want to hit the marketing, too? Or Allen, do you want to hit that?
Allen Parker
I'm happy to hear me talk. Or Jeremy...
Richard Barton
I would just say on the marketing the majority of the tick up for marketing and advertising spend is based on seasonality. So the amounts that we're pulling from the second half as we're ready to test around some of our initiatives in our enhanced markets is a smaller portion of the tick up. And then there was an even smaller portion of what was pushed from Q1 to Q2. So again, the big driver here is seasonality, but we are excited that we're able to test some things earlier than expected, and so we've made those switches throughout the year in prioritizing that spend and moving it around. I don't know, Jeremy, would you add anything?
Jeremy Wacksman
Yes. No, I think that's right.
Operator
Our next question is from Jay McCanless with Wedbush.
Jay McCanless
Sorry to press on this topic, but still not understanding. When you talk about the better-than-expected number of connections, that -- those connections weren't from a specific app or a specific process that you have there, but it's more you fix the pipeline of how those leads got to the agents. And I guess the kind of the second part of that question is, if that pipeline wasn't working before, do you feel like you may have lost some business that now you'll be gaining and helping you to grow ahead of the market?
Richard Barton
Jeremy, it sounds like you have a reasonable -- I mean...
Jeremy Wacksman
Yes. I mean, I guess, I think, Rich, you talked about it earlier as fixing our leaky funnel, right? It's really...
Richard Barton
I don't like to talk about it as a leakage funnel anymore. That implies we're broke. We're like smoothing. We're getting better at converting the leads that are already in our funnel into transactions.
Jeremy Wacksman
And I think that's probably the right way to think about it to your question, Jay. It's not that we are missing something before. It's that as we make it easier for people to find what they want, both digitally before they go submit, but then also post submit as they connect with either a Premier Agent partner or someone in the
Richard Barton
And it has all kinds of stuff we're doing way up funnel to personalize and prequalify people and get them ready to be handed off. Right through the handoff and the quality of the partner is really important as we've been as we've been talking about. And then after we introduced them to the partner, getting them all the way to the transaction and integrating financing and integrating touring. And anyway, it's a continuum. There isn't like some discrete handoff point, and then we wash our hands and we're done with it. No, our whole business model has been reoriented around aligning our interests from a business model perspective with the customers' interest of actually getting into their house and getting a mortgage. And that aligns it with our partner's interest, too. And so you're going to hear, like it or not, a lot more of this in the quarters to come. And as Jeremy was saying, there's just a lot of wood to chop here, like we have so much wood to chop because we basically get a look at every mover. Almost every mover comes and uses one of our sites or apps, and we're only monetizing an embarrassingly small portion of them right now.
Jay McCanless
Understood. All right. And then the second question I had -- and kudos on the growth in new construction. And I was wondering, you said when you were given the guidance about resi being down 10% in the midpoint, probably doing better than the overall market. Is that just
Bradley Berning
Do you want me to start on that, Rich?
Richard Barton
Yes, yes. Sure, Brad.
Bradley Berning
So the existing home sale forecast that we talked about is we're talking about down 18% to down 28% in total transaction dollar volumes for Q2, and so our residential outperformance we talked about is versus that existing home market. That does not include, obviously, the new home market. The new home market is a smaller part of our overall business. So the part that more closely correlates with our business is the existing home sales, so that's why you see us reference that and correlate. And as we called out, the things that are driving the benefits that we see in Q1, we expect to continue into Q2.
Operator
This completes the allotted time for questions. I will now turn the call back over to Rich Barton for any closing remarks.
Richard Barton
Well, great chatting with everybody. Thanks for taking the time on this busy earnings day. You can see we feel really good about a bunch of incremental improvements adding up to good relative results, good results relative to the industry. We look forward to chatting with you soon. Thanks a lot.
Transcript from May 3, 2023

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