
The Clorox Company
Consumer DefensiveNYSE:CLX · New York Stock Exchange
-$1.26 today
Vol 1.08M · Avg 2.81M
Intrinsic Value
CLX Intrinsic Value
Start with the valuation result. Compare the current market price with the system DCF estimate, then use the supporting sections below to decide whether the assumptions are reasonable.
Intrinsic Value
System DCF · consensus of 4 models
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Valuation History
Is CLX cheaper or more expensive than usual?
Review how the market has valued The Clorox Company over time before deciding whether today’s discount or premium is unusual.
Price History
Dividend-adjusted closing price
Change
-20.31%
Period High
$125.76
Period Low
$86.12
Latest
$97.05
Analyst Targets
See where analysts expect CLX to trade next
Compare the latest consensus target range with the current share price to understand how much upside or downside Wall Street is pricing in.
Wall Street Price Targets
1-year price history with analyst consensus target
Current
$97.05
Low Target
$83.00
Avg Target
$105.50
High Target
$139.00
Upside (Avg)
+8.71%
Alternatives to CLX
Compare The Clorox Company with similar companies
A stock can look attractive in isolation and still be less compelling than a peer. Check competitors before committing to the thesis.
Competitors
Peer companies in the same sector

Church & Dwight Co., Inc.
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$23.08B

Performance Food Group Company
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$16.38B
Somnigroup International Inc
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$15.31B

Coca-Cola Consolidated, Inc.
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$14.77B

Hormel Foods Corporation
NYSE:HRL
$13.64B

McCormick & Company, Incorporated
NYSE:MKC
$13.16B

Brown-Forman Corporation
NYSE:BF-B
$12.59B

The J. M. Smucker Company
NYSE:SJM
$12.30B

BJ's Wholesale Club Holdings, Inc.
NYSE:BJ
$11.63B
Fundamental Analysis
Capture the investment case and test company quality
Write down the key idea, risks, and what would change your mind. Then review growth, profitability, returns, owner payouts, and insider activity.
My Notes
Journal entries for CLX
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Quality Snapshot
Start with the numbers that compound value
Check whether earnings, revenue, equity, cash, and returns on capital are moving in the same direction as your written thesis.
Big Five Numbers
CAGR by period · ROIC shows average
| Metric | 10yr | 5yr | 3yr | 1yr |
|---|---|---|---|---|
EPS | N/A | N/A | +2.2% | +3.3% |
Revenue | N/A | N/A | +1.1% | +2.6% |
Equity | N/A | +15.5% | -5.7% | -34.7% |
Cash | N/A | N/A | +12.7% | +16.1% |
ROIC | 20.3% | 21.3% | 21.1% | 21.0% |
Analysis
Latest growth is strongest in ROIC at 21.0% and weakest in Equity at -34.7%. Three-year average ROIC is 21.1%, which helps show whether that growth is being earned efficiently.
Growth Profile
Compare historical growth with forward expectations
Strong past growth matters more when analysts still expect the business to expand without relying on one temporary driver.
Growth Analysis
Historical CAGR & forward analyst estimates
| Metric | 10yr | 5yr | 3yr | Fwd Est. |
|---|---|---|---|---|
| EPS | N/A | N/A | +2.2% | +3.5% (15yr)1 analysts |
| Revenue | N/A | N/A | +1.1% | +2.5% (15yr)5 analysts |
| Net Income | N/A | N/A | +2.3% | +3.0% (15yr)5 analysts |
| EBIT | N/A | N/A | +3.6% | +2.5% (15yr)5 analysts |
Analysis
Recent growth has been strongest in EBIT at +3.6% over three years. Forward estimates point to EPS at +3.5% (15yr), giving you a quick check on whether expectations are accelerating or cooling.
Earnings Quality
Follow revenue through to net income
Use the waterfall to see which costs, margins, and operating lines explain how much of each sales dollar becomes profit.
Earnings Waterfall
Revenue to Net Income
Key Ratios
Analysis
$6.8B of revenue converted into $756.0M of net income for the selected period. Gross margin is 43.6% and net margin is 10.7%, showing how much revenue survives after costs and taxes. EPS is $6.16, tying the income statement back to per-share earnings.
Capital Efficiency
Measure how well The Clorox Company turns capital into returns
Returns on equity, invested capital, and assets help separate durable operators from businesses that only grow by adding more capital.
Return Metrics
ROE, ROIC & ROA over time
ROE
252.3%
avg 169.4%
ROIC
24.1%
avg 19.0%
ROA
14.6%
avg 12.0%
Analysis
ROE is currently the strongest return metric at 252.3% versus its period average of 169.4%. 3 of 3 return metrics are above their quality threshold, which helps indicate how efficiently the company turns capital and assets into profit.
Owner Returns
Review how cash comes back to shareholders
Dividends, buybacks, and debt paydown show whether excess cash is being reinvested, returned, or used to strengthen the balance sheet.
Shareholder Returns
Dividend, buyback & debt paydown yields
Dividend Yield (TTM)
5.13%
Buyback Yield (TTM)
5.12%
Debt Paydown (TTM)
0.00%
Total Yield (TTM)
10.25%
Analysis
Total TTM shareholder yield is 10.25% including 0.00% from debt paydown. The largest current contributor is dividends at 5.13%, which helps show whether capital returns are coming from direct cash payouts, share count reduction, or balance sheet cleanup.
Dividend Record
Check payout durability before counting on yield
A dividend is more useful when growth, payout ratio, and free cash flow support the current yield.
Dividends
Dividend history, growth & yield
Yield
5.11%
Annual Div/Share
$4.96
Payout Ratio
79.6%
Frequency
Quarterly
Shareholder Yield
7.96%
Next Ex-Date
Not announced
Next Payment
—
1Y Growth
+1.6%
3Y CAGR
+1.7%
5Y CAGR
+2.2%
Dividend Payments, Annual Total (TTM) & Yield
Analysis
The current indicated dividend yield is 5.11%, with TTM dividends of $4.96 per share. Three-year dividend growth is +1.7%, which helps show whether payouts are compounding or flattening. The payout ratio is 79.6%, so compare payout growth against earnings coverage. Payments are currently quarterly.
Company Overview
Understand how The Clorox Company makes money
Finish by grounding the numbers in the company profile, leadership, balance sheet, and free cash flow.
Key Information
Leadership
Put the business in management context
Company facts explain what The Clorox Company does; leadership context helps you judge who is responsible for capital allocation and execution.
Management
Key executives, compensation & ownership
| Name | Title | Compensation | Tenure | Age | Shares Owned | Ownership % |
|---|---|---|---|---|---|---|
Linda Rendle | Chief Executive Officer & Chairman | $3.58M | — | 48 | $201,161.00 | 0.17% |
Nina Barton | Executive Vice President and Group President of Care & Connection | $2.07M | — | 52 | $27,895.00 | 0.02% |
Kirsten Marriner | Executive Vice President & Chief Administrative Officer | $1.54M | — | 53 | $37,970.00 | 0.03% |
Angela C. Hilt | Executive Vice President, Chief Legal & External Affairs Officer and Corporate Secretary | $1.45M | — | 53 | $29,787.00 | 0.02% |
Chris T. Hyder | Executive Vice President and Group President of Health & Hygiene | $1.37M | — | 50 | $34,969.00 | 0.03% |
Luc Bellet | Executive Vice President & Chief Financial Officer | $1.02M | — | 47 | $20,638.00 | 0.02% |
Erbie L. Foster Jr. | Chief Diversity Officer | — | — | — | — | — |
Eric Sean Schwartz | Senior Vice President & Chief Marketing Officer | — | — | 53 | $69,058.00 | 0.06% |
Chau Banks | Senior Vice President and Chief Information & Data Officer | — | — | 56 | $2,272.00 | <0.01% |
Laura E. Peck | Vice President, Chief Accounting Officer & Corporate Controller | — | — | 48 | $6,968.00 | <0.01% |
Lisah Burhan | Vice President of Investor Relations | — | — | — | — | — |
Insider Trading
SEC Form 4 transactions — last 12 months
Buys
2
$845,640.40
Sells
1
$1.86M
Net Sentiment
$1.02M
Net selling
Most Active
Breber Pierre R
2 transactions
Analysis
Insiders reported 2 buys worth $845,640.40 and 1 sells worth $1.86M over the last 12 months. That adds up to net selling of $1.02M. Breber Pierre R was the most active insider with 2 transactions.
Financial Position
Check what supports the company underneath the income statement
The balance sheet shows liquidity, debt, asset mix, and book value quality before you rely on earnings or growth assumptions.
Balance Sheet
Assets, liabilities & equity
| Cash & Equivalents | $1.2B |
| Receivables | $671.0M |
| Inventory | $588.0M |
| Other Current | $205.0M |
| Total Current Assets | $2.7B |
| PP&E (Net) | $1.6B |
| Goodwill | $1.2B |
| Intangible Assets | $49.0M |
| Long-term Investments | $171.0M |
| Other Non-current | $746.0M |
| Total Non-current Assets | $3.8B |
| Total Assets | $6.4B |
Analysis
Selected assets total $6.4B for Latest. The largest visible component is PP&E (Net) at $1.6B, about 24.7% of the tab total. Use the mix to judge balance sheet concentration, liquidity, leverage, and how much of book value is supported by tangible operating assets.
Cash Generation
Finish by testing whether profit turns into cash
Free cash flow connects accounting earnings to owner earnings, showing how much cash remains after reinvestment needs.
Free Cash Flow
Net Income to FCF bridge
Analysis
Analysis will appear once cash flow data is available for this period.
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