Hey, Shyam. Thanks for that. This is Anthony. Well, like I just mentioned in my prepared remarks, last year, 2023, as a management team, we were very focused on improving our operational effectiveness efficiencies, right-sizing off decks. And we made a lot of progress in that area, achieving, positive EBITDA for the full year, a year ahead of our target. So we're very happy with that. I mean, obviously, we're going to continue this year to push on operational efficiencies, but we'll have a lot more time this year as a management team to focus on innovation and growth. And that's where I'll be spending a lot of my time is just driving some of the fun or improving and adding things to our platform that will drive more growth over the long-term. So that's the big focus for us in 2024 is innovation and growth. And maybe I could just give a couple examples of the kinds of things that we're doing there just to give you a flavor for it. I mean, there's a lot of things. There's a lot of opportunity in this area. But so one example is I made some organizational changes recently. And one of the changes is that I tasked one of our most strategic executives who reports to me to focus on driving our subscription business. And, we have a large subscription business, both Roku Channel premium subscriptions as well as building and driving subscriptions for our streaming service partners. So it's not something that's new to us, but it's something that could be a lot larger and is a big opportunity for us. And so we're consolidating all the activities under one leader who reports to me. We're going to increase resources there. And I just think it's something that we can make a lot of good progress on. So that's one example. Another example is one of our core strategies in monetization is to take advantage of our, of the fact that 80 million households, approximately 80 million households turn on their TV and start their streaming experience with Roku. The first thing they see when they turn on their TV is the Roku home screen. And it's the place where they start to decide what – which app they want to run, what TV shows they are going to watch. And you can see that in things, just for example, there are features that we've already launched. So for example, we have the sports zone. Sports is an area that's particularly challenging for viewers because it's so fragmented. It's hard for them to figure out, where the game that they want to watch is playing changes by day of week. It changes, based on the league. It's just very complex. And so our sports zone helps viewers find, games, figure out where they're playing, learn more about sports on the platform. That's one example. The things we've launched more recently, All Things Food, which helps, which is where we curate the best food content across our platform. What to watch. So, these are the kinds of experiences we're working on. We call this programming our home screen. And it's a core strategy for us. It's a big area of focus. And it's basically a key strategy for us to engage with our viewers while they're trying to decide what to watch. And use that to drive viewing in both our own and operated apps, but also in third-party apps. So it drives monetization. At the same time, it helps solve the big problem viewers have, which is trying to decide what to watch across all the content in the streaming universe. So those are just two examples. But big focus on innovation and growth for our management team this year. And then I think your second question was about AVOD launches. So maybe what I'll say there, just kind of taking it up a level. One of the trends that's happening right now in the streaming world is that the streaming industry is maturing. So if you take AVOD, for example, I mean, a couple of years ago, all the streaming services were just very focused on driving subscribers, at almost any cost. Now the industry is very focused on building sustainable, thriving businesses. And one of the tools that's being used is to add ad-supported, entry-level ad-supported tiers to the streaming service. It's a mainstream solution. It's something that's been, the industry has done since the beginning for television. So it's not new, but for me, it's a sign that the industry is really starting to mature. And I think the streaming industry, and I think if you, another example of, I think, evidence that the streaming industry is starting to mature is sports. I mean, we're seeing new sports services launched. Used to be that you couldn't get access to sports content without having a subscription to traditional pay TV. That's really changed. Almost all sports, if not all sports, are now available on lots of different channels on streaming. It's very fragmented. It's hard for viewers to figure out where to watch it, but it's there, and it's an opportunity for us. So I think both of these examples, more sports coming to streaming, the rise of AVOD tiers in streaming, are examples of the industry maturing. And I think what that means is that we're going to see even more viewers moving to streaming, and in particular, more ad dollars moving to streaming. So for example, I mean, in the U.S. alone, the TV ad business is over $60 billion, but there's still this really large gap between viewership and ad spend. Approximately 60% of streaming, sorry, approximately 60% of TV viewing hours are on streaming versus traditional pay TV, but only about 30% of the ad dollars are on connected TV. So that's a huge gap that as the industry matures, we'll start to close. So, and I guess that's one, I think one aspect of AVOD is just maturing at the industry, and I don't think it'll accelerate cord cutting, and it'll accelerate the shift of ad dollars moving to streaming. The other thing, I guess, I would say is, as the programmer at the home screen for 80 million active accounts, we're good at and well positioned to help drive viewing across our platform. And we do that to promote our own owned and operated services, like I mentioned, but we also do it regularly to promote third party services across our platform. And in particular, ad supported services are very reliant on engagement. Engagement is highly correlated to revenue if you have ads, and we're in a great position to help drive ad supported engagement across our platform. So we expect it to continue to be a good business and growing for us to do that. So that's just a couple examples.