CMRC - NASDAQ

Good morning, and welcome to BigCommerce's fourth quarter and fiscal year 2024 earnings call. We will be discussing the results announced in our press release issued before today's market open. With me are BigCommerce's Chief Executive Officer, Travis Hess, and Chief Financial Officer, Daniel Lentz. Today's call will contain certain forward-looking statements, which are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements include statements concerning financial and business trends, as well as our expected future business and financial performance, financial condition, and our guidance for both the first quarter of 2025 and the full-year 2025. These statements can be identified by words such as expect, anticipate, intend, plan, believe, seek, committed, will or similar words. These statements reflect our views as of today only and should not be relied upon as representing our views at any subsequent date, and we do not undertake any duty to update these statements. Forward-looking statements, by their nature, address matters that are subject to risks and uncertainties that could cause actual results to differ materially from expectations. For a discussion of the material risks and other important factors that could affect our actual results, please refer to the risks and other disclosures contained in our filings with the Securities and Exchange Commission. During the call, we will also discuss certain non-GAAP financial measures, which are not prepared in accordance with generally accepted accounting principles. A reconciliation of these non-GAAP financial measures to the most directly comparable GAAP financial measures, as well as how we define these metrics and other metrics is included in our earnings press release, which has been furnished to the SEC and is also available on our website at investors.bigcommerce.com. With that, let me turn the call over to Travis.

Good morning, everyone, and thank you for joining us today. I'm excited to share our progress and outline our plans for 2025. I joined BigCommerce in May last year because I believe in its potential to lead modern commerce. And when the Board asked me to take on the CEO role, I was excited to lead the company and do just that. While we haven’t yet achieved the growth this company is capable of, we’re taking bold steps to improve our performance. Today, I’ll focus on the specifics of those changes. First, the numbers. We finished 2024 with non-GAAP operating income exceeding $19 million, a $25 million improvement over 2023 and nearly double our original forecast. Our non-GAAP operating margin expanded by 767 basis points, and we generated $26 million in operating cash flow, a $50 million improvement from last year. We made these gains by cutting ineffective sales and marketing spend, by reducing headcount approximately 10%, and by focusing on high-quality bookings with our customers. This last year was a reforming one. We made major changes to our management team, rearchitected our go-to-market organization and implemented an operating model for profitable growth. It was a year of progress, but not nearly enough to meet our potential. We did not achieve our revenue growth targets, and that remains our number one priority today. We finished 2024 with $333 million in revenue, up 8% year-over-year. Our ARR ended at nearly $350 million, a 4% increase, and average revenue per enterprise account rose by 9%. We can and must do better. To get there, step one, we must improve the efficiency and efficacy of our sales, marketing, customer service and strategic partnerships. This is crucial to unlock the company’s full growth potential. Net revenue retention for enterprise accounts finished at 99%, which is below past performance and also below what I’m confident we can achieve. Non-GAAP sales and marketing expenses were 36% of revenue, a notable improvement from 41% in 2023 and 46% in 2022. We want growth but it has to be efficient, and the changes we have been implementing have set us up to do so. Now I want to talk about the decisive actions we are taking in three key areas. One, recruiting top leaders with SaaS and commerce expertise. Two, revamping our go-to-market organization, sales, marketing, strategic partnerships, customer success, and operations. Three, transforming our product and market positioning to drive growth. Let’s address each. First, our leadership team. In the last few months, we’ve added exceptional leaders to drive BigCommerce’s next growth phase. Michelle Suzuki joined as Chief Marketing Officer in January, bringing expertise from Glassbox and Instructure. Rob Walter joined as Chief Revenue Officer in late January, bringing extensive experience from Oro, Salesforce Commerce Cloud, and Channel Advisor. Marcus Groff, our new SVP of Engineering, joined in January from AWS and formerly Salesforce Commerce Cloud and Demandware, and Tracy Turner, our new SVP of Revenue Operations, joined in November from Hootsuite. Together, they bring expertise that will be instrumental in transforming our business. Over the last year, we have replaced the majority of senior executive roles in our sales, marketing, operations, and customer success teams. The new team is in place, and I’m excited about the talent and enthusiasm this team has brought to our transformation efforts. Second, we have completely rearchitected our sales, marketing, strategic partnerships, customer success, and operations organizations. We have three owned products in our portfolio today: our flagship commerce platform, BigCommerce, our AI-based product data feed management platform, Feedonomics, and our brand and commerce site builder and visual editor, Makeswift. Prior to the fourth quarter of 2024, teams, systems, and operational processes for these three products functioned largely in separate silos. We have integrated all three products both operationally and commercially and have organized the teams around three offering groups, B2C, B2B, and Small Business. We have a dedicated general manager over each of these three offerings, and our sales and marketing teams are now aligned with these offerings, rather than exclusively by product. We are leveraging AI to enhance sales efficiency, enabling sellers and account managers to identify opportunities and create targeted outreach. Specifically, AI analyzes customer and prospect attributes, use cases, patterns and market needs and aligns them to capabilities our products have in the market. AI is also improving product support and core features, from commerce site migration and development in BigCommerce to optimizing inventory availability, product data and order routing in Feedonomics for more profitable and frictionless customer experiences. In short, by predicting what our customers want and what barriers they may be facing in their particular market or segment, AI is enabling us to service them better, faster and less expensively. We are ramping up our sales team, adding experienced B2C and B2B sellers to target key opportunities and increasing the number of account managers to drive expansion among our existing customers. We are on track to double our quota-carrying sales team by mid-2025. Finally, we are transforming our product and market positioning. The recent launch of Catalyst at the National Retail Federation conference in New York in January is a prime example. Catalyst is our accelerated reference architecture which leverages best-in-class components and tech partners, taking advantage of the scale and agility of composability at a fraction of the cost, time and complexity typically associated with composable architectures. This means robust capabilities, scale and industry leading agility for brands, retailers, manufacturers and distributors, with significantly reduced total cost of ownership. Catalyst also provides best-in-class visual editing via Makeswift for business users and marketers without the need of developers. We are planning a hosted version of Catalyst later this year which will also include a self-service version of Feedonomics targeted at lower mid-market and small business B2C and B2B customers. The overall response from customers, partners, and commerce industry analysts has been overwhelmingly positive, and we plan to introduce more bundled solutions like Catalyst in 2025, tailored to specific markets and industries. As we move into 2025, we remain committed to our three strategic priorities. One, reaccelerating revenue growth profitably, our top priority. Two, operate with discipline and focus, eliminating non-core initiatives to drive long-term growth. Three, execute our sales and marketing transformation, we’ve set the strategy, aligned the teams, and recruited critical leaders. Now, it's time to deliver. Transformations are challenging, but I believe in BigCommerce’s potential to lead the future of commerce. We have the right team, a differentiated approach, and an immense market opportunity. I remain confident in our path forward, and I’m excited to continue this journey with all of you. With that, I’ll turn it over to Daniel.

Thank you, Travis, and good morning, everyone. I’m pleased to walk through our Q4 and full-year 2024 financial results, highlight key progress areas, and outline our 2025 expectations. In Q4, we delivered revenue growth in line with expectations and significantly outperformed on profitability. Q4 revenue reached $87 million, up 3% year-over-year, while full-year revenue grew 8% to $333 million. Non-GAAP operating income, which excludes stock-based compensation, restructuring costs, acquisition related costs and amortization of intangible assets, was just over $10 million in Q4 and $19 million for the year, a strong improvement from $5 million in Q4 2023 and a $6 million loss for full-year 2023. Our non-GAAP operating margin improved to nearly 6% in 2024, up from negative 2% in 2023 and negative 17% in 2022. Cash flow also improved meaningfully. Operating cash flow hit $12 million in Q4 and $26 million for the year, a $50 million swing from 2023’s $24 million loss. We reduced stock-based compensation as a percentage of revenue by 254 basis points for the full-year and will continue prioritizing minimal net dilution in our equity program. For the twelve months ended, basic shares outstanding were 77.6 million, up 3% year-over-year, and fully diluted shares outstanding were 79.5 million, down 4% year-over-year. We closed Q4 with an annual revenue run rate or ARR of nearly $350 million, up 4% year-over-year. Enterprise ARR grew 7% to $262 million, now representing 75% of total company ARR. Non-enterprise ARR declined 4% to $88 million. Profitable revenue growth remains our top priority, and 2024 marked a transformation across the business. We instilled greater discipline and rigor, delivering significant improvements in profitability and cash flow. We streamlined operations, restructured go-to-market teams, and reduced headcount by approximately 10% as of the end of year. We also repurchased a portion of our 2026 convertible notes by an additional $59 million early Q1 2025, leaving us with $154.1 million in total convertible debt, $4.1 million maturing in 2026 and $150 million maturing in 2028, and $126 million in cash, cash equivalents and marketable securities after these repurchases. Net debt now stands at roughly $28 million. Our financial position is strong, and our outlook supports servicing and repaying this debt. For Q1 2025, we expect revenue of $81.2 million to $83.2 million. We expect non-GAAP operating income of $4 million to $5 million. For the full-year 2025, we expect revenue of $342.1 million to $350.1 million and non-GAAP operating income of $20 million to $24 million. While we expect an improving pipeline as a result of our go to market adjustments and new hires, early 2025 growth will likely mirror Q4 2024 as our transformation actions take root. We are targeting mid-single-digit growth rates for the full year, with ARR growth gradually accelerating. We were pleased with our better-than-expected margin expansion in Q4 and are aiming for additional low-to-mid single-digit operating margin expansion in 2025. We plan to reinvest where ROI is strong, balancing continued margin expansion and reaccelerating revenue growth. Our outlook assumes consumer spending and business investment trends remain consistent with 2024. Given macroeconomic uncertainties, we are taking a conservative stance, but to be clear, we are not satisfied with these projected growth rates. Transformations like the one we are undertaking take time, but we are laser-focused on unlocking this company’s full potential and excited about what lies ahead. I look forward to sharing more at our Investor Day in New York on March 11. Operator, let’s move to Q&A.

The first question comes from Ken Wong with Oppenheimer.

Time to execute. Realizing that revenue will lag some of the progress you make, any key kind of benchmark KPIs that you would steer us to kind of gauge success and any thoughts on a timeline for when we might see some of these improvements?

Hey, Ken, I apologize. You broke up at the beginning part of your question. Would you mind repeating that for us?

Yes. I was just saying that you mentioned that it's now time to execute now that you have leadership in place. Just wondering kind of what are the right KPIs, the goalpost that we should be keeping an eye on to gauge that success and what that timeline could look like before we start to see some of those improvements?

Yeah, I think the leading indicator initially is going to be obviously pipeline and quality of pipeline year-over-year, quarter-over-quarter. We're starting to see some of those signs now. As we've kind of articulated in previous earnings, we would expect that to translate into improved bookings obviously and expect that to hit kind of halfway through the year. But yes, the infrastructure is in place. External messaging is going to start changing here first and probably mid-March around the ShopTalk Show. And we think that will help accelerate obviously pipeline, but pipeline would be the first leading indicator of efficacy.

One thing I would add on to that Ken is just from a metrics point of view as we go throughout the year, we're going to spend a fair amount of time talking about where we are both in a revenue growth rate, but also in an ARR growth rate. We're being pretty deliberate in the commentary that we're putting out there about where we see pace of acceleration. We expect to see modest acceleration across the year. We'd like to see ARR growth rates tipping slightly ahead of revenue, which we think from a metrics perspective is going to be the best leading indicator that we'll be able to talk about on calls. Internally, first focus is pipeline and I think everything else will flow out from there. But as we said, we expect the front half of the year to look fairly similar to what we saw in Q4 as we kind of finish the last pieces on transformation. We're in full execution mode at this point. And we just expect it to take a few months as we execute this and start getting the pipeline build that we want to see.

And then just a quick follow-up for you, Daniel. The operating margin you guys are guiding kind of roughly consistent with where you closed out fiscal 2024. As we think about the path forward, will we need revenue upside in order to see further margin expansion?

Great question. The endpoint we're aiming for from a profitability perspective in 2025 is exactly where we were expecting and planning when we had our last earnings call. The only thing that's a little different from a growth rate perspective is that we brought forward some of the improvements that we wanted to make ahead early into Q4. So, we just got to some of those improvements a little earlier than we expected. I don't think that we need to see material revenue growth beyond what we're guiding in order to get to the margin expansion that we're talking about. I think if we end up beating the guidance that we're talking about, I think that gives us upside on margin expansion. But we're also pretty deliberate to call out that our priority this year is reaccelerating our growth rates. We want to show balance in that and healthy margin expansion at the same time. But as we are starting to see building pipeline, strong ROI on our sales and marketing investments, we intend to reinvest some of that growth back into further growth rate acceleration, but doing it in a prudent way so that we still see the type of margin expansion that we've called out in our guidance.

The next question comes from Koji Ikeda with Bank of America.

Hey, guys. Thanks so much for taking the questions. I wanted to ask a question on sales capacity. I think in the prepared remarks, you said you're on track to double your quota sales team by mid-2025. So, my first thought there was that that really sounds like it's a 2026 event with those new quota carrying reps from a pipeline conversion perspective. So, the question here is how to think about sales capacity ramp to pipeline creation and then conversion with your sales team going forward?

Yes, great question. It's actually fully loaded. I think I mentioned in last earnings, we started with the reorganization with folks that had internal experience and tenure here for exactly that purpose to obviously shrink the ramp time. We've also been leveraging a ton of AI as it relates to training and enablement, which has been wildly surprising and how effective that's been, not only enabling folks cross selling products that maybe they didn't have previous experience with, but also as we onboard folks, just making it a bit more effective and accelerated as we onboard them. But this was all planned and I'll let Daniel add some color here, but was fully loaded. I would not expect this to trail into 2026. This was all deliberately done to go drive efficacy in H2 of this year.

Yes, what I would add to that, from a timing perspective, the vast majority of the resources that we're adding to roughly double capacity that is already complete. Matter of fact, was largely complete by the end of Q4. We still have some trailing roles that we're going to be recruiting in some cases specific to B2B and B2C where we're bringing in a lot of expertise in those areas that we think is going to be really, really good for growth. But we base the timing of the hiring plan such that we expect to see acceleration in the back half of the year and we're really aiming for acceleration that shows a strong Rule of 40 profile as we're exiting the year. It's not going to be where we think the business is capable on a going basis, but we think we can show signs of progress. But it's not such that capacity gets ramped up by the end of Q2 and then you've got another two quarters of ramp after that. We're going through that ramp period now such that we feel we can start building momentum in the back half of this year.

Got it. That is very helpful. Thank you for that. And just a follow-up here on the guidance. How should we be thinking about tariff risk? Maybe not so much on PSR volumes, but more so on customer spending priorities. So, what sort of considerations are in place in the guide to account for potential tariff risks?

I wouldn't make it a specific tariff risk from my point of view at least. I would just say that contributes to our overall conservatism from a macroeconomic point of view. There's a lot of things that are in flight right now that are in motion on macro side of things. That's part of why we called out in our prepared remarks. We're taking a conservative view and saying we're expecting 2024 to look similar to 2025. I'm sorry, for the reverse, we expect 2025 to look similar to 2024. That said, we are seeing encouraging signs of optimism within the prospect community. We're seeing deals that went on pause shortly after the pandemic that have started to come back, especially some larger deals. So, I would say we're taking a cautiously optimistic view, but we think it's reasonable and prudent for the exact reasons that you cited to just not get ahead of our skis from a tailwind perspective and building out our outlook and plans for the year.

The next question comes from DJ Hynes with Canaccord.

Hey, good morning, guys. So, Travis, you've had a couple of questions on direct sales investments. Let me take the other side of that, and ask about partners. How has the engagement been with those folks as you've kind of reshuffled the leadership team and what are they asking for from BigCommerce?

Yes, it's a great question. It's been very bullish on the partner side, obviously leading with composability by definition is in accepting the fact that more disruption and innovation will come by way of third-party ISVs and partners. And so, our job is really to make the ingestion of those capabilities easier, more consumable operationally, technically, commercially. And so, I think it's enriched a lot of those partnerships. Now as I alluded to in last earnings, we're going to be way more focused about who we double down with. So, we've seen an intentional sort of concentration on both the agency and GSI side as to where we're partnering up as well as the ISV side. So, that's probably been the most material change. And I think to the extent we're going deeper and more credibly with them, the response thus far has been really positive. And I would continue to lean into that going forward as well.

Yes, got it. Okay. And then Daniel, what's the right threshold for enterprise NRR in your view and what needs to happen to get you there?

Everything that we are doing from a transformation perspective ultimately is designed to bring NRR to levels that we think are best in class and where the business is capable of. Results in 2024 were very similar to 2023 and not where we need to be as a business. During the pandemic years, we kind of averaged I think 113% roughly in NRR. I think it's going to take us some time to get back there. But if you look at the investments that we're making in product, the leaning in on additional ways to bring monetization paths to our base whether that's a self-serve version of Feedonomics, looking at what we're doing with bundling, Makeswift, looking at what we're doing with payments and checkout stack. We'll talk about a lot of these things in more detail when we get to our Investor Day. And I think that all of those things can provide tailwind to NRR in a way that raises the floor growth rate of the business and ultimately yields a lot better profitability as well. And again, this is a lot of things we want to cover in detail in New York next month. We have a lot of things that are in motion that we're excited to share at that point.

Thank you. And the next question comes from Parker Lane with Stifel.

Thanks for taking the question this morning. Daniel, you referenced ARR as being the sort of guidepost for you into this year and expecting it to track ahead of overall revenue growth. Looking at that non enterprise piece declining exiting the quarter, what is the expectation around that in the framework of your commentary for the first half of the year?

I expect the non-enterprise or small business portion of our business to be relatively flat on a full year basis. There's a lot of things we're looking at and growth factors in that part of the business. A self-serve version of Feedonomics as an example is very much focused actually on small business customers and mid-market customers, some of which happen to be buying enterprise plans, many of which do not. When we look at where we are from a pipeline perspective, we expect that to be flat, maybe slightly down in the front half of the year. We're aiming for that to be largely flat on a full year basis. The priority for us remains moving up market and focusing on enterprise accounts. But we think that we have a lot of room to stabilize and then further grow that portion of the business over time. We have tens of thousands of small business customers and we really want to find ways to expand that further.

Yes, would say just to add some color on that. I think self-service Feedonomics and Makeswift in particular are two meaningful ways we feel could drive end payment potentially meaningful ways to drive more wallet share and more differentiation for that particular segment. Target for that is probably mid-year, maybe into Q3. And so, we're being a little conservative in how the excitement level there of how much that's going to impact especially with holiday season kind of coming up shortly thereafter. But I think longer term certainly an important part of our base, but also recognizing that there's an opportunity to add a tremendous amount of value there for that core customer base and widen our TAM and create a bit more stickiness with the existing installed base and small business.

Understood. Thanks for the feedback there. And then Travis, quick one for you. On the strategic priorities, you did reference operating with this blended focus, maybe eliminating other non-core initiatives. Have there been things that you've identified that you'll continue to deemphasize throughout this year? Or is a lot of that work largely been done here and we should think about this as being more of a clean slate approach as we progress through 2025?

Very much a clean slate. I think Q1 will be the last of sort of some of the cleanup. We had a couple of sort of initiatives that probably don't align to the longer-term vision, not that they were deleterious to the business, but certainly preventing us from leaning more aggressively into things we feel mapped to our ideal customer profiles and our differentiation in market. So, I think the goal was to have that wrapped up by end of Q1 and a clean slate.

The next question comes from Maddie Schrage with KeyBanc

Hey, guys. Thanks for taking the question. My first one is touching on sales and marketing efficiencies again. Could you give some specifics about what areas you cut to improve efficiencies? And if you're taking those savings and putting those into the quota bearing reps that you added this year?

Great question. Philosophically, we rearchitected that entire marketing organization and in parallel, recentralized it more into a matrix model as opposed to running it compartmental within region, which was an opportunity to decrease some duplicity and efforts and costs certainly organically and at the same time, kind of level set best in class standards that we can then scale and matrix globally. That was part of Michelle's vision as well kind of coming in and kind of a key requirement of that criteria. So, that was probably philosophically the biggest thing that we did. On the back-office side around data and there's still in-flight stuff around duplicity around CRMs and things like that we've talked about as part of our broader systems transformation. But being really deliberate and focused of integrating all three product marketing teams within one group having a single source of truth, and really driving the business very objectively off of the metrics as opposed to in theory operating a bit more in arrears in our kind of our legacy state. By the time we kind of saw what we were doing, it was kind of a quarter late. We're in a much better position now to react in real time, and I'll let Daniel add any additional color.

Yes, Maddie, I could give you two specific examples of changes we've made specifically on the spend side as well. First, from an events perspective, we've been doing many events, sometimes smaller events with really, really high frequency. We're reducing the absolute number of events that we're doing so that we can really, really double down on presence and resonance in a fewer number of much larger events, which we think just gets better scale and pipeline build for the dollars we're putting in. Another example I would throw out there is even on our relationships with partners and the GSI community. Our program in the past really focused on having referral generation from a really large group of partners. We've changed the way that program is really set up to encourage depth of relationship with maybe a slightly smaller number of partners, but really rewarding the partners that are delivering the best implementations and ongoing experience with our customers. So that we are generating better leads and sending more referral commissions frankly to the agencies that are making our customers the most successful. I could give you other examples as well. But these things, they're not dramatic cuts. They're more like reorientations that allow us to have better efficacy at ultimately a smaller dollar amount.

Yes, I'll add one, I'll add a bit of color on the partnership side too. I think because of the depth of those partnerships and how material they are to our strategic approach around composability and I will talk more about this at our Investor Day in New York. We're able to share some of those costs around MDF and other sort of not only outreach, but triangulation around accounts and targeted accounts and events to actually have a lot of those partners help subsidize some of those costs while also driving additional efficacy, which was something that we just weren't able to take advantage of in the past. So that's allowing us to be more effective with less cost and investment there. That's helpful.

Yes, very helpful. And I think obviously that should add some cross sell motion as well. So, it seems like you guys are in a good place. And just a quick follow-up. In terms of the net revenue retention for enterprise accounts, obviously, 99%. I'm curious to know, what people's main reason for churn and how are you guys going to be addressing that?

Daniel and I can kind of ham and egg that. One, I think deliberately integrating our two other products and being intentional about a better together story of being able to cross sell and upsell by definition will create more value and more stickiness and greater wallet share per customer. I think not having that just made it very challenging to tell a bigger broader story in market and differentiate. So, I think that alone is going to make a big difference. And quite frankly, just not being effective in our go to market and cross sell up sell motion in general, which we've talked about exhaustively in the past that we feel we've cleaned up materially. We're in a much better spot to be able to address that better together story and from a data perspective, from a strategy perspective. Dan, you want add anything?

The next question comes from Raimo Lenschow with Barclays.

How dependent are the whole plans on the macro and what are you seeing out there? And I have one follow-up.

I would say from an overall outlook perspective, as we always have or at least have over the last two or three years, we have not baked into our outlook a big change in macro trend. We tend to take a pretty conservative outlook in how we think about building guidance and building our internal plans because we don't want to be beholden to things that are outside of our control and hitting our commitments to shareholders. So, as I said, we're taking the view that we're expecting this year to look a lot like last year. I would say overall that sentiment, I'd summarize it as cautiously optimistic. We're starting to see projects starting to resurface. We're starting to see signs of encouraging pipeline build. We're starting to see buyers start to be a little bit more open to making re-platforming decisions, especially if they put off those decisions. That said, we are expecting they need to get to our numbers through really, really good tactical execution within our go to market teams. We need sales people that are working their territories that are outbounding and building their own pipeline and increasing efficacy on the marketing side. And if we start to see materially different improvements on the macro side, great, that's a tailwind to us that I think gives us upside. But that's not something that we are going to set expectations on when it's not ultimately something that we can control.

And then on the partner side, like on the one hand, you want to do more with partners. On the other hand, there's probably areas that you kind of want to do more like you mentioned payment. How does that dynamic change for you guys? Because where we've seen it like with Shopify where the partners at some point went like, okay, well, do I really want to work with you that much? How do you kind of handle that balance?

Yeah, we think it's a big strategic advantage. I mean, SHOP is a monolith. I think the concern in market is more and more capabilities will be native within that platform and eliminate or make some of those partners today partners superfluous going forward. I think for us, we're embracing the opposite that partners can far outpace us from a disruption and innovation perspective than we could ever possibly do ourselves. I think customers want optionality now and in the future. And the best thing that we could do is create a more affordable and ingestible capability to pre compose and bundle those partner capabilities oriented to specific markets and specific industry segments. And by easier, I mean commercially, operationally and technically. So, you'll see more and more of us in market bundling pre composed capabilities oriented to certain markets, certain industries as accelerators to drive TCO and efficacy. And I think it's encouraging and we're getting a lot of enthusiasm from those partners because essentially, we're creating our own marketplace with them and going much deeper with them within spaces that they can also differentiate in market by way of us. So, I see the partner aspect of this business only getting deeper and stronger going forward. We're philosophically aligned materially with doing that.

Thank you. And the next question comes from Josh Baer with Morgan Stanley.

Great. Thank you for the question. Wanted to unpack the enterprise account number a little bit. If you could just maybe discuss the competitive landscape impacting that number. Just wondering if you could break down some of the challenges around the gross adds? Is there any change to churn?

Yeah, thanks for the question, Josh. I would say, we've seen stabilization in that over the course of the last couple of quarters, but we're not aiming for stabilization, we're aiming for growth. We've seen some positive trends obviously on average revenue per account. I think it was up about 9% last year. It's good, it's not as good as it can be. We want to see growth both in the average size of deal as we've been moving up market. I've said often, I would be okay having slightly fewer number of customers if we moved up market and had a lot bigger customers because ultimately what we're after is dollarized growth and dollarized net revenue retention. That said, we're not pleased with the fact that the number has been relatively flat over the course of the last few quarters. I don't think that there's been a change in trend from a churn perspective over the course of the last year, year and a half probably. It's looked fairly similar. We expect that to get incrementally better across the year. But again, we're building our plans assuming that it's going to continue to be tough competitively and we need to take really good care of our customers and we need to do a good job building pipeline and growing from there.

Okay, got it. So, you're saying within the enterprise account number, within that definition you're moving up market?

Yes, that's correct.

And then on the margin side, I think in your prepared remarks, you mentioned low to mid-single digit operating margin expansion in 2025, but I don't think that's reflected in the guidance. If you could kind of help to clarify?

Yes, that's a great point. Our opening guide, think we're taking a little bit of a conservative stance on where we expect this to ramp across the year. But we wanted to be clear for what we're ultimately shooting for as a business. And if you look at last year going into the year in our opening guidance, we said we were aiming for mid-single digit margin expansion. We ended up at 770 basis points across the year and beat what we were aiming for. What we wanted to communicate are two things. First, we're taking a conservative outlook going into the year because we wanted to make sure it was clear we have derisked the guidance and we feel that this is a number that we can hit. But we also want to be clear that we're not settling for the guidance because we think and know that we need to do better both where we are in a revenue growth rate on an expansion basis. We need to reaccelerate growth and we need to do so profitably. And so, as we get across the year, if we execute according to plan, I expect to take up our profit guidance as we proceed throughout the year.

Thank you. And the next question comes from Mark Murphy with JPMorgan.

Hey, this is Aadi [ph] on for Mark Murphy. Thanks for taking the question. Travis, as you mentioned in your remarks, you've been successful in bringing in a lot of leaders and rank and file personnel across multiple functional areas. Can you talk about how those new people are settling in and whether you feel like there's been any disruption to the business as you've been going through this process?

The settlement has been fantastic. I mean, this has been deliberate in the order by which we've added folks very deliberately as part of the transformation. Obviously, we've been very transparent about where we are in market. We're fortuitous in the sense that there's a lot of talent out there in the street right now due to consolidation in adjacent areas. And so we've been very fortunate to have access to really experienced folks that are coming in that share the vision and see the potential that certainly I saw and why I took the job originally and the upside here, which has been fantastic. Obviously, several of them are recent and both Rob and Michelle joined in January. We just came out of both our Americas and EMEA SKOs over the last couple of weeks. So, that was nice to get everyone together in a lot of shared enthusiasm. The external facing changes primarily around web assets and messaging and things like that, you'll start seeing that here in mid-March, which I think will be the most tangible visible sign outside the four walls of the business. We're excited to share some of that stuff with you all in New York at our Investor Day and then continue to trickle that out across the remainder of H1, which we're really encouraged by. But yes, we feel really good about the folks here and how they're adjusting.

And Daniel, can you talk about the assumptions that are going into your expectation for ARR growth to gradually accelerate throughout the year? And maybe what levers or factors could cause that ARR growth to kind of accelerate even further than what you're currently contemplating? Thank you.

I would say from a levers perspective, if you look at what we're doing from a transformation point of view, we are effectively doubling our quota carrying sales capacity. That headcount that's being added is both on the very high end of our customer account set and also creating teams focused on driving net revenue retention within our base, which is also a much more cost effective way of growing than I think we have in the past when we've been I think a little bit over focused on new account growth as the primary means of driving growth, which we've talked about several times before on previous calls. So, if I think about levers, we're staffing to grow at a far faster rate than what our outlook currently provides because we're taking a prudent approach to the ramp. But we're looking at this as a growth business. We think this is a growth business and we're leaning in to do it that way. I think if you take it from a staffing perspective, add in the changes and investments that we're making on the product side, whether that's whether it's Catalyst or other future bundles, Feedonomics self-serve, lot of things related to payments in that stack, which we'll talk about at our Investor Day. There's a lot of growth levers in this business. To Travis' point, most of which have not yet been seen in market. There's a lot that we have going on that we are working on getting out into market. But to be really clear, this is not the same team. This is not the same operating motion. This looks very, very different than how we've operated before. We have replaced the lion's share of the senior executive team across sales, marketing, operations, customer success. We're really enthused about the team that we have. We just need to go off and execute and show that we can do that.

Yes. And I'll add one bit of color on that. Like as an example, B2B, we've got nearly 12,000 B2B accounts on the platform today. Arguably, we're one of the largest, if not the largest B2B SaaS player in market. Over half of our net new bookings in 2024 were B2B oriented as well. You would never know that by going to our publicly available site and information. Historically, we've treated B2B as some additional features and functions as opposed to bifurcating our sales team, our account management team, our customer service team and our go to market team to target that industry and industries adjacent to it with its own value proposition that's never existed before. And so, you're going to see a lot of things like that, that the presumption is we're going to drive a lot more authenticity, a lot more efficacy and we'll be able to speak to things in the spirit around kind of those three core offerings, small business, B2B and B2C going forward across our whole suite of products.

Thank you. And the next question comes from Scott Berg with Needham.

Hey, everyone. Thanks for taking my questions here. I got two. Travis, let's start with the new CRO, Rob, that just came in, and I think it was late January. Oftentimes we see CROs come in and make some of their own changes. You of course were brought in last year to revamp sales go-to-market efforts and I guess you've obviously made a lot through our discussions there. But should we expect Rob to make further changes and create some disruption in kind of what you've all done? Or is he just running the playbook that's already been implemented?

I think it was a unique remit in the sense that I kind of came in and made a lot of those changes. So largely, Rob's going to execute against it. However, I would argue Rob's got a lot of skill sets bigger and greater than mine. Quite frankly, I find them to be very complementary to what it is that I do. What's unique about him is he actually has quite tangible experience across all three of our product lines, was a channel advisor, at Amplience for a long time, was at Salesforce Commerce Cloud and most recently at Oro. That was one of the attractive aspects of it. He's got a rich history with several other leaders within the organization and also philosophically aligned with the motion we had already put in place starting last summer and the strategy that we're executing again. So, all of that perfectly aligned. It was what I'd love to have had him two months prior, yes, selfishly of course, but really fortunate to have him. He's excited to be here. And yes, I would not expect any disruptive changes or things like that. The infrastructure and the framework is in place. It's all about accelerated execution at this point.

Daniel, I saw the announcement on the Klarna partnership. Didn't see if there's any kind of economic relationship or benefit to you all. Can you maybe help explain, I guess, what that is? And if there is any sort of benefit if that's fruitful going forward? Thanks.

All right, Scott, real quick clarifying question. Broke up just a little bit. You saw which announcement?

The Klarna announcement in the press release about your partnership with them?

Yes, mean, it's obviously something we're really excited about. And I think it's something we'll probably talk about in a lot more detail at our Investor Day in New York.

The next question comes from Brian Peterson with Raymond James.

Travis, I wanted to follow-up on the stat you gave on B2B being half of new bookings this year. I'd be curious what you're seeing in terms of the inertia in that market, maybe what you guys are displacing? And as you think about incremental B2B investments, how quickly can that kind of ramp up into 2025 and 2026? Thanks, guys.

Great question. And just for clarity, that 12,000 accounts, that is obviously a combination of retail or small business accounts along with enterprise accounts, just for those doing the math behind the scenes. The trends we're seeing there are pretty encouraging. I would say it's a spectrum of opportunities on the smaller side, you're seeing a lot of greenfield manufacturers and distributors looking to digitize their operation very quickly with smaller budgets. We feel we've played really, really well there. So, we've got certainly capabilities for them to grow into overtime, but something they can take advantage of really quickly. So, we're not really displacing anyone in that model other than their own either homegrown sort of operational model or their lack of technical acumen and addressing it appropriately. And then on the other extreme, you're seeing displacement of obviously legacy Adobe and Magento stuff, you're seeing legacy SAP stuff. Depending on the nature and the complexity of that business, you're seeing one of two approaches either a straight rip out and replacement. We're seeing that more in mid-market, upper mid-market. The big meaty sort of global enterprise opportunities we're seeing very, very, very targeted replacement typically started within a certain line of business or within a certain market starting there, building it out and then evangelizing it kind of a land and expand strategy within those larger global organizations. The days of the big bang, rip something out and replace it with something else are long over. I think our approach with composability has lent us to be able to be very effective in doing it. But as you all know, B2B is really more of a cost savings dynamic of eliminating FTE labor, making field sales teams more effective, driving out call center costs and also automating and synthesizing back-office operations typically centered around multiple sources of truth, while also serving as a framework through future M&A to kind of ingest new businesses onto that same framework. So, very transformational in nature, very needy for services providers. So, it actually is really exciting for a lot of our agency and GSI partners as well and certainly a place we feel we've got material differentiation and a right to win. Obviously, if you can't tell from my tone of voice, despite the caffeine, very enthusiastic about that space.

The next question comes from Gabriela Borges with Goldman Sachs.

Hey, good morning. Thanks for taking the question. Travis, I wanted to follow-up on some of your comments on Shopify from earlier and competition more broadly. Maybe just give us the lay of the land. As you've gotten dug in over the last several months and you look at the pipeline in enterprise, level set us as to where you think you're winning versus your enterprise competitors more broadly? I know you already mentioned the closed versus open versus Shopify. And then maybe as part of that, the new logos in your enterprise pipeline, where are they coming from versus some of your competitors or homegrown, homebuilt solutions?

I would say let's delineate between B2B and B2C. I just kind of talked about the B2B side where we're seeing that, we're seeing it upmarket. You're seeing both kind of mid-market B2B taking advantage of our kind of out of the box capabilities there. Less on the enterprise side, the big meaty stuff, you're seeing it very, very targeted on these global sort of opportunities. These are folks that are typically running custom homegrown or they're running something big like SAP and they've got to be really deliberate about what that approach is. Usually and what we're doing this year around the product is kind of expanding our capability around CPQ and making that a bit more broad. I think the more robust that capability gets, the wider ultimately your TAM is. And so, we're seeing those sorts of opportunities in market right now. Those that are looking to drive efficiency costs and agility, but they're being very deliberate about how it is that they're approaching it. And then you're still seeing a fair amount of greenfield B2B. They've never digitized anything within the business before they want to take quick advantage of it. It's kind of a healthy mix of both. On the B2C side, I would say to Daniel's points earlier, we are seeing an uptick in larger transformational deals around larger global branded manufacturers, less so retail, although we've seen some of that and really the embracement there is around composability. They want the scale, the flexibility, the agility of composability, but without the downsides of cost, time and risk. And they're really starting to embrace this concept around pre composed or curated composability oriented to an ecosystem that they would feel very comfortable with and taking advantage of our framework to go accelerate their own transformation. Obviously, those deals are very big and they take a long time to nuance and sort of sell. And we're just now in the last couple of months seeing those sorts of trends. But generally speaking, that's what we see. There is a definitive need or embracement of composability. There's nuances to their business. There are more complicated requirements that can't be achieved through other competitors and what their capabilities are and would lend themselves to look at us. And then just briefly the answer on the logos, it's across a lot of different competitors. I mean, we spend a lot of time competing with Shopify Plus, Salesforce Commerce Cloud, Magento and a number of other platforms depending upon the region. I'd say from a new logo win perspective, it's across multiple competitors. I wouldn't say it's concentrated specifically with one.

Travis, I think you're also uniquely positioned to give your perspective here on what in the macro in any given year makes them more likely versus less likely for a larger enterprise to want to change? What I'm getting at is we've heard when consumer environment is strong, that's when enterprises might be less likely to change, but as well transaction volume is high. But on the flip side, well, when consumer is weaker, then you don't become more risk averse in making changes. But I just love to hear what are the factors that have to align to get enterprises more excited about modified cap rate for 2025?

Yes, I think the biggest thing up market to me is around risk mitigation, quite frankly. I think these are large organizations independent of market that are going to lead with mitigating risk. And so, a comfort level that we or anyone else can address their current and future needs and use cases and requirements. I would think that's the biggest determinant. Certainly, there are cyclical things around being locked into a contract with an incumbent and what the timing of that looks like. I think what folks are starting to realize is how much faster you can actually implement the technology today versus four years ago, maybe the last time they went about doing this that might have been a 12-18-month cycle. You're starting to see that cut in half now and getting them comfortable with that thought process of being able to accomplish what they did five years ago in a fraction of the time and cost. I think you're going to see that trend continue and become more normalized. And as you see that happen organically, I think you're going to see increased demand, but it all centers around risk mitigation. Do they feel comfortable of being able to accomplish that because in the old way, like 18 months, two years to implement a platform is wildly distracting and disruptive to a large brand and manufacturer or retailer. So, as that cost and time has come down, I think you're going to see demand sort of peak, if that's helpful.

The next question comes from Chris

I have a question on the Catalyst. And maybe just can you talk about the customer feedback since the January launch in NRF and how the cost savings or functionality is resonating to your B2B and B2C customers? Thank you.

Yes, for the broader audience, I mean, Catalyst is our accelerated reference architecture that we launched around NRF in mid-January. We had, I don't know, a dozen or more clients kind of early on embracing it in all kind of shapes or sizes. Listen, philosophically, they love the agility and the speed be able to turn things on very, very quickly. They like the optionality and they like the freedom to be able to compose in a way that maps to their specific use cases and needs now and in the future. I mean, it's not for everyone, not everyone views the world that way and that's okay. And we're certainly not producing it in a way that assumes that 80% of the market is going to go run to it. Certainly, a subset of the market will go run to it. I think the bigger unlock and where you'll see us take it is some version of Catalyst pre-composed curated specifically to industries and markets. And that accelerated sort of reference architecture will orient itself to market to allow very specific industries, especially those we feel are under service today or in need of transformation that can take advantage of composability and all the benefits without the risk of the cost and the timeline and complexity usually associated with doing it. So, bundling that commercially, bundling it operationally and bundling it technically and you all can probably connect the dots of what the benefits of that would be obviously to us. That's where we're kind of taking everything on the Catalyst side.

I appreciate the color. And I would definitely look to hear more at the Investor Day. And then just a follow-up more on financial side. Maybe can you share some of the FX assumption if that's important for your guide or how much of that is [indiscernible] and maybe just if you could give some color on the cadence, that'd be helpful.

Yes. The FX exposure for us is very small. From a long exposure point of view, it's almost exclusively US dollars. We have short exposures in payroll and other areas from an FX point of view. But the exposures are so small, we don't even report results on a constant currency basis. As we continue to grow and develop more sophisticated billing capabilities and we will eventually end up with more foreign exchange exposure. It's just not material to the business at this time.

And this concludes our question-and-answer session. I would like to turn the conference back over to Travis Hess, CEO for any closing comments.

I really want to thank everyone for joining the call today. I'm certainly excited for where we are and the changes that we've made to date. And now it's time to get to work and execute, which we've alluded to several times. Really looking forward to seeing many of you at our Investor Day in New York sharing more and, excited for things to come. Thank you for joining.