
Booking Holdings Inc.
Consumer CyclicalNASDAQ:BKNG · NASDAQ Global Select
+$0.74 today
Vol 3.50M · Avg 7.47M
Intrinsic Value
BKNG Intrinsic Value
Start with the valuation result. Compare the current market price with the system DCF estimate, then use the supporting sections below to decide whether the assumptions are reasonable.
Intrinsic Value
System DCF · consensus of 4 models
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Valuation History
Is BKNG cheaper or more expensive than usual?
Review how the market has valued Booking Holdings Inc. over time before deciding whether today’s discount or premium is unusual.
Price History
Dividend-adjusted closing price
Change
-23.92%
Period High
$230.69
Period Low
$153.74
Latest
$164.82
Analyst Targets
See where analysts expect BKNG to trade next
Compare the latest consensus target range with the current share price to understand how much upside or downside Wall Street is pricing in.
Wall Street Price Targets
1-year price history with analyst consensus target
Current
$164.82
Low Target
$175.00
Avg Target
$230.70
High Target
$309.84
Upside (Avg)
+39.97%
Alternatives to BKNG
Compare Booking Holdings Inc. with similar companies
A stock can look attractive in isolation and still be less compelling than a peer. Check competitors before committing to the thesis.
Competitors
Peer companies in the same sector

McDonald's Corporation
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$203.75B

The TJX Companies, Inc.
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$186.03B

Lowe's Companies, Inc.
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$123.62B

PDD Holdings Inc.
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$113.74B

MercadoLibre, Inc.
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$80.31B

Royal Caribbean Cruises Ltd.
NYSE:RCL
$78.71B

Airbnb, Inc.
NASDAQ:ABNB
$77.96B

Viking Holdings Ltd
NYSE:VIK
$41.03B

Trip.com Group Limited
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$29.57B

Expedia Group, Inc.
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$25.74B
Fundamental Analysis
Capture the investment case and test company quality
Write down the key idea, risks, and what would change your mind. Then review growth, profitability, returns, owner payouts, and insider activity.
My Notes
Journal entries for BKNG
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Quality Snapshot
Start with the numbers that compound value
Check whether earnings, revenue, equity, cash, and returns on capital are moving in the same direction as your written thesis.
Big Five Numbers
CAGR by period · ROIC shows average
| Metric | 10yr | 5yr | 3yr | 1yr |
|---|---|---|---|---|
EPS | N/A | N/A | +21.4% | +8.3% |
Revenue | N/A | N/A | +20.6% | +9.3% |
Equity | +10.7% | -5.4% | -6.7% | +26.1% |
Cash | N/A | N/A | -1.3% | -53.1% |
ROIC | 16.5% | 13.9% | 11.8% | 10.2% |
Analysis
Latest growth is strongest in Equity at +26.1% and weakest in Cash at -53.1%. Three-year average ROIC is 11.8%, which helps show whether that growth is being earned efficiently.
Growth Profile
Compare historical growth with forward expectations
Strong past growth matters more when analysts still expect the business to expand without relying on one temporary driver.
Growth Analysis
Historical CAGR & forward analyst estimates
| Metric | 10yr | 5yr | 3yr | Fwd Est. |
|---|---|---|---|---|
| EPS | N/A | N/A | +21.4% | +16.4% (15yr)5 analysts |
| Revenue | N/A | N/A | +20.6% | +10.3% (15yr)9 analysts |
| Net Income | N/A | N/A | +21.6% | +12.9% (15yr)9 analysts |
| EBIT | N/A | N/A | +21.2% | +12.6% (15yr)9 analysts |
Analysis
Recent growth has been strongest in Net Income at +21.6% over three years. Forward estimates point to EPS at +16.4% (15yr), giving you a quick check on whether expectations are accelerating or cooling.
Earnings Quality
Follow revenue through to net income
Use the waterfall to see which costs, margins, and operating lines explain how much of each sales dollar becomes profit.
Earnings Waterfall
Revenue to Net Income
Key Ratios
Analysis
$27.7B of revenue converted into $6.2B of net income for the selected period. Gross margin is 100.0% and net margin is 21.4%, showing how much revenue survives after costs and taxes. EPS is $7.58, tying the income statement back to per-share earnings.
Capital Efficiency
Measure how well Booking Holdings Inc. turns capital into returns
Returns on equity, invested capital, and assets help separate durable operators from businesses that only grow by adding more capital.
Return Metrics
ROE, ROIC & ROA over time
ROE
-96.9%
avg -6.4%
ROIC
50.8%
avg 22.9%
ROA
18.5%
avg 13.6%
Analysis
ROIC is currently the strongest return metric at 50.8% versus its period average of 22.9%. 2 of 3 return metrics are above their quality threshold, which helps indicate how efficiently the company turns capital and assets into profit.
Owner Returns
Review how cash comes back to shareholders
Dividends, buybacks, and debt paydown show whether excess cash is being reinvested, returned, or used to strengthen the balance sheet.
Shareholder Returns
Dividend, buyback & debt paydown yields
Dividend Yield (TTM)
1.00%
Buyback Yield (TTM)
6.31%
Debt Paydown (TTM)
0.00%
Total Yield (TTM)
7.31%
Analysis
Total TTM shareholder yield is 7.31% including 0.00% from debt paydown. The largest current contributor is buybacks at 6.31%, which helps show whether capital returns are coming from direct cash payouts, share count reduction, or balance sheet cleanup.
Dividend Record
Check payout durability before counting on yield
A dividend is more useful when growth, payout ratio, and free cash flow support the current yield.
Dividends
Dividend history, growth & yield
Yield
0.98%
Annual Div/Share
$1.61
Payout Ratio
20.7%
Frequency
Quarterly
Shareholder Yield
6.04%
Next Ex-Date
Not announced
Next Payment
—
1Y Growth
+9.5%
3Y CAGR
—
5Y CAGR
—
Dividend Payments, Annual Total (TTM) & Yield
Analysis
The current indicated dividend yield is 0.98%, with TTM dividends of $1.61 per share. The payout ratio is 20.7%, so compare payout growth against earnings coverage. Payments are currently quarterly.
Company Overview
Understand how Booking Holdings Inc. makes money
Finish by grounding the numbers in the company profile, leadership, balance sheet, and free cash flow.
Key Information
Leadership
Put the business in management context
Company facts explain what Booking Holdings Inc. does; leadership context helps you judge who is responsible for capital allocation and execution.
Management
Key executives, compensation & ownership
| Name | Title | Compensation | Tenure | Age | Shares Owned | Ownership % |
|---|---|---|---|---|---|---|
Glenn D. Fogel | President, Chief Executive Officer & Director | $9.22M | — | 64 | $310,428.00 | 0.04% |
Ewout Lucien Steenbergen | Executive Vice President & Chief Financial Officer | $3.24M | — | 57 | $79,794.00 | 0.01% |
Peter J. Millones Jr. | Executive Vice President & General Counsel | $2.82M | — | 56 | $430,325.00 | 0.06% |
Paulo Pisano | Chief Human Resources Officer | $2.37M | — | 52 | $3,056.00 | <0.01% |
Vijay S. Iyer | Senior Vice President, Associate General Counsel & Corporate Secretary | — | — | — | — | — |
Brigit Zimmerman | Chief Executive Officer of Priceline | — | — | — | — | — |
Caroline Dolores Sullivan | Senior Vice President, Chief Accounting Officer & Controller | — | — | 57 | $12,674.00 | <0.01% |
Susana D'Emic | Senior Vice President, Chief Accounting Officer & Controller | — | — | 62 | $5,859.00 | <0.01% |
Leslie Cafferty | Head of Communications | — | — | — | — | — |
Peer Bueller | Chief Executive Officer of KAYAK | — | — | — | — | — |
Omri Morgenshtern | Chief Executive Officer of Agoda | — | — | — | — | — |
Debby Soo | Chief Executive Officer of OpenTable | — | — | 44 | — | — |
Insider Trading
SEC Form 4 transactions — last 12 months
Buys
0
$0.00
Sells
165
$28.85M
Net Sentiment
$28.85M
Net selling
Most Active
Fogel Glenn D
128 transactions
1–10 of 165
Analysis
Insiders reported 0 buys worth $0.00 and 165 sells worth $28.85M over the last 12 months. That adds up to net selling of $28.85M. Fogel Glenn D was the most active insider with 128 transactions.
Financial Position
Check what supports the company underneath the income statement
The balance sheet shows liquidity, debt, asset mix, and book value quality before you rely on earnings or growth assumptions.
Balance Sheet
Assets, liabilities & equity
| Cash & Equivalents | $16.0B |
| Receivables | $3.5B |
| Other Current | $1.4B |
| Total Current Assets | $20.9B |
| PP&E (Net) | $784.0M |
| Goodwill | $2.7B |
| Intangible Assets | $882.0M |
| Long-term Investments | $473.0M |
| Other Non-current | $2.0B |
| Total Non-current Assets | $6.8B |
| Total Assets | $27.7B |
Analysis
Selected assets total $27.7B for Latest. The largest visible component is Cash & Equivalents at $16.0B, about 57.8% of the tab total. Use the mix to judge balance sheet concentration, liquidity, leverage, and how much of book value is supported by tangible operating assets.
Cash Generation
Finish by testing whether profit turns into cash
Free cash flow connects accounting earnings to owner earnings, showing how much cash remains after reinvestment needs.
Free Cash Flow
Net Income to FCF bridge
Analysis
Analysis will appear once cash flow data is available for this period.
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