Well, no, this is the one where you're in reverse and you pull the brake. It's like the Duke's a hazard. Anyway, it was, it was a pretty big shift and for example, one that came out of that. We also, I do these AI roundtables. Well, they're customer roundtables, but we did one really focused on AI and one thing that became very clear was being able to do real time translation on a body camera would be just insanely valuable. It rated at the top of the charts and so we pivoted. Jeff, basically, you can imagine like how disruptive this is to his days managing like a thousand 1500 engineers. And it's like, hey, hold on, I know we've got everything planned and everybody's working but let's like disrupt everything. And I think that enabled us to talk about six or seven major eight new AI features by IACP already. And I'm really proud, companies at our scale, it's hard to move like that. But I think that, so our customers are seeing again things that just feel almost magical, that are possible with AI and our investment in things like our EAC, our ethics Advisory Council to help us do safety testing on things like Draft One. Just simply running tests to see if you change the race of the subject. Does that pick up any historical bias from the global data set that these models are trained on? And, and we did pick up some things like word choice, if it says the man fled the scene versus the man left the scene, can really change the emotional perception of that statement. And so we did things like tuning down the word choice severity so that our AI writes the most boring police report it can write because it's a human's job to add emotion and tone to it. Anyway, I think that that focus has really rejuvenated interest in the real time connectivity of body cameras. You all may remember a few years ago we had this whole debate about when we were developing AB3, should we put a wireless chip, a cellular LTE chip in the camera? Our customers were telling us they actually, not only were they not interested in it, they were skeptical of it. We were hearing things like, oh, I don't want my boss watching me real time and micromanaging me from the field. And we still said, just, it may not be, maybe they don't want to real stream real time video, but there's going to be something they're going to want to do. And so not only did we decide to put the, the LTE chip in the camera, we decided to put it in every camera. We made a decision not to sell a camera without it because we knew our customers, if we had a cheaper camera without the thing they didn't know they needed yet, that's the one they would buy. And there was some short term pain because our cost of goods crept up. And as maybe, our customers are on these upgrade plans where they get the next camera and we don't get to charge them anymore for it. So eating, an $80 bomb increase on the hopes and dreams that we would find, a value for that was a bit of a risky bet. Well, now that's really coming home to roost because things like Draft One are only possible because of that real time connectivity, real time translation, only possible because of that real time connectivity. So I think we're now reaping the gains of, of some of those bets we made historically. And it's across the portfolio. I don't think there's any one thing that's what makes this just so exciting. I mean, it makes Jeff's job so difficult and Brittany's, because I'm throwing a thousand features at Jeff and he's like, hold on, slow it down. We got to like rationalize the sequencing and when we're going to build things and what are the things that are going to be delightful to use out of the gate now that aren't going to overset customer expectations. And of course, Brittany is, well, making sure that we're holding the line on how much we're spending on all this stuff.