T.J. Rodgers
We -- my recruitment for these guys was all technical. You guys come in, we get to make changes that'll change the world. And that, that's really the message I'm going to give you for our mission going forward. Okay. Other stuff and we formed a strategic partnership with a company you haven't heard of called Sunder. If you lived in Salt Lake City, you would know exactly who they are. They're big, highly regarded in their sales firm. So we now have them supporting our growth. They have more salespeople by the way, than we have employees just to scale it for you. They're now supporting our growth and that'll be orders coming in now. It'll show up in the third quarter. Next point, we strengthen our Board with three public company ex-CEO directors, that is directors who ran companies. Lothar Maier, former CEO of Linear Technology, a $1.4 billion chip company; Dan McCranie, who is right here, can we get a picture of him, please? There he is. He came over. Dan, he's the former Chairman of five high-tech companies including Freescale and On, the two halves of Motorola, when Motorola spun out their halves and became and broke up into two public companies. And then Jamie Haenggi, she's -- she lives in Wichita and she's a former CEO of ADT Solar. So we've got -- we're strengthening our Board and I'll talk about the statistics in a minute. Okay. When we first went from being a startup to being a public company, we had a startup Board. And you don't follow the independence rules. You get the best person you can. Now we have independence rules. That is for example, the people, person who interfaces with the public can't be me because I'm an employee. That's, I'm not independent. You have to have an independent director for that. So in that case, we've got Ron Pasek, who's the Chairman of our Audit Committee and he's now the lead director and he's the man that interfaces with the public. I'm Chairman, but he's the guy that talks to the public. And secondly in the Comp Committee and we've got a guy used to run a complete solar. So he's not independent, won't be for five years. And he's been replaced by Dan McCranie that I just met and Dan has been on the Board, way bigger, more complex companies than ours. So the two points I'm making here, of our 11 Directors, we have a relatively large Board, we have eight with CEO experience and we have seven who are independent. So we now have a very strong Board going forward. Last point in the primary presentation, I talked about our, I won't say it again, but I talked about our economics and everybody's worried about the market right now, market price. And the best we can say is we haven't been damaged as bad as the other guys. So here I've taken three, four important companies. This is complete solar visa stock graphs. And if I summarize those graphs for year-to-date performance up to 427 when the snapshot was made. We're a little bit ahead of even in the industries in the tank. So we feel that we're being recognized for what we're doing financially. Okay, a few things all-hands meeting. So I go to Salt Lake, I go into a big room in the basement. Between that and the people watching, we have a 1,000 people, 906, we have an all-hands meeting. And by the way, the all-hands meeting, let's just say I was considered an alien from Silicon Valley for a while. And I'll talk about that in a minute. Okay. First thing we talked about was SunPower rebranding. Part of the company comes from a startup called Blue Raven. They're very proud of their company and the concept of getting renamed, something I had to sell to them. So that I'm going to also talk about that because this is the first meeting we've had since we rebranded the SunPower. There's our logo. I'll explain that in a minute. First of all, SunPower, this is a list of 70, the second half of a list of 70 companies that are solar and went bankrupt. Many of them are private sales companies, but some of them SunPower being the biggest, were big real companies that really to go bankrupt. So my first point is, we have to do everything, including those layoffs you hate in order to keep solid financials because you don't have that, you don't have anything. And they bought into that. Second point here is that acquiring solar companies to grow rapidly, now that in the solar business, in semiconductors, when I ran Cypress, I was there for 34 years, we acquired 26 companies. So if you acquire a company, acquire designs, you acquire the people that designed it, you acquire the marketing people, they all come to a new place, their products are there and acquisition sticks. Solar's not like that. The solar salesforces are mobile. And if you bring them in and piss them off, then they go away and don't come back. So with we will acquire with trepidation and we will have all kinds of golden handcuffs on the people that we acquire. That's my only point. Okay. Going back in time, saving SunPower. San Francisco Chronicle SunPower had a great idea and strategy, but cash was running short until it received a $750,000 person check from someone who saw the night light. I think that's the only thing that San Francisco Chronicle ever wrote about me that was favorable. And here we are on top of Cypress. Cypress was, this is I think like 2002. And we just put on a roof British Petroleum panels. And Dick and I went on the roof. We were doing some sort of promotion. CEOs of the two companies, that is Silicon Valley and that's San Francisco Bay. Okay. And SunPower is reason for being wasn't we have the best salesforce in the world. It was we have the best panels in the world. Ours are smaller and higher in power. These are half panels that I could get into one picture but you got a smaller panel. It's pretty, it's all black and it's more wattage than the competing panel. So that, that's what SunPower sold technology. And although, I'll admit sales is dominant in this industry today, technology still matters. Hence the techie guys that we didn't have that we took a few percent of our savings from the overstaffing in the company and recycled it into building a technology team and these guys will both work on that. This is an old slide that was made in 2009. Cypress still owned SunPower at that time. We built an automatic line for them to make solar panels and they got to $79 million in 2005, made a profit. We took them public. We, Cypress took them public and I was the Chairman. Then they grew a factor of 18. The guy that did that was Tom Werner. Also I worked with Tom and they went up to $1 billion. So this is a rocket ride made SunPower the predominant company in the world. At that time, our investors, we own 40% of the economics. But there were 10 vote shares. So we own control and 40% of the economics. Our investors were racing hell, but they didn't give a damn about our little semiconductor company. They wanted direct access to the solar stock. So we spun it out and that was a one-time stock dividend worth $2.6 billion at the time we did it, putting the value of SunPower at that time $6 billion. Two years later, the French went in the market, the oil company to a tall big bucks and they bought 60% of the stock of the company in the open market. We all enjoyed the share price ride, but they took it over and it was no longer Silicon Valley Company, which is unique in the way it works. You don't go; you don't have your Board meetings in Paris. Just, I'll just let you know that one doesn't work. So that's when I left. Okay. So the point is this is old SunPower after it was quote, saved back here. That's where we are right now. Now let me tell you what I didn't say explicitly. I did not say our next step is 774 and you can write it down, divide it by four and that's the next quarter. I'm talking about our vision for the future. And all I'm saying is if you measure our vision on the -- of a prior company in a different era, we're moving along and we're not done. That's all I said. The SunPower brand is hugely valuable and I'll make that point with this graph. This is a company called EnergySage or East Coast Company and they quote solar deals and they quote what are called long tail solar deals. So this is to the homeowner, full retail. And in this case, they have a graph of price difference from the least expensive equipment pairing. So here the least expensive equipment is Tesla. They brought out a new battery and it's cheap. And then REC is a high volume manufacturer and there they make great panels, fortunately not in China. And we use their panels right now. Okay. So this is 0% to the cheapest and that's the lowest cost option. And we may have -- we have to be lean enough to compete there. But I'll fire the marketing guy who competes there, simple. Okay. Now you go along and you see there are the guys that sell volume at whatever price is required. Then there's a group of companies that have some sort of advantage and they have a premium. In this case, the first Advantage Company or group of companies uses Enphase inverters, not Tesla. And there's a reason for that. And then REC panels, then you go up and there's this tier of 20% to 30% premium. Then you go up here and you go, who the hell are those guys? And the answer is, and this by the way is last August, the asterisk down here, SunPower filed for bankruptcy in August 5, 2024. So we expect this to be the last report including his products. But you'd walk in and say, I'm SunPower. What kind of panels do you have? Worry from India. Who are they? What kind of inverter do you have? We have our own proprietary inverter. I know about that because I'm replacing them right now with Enphase inverters. So the thing works, right? So SunPower name, even with a lackluster product line was 50% and that's what I want to get back. And we don't have good market. And we're going to have one of these meetings coming up. I'm going to introduce a marketing star and see how we're going to go forward, right? Right now being griping about reading reports and griping about price is quote marketing. Okay. Now to get back to where SunPower used to be. I want to replace, I want to bring back that technology edge hence the guys you just met. So we're going to partner with REC on panels. We already have, we already use their panels and when the SunPower inverters go away, we're going to partner -- our partnering with Enphase. So we use only Enphase inverters right now. One good thing about being the CEOs, we now have a bomb spec AVL list and I have to sign it. So that's what's on it, among other things. So that's where we're headed back to having a technology advantage. So our salespeople can talk. Why you want this one? And only if you say I can't afford it. Then they'll say, well, we've got one you can't afford. Okay, division. This is one of my favorite pictures ever. It's a real airplane. It was made by NASA through a contractor. It had 65,000 solar cells on it producing 35,000 watts. And it had electric motors on it. 2 horsepower electric motors, 1,500 watt motors. You can see these propellers, they look like windmills because they are. Because at 96,800 feet, there's no air. So you need a giant propeller to grab enough air to cause something to fly. And this airplane took off under its own power, flew to 96,000 feet maintained it. And that's a world record. It still stands today. And it was done in 2001. And to me, I'm not going in the airplane business. I wish I could. We sold these for $200 dollars a watt today; it's $0.31 a watt. But I'm not going in the airplane business. But this is an image of what can happen with solar, with technology and a vision as opposed to selling solar cells in the neighborhood. Okay. I thought about that. This is my kitchen. I was working on this actually the report I'm giving right now and I mocked up an old copy of the Wall Street Journal with an ad telling what I'm going to tell you right now. And this is the text of it. I'm also the IR guy in case you haven't figured that out and my wife and our two person venture company is the helps sales with this. So that became this, this is the actual back page, full back page ad of the Wall Street Journal yesterday. Normally I would never do such an extravagance, but I figured this changed the branding of SunPower. The new direction warranted it. So I already told you about that airplane. By the way, 96,000 feet is 30,000 feet above that, that's F-15 Eagle. In my mind with 104 to 0 kill ratio, it's hottest fighter plane it's ever been made anywhere. The interesting thing is it's really an interceptor, not a fighter. What that means is when the bad guys come over the border, this thing needs to get to fighting altitude about 30,000 feet fast. So they made it with an engine. It has 1.17 times the thrust of the weight of the airplane. Therefore it can go vertically and this airplane can take off and they're actually on -- you can go on the website, not our website, but you can go on the Internet and get pictures the guy taking off and going to 30,000 feet ready to fight. The record from going from ground to 30,000 feet is 56 seconds held by that airplane. So -- but it won't fly high. It won't, it's not stable high. It's a missile. When it gets up there, it's not aerodynamic. Then of course, there's the airplane of all airplanes, the SR-71 Blackbird. This airplane flew over the nuclear missile silos of Russia for two decades and they never had a problem. The Russians invented a plane called the MiG-25 Foxbat. It was 1,800 mile an hour airplane and they couldn't touch it. They actually invented that airplane and long range missiles, so they could take off when they saw the Blackbird coming, get up, get to their highest altitude, then fire missile to go the rest of the way. Never happened. This thing travels twice the fat speed of a deer hunting rifle and all the guy has to do is turn 2 degrees to 1 and by the time the missile gets there, he's 20 miles away out of radar lock. In July 1976, this airplane set records for speed 2,193 miles per hour and altitude 85,069. For air breathing airplane taking off under zone power, not a rocket. That is the record. This by the way, little factoid I really like. Everybody knows that in Denver, you have to boil an egg longer in order to get it cooked. And that's because the boiling point of water reduces as the pressure holding the water down reduces. So at 85,000 feet water boils at 59 degrees Fahrenheit. Said another way, your body temperature is above the boiling point of your blood. So that's another way it's not good to be up there. And these guys can't just wear an oxygen mask. They actually have to have a full pressure suit fly that airplane. And they would fly for 10 hours at a time over the Soviet Union with the Soviets trying their latest little whiz bang, take them out, never had. So this is a statement. I've already gone through it. I won't do it again. There's three companies that have combined old SunPower, New Homes, Complete Solar and Blue Raven Solar. Complete Solar is my old company, by far the smallest. We brought 65 people into the 900 person company. I showed you the profit trajectory. I talked about forecast for revenue and then I pointed out I was the Chairman of SunPower and hence I have a emotional stake in this, we're now Nasdaq. We now are SPWR our warrants and that's our website and that's our new logo. I'm a case you haven't figured it out former stamp -- I'm a stamp collector and so I turned this logo into a commemorative stamp. Okay, next thing customers. If you don't treat your customers well, you'll get blown up. And Solar's -- if you've been reading the news lately, some of our competitors are getting famous for not doing well by customers. One thing I learned in my industry is you took care of your customers. And working on quality and customers was the third of my job at the end of my career at Cypress. Okay. You recognize this guy? He has a house in Nevada. They had a quote a three-year delay due to quality issues including a roofly communication breakdowns meaning that the panels didn't talk to the in order to, legal escalation, et cetera, et cetera, et cetera. So these guys decided they were going to -- they're both -- this is in Salt Lake. This is in our boardroom in Salt Lake. They decided they were going to fix it and they did. And so you can see it barely there. She had -- her dad sign this jersey and it now hangs in the hall of fame. And whenever you do something good for a customer, your name goes up. Customer escalations, this is a -- we keep a lot of data. This is one graph. But number of customer escalations is down. And guess what? I answer my phone, I read my email. People know how to get to me and when -- if you screw a customer, you're screwing me. And I don't tolerate that. And everybody knows that now. Yes, you can see we're treating them. We always did. Complete Solar, Blue Raven in particular has always had a high four star rating, so did SunPower. So the culture is there to begin with. I'm not fighting against the culture. But now we're taking it beyond the right thing to do to fetish. I learned this from another guy, him, that's Jerry Sanders. Dapper Jerry, Advanced Micro Devices, still lives in LA. The only difference now is the still remains are now shoulder length. And I see him every now and then. And he was the salesman. He had a BSEE but he was a sales guy out of Fairchild and he was the advocate for the customer. And if you screwed one of his customers, the wrath of hell would come down on you. And so anyway, what the story I just told you about us, that's where I learned it when I worked at AMD. I was there for three years. One example, homeowner escalation, this came into my email. Turns out she had already talked to KCBS reporter in New York. And so I was all set up to be the bad guy that screwed the customer and all that. We fixed it. I just wanted to close the loop here. Tech you facilitate -- the tack you facilitated that came to our house is New Jersey was able to fix our battery issues. There was a laundry list of errors that they showed us. But the sung strong engineer that you line up for, et cetera, et cetera. Down here, this is a slide again from our company meeting. And the heroes, they all go in the hall of fame. One more, thank you for reading my emails and helping me get the two appointments needed to deal with my broken string inverter, string inverter. I won't tell you that Tesla has a string inverter and we don't -- we have a micro inverter. Our inverters optimize one panel at a time for maximum power, whereas the string inverter ties, let's say, 10 panels together and can't optimize all 10 because they're different a little bit from each other. Plus 10 panels if at 50 volts each is 500 volts DC, not something you want around your house. String inverters are yesterday's news and that's why we powered with Enphase -- excuse me, partner to Enphase. All right. This is the last section of -- I want to just give you a flavor for the culture of the company. So then I asked for questions. And the questions have been very problematic for me. The first meeting I went to, the questions were passive aggressive, insulting, now that we have to put up with you, comma, question kind of things. And in my last meeting, I showed this slide. As you might gather, I am a movie buff. And this is a scene in front of the Frankenstein Castle from the 1931 movie. And I told him, I showed him this picture and I said, that's kind of how I felt when I was looking out into the crowd last quarter when I came here for the meeting. And they laughed a little bit. And then we decided to try to make deescalate the question session, because they're asking questions. What are you doing here? What are you doing there? Why are you doing this? Obviously, I'm -- the place is getting cut. So they have valid objections. It's not like they're just being hard to deal with. So then I made. So this last time, I took this step one step farther, and I turned the question-and-answer into a game show. So I started by showing this slide. That's me you see standing in front of the crowd. And then the game is a quiz game. Let's play Poke the Monster. And I had a guy with a voice like a game show guy. And now let's play Poke the Monster. And then I gave a score for it. If the monster frowns, growls, lunges, loses his neck bolts, or has his head explode, then you get a certain number of points. And we had a -- we had fun at that. And I had two questions to start out. This may make your head explode, comma, but -- and then there was a question, and it was it. We're starting to be able to work together, is my point. This -- they have core values. I haven't talked about core values here. It's a big part of management. We have core values. I'm working on them myself every week, I work on them. But they had core values. And one thing I really liked, I walk into a building and saw in Orem, Utah and on the wall there's core values. And I was going to debunk them and then I read them and they were really good. So I just read their own core values to them. Hard to gripe about changing your core values when you're espousing following your core values. Produce results that are worth more than the cost to deliver. That's called make a profit. Obsessively reduce cycle times in every area that's get the stuff on the roof and make it work. Keep the sales and field experience simple, even if it means adding complexity elsewhere. And the last one, stay lean. Eliminate unnecessary costs. With 10% of the unnecessary costs we had and eliminated, we've now got the seeds of two groups that will change our company. And we pay them. This is a bonus. We actually paid them with $100 bills. It was called 10 bands. We prepaid the taxes, so the 10 bands were yours. We actually went to the bank, got the money and gave it out to the people. So they walked out. I learned this Intel Livermore did a weaker version of this 20 years ago. I did this in Cypress pay in cash. And there's something about cash, you look at it, especially the new dollars that are high tech for copying reasons, and it has an impact on your head. Then you have 10 of those in your hand and you go, I did something last quarter, it's valuable. And that is different. And it turns out that's the lesson I learned from this guy. I knew him when he was alive. He was a Professor at Hoover at Stanford. He allowed me to call him to get advice, which I did. I've been in his house. And I once asked him, I said, did you ever do any -- you and me are Adam Smith of my day. Did you ever do anything you weren't happy with? And he said yes. And then he told me this story and you can find it actually it's as well documented. Just before World War II, we realized we'd have to spend half the wealth of our country, half of our gross domestic product to fight that war. And he was part of the team that figured out how to get Americans to pay. Because in those days, you paid your tax -- you didn't pay your taxes till March 15. March 15, he filled out the form of mailed a check. And he knew that Americans would not write a check equal to half their yearly wage in order to even for war, even if it was just in the war. So he invented withholding tax. He and his team invented the fact that corporations became the tax collectors for the United States of America. And that money disappeared from your check before you got your check. And in that way you never had it. You looked at your payment from the company as the payment that you got after taxes. So if you want to make a bonus not matter, give it to them in their check which is auto deposited anyway. Have it be some line in the check bonus and then don't make a big deal out of it. If you want the bonus to go directly into their head, I did something good and I got paid for it. Give them a handful of money and pay their taxes upfront. That's yours. And again, Intel did that with $100 -- $1,100 bill in their Livermore plan. So anyway, that's the lesson I learned from this guy. That's it. That's our vision. We're now SunPower. Questions?